Master of Science in Marketing Management in Barcelona

 

The Master in Marketing Management in Barcelona is designed to provide students with an in-depth education on current, innovative marketing skills and techniques. Students learn the tools, critical thinking competencies, specialized theory, and perform learning-by-doing tasks in the areas of brand management, sales management, digital marketing, market research, and product development.

The Master in Marketing Management in English teaches students not only theory in the field of marketing, but also how to apply it to real-life business initiatives. Organizations across the globe are recruiting professionals who have developed a global vision that can be applied to the employment of new marketing and business development strategies. Master in Marketing Management in Barcelona graduates are highly competitive in diverse environments, from developed to emerging markets, and have the competencies in intercultural communications and leadership to reach their professional targets.

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DEGREE

Master of Science (MSc) in Marketing Management

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DURATION

9 months

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LANGUAGES

English

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LOCATION

Barcelona

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ANNUAL INTAKES

OCT | JAN | APR

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FORMAT

Full Time
Mornings & Afternoons

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TUITION FEES

€14,640

PROGRAM HIGHLIGHTS


master Marketing highlights case-studies

Use of the Best
Case-Studies & Learning-by-Doing

master Marketing faculty

Faculty Are Current
Marketing Managers & Directors

master Marketing company visits

Practical Company Visits &
Learning Outside the Classroom

master Marketing student diversity

Students from More than
70 Different Countries

master Marketing networking events

Exclusive Access to
Various Networking Events

master Marketing career opportunities

Career Opportunities with Renowned
International Companies

RANKINGS, ACCREDITATIONS & PARTNERSHIPS


Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA

master Marketing ASIC accredited

The only higher education institution in Spain accredited by Microsoft as a leader in digital education

master in Marketing LEADER IN digital EDUCATION accredited by Microsoft

Part of the Microsoft Imagine Academy and offers students official Microsoft certifications

master in Marketing with Microsoft Imagine Academy

Ranked as a Leader in Business Education by Newsweek Magazine

master in Marketing LEADER IN Business EDUCATION

WHAT YOU WILL LEARN


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DEVELOP PROFESSIONAL SKILLS:
Foster the essential skills needed in market research, digital marketing, product and brand development.

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ATTAIN RELEVANT KNOWLEDGE:
Specialize in your passion. Whether you are interested in advertising, digital media, brand management, or market research analysis, students will take an in-depth look at various functional areas within the field of marketing management.

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DEVELOP SKILLS FOR THE DIGITAL ECONOMY:
Enhance your online skills and competencies to support a consumer demographic that elects to research trends, read reviews and purchase products through e-commerce platforms and social media channels.

master Marketing learning number 4

MASTER INTERCULTURAL BUSINESS PRACTICES:
Learn how to thrive in diverse professional arenas by improving your proficiencies in intercultural communication, collaboration, problem-solving, and negotiations.

master Marketing learning number 5

GAIN PRACTICAL CAREER PREPARATION:
Discover how to strategize and negotiate through case studies, debates, and projects that replicate challenges marketing professionals currently face worldwide.

CAREER OPPORTUNITIES


Benefit from GBSB Global Business School’s large selection of resources that help students lay the groundwork to achieve their professional goals as a result of attending the master of marketing in Barcelona. Students studying for their Master in Marketing Management in Barcelona are supported by GBSB Global faculty and staff who prepare them for the next phase of their lives by offering professional workshops, corporate business presentations on campus, and career orientation services.

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Career Development Workshops

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Finding Employment Within Two Months

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Internship Assistance

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Career Services Online Directory

Employment At Top Companies

master Marketing Barcelona employment company audi
master Marketing in Barcelona employment company Orange Buddies
master Marketing management Barcelona employment company la redoute
master in Marketing Barcelona employment company Freixenet
master of Marketing in Barcelona employment company Glovo
master marketing Barcelona employment company renaissance

STUDENT TESTIMONIALS


Core Courses

39 ECTS

BLOCK1: Understanding the Global Marketing Environment

The Government & Legal Environment of Business


Understanding International Macroeconomy


Global Strategy & Management

BLOCK 2: Core Courses in Global Marketing Management

Marketing Management


Market Research


Innovative Marketing Communications


Creativity & Psychology of New Product Development


Brand Management


Going to Market: Managing the Channel & Sales Force

BLOCK 3: Managerial Competencies for Global Leaders

Leadership & Organizational Behavior


International Negotiations & Communications


Ethics & Responsibility


Research Methods in International Business

Electives

15 ECTS

Fall

Digital Marketing


Global Financial Markets, Instruments & Financing


Financial Accounting


Managerial Accounting


Statistical Analysis for Management


Digital Law


Europe & the EU in a Changing World


Spanish

Winter

Operations Management


Investments


Doing Business in Asia & Middle East


Doing Business in Latin America


Digital Operations


Spanish

Spring

Global Project Management


Digital Strategy


Mergers Acquisitions & Alliances


Corporate Finance


Doing Business in Russia & CIS


Doing Business in Africa


Entrepreneurial Finance


Agile Methodologies & Design Thinking


UX & Conversion


Spanish


Final Project – 6 ECTS
The Final Project is an assignment that focuses on a specific topic of interest.

