The Digital Innovation Scene in Madrid Explored

Madrid like Barcelona is a hub for digital and mobile technologies. It is thanks to the support and investments from local and regional governments and institutions that has made advancements in this sphere of business possible.

One major event that is still in its infancy, only just having ended back in May, was the second annual conference of DES – Digital Business World Congress (DES2017), the world’s largest digital transformation event. The event was organized in Madrid on the 23rd, 24th and 25th of May 2017 in the IFEMA exhibition conference center which had a huge economic impact on the city bringing in more than 34 million Euros in revenue and investments, resulting greatly in part to the increase in total international visitors to the city.

An inspiring event outlining the current state of digital business globally and the forecasted advances projected for the coming years, the event drew visitors from the United Kingdom, the United States, France, Italy, Germany, and Mexico. These countries made up about 17% of those individuals in attendance, demonstrating the diverse international environment of the conference. An even larger amount, 69% of the visitors, held senior management positions within their respective companies and were known to be key participants in the decision-making processes within their companies.

The organizers of the Digital Business World Congress have already announced dates for the third edition, which will take place from the 22nd to the 24th of May 2018, and will once again convert Madrid into the world capital of digital business.

Why is this so important for Madrid and the digital innovation scene?

The Spanish Finance Ministry, the Regional Government, and the City Hall joined forces to support this event and boost the overall digital transformation of the city and the country.

This is what key individuals had to say at the second annual conference.

Javier Garzón, CEO of ICEX, España Exportación e Inversiones remarked, “Internationalization and digital transformation are two unavoidable realities for all sectors of the economy and must be at the heart of business strategies.” This is an affirmation of what GBSB Global Business School teaches its students and also embraces within the core culture of the business school. Diversity and advancements in technology and innovation go hand-in-hand.

Javier Ruiz Santiago, the Madrid Regional Government’s Vice-chancellor of Economy highlighted, “In the Madrid region, we have a cutting-edge innovation ecosystem, and we are working to facilitate the transfer of knowledge to the business network.” A truly collaborative effort that will propel Madrid and other cities that follow suit to the head of the pack, leading the way in transforming business through digital innovation.

Luis Cueto, Coordinator of Madrid City Hall announced, “Public Administrations have the duty to be facilitators, offering leverage rather that barriers to innovation.”

This is only a small taste of the energy behind digital innovation and the transformation of business strategies within the city of Madrid.

There is no better place than Madrid to get your hands in the mix. Be among the individuals involved in reshaping the way Madrid, Spain, Europe, and abroad handle business. Earn your Master of Science in Digital Business from GBSB Global in Madrid.

The Master of Science in Digital Business students will get an up-close and personal look at the transformation and be able to participate in local events, conferences, network with esteemed professionals and learn about emerging companies all while studying for their degree. GBSB Global’s strategic relationships foster student’s ability to step out into the digital business industry with the tools and proficiencies to make an impact.

Are you intrigued and want to get more information? Contact us here and we will be happy to follow up with you.

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