Master of Science in Marketing Management in Madrid


The Master in Marketing Management in Madrid is structured to offer students a comprehensive education, looking in-depth at the innovative marketing skills and techniques used today. Students learn the tools, critical thinking skills, specific theory and how it is applied by taking part in learning-by-doing tasks in the areas of brand management, sales management, digital marketing, market research, and product development.

The Master in Marketing Management in Madrid not only provides students with practical marketing competencies, but also teaches them how to apply this knowledge to marketing initiatives. Having a global perspective in business is a highly desirable attribute our students attain studying marketing management in English. Our graduates from the Master in Marketing Management in Madrid are immensely sought-after in diverse multinational environments.

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Master of Science (MSc) in Marketing Management

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9 months

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Full Time
Mornings & Afternoons

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master Marketing highlights case-studies

Use of the Best
Case-Studies & Learning-by-Doing

master Marketing faculty

Faculty Are Current
Marketing Managers & Directors

master Marketing company visits

Practical Company Visits &
Learning Outside the Classroom

master Marketing student diversity

Students from More than
70 Different Countries

master Marketing in Madrid Participation in L’Oreal Challenge

Participation in L’Oreal
Brandstorm Challenge

master Marketing career opportunities

Career Opportunities with Renowned
International Companies


Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA

master Marketing ASIC accredited

The only higher education institution in Spain accredited by Microsoft as a leader in digital education

master in Marketing LEADER IN digital EDUCATION accredited by Microsoft

Awarded as a Four Stars Business School by QS Ranking System

master in madrid Awarded as a Four Stars by QS Ranking System

Part of the Microsoft Imagine Academy and offers students official Microsoft certifications

master in Marketing with Microsoft Imagine Academy

Ranked as a Leader in Business Education by Newsweek Magazine

master in Marketing LEADER IN Business EDUCATION


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Expand your skill set in market research, digital marketing, product development, and brand management.

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Concentrate on your overarching career goals. Whether you are drawn to advertising, innovative marketing communications, brand management, or market research, students will take a detailed look at the different realms of focus within marketing management.

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Improve your online skills and competencies by studying for your Master in Marketing Management in Madrid and learn how to engage a buyer that elects to research trends, read reviews, and buy products through e-commerce portals and social media platforms.

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Perfect your capacity to communicate and collaborate in intercultural scenarios, and easily navigate diverse challenges internationally.

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Learn how to strategize and negotiate through debates, workshops, and projects that emulate the challenges marketing managers face internationally today.


Take advantage of GBSB Global Business School’s large selection of career resources that support students plan their professional career during master of marketing in Madrid. Students who earn their Master in Marketing Management in Madrid are supported and prepared to take the next step in the direction of their future success by taking part in specialised workshops, industrial presentations on campus, and career assessment facilities.

Career Development Workshops, Services Online Directory, Internship Assistance, Finding Employment

Employment At Top Companies

master Marketing employment at company volkswagen
master Marketing employment with Orange Buddies
master Marketing Madrid employment company la redoute
master Marketing in Spain employment Freixenet
master Marketing Madrid employment Glovo
master marketing management company renaissance


Optional Intensive Free Spanish Language Course for Beginners

Become an Expert in Marketing Management by Nailing the Core Marketing Skills

  • Marketing Management
  • Market Research
  • Strategic Retail Management
  • Going to Market: Managing the Channel & Sales Force
  • Brand Management

Be in Demand by Developing Skills in Digital Marketing, Creativity and Trends in Consumer Behavior

  • Digital Marketing
  • Creativity and Psychology of New Product Development
  • Social Media Management
  • Consumer Behavior

Experience Case Study Teaching Methodology and Participate in L’Oreal Brandstorm Challenge

  • Cases in Strategic Marketing

(This module prepares students to participate in the international competition organized by L’Oreal; students will be required to solve real case studies provided by L’Oreal)

