Master of Science in Marketing Management in Barcelona

 

The Master in Marketing Management in Barcelona is designed to provide students with an in-depth education on current, innovative marketing skills and techniques. Students learn the tools, critical thinking competencies, specialized theory, and perform learning-by-doing tasks in the areas of brand management, sales management, digital marketing, market research, and product development.

The Master in Marketing Management in English teaches students not only theory in the field of marketing, but also how to apply it to real-life business initiatives. Organizations across the globe are recruiting professionals who have developed a global vision that can be applied to the employment of new marketing and business development strategies. Master in Marketing Management in Barcelona graduates are highly competitive in diverse environments, from developed to emerging markets, and have the competencies in intercultural communications and leadership to reach their professional targets.

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DEGREE

Master of Science (MSc) in Marketing Management

master Marketing Management duration icon

DURATION

9 months

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LANGUAGES

English

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LOCATION

Barcelona

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ANNUAL INTAKES

OCT | JAN | APR

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FORMAT

Full Time
Mornings & Afternoons

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TUITION FEES

€13,490

PROGRAM HIGHLIGHTS


master Marketing highlights case-studies

Use of the Best
Case-Studies & Learning-by-Doing

master Marketing faculty

Faculty Are Current
Marketing Managers & Directors

master Marketing company visits

Practical Company Visits &
Learning Outside the Classroom

master Marketing student diversity

Students from More than
70 Different Countries

master Marketing L’Oreal Challenge

Participation in L’Oreal
Brandstorm Challenge

master Marketing career opportunities

Career Opportunities with Renowned
International Companies

RANKINGS, ACCREDITATIONS & PARTNERSHIPS


Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA

master Marketing ASIC accredited

The only higher education institution in Spain accredited by Microsoft as a leader in digital education

master in Marketing LEADER IN digital EDUCATION accredited by Microsoft

Awarded as a Four Stars Business School by QS Ranking System

master in Barcelona Awarded as a Four Stars by QS Ranking System

Part of the Microsoft Imagine Academy and offers students official Microsoft certifications

master in Marketing with Microsoft Imagine Academy

Ranked as a Leader in Business Education by Newsweek Magazine

master in Marketing LEADER IN Business EDUCATION

WHAT YOU WILL LEARN


master Marketing learning number 1

DEVELOP PROFESSIONAL SKILLS:
Foster the essential skills needed in market research, digital marketing, product and brand development.

master Marketing learning number 2

ATTAIN RELEVANT KNOWLEDGE:
Specialize in your passion. Whether you are interested in advertising, digital media, brand management, or market research analysis, students will take an in-depth look at various functional areas within the field of marketing management.

master Marketing learning number 3

DEVELOP SKILLS FOR THE DIGITAL ECONOMY:
Enhance your online skills and competencies to support a consumer demographic that elects to research trends, read reviews and purchase products through e-commerce platforms and social media channels.

master Marketing learning number 4

MASTER INTERCULTURAL BUSINESS PRACTICES:
Learn how to thrive in diverse professional arenas by improving your proficiencies in intercultural communication, collaboration, problem-solving, and negotiations.

master Marketing learning number 5

GAIN PRACTICAL CAREER PREPARATION:
Discover how to strategize and negotiate through case studies, debates, and projects that replicate challenges marketing professionals currently face worldwide.

CAREER OPPORTUNITIES


Benefit from GBSB Global Business School’s large selection of resources that help students lay the groundwork to achieve their professional goals as a result of attending the master of marketing in Barcelona. Students studying for their Master in Marketing Management in Barcelona are supported by GBSB Global faculty and staff who prepare them for the next phase of their lives by offering professional workshops, corporate business presentations on campus, and career orientation services.

