The Master in Marketing Management in Madrid is structured to offer students a comprehensive education, looking in-depth at the innovative marketing skills and techniques used today. Students learn the tools, critical thinking skills, specific theory and how it is applied by taking part in learning-by-doing tasks in the areas of brand management, sales management, digital marketing, market research, and product development.
The Master in Marketing Management in Madrid not only provides students with practical marketing competencies, but also teaches them how to apply this knowledge to marketing initiatives. Having a global perspective in business is a highly desirable attribute our students attain studying marketing management in English. Our graduates from the Master in Marketing Management in Madrid are immensely sought-after in diverse multinational environments.
DEGREE
Master of Science (MSc) in Marketing Management
DURATION
9 months
LANGUAGES
English
LOCATION
Madrid
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Full Time
Mornings & Afternoons
TUITION FEES
€13,490
PROGRAM HIGHLIGHTS
Use of the Best
Case-Studies & Learning-by-Doing
Faculty Are Current
Marketing Managers & Directors
Practical Company Visits &
Learning Outside the Classroom
Students from More than
70 Different Countries
Participation in L’Oreal
Brandstorm Challenge
Career Opportunities with Renowned
International Companies
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Awarded as a Four Stars Business School by QS Ranking System
Part of the Microsoft Imagine Academy and offers students official Microsoft certifications
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
ADVANCE PROFESSIONAL SKILLS:
Expand your skill set in market research, digital marketing, product development, and brand management.
GAIN PERTINENT KNOWLEDGE:
Concentrate on your overarching career goals. Whether you are drawn to advertising, innovative marketing communications, brand management, or market research, students will take a detailed look at the different realms of focus within marketing management.
FOSTER THE ESSENTIAL SKILLS FOR THE DIGITAL ECONOMY:
Improve your online skills and competencies by studying for your Master in Marketing Management in Madrid and learn how to engage a buyer that elects to research trends, read reviews, and buy products through e-commerce portals and social media platforms.
UNDERSTAND INTERCULTURAL BUSINESS PROCEDURES:
Perfect your capacity to communicate and collaborate in intercultural scenarios, and easily navigate diverse challenges internationally.
BECOME A KNOWLEDGEABLE PROFESSIONAL:
Learn how to strategize and negotiate through debates, workshops, and projects that emulate the challenges marketing managers face internationally today.
CAREER OPPORTUNITIES
Take advantage of GBSB Global Business School’s large selection of career resources that support students plan their professional career during master of marketing in Madrid. Students who earn their Master in Marketing Management in Madrid are supported and prepared to take the next step in the direction of their future success by taking part in specialised workshops, industrial presentations on campus, and career assessment facilities.
Employment At Top Companies
STUDENT TESTIMONIALS
SYMBAT AUANOVA, Kazakhstan
"The reason I chose GBSB Global Business School was because of their individual approach and diversity. At the GBSB Global Business School, I made many friends from all over the world and had the opportunity to learn about many different cultures."
Master in Marketing Management, Class of 2016
ATIF SATTAR, Pakistan
"Even though I already have an MBA degree, I feel that obtaining the MSc in Marketing Management degree specifically at GBSB Global Business School has significantly broadened my industry knowledge and increased my overall level of expertise, which has in turn made me much more competitive in the international business job market."
Master in Marketing Management, Class of 2016
Previous
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Optional Intensive Free Spanish Language Course for Beginners
Become an Expert in Marketing Management by Nailing the Core Marketing Skills
- Marketing Management
- Market Research
- Strategic Retail Management
- Going to Market: Managing the Channel & Sales Force
- Brand Management
Be in Demand by Developing Skills in Digital Marketing, Creativity and Trends in Consumer Behavior
- Digital Marketing
- Creativity and Psychology of New Product Development
- Social Media Management
- Consumer Behavior
Experience Case Study Teaching Methodology and Participate in L’Oreal Brandstorm Challenge
- Cases in Strategic Marketing
(This module prepares students to participate in the international competition organized by L’Oreal; students will be required to solve real case studies provided by L’Oreal)
Understand the Marketing Function in the Broader Organizational Context
- The Government and Legal Environment of Business
- Research Methods in International Business
- Global Strategy and Management
Become a Leader and Hone Your Interpersonal Skills
- Leadership and Managing Multicultural Teams
- Ethics and Responsibility
- Cross-Cultural Negotiations and Communication
Tailor Your Program by Choosing Two Electives*
- Enabling Gamification through Digital Technologies
- Agile Methodologies and Design Thinking
- Importing and Exporting in a Global Market
- Global Project Management
Capstone Master Project
A practical group project in which the students perform an original research on a specific topic of interest in the area of marketing management.
* Elective Courses are Subject to Change & Availability.
