Master in Digital Marketing in Malta
Recognized by QS Business Master’s Rankings 2025The global digital marketing industry is projected to reach $786.2 billion by 2026, underscoring the escalating demand for skilled professionals in this dynamic field. Earning a Master’s in Digital Marketing from GBSB Global in Malta positions you at the forefront of this expanding sector, equipping you with the expertise to lead innovative marketing strategies in a data-driven world.
This program combines core management principles with specialized digital marketing training, covering areas such as social media, SEO, web and mobile marketing, and data analytics. You’ll gain hands-on experience with industry-standard tools and technologies, preparing you to develop and execute effective digital campaigns. Additionally, Malta’s growing digital ecosystem offers unique opportunities to connect with global businesses and professionals, enhancing your career prospects in the digital marketing arena.
This Master in Digital Marketing has been recognized among the top programs by the QS Master’s in Marketing Rankings 2025.
Key Information
Duration
Languages
Location
Annual Intakes
January
April
Format
Tuition Fee
Non-EU:€15 900
Program Highlights
Why study the Master in Digital Marketing in Malta?
Prestigious Master’s Degree
Earn an official diploma recognized globally, accredited by the Malta Further & Higher Education Authority.
Unlock a World of Marketing
Step into alumni-led ‘Marketing Chapter’ initiative to gain access to a powerful network of industry experts and experienced mentors.
Real-World Industry Experience
Engage in company visits, executive briefings, and hands-on learning with top digital marketing experts and professionals.
Internships & Career Guidance
Access internship opportunities, connect with leading employers, and receive dedicated support from our Career Services team.
Malta’s Get Qualified Scheme
Benefit from reimbursing up to 70% of your tuition fees through tax reductions, making your education a smart investment.
Our Accreditations, Rankings & Global Recognitions
Discover the certifications and achievements that set our GBSB Global Business School apart, ensuring the highest standards in business education.
Program Structure
Become a Leader and Enhance Your Soft Skills
Effective Teamwork and Project Management (6 ECTS)
Learn the Functional Areas of Business
Operations Management (6 ECTS)
Finance for Management (8 ECTS)
Develop a Truly Global Marketing Strategy
Strategic Management and Analytics (8 ECTS)
Economics and Geopolitics (6 ECTS)
Strategic Marketing (6 ECTS)
Boost Marketing Growth with Digital Transformation and Business Intelligence
Digital Transformation, Innovation and Technology (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)
- Digital Economy and Its New Driving Forces
- Digital Strategy and Transformation
- Drucker’s 7 Sources of Innovation, Open Innovation
- Strategic Approaches to Managing Innovation
- Disruption Theory
- Digital Transformation Journey
- Analytics Tools and Machine Learning (ML) Tools and Techniques
- Artificial Intelligence (AI)
- Big Data Landscape Architecture
- Future of Business Intelligence
- Internet of Things (IoT)
- Data-driven Business Models (DDBM)
Harness the Power of Social Media Marketing to Capture Today’s Customers
Social Media Marketing (6 ECTS)
- Social Media Marketing Strategy
- Social Media Communication Plan
- Types of Social Media, Professional Use and Advertising
- Digital Branded Content and Digital Storytelling
- Viral Marketing and Communication
- Analytical Tools for Social Media
Leverage Web and Mobile Marketing to Build E-Commerce and Drive Sales
Web and Mobile Marketing (6 ECTS)
E-Commerce and Digital Customer Loyalty (6 ECTS)
- Ecosystems in the Web and Mobile Market
- Data Protection and Privacy Issues in Web and Mobile Marketing
- User Experience (UX), Responsive Design and Customer Journey
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Appstore Search Optimization (ASO)
- Monetization Approaches in Mobile Marketing
- Omnichannel Marketing
- B2B and B2C Digital Business Models in E-commerce
- E-commerce Technology Requirements
- Customer Acquisition in E-commerce
- Designing a Customer Loyalty Program
- Marketing Automation
- E-commerce Personalization Strategies
- E-commerce Gamification
Sum Up Your Skills and Leadership with a Comprehensive Final Project
Final Project (20 ECTS)
A Final Project (Capstone) is a multifaceted assignment that serves as a culminating academic and intellectual experience for Master students. Students take what they have learned throughout the course of their Master’s program and apply it to examine a specific idea/problem within their area of specialization. A Final Project involves the identification of an existing problem in a real-world setting and the application of learned skills and methods to develop a solution that addresses the problem directly. There are several options among which students can choose for developing their Final Project: either it may be geared toward research or may be more oriented toward problem-solving. Solutions offered by students are usually interactive and realistic, meaning they can be implemented and used either in professional life or in further research and study.
Qualification
Higher Education Program: Master of Science (MSc) in Management (Digital Marketing)
Accreditation Status: An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012).
MQF/EQF Level: MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.
Number of ECTS Credits: 90 ECTS
Apply for this course
Apply for Master program and gain essential skills for global business success. Take the next step towards a rewarding career, start your application today!
Resources
Explore detailed resources that cover the program structure, learning outcomes, and more. Download our brochure and other materials to learn more about this program.
Program Brochure
Learning Outcomes
Program Outline
Academic Calendar
Application Guidelines
The program has already had a great impact on me. My study habits are much better, my confidence has grown, and I’ve developed a stronger understanding of different cultures.
Student Story
Admissions Information
To be eligible for admission to the Master in Digital Marketing in Malta, you must
- Have a Bachelor’s degree (or equivalent) or higher; be in the process of finalizing your Bachelor’s degree (or equivalent), or demonstrate a high level of relevant professional experience.
- Demonstrate proficiency in the English language.
- Complete all required forms for admission and submit all required documentation.
Provide Proof of Proficiency in the English Language
- English as a native language;
- TOEFL – Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
- IELTS – Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- GBSB Global’s internal English proficiency test.
Submit all required admissions forms and documents
- Contact the Admissions Office by filling out an online application or by speaking with a representative.
- An admissions officer will schedule an interview with you.
- Submit the materials required by the program of your choice.
- Enroll and confirm your place.
Tuition Fee
The Total Fee for the Program is €8 900 (EU Residents) or €15 900 (non-EU Residents). The fee includes application, enrollment and administrative fees.
Special offers and scholarships are available for early applicants and winners of scholarship competitions.
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