DURATION
FULL TIME - 3 YEARS
PART TIME - UP TO 6 YEARS
LANGUAGES
English
LOCATION
Multicampus Approach:
Barcelona | Malta | Online | Blended
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Face-to-face | Online
The Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Barcelona (hereinafter – Business Bachelor with Digital Communication & PR in Barcelona) is a high demand degree program that readies students with the digital competencies in communications and public relations on a global scale.
GBSB Global students studying for their Business Bachelor with Digital Communication & PR in Barcelona will learn how to develop and implement multi-channel PR and communication campaigns for various industries and across borders. Students earning their Business Bachelor with Digital Communication & PR in Barcelona will take an in-depth look at corporate branding, personal branding, digital innovation, global and online marketing, and evolving technologies transforming the field.
Invest in a Business Bachelor with Digital Communication & PR in Barcelona and you will become an authority fostering communication strategies, conducting media relations, bolstering social media, brand reputation management, and so much more.
QUALIFICATION
YEAR 1 AND 2:
Higher Education Program: Undergraduate Higher Diploma in Business Administration and Digital Innovation with Digital Communication & PR (120 ECTS, EQF Level 5)
Accreditation Status: An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012).
Additionally accredited by the Catalan Department of Education and The Accreditation Council for Business Schools and Programs (ACBSP: CHEA/USA).
L6 PATHWAY YEAR 3:
Malta & Online Higher Education Program: Bachelor of Business Administration and Digital Innovation with Digital Communication & PR (180 ECTS, MQF/EQF Level 6)
Accreditation Status: An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012).
Barcelona: Bachelor (B.A.) of Business Administration and Digital Innovation with Digital Communication & PR (180 ECTS, EQF Level 6)
A Bachelor’s degree (titulo propio) awarded by GBSB Global Business School Switzerland, accredited by The Accreditation Council for Business Schools and Programs (ACBSP: CHEA/USA).
RANKINGS, ACCREDITATIONS AND PARTNERSHIPS
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
Accredited by Malta Further & Higher Education Authority
Awarded as a Five Stars Business School for Teaching & Student Quality
Ranked as a Leader in Business Education by Newsweek Magazine
TESTIMONIALS
INDUSTRIAL VISITS OVERVIEW
Students who study for their Business Bachelor with Digital Communication & PR in Barcelona will have the opportunity to experience how local media works in Spain and hear about the successes of Barcelona’s most prominent distributors of mass media, including Naciò Digital, TV3, El Periodico, Mahala and others.
Be sure to get inspired by professional testimonials, learning about tv production and newspaper printing, gaining insight into the media agencies’ inner workings.
PROGRAM HIGHLIGHTS
Gain undergraduate qualifications leading to an official state-accredited European Bachelor’s degree with Digital Communication & PR
Multicultural faculty with Digital Communication & PR experience
Visiting speakers and workshops from business experts
Student body representing more than 100 nationalities
PROGRAM STRUCTURE
The Business Bachelor with Digital Communication & PR in Barcelona is a comprehensive degree program that provides a unique outlook on today’s global challenges and prepares students to meet them head on. Students studying for a Business Bachelor with Digital Communication & PR in Barcelona will learn how to devise and execute multi-channel PR and communication campaigns locally and globally, with a focus on company branding, personal branding, business innovation, global marketing, and emerging technologies.
This Business Bachelor with Digital Communication & PR in Barcelona comprises 180 ECTS credits, preparing GBSB Global graduates to become experts at communication strategies, media relations, social media, reputation management, and more.
1ST YEAR:
- Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5)
- Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)
Possible Exit Award
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
2ND YEAR:
- Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organisational Behaviour
- Starting a New Digital Business
- Business Economics
- Business Research Methods
- Three units corresponding to a chosen specialization area
*State-recognized qualification Accredited by MFHEA
3RD YEAR:
- Bachelor (B.A.) of Business Administration and Digital Innovation (180 ECTS, EQF/MQF Level 5)
- Professional and Career Development
- Innovative and Creative Thinking
- Corporate Finance
- Disruptive Technologies for Innovation and Change
- Three units corresponding to a chosen specialization area
- Undergraduate Dissertation
*Malta & Online: State-recognized Bachelor’s degree accredited by MFHEA
Barcelona: A Bachelor’s degree (titulo propio) accredited by The Accreditation Council for Business Schools and Programs (ACBSP: CHEA/USA); Top-up accredited by UCAM Universidad Católica San Antonio de Murcia
Learn more about program objectives and learning outcomes.