Understand the Marketing Function in the Broader Organizational Context

  • The Government and Legal Environment of Business
  • Research Methods in International Business
  • Global Strategy and Management

Become a Leader and Hone Your Interpersonal Skills

  • Leadership and Managing Multicultural Teams
  • Ethics and Responsibility
  • Cross-Cultural Negotiations and Communication

Tailor Your Program by Choosing Two Electives*

  • Enabling Gamification through Digital Technologies
  • Agile Methodologies and Design Thinking
  • Importing and Exporting in a Global Market
  • Global Project Management

Capstone Master Project
A practical group project in which the students perform an original research on a specific topic of interest in the area of marketing management.

* Elective Courses are Subject to Change & Availability.



Academic Background
Bachelor Degree, Psychology, University of Cologne, Germany
Master Degree, Organizational Psychology and Human Resources, University of Ramon Llull, Spain

Career Experience
Coach and Trainer, Liw E.V. & Liw B&T, Bayer Business Services, Germany
Assistant, RHR International, Germany
Advertising and Event Manager, Kat Marketing, Germany


Academic Background
Bachelor Degree, Law, Universidad de Las Palmas de Gran Canaria, Spain
PG DIP, Legal Studies, Contractual, Conveyancing, Trusts & Equities, European Competition Law, Criminal Law, Commendation, London South Bank University, UK
Postgraduate Degree, Legal Practice, BPP Law School, UK

Career Experience
Senior Spanish Lawyer and English Solicitor, Gimbrere International Advocaten, S.L.P., Spain
Practicing English Solicitor, Stepinlaw Abogados, Spain
Spanish Lawyer and English Solicitor, De Haan & Mulder, S.L.P., Spain


Academic Background
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Certified Lego ® Serious Play ® Facilitator

Career Experience
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain


Academic Background
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain

Career Experience
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain


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Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience

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Proof of Proficiency in the English Language:

  • English as a native language;
  • TOEFL - Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
  • IELTS - Minimum score: 6.5;
  • Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C1;
  • English as the language of instruction during previous studies in the formal educational system;
  • Internal English level testing at GBSB Global.
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Complete all required forms for admission and submit all required documents

On Campus

Enrolment Fee (Paid upon Admission)

200 EUR

Annual Administrative Fee

950 EUR

Tuition Fee for the Program (60 ECTS credits)

13,490 EUR

Tuition Fee per Quarter (20 ECTS credits)

4,880 EUR

Tuition Fee per Academic Credit (1 ECTS credit)

244 EUR

(Visiting students)

Payment Conditions:

Minimum Advanced Tuition Payment (EU Students)

4,880 EUR

Due at the time of program acceptance

Minimum Advanced Tuition Payment (Non-EU Students)

6,745 EUR

Due at the time of program acceptance and a requirement to send visa documents

The remaining Tuition Fees are due the first Friday (Week 1) of the program.

Master´s Program Duration: 3 Quarters = 1 Academic Year

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
Payments are accepted online or by bank transfers (commission charges may apply).
Program fees do not include accommodation, flights, insurance or program materials.
Students who wish to participate in Global Study Trips may do so by paying additional fees.



GBSB Global Business School Madrid Campus second region europe tech jobs

Madrid is the 2nd among EU-27 regions in number of
high-tech jobs: 144,420 professionals in
the ITC industry


GBSB Global Business School Madrid third in International congress and convention

Madrid is 3rd in the world in the prestigious
International Congress
and Convention
Association ranking

(ICCA, 2015)

GBSB Global Business School in Madrid 3,3 million residents

Million Residents in Madrid

GBSB Global Business School in Madrid sunny

Annual average of
2,769 hours of sunlight in Madrid

GBSB Global Madrid acceptable cost living

The cost of living in Madrid is one of the most
among large European capitals

(Mercer Cost of Living Ranking, 2014)

The admissions department at GBSB Global Business School will be happy to answer all of your questions. This online form is the first step you have to take if you want more information.

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