Master in Digital Business and Innovation in Barcelona

Get Skilled In Professional Leadership, Project Management And Financial Perfomance Control

Effective Teamwork and Project Management (6 ECTS)
Finance for Management (8 ECTS)

Learn The Core Concepts Of Digital Business Strategy & Transformation

Digital Transformation, Innovation and Technology (6 ECTS)

Design And Integrate Comprehensive Digital Business Models & Use Business Intelligence In Managing A Digital Business

Digital Business Models for the New Economy (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)

Digitalize Business Processes And Operations

Supply Chains 4.0 for Digital Consumers (6 ECTS)
Operations Management (6 ECTS)

Navigate Digital Platforms By Using Web And Mobile Marketing For A Digital Business

Digital Platforms and Ecosystems (6 ECTS)
Web and Mobile Marketing (6 ECTS)

Use Your Knowledge Of Digital Business Management In A Comprehensive Final Project

Final Project (Capstone)

To graduate with the Master in Digital Business and Innovation, students must participate in the Final Capstone Project. This multilayered task is a comprehensive test of the knowledge and skills that learners have attained during their Master program. Each graduate must identify a common real-world problem within their area of expertise. Then, using their specialized skills and know-how – must work to develop feasible solutions to the problem. The solutions could be theoretical or practical, with a focus on interactivity and realistic ideas that could easily be translated into professional life or further research and study.

Terminate Your Master’S Studies By Developing The Right Tactics With Strategic Management And An Understanding Of The Global Economy & Geopolitics

Economics and Geopolitics (6 ECTS) (Online)
Strategic Management and Analytics (8 ECTS) (Online)

Knowledge:

1. Has a comprehensive and critical understanding of the principal current research issues in the specialization area;
2. Possesses multi-disciplinary theoretical and practical knowledge of management within the domain of the specialization area;
3. Identifies and evaluates theoretical approaches necessary for planning and decision-making in the specialization area. These include ideas that support the modeling and management of the decisions;
4. Has relevant knowledge of organizations, and their role in pursuing sustainable business in the context in which they operate and how they are managed in compliance with codes of ethics and Corporate Social Responsibility;
5. Has a critical understanding of business continuity management including knowledge of possible risks and regulatory environment that can impact business operations;
6. Identifies and evaluates key issues related to administering the human elements when managing projects such as teamwork, communication, motivation, and diversity;
7. Has comprehensive knowledge about methods to manage innovation processes and digital technologies that are in demand, and implications of digital technologies for individuals and societies.

Skills:

1. Demonstrates capability in using knowledge and skills of the specialization area to make decisions adapt to the fast-changing business environment and to efficiently manage people and projects within the specialization area in order to adopt to fast-changing business environment;
2. Possesses specialized problem-solving skills in the specialization area required to develop new knowledge and procedures to solve practical problems;
3. Develops new skills in response to emerging knowledge and techniques in the domain of the specialization area including digital skills and use of modern technologies;
4. Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process and application of strategies;
5. Develops an ability to identify and assess risks relating to the business, digital and financial environment and to design strategies to mitigate specific managerial risks within a specific industry or functional area of personal professional interest;
6. Monitors and maintains compliance with appropriate business regulations and formulates practical responses to the legal and external environment challenges associated with operating a business within a specific industry or functional area of personal professional interest;
7. Demonstrates capability in using data referring to business analytics to better forecast and execute business strategies and operations;
8. Demonstrates specialized knowledge of management that includes reflecting on social and ethical responsibilities linked to the execution of the managerial function;
9. Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process and application of strategies.

Competencies:

1. Demonstrates autonomy in the direction of personal development and lifelong learning applicable to the business environment;
2. Manages and transforms work or study contexts in the field of specialization that are complex and unpredictable and require new strategic approaches;
3. Has the learning skills to allow continuation to study specialization area in a manner that may be largely self-directed or autonomous;
4. Creates a research-based diagnosis to problems in management by integrating knowledge from new or interdisciplinary fields chosen as an elective option in the graduate program and makes judgments with incomplete or limited information;
5. Engages in critical analysis in the area of specialization and demonstrates independent thought, evaluation and problem-solving underpinned by evidence-based arguments;
6. Takes responsibility for contributing to professional knowledge in a specific industry/functional area of personal professional interest by identifying an existing business problem and by conducting original research.

Soft Skills & Global Leadership:

Gain confidence exercising presentation skills, corporate ethics, leadership, and international negotiation methods.

Digital Business Processes:

To meet high customer expectations, companies must accelerate the digitization of their business processes. But they should go beyond simply automating an existing process. Successful companies are reinventing processes, challenging everything related to an existing process and rebuilding it using cutting-edge digital technology.

Digital Business Strategies:

Digital strategies are used to define organizational directives and specify how new competitive advantages are manipulated using technology. Learn to employ digital initiatives to achieve company goals with a Master in Digital Marketing and Innovation in Barcelona.

Digital Platforms & Ecosystems:

Digital Platforms are a key component of a corporation's digital transformation, creating an online space for transactions and interaction between a business and consumers. Managing digital platforms presents new challenges with a constant evolvement of the digital business environment; these issues are addressed in the curriculum of the Master in Digital Marketing and Innovation in Barcelona.

Design Thinking & The Agile Methodologies:

Use innovative learning methods to understand the alternatives to traditional project management while studying digital business in Barcelona.