Deep Dive in Bachelors Educational Program: Writing for Media Course

In November 2017 at the GBSB Global Business School within the Global Communications Course at Bachelor in Business Administration (BBA) prof. Angels Bronsoms gave the “Writing for Media” class, focused on helping the students to understand the tools and techniques modern journalists or writers use in the field of communication.

The class was focused on learning at first-hand about the differences in profiles and specific needs within the communication industry through practical expertise, workshops, and meetups as the main educational process format. The program is 50% academic and 50% practical, where our students can apply new knowledge and the ideas they come up with during the academic sessions with real business and managers.

Workshops

Our students had an opportunity to listen and talk about Online Media with Karma Peiró the director of the Nació Digital (the main digital newspaper in Catalonia); to get insight into the art of writing for TV with Lluis CaellesTV3 the editor in chief at the main public TV station in Catalonia.

The press editor in chief at “El Periódico de Cataluña” Antonio Baquero gave a speech about the nuances and approaches in press writing in modern times.

Bachelor Communications students at el Periodico de Catalunya

Furthermore, our students acquired general insight and practices in corporate communication business from Ita Fabregas– one of the leading experts at Mahala Communicación Global Agency.

As a bonus, there was an exceptional opportunity to listen to Josep Lluis Merlos, who held a lecture on Entrepreneurial Communication in sports. Finally, Albert Montagut - communication director for FC Barcelona - told us about the role of a correspondent in the modern Sport Media Industry.

Want to learn more?

Watch our video about Media Outlets visits

Learning-by-doing

The final project of the class project was the creation of an original media project and a multicultural online media called GLOBAL VOICE.

Global Voice is a virtual newspaper built with the articles of a global community of writers from different countries comprised of 7 different sections and news related to subjects like:

  • Current events
  • Culture
  • Business
  • Sports
  • Fashion
  • Food

After intense and exciting work our students wrote real media material and programs, implementing the techniques and tools they had learned during academic sessions with the industry professionals, acquired new contacts and friends (which is crucial in the communication world, as we all know) and had a great time overall.

If you are interested in studying PR and Communications, you see your future in Media Industry, you can learn more about our Bachelor of Business Administration in PR and Communication.

BBA Communications students visits TV3

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A LEADER IN GLOBAL EDUCATION


A recognized member of Accreditation Council for Business Schools & Programs

GBSB Global business school member of ACBSP

An official member & accredited by the European Council for Business Education

GBSB Global European Business Education

The only higher education institution in Spain accredited by Microsoft as a leader in digital education & selected as a showcase school.

GBSB Global Business School LEADER IN digital EDUCATION accredited by Microsoft

A recognized member of the Association to Advance Collegiate Schools of Business

GBSB Global member of AACSB Association to Advance Collegiate Schools of Business

Ranked as a Leader in Business Education by Newsweek Magazine

GBSB Global Business School LEADER IN business EDUCATION

Partnered with the University of Alcalá to offer a dual master’s degree in Madrid

GBSB Global Business School masters in Madrid with University of Alcalá

Fully accredited by ASIC, approved by Ofsted and an affiliate of ENQA

GBSB Global ASIC accredited

Official ACCA Partner and the only Computer Based Examination Centre in Spain

GBSB Global official ACCA partner

Partnered with the University of Vic, Central University of Catalonia, to offer a dual master’s degree in Barcelona

GBSB Global Business School in Barcelona with Central University of Catalonia

Recorded as one of the best Business Schools in Europe by MYBS (Mind Your Own Business School)

GBSB Global Business School BUSINESS SCHOOLS in Europe by MYBS

Our students are finalists of the prestigious International Business Ethics Case Competition in San Diego, California, USA

GBSB Global International Business Ethics Case Competition

Ranked No. 1 in Europe in the Guide to Sustainability Schools

GBSB Global Sustainability Schools

WATCH OUR VIDEOS


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Moving to Barcelona

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Take a look at our business school through our students’ eyes.