Master of Science in Marketing Management in Barcelona


The Master in Marketing Management in Barcelona is designed to provide students with an in-depth education on current, innovative marketing skills and techniques. Students learn the tools, critical thinking competencies, specialized theory, and perform learning-by-doing tasks in the areas of brand management, sales management, digital marketing, market research, and product development.

The Master in Marketing Management in English teaches students not only theory in the field of marketing, but also how to apply it to real-life business initiatives. Organizations across the globe are recruiting professionals who have developed a global vision that can be applied to the employment of new marketing and business development strategies. Master in Marketing Management in Barcelona graduates are highly competitive in diverse environments, from developed to emerging markets, and have the competencies in intercultural communications and leadership to reach their professional targets.

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Master of Science (MSc) in Marketing Management

master Marketing Management duration icon


9 months

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Full Time
Mornings & Afternoons

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master Marketing highlights case-studies

Use of the Best
Case-Studies & Learning-by-Doing

master Marketing faculty

Faculty Are Current
Marketing Managers & Directors

master Marketing company visits

Practical Company Visits &
Learning Outside the Classroom

master Marketing student diversity

Students from More than
70 Different Countries

master Marketing L’Oreal Challenge

Participation in L’Oreal
Brandstorm Challenge

master Marketing career opportunities

Career Opportunities with Renowned
International Companies


Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA

master Marketing ASIC accredited

The only higher education institution in Spain accredited by Microsoft as a leader in digital education

master in Marketing LEADER IN digital EDUCATION accredited by Microsoft

Awarded as a Four Stars Business School by QS Ranking System

master in Barcelona Awarded as a Four Stars by QS Ranking System

Part of the Microsoft Imagine Academy and offers students official Microsoft certifications

master in Marketing with Microsoft Imagine Academy

Ranked as a Leader in Business Education by Newsweek Magazine

master in Marketing LEADER IN Business EDUCATION


master Marketing learning number 1

Foster the essential skills needed in market research, digital marketing, product and brand development.

master Marketing learning number 2

Specialize in your passion. Whether you are interested in advertising, digital media, brand management, or market research analysis, students will take an in-depth look at various functional areas within the field of marketing management.

master Marketing learning number 3

Enhance your online skills and competencies to support a consumer demographic that elects to research trends, read reviews and purchase products through e-commerce platforms and social media channels.

master Marketing learning number 4

Learn how to thrive in diverse professional arenas by improving your proficiencies in intercultural communication, collaboration, problem-solving, and negotiations.

master Marketing learning number 5

Discover how to strategize and negotiate through case studies, debates, and projects that replicate challenges marketing professionals currently face worldwide.


Benefit from GBSB Global Business School’s large selection of resources that help students lay the groundwork to achieve their professional goals as a result of attending the master of marketing in Barcelona. Students studying for their Master in Marketing Management in Barcelona are supported by GBSB Global faculty and staff who prepare them for the next phase of their lives by offering professional workshops, corporate business presentations on campus, and career orientation services.

Career Development Workshops, Services Online Directory, Internship Assistance, Finding Employment

Employment At Top Companies

master Marketing Barcelona employment company audi
master Marketing in Barcelona employment company Orange Buddies
master Marketing management Barcelona employment company la redoute
master in Marketing Barcelona employment company Freixenet
master of Marketing in Barcelona employment company Glovo
master marketing Barcelona employment company renaissance


Optional Intensive Free Spanish Language Course for Beginners

Become an Expert in Marketing Management by Nailing the Core Marketing Skills

  • Marketing Management
  • Market Research
  • Strategic Retail Management
  • Going to Market: Managing the Channel & Sales Force
  • Brand Management

Be in Demand by Developing Skills in Digital Marketing, Creativity and Trends in Consumer Behavior

  • Digital Marketing
  • Creativity and Psychology of New Product Development
  • Social Media Management
  • Consumer Behavior

Experience Case Study Teaching Methodology and Participate in L’Oreal Brandstorm Challenge

  • Cases in Strategic Marketing

(This module prepares students to participate in the international competition organized by L’Oreal; students will be required to solve real case studies provided by L’Oreal)

Understand the Marketing Function in the Broader Organizational Context

  • The Government and Legal Environment of Business
  • Research Methods in International Business
  • Global Strategy and Management

Become a Leader and Hone Your Interpersonal Skills

  • Leadership and Managing Multicultural Teams
  • Ethics and Responsibility
  • Cross-Cultural Negotiations and Communication

Tailor Your Program by Choosing Two Electives*

  • Enabling Gamification through Digital Technologies
  • Agile Methodologies and Design Thinking
  • Importing and Exporting in a Global Market
  • Global Project Management

Capstone Master Project
A practical group project in which the students perform an original research on a specific topic of interest in the area of marketing management.

* Elective Courses are Subject to Change & Availability.



Academic Background
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain

Career Experience
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain


Academic Background
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain

Career Experience
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain


Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy

Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain


Academic Background
Bachelor Degree, Psychology, ISCTE, Portugal
Master of Arts, Human Resources Management and Services, The University of Bolton, UK
PhD, HRM and Organizational behavior, ISCTE, Portugal

Career Experience
Founder, Refugees Aid Barcelona, Spain
Lecturing / Research projects / Master Thesis Coordination, ESADE Business School, Spain
Analyst of NGO Activities, SIGWATCH, Germany
Country Manager, Datamonitor, UK


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Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience

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Proof of Proficiency in the English Language:

  • English as a native language;
  • TOEFL - Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
  • IELTS - Minimum score: 6.5;
  • Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C1;
  • English as the language of instruction during previous studies in the formal educational system;
  • Internal English level testing at GBSB Global.
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Complete all required forms for admission and submit all required documents

On Campus

Enrolment Fee (Paid upon Admission)

200 EUR

Annual Administrative Fee

950 EUR

Tuition Fee for the Program (60 ECTS credits)

13,490 EUR

Tuition Fee per Quarter (20 ECTS credits)

4,880 EUR

Tuition Fee per Academic Credit (1 ECTS credit)

244 EUR

(Visiting students)

Payment Conditions:

Minimum Advanced Tuition Payment (EU Students)

4,880 EUR

Due at the time of program acceptance

Minimum Advanced Tuition Payment (Non-EU Students)

6,745 EUR

Due at the time of program acceptance and a requirement to send visa documents

The remaining Tuition Fees are due the first Friday (Week 1) of the program.

Master´s Program Duration: 3 Quarters = 1 Academic Year

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
Payments are accepted online or by bank transfers (commission charges may apply).
Program fees do not include accommodation, flights, insurance or program materials.
Students who wish to participate in Global Study Trips may do so by paying additional fees.



GBSB Global Business School Barcelona Campus first in europe

Barcelona is a 1st in Europe
for quality of life and
clearness of environment

(European Cities Monitor 2011, 2012 Quality
of Life City Rankings - Mercer Survey)

GBSB Global Business School Barcelona second place in europe for business center

Barcelona is a 2nd Place in Europe
(after London) for beign promoted
as a business center

(European Cities Monitor 2011)

GBSB Global Business School Barcelona 1,6 million residents

Million Residents in Barcelona

GBSB Global Business School in Barcelona mediterranial climate

Barcelona has a typical Mediterranean
with mild winters
and warm, sunny summers

GBSB Global Barcelona 2,342 mobile industry companies

international companies (that work
in the mobile industry) come

to the yearly World Mobile Congress in Barcelona

The admissions department at GBSB Global Business School will be happy to answer all of your questions. This online form is the first step you have to take if you want more information.

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