Marketing management is becoming a hot career for recent graduates, and it is easy to understand why. Marketers are crafty with their words inspiring us to "Think Differently", "Just Do It", "Because You're Worth It". The fact that you can create a distinguishable slogan or campaign that is recognized across the globe is one of the most popular reasons why so many people are drawn into the marketing industry every year. The prestige that is associated with working with some of the world’s biggest, most recognizable brands such as Coca Cola, Apple, and BMW is a huge draw as well. Luxury brands like Porsche, Gucci, and Channel have a stigma that makes one feel, they too are a part of the select social elite.
One of the many advantages of having a career in marketing management is that it offers flexibility and job satisfaction. Marketing is a broad discipline covering an extensive spectrum of roles, including, but not limited to analysis, research, sales, branding, creative design, consulting, management, promotion, and events. In this context, there is something for everyone. Whatever your driving ambition, there is a position that will cater to your talents and inevitably support your growth and push you to excel.
The age of specialization is becoming a thing of the past. Leading the way in this generation of marketers is the millennial and with that, their entrepreneurial mindset. Developing a broad skillset will enable you to achieve more. With education at your fingertips, through tutorials and online certifications, it is easy to become knowledgeable about many aspects of the industry. This makes you a versatile employee, capable of taking on a variety of tasks within the organization, and a strong candidate to manage teams.
Another reason earning a Master of Science in Marketing Management degree is becoming more popular today than ever before is the fact that the internet has become a major mode of consumerism, from eCommerce sites to Facebook, online marketing does not only resonate on social media platforms but transverses into mobile computing and apps, online advertising, search engine optimization, RSS feeds, online press releases, blogs, email marketing, viral marketing, affiliate marketing and branding. These avenues are shaping the future of consumerism in the marketplace.
The advancements in technology have made it easier than ever to clearly convey your marketing message to the masses. Marketing is all about communication, clearly identifying your audience and engaging them through a variety of media channels. A successful marketing manager will be able to identify with their target market, and understand how they think and feel in order to create an effective marketing campaign.
Establishing this network takes time and persistence. Many marketing jobs require you to be responsible for acquiring new clients, at the same time, retaining the existing ones. If nurturing relationships and finding new and creative ways to research, brand, sell and communicate come naturally, then you will enjoy this aspect of the industry.
In addition, demand will always be there. Marketing is imperative in almost every organization, big or small, and across every industry you can imagine both commercial and private. It is often said, the success of a company is determined by the quality of their marketing. Whether it is a high-end resort, fashion retailer, government agency, e-business or non-profit organization, there is a need for marketing management, and requires different tactics of salesmanship and creative messaging to be effective.
In an economy that is still recovering its stability from the collapse in 2008, this is an industry that has stood resilient to the fluctuating markets and employment is predominately permanent. As technology continues to advances and our insatiable appetite for consumerism ceases to abate, demand for talented marketers will continue and so will the incentives.
Now more than ever, organizations of all sizes worldwide are pursuing leaders who have developed a global vision that can be applied to new marketing initiatives and business development strategies. The Master of Science in Marketing Management is designed to teach students not only tactical skills and techniques in the field of marketing, but also how to apply them to real-world business initiatives. Students will master market research and analysis, product planning and development, and brand management. The program offers insight into designing marketing strategies for current and potential customers and markets.
The Master in Marketing Management is unique compared to other programs. Students will be trained to secure employment in current and emerging markets worldwide with a competency in intercultural communication and a global strategic perspective. Graduates from GBSB Global Business School have a unique set of skills that give them the competitive edge as they take the first steps to building their future career in the exciting world of marketing.
Written by Emily Dawn Szajda, GBSB Content Manager