 

GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.

STARTING DATES ACADEMIC YEAR 2017- 2018

Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:

BBA/MBA/MSc Programs
Fall Quarter – October 2, 2017
Winter Quarter – January 8, 2018
Spring Quarter – April 9, 2018

MA Programs
Fall Quarter – October 2, 2017; November 13, 2017
Winter Quarter – January 8, 2018; February 19, 2018
Spring Quarter – April 9, 2018; May 21, 2018

ACADEMIC CALENDAR 2017-2018

FALL QUARTER

October 2017 - December 2017

Orientation Days
September 28-29

WEEK 1

October 2 - 6

WEEK 2

October 9 - 13

WEEK 3

October 16 - 20

WEEK 4

October 23 - 27

WEEK 5

Oct. 30 - Nov. 3

WEEK 6

November 6 - 10

WEEK 7

November 13 - 17

WEEK 8

November 20 - 24

WEEK 9

Nov. 27 - Dec. 1

WEEK 10

December 4 - 8

WEEK 11

December 11 - 15

WINTER QUARTER

January 2018 - March 2018

Orientation Day
January 8

WEEK 1

January 8 - 12

WEEK 2

January 15 - 19

WEEK 3

January 22 - 26

WEEK 4

Jan. 29 - Feb. 2

WEEK 5

February 5 - 9

WEEK 6

February 12 - 16

WEEK 7

February 19 - 23

WEEK 8

Feb. 26 - Mar. 2

WEEK 9

March 5 - 9

WEEK 10

March 12 - 16

WEEK 11

March 19 - 23

SPRING QUARTER

April 2018 - June 2018

Orientation Day
April 9

WEEK 1

April 9 - 13

WEEK 2

April 16 - 20

WEEK 3

April 23 - 27

WEEK 4

Apr. 30 - May 4

WEEK 5

May 7 - 11

WEEK 6

May 14 - 18

WEEK 7

May 21 - 25

WEEK 8

May 28 - June 1

WEEK 9

June 4 - 8

WEEK 10

June 11 - 15

WEEK 11

June 18 - 22

CHRISTMAS HOLIDAYS: Dec 18 – Jan 7

EASTER BREAK: March 26 - 30

SPRING HOLIDAYS: March 26 - April 8

SUMMER HOLIDAYS: June - October 2018

GRADUATION CEREMONY: June 28, 2018

 

CARLES REVILLA

Academic Background
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain

Career Experience
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain

STEPHEN HARRISON

Academic Background
BSc, Mathematics, Exeter University, UK
MBA, Marketing, University of Phoenix, USA
Master Degree, Marketing, ESERP Business School, Spain

Career Experience
CEO, Gerentes Internacionales S.A., Spain
Independent Consultant/Coach, Spain
Financial & Business Consultant, Spain

JESÚS OLIVER FERRER

Academic Background
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain

Career Experience
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain

ARIANNA MAZEO

Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy

Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain

RITA RUEFF LOPES

Academic Background
Bachelor Degree, Psychology, ISCTE, Portugal
Master of Arts, Human Resources Management and Services, The University of Bolton, UK
PhD, HRM and Organizational behavior, ISCTE, Portugal

Career Experience
Founder, Refugees Aid Barcelona, Spain
Lecturing / Research projects / Master Thesis Coordination, ESADE Business School, Spain
Analyst of NGO Activities, SIGWATCH, Germany
Country Manager, Datamonitor, UK

TO BE QUALIFIED FOR ADMISSION TO MASTER IN MARKETING MANAGEMENT IN BARCELONA, YOU MUST:

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Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience

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Have a high level of English language

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Complete all required forms for admission and submit all required documents

Tuition Fee for the Program (60 ECTS credits)

14,640 EUR

Tuition Fee per Quarter (20 ECTS credits)

4,880 EUR

Tuition Fee per Academic Credit (1 ECTS credit)

244 EUR

(Visiting students)

Payment Conditions:

Minimum Advanced Tuition Payment (EU Students)

4,880 EUR

Due at the time of program acceptance

Minimum Advanced Tuition Payment (Non-EU Students)

7,320 EUR

Due at the time of program acceptance and a requirement to send visa documents

The remaining Tuition Fees are due the first Friday (Week 1) of the program.

Master´s Program Duration: 3 Quarters = 1 Academic Year

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.

 
 

WHY BARCELONA


GBSB Global Business School Barcelona Campus first in europe

Barcelona is a 1st in Europe
for quality of life and
clearness of environment

(European Cities Monitor 2011, 2012 Quality
of Life City Rankings - Mercer Survey)

GBSB Global Business School Barcelona second place in europe for business center

Barcelona is a 2nd Place in Europe
(after London) for beign promoted
as a business center

(European Cities Monitor 2011)

GBSB Global Business School Barcelona 1,6 million residents

Million Residents in Barcelona
(2016)

GBSB Global Business School in Barcelona mediterranial climate

Barcelona has a typical Mediterranean
climate
with mild winters
and warm, sunny summers

GBSB Global Barcelona 2,342 mobile industry companies

international companies (that work
in the mobile industry) come

to the yearly World Mobile Congress in Barcelona