GBSB GLOBAL has exciting news to share! The business school is scheduled to launch its new Master of Science in Digital Business program in Madrid in partnership with the public university – Universidad de Alcala (UAH) this October 2017.
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What does this mean exactly?
This means, that after graduation, students will have not only earned a GBSB GLOBAL degree, but will also earn a dual degree from the University of Alcala. This will be the only degree, at the Master level, that is applicable to receive a dual degree, and it is only for those students who elect to study for the Master of Science in Digital Marketing in Madrid.
The commencement of this collaboration in October this year also means that GBSB GLOBAL will be opening a new campus in Madrid. This is a new and exciting opportunity for students interested in studying in the vibrant, Spanish capital.
Why study for a dual degree?
The University of Alcalá (UAH) is ranked one of the top universities in Spain, according to an evaluation of various Spanish and international rankings. UAH ranks among the best Spanish universities rated against the 81 total universities in Spain, in practically all of the considerations examined. UAH is listed in the world's three most respected and esteemed university rankings: the QS World University Ranking (QS WUR), the Times Higher Education World University Ranking and the Shanghai Academic Ranking of World Universities (ARWU).
The University of Alcalá is the eighth-ranked university for research productivity in Spain, and it is one of the country's leaders in exceptional quality doctoral theses, known for generating patents and creating spin-off companies. At the University of Alcalá, they are at the forefront of cutting-edge research and innovation, which is an astounding feat for one of the oldest universities in Europe, which has been declared a UNESCO World Heritage Site.
Just like GBSB GLOBAL, University of Alcalá fosters sustainability as it relates to academics and its impact on the world, the development of its environment and the welfare of its citizens. UAH is the third most sustainable university, according to Coolmyplanet and the world's fifth university in energy efficiency and battling climate change, according to the Greenmetric index.
The master of science degree students earn from GBSB GLOBAL is provided in collaboration with UAH’s Computer Science/Engineering department. This new relationship, with one of Spain’s most notable institutions, only further supports our mission to innovate, acknowledging our commitment with technology and the role it plays in the economy of the 21st century.
What is Digital Business, and how is it paving the way for the future of business?
We are in the digital age of business – it is apparent in the way we research information, navigate the world, review and purchase items, and connect with each other on a global scale. All of these actions are performed increasingly online. Companies worldwide are undertaking complete digitization to optimize efficiency, minimize costs and reach more markets at faster rates than ever before.
Professionals must stay competitive in the highly demanding field of business and refine their talents, ranging from social media, online advertising and digital marketing to big data and analytics. With the monumental visibility provided by the worldwide web, consumers now have the incredible capacity to influence brands and how well products and services are received on a grand scale. There is no time like the present; it is crucial that business professionals stay ahead of the pack, focusing on new and innovative ways to formulate leading edge business strategies, optimizing their digital presence.
The Master of Science in Digital Business AT GBSB GLOBAL is by far the most relevant and innovative master programs available today. By using a multitude of teaching methods – everything from case studies to industrial visits, workshops and more – students learn to become the leaders of change and innovation on the digital stage with an international perspective. The program coursework is very extensive, covering topics like e-commerce, digital business model design, social networks, SEO/SEM strategies, web analytics, mobile marketing and more.
The Master of Science in Digital Business offered at GBSB GLOBAL will provide students with the practical skills and specialized knowledge that will increase their employability upon graduation. Together with the dual degree from the University of Alcalá, students will stand out in front of the crowd and take the world of digital business to the next level.
