We have entered the age of the digital entrepreneur, hungry to make a difference, to take their ideas mainstream and see them to fruition. Today, anyone with a computer, an internet connection, an innovative idea, and an unlimited amount of motivation can start their own business and become a tremendous success.
Launching a company isn’t without setbacks or hiccups on the road from hatching an idea to seeing it through to reality. There will inevitably be a learning curve where entrepreneurs will look for creative solutions and useful tools to navigate the long hours and challenges they face from organizing a team and their operations to customer service and marketing. There are a wealth of tools available to entrepreneurs today to make digital business a bit easier to traverse.
Digital Storage:
Dropbox A cloud based storage solution, Dropbox is a platform that allows you to store information on the internet instead of on your desktop computer. By opting to store documents in the “cloud,” you can transfer and backup large files in one place and share these files with certain employees, associates, or clients. Dropbox is free up to a certain storage capacity, so new startups can save on data storage and transfers.
Google Drive The internet search engine also allows you to store and access your files anywhere -- on the internet, on your hard drive, or on the go. It is easy and convenient, and ideally suited for those with a Gmail account.
Apple's iCloud This is the “cloud” that everyone talks about. A web-based application enables users to store their information, with lifetime access. Storage limits apply, but is a sure bet you will have access to the material on all of your Apple devices.
Microsoft OneDrive Microsoft’s storage application giving Dropbox a run for their money. This app enables users to store and share photos, videos, documents, and more in the same fashion as Dropbox with slightly different usability.
Customer Relations Management:
Salesforce A global cloud computing company, Salesforce develops CRM solutions and provides business software on a subscription basis.
Act! The No. 1-selling contact and consumer manager, enabling small businesses and sales teams to organize customer details, increase productivity, and drive results.
Nimble A web and SaaS-based platform providing small companies with high-end CRM systems combined with social media tools.
Zoho This suite of business, collaboration and productivity tools is an ideal system offering companies a solution to simplify their processes from day one including customer support, CRM, and app creator functionality.
Email Marketing & Automation Tools:
Constant Contact Become an expert marketer. Constant Contact provides a platform with easy to use templates for email, social media, and event marketing to help small businesses cultivate their customer base.
MailChimp A popular email marketing service that helps businesses with newsletters, automated messages, targeted campaigns and analytics. Start with their free service and increase as your demand warrants.
Emfluence A platform that helps you create, deploy, and track multi-channel online marketing campaigns from one place. The Emfluence marketing platform offers a comprehensive command of your campaign execution with a personalized approach.
InfusionSoft An award-winning 16-year old company provides sales and marketing automation software for small businesses that combines CRM, email marketing, and e-commerce.
Social Media and Content:
Hootsuite Do more with your social media applications. The most popular platform for managing social media, Hootsuite is used by more than 10 million people around the globe connecting businesses with their customers.
Buffer App A user-friendly applications that makes quick business of social media by helping users share content by scheduling online posts throughout the day.
ScribbleLive A leading content marketing platform, ScribbleLive develops your upper funnel by combining big data insights with workflow technology to manage the entire lifecycle of a company’s content.
These platforms only skim the surface of the material you will cover studying for your MSc in Digital Business at GBSB Global Business School in Barcelona or Madrid. The Master of Science in Digital Business takes an in-depth look at all aspects of launching or optimizing a business in the digital environment from marketing, communication, and advertising to analytics and social media. As businesses around the world continually to undergo the process of digital transformation, it’s imperative now more than ever for students entering today’s fast-paced, business landscape to already possess a variety of tech based skills and have a comprehensive understanding of the digital realm of operations.
The Master of Science in Digital Business program is a specialized degree offered at GBSB Global in both Barcelona and Madrid. It is a cutting-edge master program that can be customized according to the goals of each individual student. For more information about GBSB Global’s MSc in Digital Business program contact us here or reach out to us on social media.