BACHELOR WITH DIGITAL COMMUNICATION & PR IN BARCELONA
SPECIALIZATION UNITS
DIGITAL BRANDING
DIGITAL COMMUNICATION STRATEGIES AND DIGITAL MEDIA
PRINCIPLES OF PUBLIC RELATIONS
VISUAL COMMUNICATIONS FOR DIGITAL AND OFFLINE CHANNELS
REPUTATION AND RELATIONSHIP MANAGEMENT IN THE DIGITAL ERA
INVESTOR RELATIONS
Please download the Course Outline below for full program details including module learning outcomes, learning hours, teaching, learning and assessment methods, grading system and pass rates.
CAREER OPPORTUNITIES
Are you interested in helping a company project a positive image to the public in order to achieve its goals? Managing business-to-business or business-to-client campaigns, attracting clients, and designing and implementing campaigns? Earing the Business Bachelor with Digital Communication & PR in Barcelona will provide you with valuable practical experience helping you pursue a successful career path in communicationa and PR, making you an attractive candidate to hiring managers seeking public relations professionals.
Upon graduation you might find yourself working as a communications specialist, from copywriting and editing, to new media and strategy development and top managmenet. Public relations development also focuses on designing and organizing events to raise money or awareness for an organization, involving several roles from event organizers, to fundraising managers, financial PR associates, media relations managers and many others.
Obtain your Business Bachelor with Digital Communication & PR in Barcelona and get ready to explore a variety of business sectors before pursuing a career of your choice. Below are the actual Employment Trends of our most recent graduates across geographies, industries and sectors worldwide:
73% ARE EMPLOYED OUTSIDE OF THEIR HOME COUNTRIES
24% LAUNCHED THEIR OWN BUSINESS
32% JOINED FORTUNE 500 AND FORTUNE 100 COMPANIES
GRADUATING CLASS
EMPLOYMENT BY INDUSTRIES AND SECTORS
RECRUITERS AND COMPANIES
ADMISSION AND FEES
To be qualified for admission to Business Bachelor with Digital Communication & PR in Barcelona, you must:
The entry profile should include one of the following:
- A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subjects exams with grades of A, B, C or D
- International Baccalaureate Diploma with 34 points; or Mathematics at minimum score of 4 (HL/SL) and one programme related subject at minimum score of 4 (HL/SL);
- GCSE/IGSCE "O" Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D
- AP Program
- Other high school leaving certificate or equivalent (other educational systems)
Proof of Proficiency in the English Language:
- English as a native language
- TOEFL - Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based)
- IELTS - Minimum score: 6.0
- Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C
- English as the language of instruction during previous studies in the formal educational system
- Internal English level testing at GBSB Global
Complete all required forms for admission and submit all required documents
On Campus *
Online **
Registration Fee (Paid Annually for Every Academic Year of the Program)
200 EUR
200 EUR
Administrative Fee (Paid Annually for Every Academic Year of the Program)
950 EUR
950 EUR
Tuition Fee for One Academic Year (60 ECTS Credits)
8,750 EUR
5,750 EUR
* Fees apply to students commencing their studies on-campus. Please note, fees will remain the same should the student decide to complete their education online for the remainder of the 3-year program.
** Fees apply exclusively to online learning. If the student commences their studies online but then wishes to transfer to one of the physical campuses throughout their academic journey, fees will be subject to change (please refer to "On Campus" column).
All tuition fees are the same for EU and non-EU students.
Tuition fees for visiting students: 165 EUR per 1 ECTS credit or 2,917 EUR per Quarter (20 ECTS credits).
Bachelor´s Program Duration: 9 Quarters = 3 Academic Years
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
·
Payments are accepted online or by bank transfers (commission charges may apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
YOUR SUCCESS IS OUR TOP PRIORITY
WE STRIVE TO MEET AND EXCEED YOUR EXPECTATIONS AND ARE HERE TO HELP.
FOR MORE INFORMATION CONTACT ONE OF OUR ADMISSIONS REPRESENTATIVES:
