The Bachelor of Business Administration and Digital Innovation in Digital Communication & PR in Barcelona is a comprehensive degree program that provides a unique outlook on today’s global challenges and prepares students to meet them head on.
Students studying for Bachelor of Digital Communication & PR in Barcelona learn how to devise and execute multi-channel PR and communication campaigns globally, in Europe and around the world. Business Bachelor of Digital Communication & PR students concentrate on company branding, personal branding, business innovation, global marketing, and emerging technologies.
Become a GBSB Global Bachelor of Digital Communication & PR student in Barcelona and you will become an expert at communication strategies, media relations, social media, reputation management, and more.
Students graduating from GBSB Global with a Bachelor of Business Administration and Digital Innovation degree, additionally obtain Level 4 and Level 5 ATHE Extended Diploma in Management, officially recognized by OFQUAL in the UK, which allows students to complete a top-up year in the leading UK universities and earn a double Bachelors’ degree.
DEGREE
Bachelor of Business Administration and Digital Innovation in Digital Communication & PR
Extended Diploma in Management awarded by ATHE (OFQUAL UK)
Second Bachelor’s Degree from the UK (An Optional Top-Up Year)*
*Top-up Degree Option at the following UK Universities: Northampton University, University of Derby, University of Worcester, University of Sunderland, Coventry University.
DURATION
3 years
Optional Top-up Year
LANGUAGES
English
LOCATION
Barcelona
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Full Time | Daytime
PROGRAM HIGHLIGHTS
International Faculty with
Worldwide Industry Experience
Exclusive Company
Visits & Events
Students from
70 Different Countries
Practical Knowledge Applicable
on an International Scale
Career Opportunities
with Multinational Companies
Hands-on Workshops
and a Variety of
the Best Case Studies
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
Accredited as ATHE (Awards for Training and Higher Education) centre, an awarding organization in the UK
Awarded as a Four Stars Business School by QS Ranking System
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
SET THE FRAMEWORK:
Learn to incorporate the most innovative teachings and practical knowledge in public relations and communication by studying a Bachelor of Digital Communication & PR in Barcelona, Spain.
DEVELOP IN-DEPTH KNOWLEDGE:
Develop a deeper understanding of strategic communication channels, investor relations, the role of public relations research, and new media communications.
BE COMPETITIVE:
Gain the skills and confidence to be competitive in the world market with an education concentrated on a global business perspective and cultural awareness.
PROCLAIM YOURSELF A LEADER:
Become a future leader in business by gaining the pertinent knowledge that can be applied to PR and communication across borders and industries.
BECOME A SUCCESSFUL DECISION MAKER:
Study the Business Bachelor of Digital Communication & PR in Barcelona and learn how to make effective decisions by working with real world examples provided through industrial visits, company presentations, global study trips and more.
CAREER OPPORTUNITIES
Take your future into your own hands. Earn your Bachelor of Business Administration and Digital Innovation in Digital Communication & PR at GBSB Global Business School in Barcelona, Spain and get on the fast path to career success. Take advantage of the large range of career development services GBSB Global Business School in Barcelona offers from hands-on workshops and professional presentations to career assessment resources on campus.
STUDENT TESTIMONIALS
THIERRY ARMEL BEDI, Ivory Coast
"Studying at GBSB Global Business School for a year and half has helped me to improve my communication skills. I think GBSB Global is more multicultural than other school I have attended. There are a lot of students from abroad in the Business Bachelor program, and I have been learning a lot from my classmates and my professors. In my opinion, studying at GBSB Global provides students the best possible communication training one could ask for."
GBSB Global Alumnus, Class of 2017
SALEH ABDALLA, Egypt
"The school met my expectations, both the classes and the style of teaching. Entrepreneurs and various business owners visit us. They share their experience and business tips. One of the main things I love about the school is that they provide us with practical knowledge that we will use in the real world and not the stuff that you would write down in a notebook and forget later."
GBSB Global Alumnus, Class of 2018
Previous
Next
Year 1 (60 ECTS)
Core Courses
Customer Relationship Management
Business Environment
Communication Skills
Business Law
Marketing Mix
People in Organizations
Resource Management
Entrepreneurship
Finance for Managers I
Spanish Language & Additional Workshops
Optional Spanish Language (A1)
Year 2 (60 ECTS)
Core Courses
Business Organizations in a Global Context
People Management
Business Ethics
Planning a New Business Venture
Managing Communication
Finance for Managers II
Research Project
Marketing Principles and Practice
Specialization Courses
Bachelor of Digital Communication & PR
A student will complete three courses corresponding to Bachelor of Digital Communication & PR specialization.
Year 3 (60 ECTS)
Core Courses
Professional and Career Development
Innovative and Creative Thinking
Corporate Finance
Disruptive Technologies for Innovation and Change
Specialization Courses
Bachelor of Digital Communication & PR
A student will complete three courses corresponding to Bachelor of Digital Communication & PR specialization.
BA Undergraduate Dissertation
The Bachelor Undergraduate Dissertation allows students to reflect and integrate their learning over their three years of study, and create an original work in an area of their interest related to the major. The Bachelor Undergraduate Dissertation represents the student’s integration of theoretical constructs drawn from course work, application of theory and the mastery of academic skills.
BA in Digital Communication & PR Specialization Courses
Digital Branding
Digital Communication Strategies and Digital Media
Principles of Public Relations
Visual Communications for Digital and Offline Channels
Reputation and Relationship Management in the Digital Era
Investor Relations
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2020- 2021
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
BA/MA/MSc Programs
Fall Quarter – September 25, 2020
Winter Quarter – January 11, 2021
Spring Quarter – April 9, 2021
FALL QUARTER
September 2020 - December 2020
Orientation Days
Sept 24-25 (BCN), Sept 25 (MAD)
Pre-Weeks (MBA)
September 14 - 25
WEEK 1
Sept. 28 - Oct. 2
WEEK 2
October 5 - 9
WEEK 3
October 11 - 16
WEEK 4
October 19 - 23
WEEK 5
October 26 - 30
WEEK 6
November 2 - 6
WEEK 7
November 9 - 13
WEEK 8
November 16 - 20
WEEK 9
November 23 - 27
WEEK 10
Nov. 30 - Dec. 4
WEEK 11
December 7 - 11
Defense Week
December 14 - 18
Christmas Holidays
Dec. 19 - Jan. 10
WINTER QUARTER
January 2021 - March 2021
Orientation Day
January 11
WEEK 1
January 11 - 15
WEEK 2
January 18 - 22
WEEK 3
January 25 - 29
WEEK 4
February 1 - 5
WEEK 5
February 8 - 12
WEEK 6
February 15 - 19
WEEK 7
February 22 - 26
WEEK 8
March 1 - 5
WEEK 9
March 8 - 12
WEEK 10
March 15 - 19
WEEK 11
March 22 - 26
Defense Week
Mar. 29 - Apr. 2
Global Study Trip
March 26 (Tentative)
Spring Holidays
Mar. 27 - Apr. 11
SPRING QUARTER
April 2021 - June 2021
Orientation Days
April 9
WEEK 1
April 12 - 16
WEEK 2
April 19 - 23
WEEK 3
Apr. 26 - Apr. 30
WEEK 4
May 3 - 7
WEEK 5
May 10 - 14
WEEK 6
May 17 - 21
WEEK 7
May 24 - 28
WEEK 8
May 31 - June 4
WEEK 9
June 7 - 11
WEEK 10
June 14 - 18
WEEK 11
June 21 - 25
Defense Week
Jun 28 - Jul 2
Graduation Ceremony
July 1 (tentative)
Summer Holidays
June 26 - September
CHRISTMAS HOLIDAYS: December 19 - January 10
SPRING HOLIDAYS 2021: March 27 - April 11
Bank Holidays (Barcelona Campus)
October 2020: 12th: Spain National Day(Statewide)
November 2020: 1st: Todos los Santos(Statewide)
December 2020: 6th: Day of the Constitution(Statewide), 8th: Inmaculada(Statewide), 25th: Christmas(Statewide), 26th: Saint Esteban(Autonomic)
January 2021: 1st: New Year(Statewide), 6th: Reyes(Statewide)
April 2021: 2nd: Friday of Eastern(Statewide), 5th: Monday of Eastern(Autonomic)
May 2021: 1st: Day of workers(Statewide)
June 2021: 24th: Saint John(Autonomic)
August 2021: 15th: Virgin's ascension(Statewide)
JOSEP BOSCH
Academic Background
Bachelor and Master Degree, Journalism, Universidad Autonoma de Barcelona, Spain
Career Experience
Head of Media, World Trade Organization, Switzerland
Spokesman and Information Officer, World Trade Organization, Switzerland
Geneva Bureau Chief and Economics Correspondent, Efe, Switzerland
Hong Kong and Southeast Asia and the Pacific Bureau Chief and Economics Correspondent, Efe, China
Tokyo Bureau Chief and Economics Correspondent, Efe, Japan
Correspondent, Efe, UK
VICTORIANO TRAVIESO MORALES
Academic Background
Bachelor Degree, Law, Universidad de Las Palmas de Gran Canaria, Spain
PG DIP, Legal Studies, Contractual, Conveyancing, Trusts & Equities, European Competition Law, Criminal Law, Commendation, London South Bank University, UK
Postgraduate Degree, Legal Practice, BPP Law School, UK
Career Experience
Senior Spanish Lawyer and English Solicitor, Gimbrere International Advocaten, S.L.P., Spain
Practicing English Solicitor, Stepinlaw Abogados, Spain
Spanish Lawyer and English Solicitor, De Haan & Mulder, S.L.P., Spain
FERRAN TEIXES
Academic Background
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Certified Lego ® Serious Play ® Facilitator
Career Experience
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain
ARIANNA MAZEO
Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy
Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain
XAVIER BERNARD
Academic Background
BA, International Marketing, EDHEC Business School, France
MBA, International Marketing, EDHEC Business School, France
MA, Mountain & Rural Development, University of Toulouse, France
Career Experience
Managing Director, Pyrenees Working Community, Spain
Project Manager, European Cooperative Society, Spain
Consultant, Technologic Forest Center, Spain
VICTORIA BALLESTA
Academic Background
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain
Career Experience
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain
REYNALD NAULLEAU
Academic Background
BA, SKEMA Business School, France
MSc, Strategic Tourism Management, SKEMA Business School/European School of Management, France
Career Experience
CEO & Founder, ZGOAT, France
Area Manager, Golden Tulip Hospitality Group, France
Sales Manager, Louvre Hotels, France
TO BE QUALIFIED FOR ADMISSION TO BACHELOR OF DIGITAL COMMUNICATION & PR IN BARCELONA, YOU MUST:
The entry profile should include one of the following:
- A GCE Advanced level profile with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above
- Other related level 3 subjects
- Other equivalent international qualifications (high school diploma)
Have a high level of English language
Complete all required forms for admission and submit all required documents
On Campus
Blended
1st term Online
Online
Registration Fee (Paid Annually for Every Academic Year of the Program)
200 EUR
200 EUR
200 EUR
Administrative Fee (Paid Annually for Every Academic Year of the Program)
950 EUR
950 EUR
950 EUR
Tuition Fee for One Academic Year (60 ECTS Credits)
8,750 EUR
6,750 EUR
5,750 EUR
The above mentioned tuition fees are applicable for students who start their studies from October 2021 onwards.
All tuition fees are the same for EU and non-EU students.
Tuition fees for visiting students: 165 EUR per 1 ECTS credit or 2,917 EUR per Quarter (20 ECTS credits).
Bachelor´s Program Duration: 9 Quarters = 3 Academic Years
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