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2020- 2021
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
BBA/MA/MSc Programs
Fall Quarter – September 25, 2020
Winter Quarter – January 11, 2021
Spring Quarter – April 9, 2021
FALL QUARTER
September 2020 - December 2020
Orientation Days
Sept 24-25 (BCN), Sept 25 (MAD)
Pre-Weeks (MBA)
September 14 - 25
WEEK 1
Sept. 28 - Oct. 2
WEEK 2
October 5 - 9
WEEK 3
October 11 - 16
WEEK 4
October 19 - 23
WEEK 5
October 26 - 30
WEEK 6
November 2 - 6
WEEK 7
November 9 - 13
WEEK 8
November 16 - 20
WEEK 9
November 23 - 27
WEEK 10
Nov. 30 - Dec. 4
WEEK 11
December 7 - 11
Defense Week
December 14 - 18
Christmas Holidays
Dec. 19 - Jan. 10
WINTER QUARTER
January 2021 - March 2021
Orientation Day
January 11
WEEK 1
January 11 - 15
WEEK 2
January 18 - 22
WEEK 3
January 25 - 29
WEEK 4
February 1 - 5
WEEK 5
February 8 - 12
WEEK 6
February 15 - 19
WEEK 7
February 22 - 26
WEEK 8
March 1 - 5
WEEK 9
March 8 - 12
WEEK 10
March 15 - 19
WEEK 11
March 22 - 26
Defense Week
Mar. 29 - Apr. 2
Global Study Trip
March 26 (Tentative)
Spring Holidays
Mar. 27 - Apr. 11
SPRING QUARTER
April 2021 - June 2021
Orientation Days
April 9
WEEK 1
April 12 - 16
WEEK 2
April 19 - 23
WEEK 3
Apr. 26 - Apr. 30
WEEK 4
May 3 - 7
WEEK 5
May 10 - 14
WEEK 6
May 17 - 21
WEEK 7
May 24 - 28
WEEK 8
May 31 - June 4
WEEK 9
June 7 - 11
WEEK 10
June 14 - 18
WEEK 11
June 21 - 25
Defense Week
Jun 28 - Jul 2
Graduation Ceremony
July 1 (tentative)
Summer Holidays
June 26 - September
CHRISTMAS HOLIDAYS: December 19 - January 10
SPRING HOLIDAYS 2021: March 27 - April 11
Bank Holidays (Madrid Campus)
October 2020: 12th: Spain National Day(Statewide)
November 2020: 1st: Todos los Santos(Statewide), 9th: Day of La Almudena(Local)
December 2020: 6th: Day of the Constitution(Statewide), 9th: Inmaculada(Statewide), 25th: Christmas(Statewide)
January 2021: 1st: New Year(Statewide), 6th: Reyes(Statewide)
April 2021: 1st: Thursday of Eastern(Autonomic), 2nd: Friday of Eastern(Statewide)
May 2021: 1st: Day of workers(Statewide), 2nd: Day of Madrid(Autonomic), 15th: San Isidro(Local)
August 2021: 15th: Virgin's ascension(Statewide)
ELENA TECCHIATI
Academic Background
Bachelor Degree, Psychology, University of Cologne, Germany
Master Degree, Organizational Psychology and Human Resources, University of Ramon Llull, Spain
Career Experience
Coach and Trainer, Liw E.V. & Liw B&T, Bayer Business Services, Germany
Assistant, RHR International, Germany
Advertising and Event Manager, Kat Marketing, Germany
VICTORIANO TRAVIESO MORALES
Academic Background
Bachelor Degree, Law, Universidad de Las Palmas de Gran Canaria, Spain
PG DIP, Legal Studies, Contractual, Conveyancing, Trusts & Equities, European Competition Law, Criminal Law, Commendation, London South Bank University, UK
Postgraduate Degree, Legal Practice, BPP Law School, UK
Career Experience
Senior Spanish Lawyer and English Solicitor, Gimbrere International Advocaten, S.L.P., Spain
Practicing English Solicitor, Stepinlaw Abogados, Spain
Spanish Lawyer and English Solicitor, De Haan & Mulder, S.L.P., Spain
FERRAN TEIXES
Academic Background
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Certified Lego ® Serious Play ® Facilitator
Career Experience
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain
VICTORIA BALLESTA
Academic Background
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain
Career Experience
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain
TO BE QUALIFIED FOR ADMISSION TO MASTER IN MARKETING MANAGEMENT IN MADRID, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Have a high level of English language
Complete all required forms for admission and submit all required documents
Enrolment Fee (Paid upon Admission)
200 EUR
Annual Administrative Fee
950 EUR
Tuition Fee for the Program (60 ECTS credits)
13,490 EUR
Tuition Fee per Quarter (20 ECTS credits)
4,880 EUR
Tuition Fee per Academic Credit (1 ECTS credit)
244 EUR
(Visiting students)
Payment Conditions:
Minimum Advanced Tuition Payment (EU Students)
4,880 EUR
Due at the time of program acceptance
Minimum Advanced Tuition Payment (Non-EU Students)
6,745 EUR
Due at the time of program acceptance and a requirement to send visa documents
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
