The Differences: Digital Business vs Business Innovation

Which One is Right for You?

Digital business and business innovation sound very similar, right? Wrong. These two highly sought after degrees are complimenting the trends in business today and graduating professionals ready to meet the modern demands of a fully digitalized, high-tech economy that is looking for the latest gadget or gizmo to make consumers’ lives easier to manage.

What differentiates the two degrees, and which one is right for you?

In light of the digital transformation, it is more popular than ever before to seek out a degree in business geared toward technology and innovation.

Let’s take a closer look at their definitions and the professions graduates are likely to go into.

Digital business takes an in-depth look at the managerial abilities of global leaders in business, digital marketing strategies, the various approaches to digital business procedures, the strategic management of digital business outlets, digital law, the legal rights of corporations, agile methodologies and design thinking.

Students may consider digital jobs such as a digital business analysist, a digital sales manager, a digital media director, a digital strategy and ecommerce director, to name a few.

Business innovation focuses on developing more advanced business aptitudes in business strategy, market analysis, team building and leadership. Innovation in business deals with business model design, intra-entrepreneurship, creative and agile methodologies and the development of new products and services. Students will be asked how to improve innovations, provoking them to think critically outside-the-box and manage innovation from a new vantage point. It is becoming a cut-throat environment where startups are becoming a dime a dozen and becoming an entrepreneur is the norm rather than the exception. Managing innovation will be taught by some of the leading entrepreneurs and business owners in their respective industries.

The Master in Business Innovation includes course titles like these, The Ethical Dimension of Sustainable Business Management and International Negotiations, Design Thinking and Business Model Design, Product Innovation Management, Intra-Entrepreneurship – Creating Brand Value and Marketing of Emerging Technologies and Innovative Products. Business innovation is a field that is ever evolving and our students are motivated and mentored into becoming change makers, leading the wave of innovation into the future.

Both programs seek to nurture intercultural development through successful communications, negotiations and collaboration with other students and business professionals across borders. Graduates will seek out future professions that will require them to have the most up-to-date knowledge and experience working with the latest in tech. Students who study at GBSB Global’s campuses will experience a digital transformation like they have not yet experienced in an academic institution. From the days of white board learning to the digitally transformed classroom that works with the latest technologies available from Microsoft, students will be able to employ their hands on learning with new devices and participation in a very technologically interactive classroom in their professional fields.

Graduates will not only leave with a wealth of knowledge studying for either degree, digital business or business innovation, but they will also have obtained a global network shaped by leaders in digital, tech and innovation. From the startup sphere in Barcelona to major investment firms in Madrid, GBSB Global introduces its students to high profile individuals with successful careers in a variety of business fields.

Want to stand out, leading the way in business technology and innovation? There is no better place to study than GBSB Global Business School. Transforming the way business schools educate tomorrow’s leaders, preparing students for the dynamic fields of digital business and business innovation. Your success is our top priority. For more information on these programs or to get a detailed list of courses, contact one of our admissions representatives to request a free brochure.

Become a professional in a constantly demanded field; enroll at GBSB Global today! We will take you to the next level, helping you succeed every step of the way. What are you waiting for?

Your success is our top priority. We strive to meet and exceed your expectations and are here to help. For more information contact one of our admissions representatives:

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A recognized member of Accreditation Council for Business Schools & Programs

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An official member & accredited by the European Council for Business Education

GBSB Global European Business Education

The only higher education institution in Spain accredited by Microsoft as a leader in digital education & selected as a showcase school.

GBSB Global Business School LEADER IN digital EDUCATION accredited by Microsoft

A recognized member of the Association to Advance Collegiate Schools of Business

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Ranked as a Leader in Business Education by Newsweek Magazine

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Accredited as ATHE centre, an awarding organization in the UK

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Fully accredited by ASIC, approved by Ofsted and an affiliate of ENQA

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Official ACCA Partner and the only Computer Based Examination Centre in Spain

GBSB Global official ACCA partner

Partnered with the University of Vic, Central University of Catalonia, to offer a dual master’s degree in Barcelona

GBSB Global Business School in Barcelona with Central University of Catalonia

Recorded as one of the best Business Schools in Europe by MYBS (Mind Your Own Business School)

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Our students are finalists of the prestigious International Business Ethics Case Competition in San Diego, California, USA

GBSB Global International Business Ethics Case Competition

Ranked No. 1 in Europe in the Guide to Sustainability Schools

GBSB Global Sustainability Schools


A Brief Peak at our Students’ Diversity

Over 150 new students from diverse cultural backgrounds joined our business school in Barcelona during the October 2017 Intake. Why did they decide to study in Barcelona?

Alumni, Ioannis Antonopoulos, Shares His Experience

Ioannis is a master’s degree in Fashion and Luxury Management alumni and works at Swarovski Professional. How did GBSB Global prepare him for the real world?

Moving to Barcelona

Want to change your life? Study in Spain? Move to Barcelona? Don’t wait! Embrace the opportunity!
Take a look at our business school through our students’ eyes.