Career Development Workshops, Services Online Directory, Internship Assistance, Finding Employment

Employment At Top Companies

master Marketing Barcelona employment company audi
master Marketing in Barcelona employment company Orange Buddies
master Marketing management Barcelona employment company la redoute
master in Marketing Barcelona employment company Freixenet
master of Marketing in Barcelona employment company Glovo
master marketing Barcelona employment company renaissance

STUDENT TESTIMONIALS


Optional Intensive Free Spanish Language Course for Beginners

Become an Expert in Marketing Management by Nailing the Core Marketing Skills

  • Marketing Management
  • Market Research
  • Strategic Retail Management
  • Going to Market: Managing the Channel & Sales Force
  • Brand Management

Be in Demand by Developing Skills in Digital Marketing, Creativity and Trends in Consumer Behavior

  • Digital Marketing
  • Creativity and Psychology of New Product Development
  • Social Media Management
  • Consumer Behavior

Experience Case Study Teaching Methodology and Participate in L’Oreal Brandstorm Challenge

  • Cases in Strategic Marketing

(This module prepares students to participate in the international competition organized by L’Oreal; students will be required to solve real case studies provided by L’Oreal)

Understand the Marketing Function in the Broader Organizational Context

  • The Government and Legal Environment of Business
  • Research Methods in International Business
  • Global Strategy and Management

Become a Leader and Hone Your Interpersonal Skills

  • Leadership and Managing Multicultural Teams
  • Ethics and Responsibility
  • Cross-Cultural Negotiations and Communication

Tailor Your Program by Choosing Two Electives*

  • Enabling Gamification through Digital Technologies
  • Agile Methodologies and Design Thinking
  • Importing and Exporting in a Global Market
  • Global Project Management

Capstone Master Project
A practical group project in which the students perform an original research on a specific topic of interest in the area of marketing management.

* Elective Courses are Subject to Change & Availability.

 

GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.

STARTING DATES ACADEMIC YEAR 2020- 2021

Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:

BBA/MA/MSc Programs
Spring Quarter – April 13, 2020
Fall Quarter – September 25, 2020
Winter Quarter – January 11, 2021

ACADEMIC CALENDAR 2020-2021

SPRING QUARTER

April 2020 - June 2020

Orientation Days
April 13-14

WEEK 1

April 13 - 17

WEEK 2

April 20 - 24

WEEK 3

Apr. 27 - May 1

WEEK 4

May 4 - 8

WEEK 5

May 11 - 15

WEEK 6

May 18 - 22

WEEK 7

May 25 - 29

WEEK 8

June 1 - 5

WEEK 9

June 8 - 12

WEEK 10

June 15 - 19

WEEK 11

June 22 - 26

Defense Week

Jun 29 - Jul 3

FALL QUARTER

September 2020 - December 2020

Orientation Days
Sept 24-25

WEEK 1

Sept. 28 - Oct. 2

WEEK 2

October 5 - 9

WEEK 3

October 11 - 16

WEEK 4

October 19 - 23

WEEK 5

October 26 - 30

WEEK 6

November 2 - 6

WEEK 7

November 9 - 13

WEEK 8

November 16 - 20

WEEK 9

November 23 - 27

WEEK 10

Nov. 30 - Dec. 4

WEEK 11

December 7 - 11

Defense Week

December 14 - 18

Christmas Holidays

Dec. 19 - Jan. 10

WINTER QUARTER

January 2021 - March 2021

Orientation Day
January 11

WEEK 1

January 11 - 15

WEEK 2

January 18 - 22

WEEK 3

January 25 - 29

WEEK 4

February 1 - 5

WEEK 5

February 8 - 12

WEEK 6

February 15 - 19

WEEK 7

February 22 - 26

WEEK 8

March 1 - 5

WEEK 9

March 8 - 12

WEEK 10

March 15 - 19

WEEK 11

March 22 - 26

Defense Week

Mar. 29 - Apr. 2

Global Study Trip

March 26 (Tentative)

Spring Holidays

Mar. 27 - Apr. 11

SPRING HOLIDAYS 2020: March 28 - April 12

SUMMER HOLIDAYS 2020: June 27 - September

GRADUATION CEREMONY 2020: July 2, 2020

CHRISTMAS HOLIDAYS: December 19 - January 10

SPRING HOLIDAYS 2021: March 27 - April 11

 

