OVERVIEW
GBSB Global Business School is redefining higher education to meet the demands of Industry 4.0 and face the challenges of the Fourth Industrial Revolution era, where cutting-edge technologies such as the Internet of Things (IoT), artificial intelligence (AI), and automation are reshaping our world. In this era of digitization, disruptive innovation, and rapid internationalization, we are driven by a shared belief in the power of entrepreneurship and cultural diversity. Our Business School serves as a catalyst, nurturing the aspirations of a new generation of socially responsible leaders who are equipped to thrive in an interconnected, dynamic environment.
AI Summer School by GBSB Global offers a hands-on course for those who want to master AI tools and apply them in their lives, work, and business processes.
GBSB Global Barcelona Campus
Students enrolled at our Barcelona campus are immersed in the vibrant environment of Spain's second-largest city. Our campus is located in the Eixample district and is housed in a contemporary building with modern classrooms and advanced technology.
GBSB Global Malta Campus
GBSB Global Campus is located in Birkirkara, a picturesque town in central Malta. Our well- equipped campus is a detached, private building with a beautiful courtyard, set in a lively neighborhood with many shops and community areas to explore. The building is located on a quiet side street, allowing students to benefit from a tranquil study environment with amenities close at hand.
PROGRAM STRUCTURE
GENERATIVE AI APPLIED TO BUSINESS (foundation level)
1. Foundations of Artificial Intelligence (AI) , concepts and techniques
2. Ethical Use of AI
3. Data in AI, importance and basics
4. AI strategy in Business
5. Creativity: Lego Series Play Workshop
6. Use of AI in Marketing and Customer Experience
7. Opportunities and Challenges in Implementing AI
8. Case studies of AI in different Businesses
9. Project Presentation
10. Certificate Distribution
WHO IS THIS PROGRAM FOR
This course is designed for professionals, managers, executives, students, and entrepreneurs who want to learn about generative AI and how it can be applied to their businesses or jobs. No prior knowledge of AI is required but a level of . The course will be taught by a team of expert professors from GBSB Global Business School.
WHAT YOU WILL LEARN
Explore basic AI concepts and techniques.
Understand ethical considerations for AI applications.
Acquire AI tools for implementing business development strategies.
Enhance creativity through a hands-on Lego Serious Play workshop.
Learn practical applications of AI in marketing and customer interactions.
Analyze real-world examples that demonstrate the impact of AI across industries.
TESTIMONIALS
GBSB Global is renowned for its transformative and immersive Summer School programs. These dynamic courses provide a unique blend of theoretical knowledge and practical skills, making them ideal for students seeking a well-rounded learning experience. GBSB Global’s welcoming and supportive environment ensures that students feel comfortable and motivated to achieve their academic and personal goals.
The summer program covers a range of disciplines and offers engaging team-building workshops and leadership exercises. The school's inclusive atmosphere encourages students to express themselves freely, fostering personal growth and cultural exchange. Whether you are a non-native English speaker or an experienced traveler, GBSB Global Summer School promises an enriching and memorable learning adventure.
To discover more about the Summer School, please check out the video on our YouTube channel for additional reviews and insights from participants.
SUMMER COURSE - ESSENTIAL INFO
ENTRY REQUIREMENTS
Students must have a sufficient level of English to be able to read and understand the course material
ACCOMMODATION
GBSB Global will provide you with an accommodation guide and advise you on how best to book your accommodation.
EXCURSIONS
GBSB Global organizes cultural visits and excursions during the Summer School. This program will broaden your understanding of the world and foster personal growth by exposing you to diverse experiences and perspectives.
FOR-CREDIT COURSES
Upon successful completion of the Summer School, students will receive a certificate and earn 4 ECTS credits that can be transferred for further study at GBSB Global or other business schools and universities.