Bank Holidays (Barcelona Campus)

April 2020: 10th: Friday of Eastern(Statewide), 13th: Monday of Eastern(Autonomic)

May 2020: 1st: Day of workers(Statewide)

June 2020: 24th: Saint John(Autonomic)

August 2020: 15th: Virgin's ascension(Statewide)

September 2020: 11th: Diada(Autonomic), 24th: Virgen de la Merce(Local)

October 2020: 12th: Spain National Day(Statewide)

November 2020: 1st: Todos los Santos(Statewide)

December 2020: 6th: Day of the Constitution(Statewide), 8th: Inmaculada(Statewide), 25th: Christmas(Statewide), 26th: Saint Esteban(Autonomic)

January 2021: 1st: New Year(Statewide), 6th: Reyes(Statewide)

April 2021: 2nd: Friday of Eastern(Statewide), 5th: Monday of Eastern(Autonomic)

May 2021: 1st: Day of workers(Statewide)

June 2021: 24th: Saint John(Autonomic)

August 2021: 15th: Virgin's ascension(Statewide)

 

CARLES REVILLA

Academic Background
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain

Career Experience
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain

JESÚS OLIVER FERRER

Academic Background
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain

Career Experience
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain

ARIANNA MAZEO

Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy

Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain

RITA RUEFF LOPES

Academic Background
Bachelor Degree, Psychology, ISCTE, Portugal
Master of Arts, Human Resources Management and Services, The University of Bolton, UK
PhD, HRM and Organizational behavior, ISCTE, Portugal

Career Experience
Founder, Refugees Aid Barcelona, Spain
Lecturing / Research projects / Master Thesis Coordination, ESADE Business School, Spain
Analyst of NGO Activities, SIGWATCH, Germany
Country Manager, Datamonitor, UK

TO BE QUALIFIED FOR ADMISSION TO MASTER IN MARKETING MANAGEMENT IN BARCELONA, YOU MUST:

master marketing fees image 1

Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience

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Have a high level of English language

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Complete all required forms for admission and submit all required documents

Enrolment Fee (Paid upon Admission)

200 EUR

Annual Administrative Fee

950 EUR

Tuition Fee for the Program (60 ECTS credits)

13,490 EUR

Tuition Fee per Quarter (20 ECTS credits)

4,497 EUR

Tuition Fee per Academic Credit (1 ECTS credit)

225 EUR

(Visiting students)

Payment Conditions:

Minimum Advanced Tuition Payment (EU Students)

4,497 EUR

Due at the time of program acceptance

Minimum Advanced Tuition Payment (Non-EU Students)

6,745 EUR

Due at the time of program acceptance and a requirement to send visa documents

The remaining Tuition Fees are due the first Friday (Week 1) of the program.

Master´s Program Duration: 3 Quarters = 1 Academic Year

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.

 
 

WHY BARCELONA


GBSB Global Business School Barcelona Campus first in europe

Barcelona is a 1st in Europe
for quality of life and
clearness of environment

(European Cities Monitor 2011, 2012 Quality
of Life City Rankings - Mercer Survey)

GBSB Global Business School Barcelona second place in europe for business center

Barcelona is a 2nd Place in Europe
(after London) for beign promoted
as a business center

(European Cities Monitor 2011)

GBSB Global Business School Barcelona 1,6 million residents

Million Residents in Barcelona
(2016)

GBSB Global Business School in Barcelona mediterranial climate

Barcelona has a typical Mediterranean
climate
with mild winters
and warm, sunny summers

GBSB Global Barcelona 2,342 mobile industry companies

international companies (that work
in the mobile industry) come

to the yearly World Mobile Congress in Barcelona

The admissions department at GBSB Global Business School will be happy to answer all of your questions. This online form is the first step you have to take if you want more information.

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