Master Degree in Marketing

Required Courses

Block 1:

Understanding the Global Marketing Environment

Block 2:

Core Courses in Global Marketing Management

Block 3: 

Managerial Competencies for Global Leaders

The Government and Legal Environment of Business Marketing Management  Leadership and Organizational Behavior  
Understanding the International Macroeconomy Market Research  Communication in Action 
Global Strategy and Management  Innovative Marketing Communications  International Negotiations 
  Creativity and Psychology of New Product Development  Ethics and Responsibility 
  Brand Management  
  Going to Market: Managing the Channel and Sales Force  

Elective Courses

Chose from two options:
Five Elective Courses or
Optional Language Studies + Three Elective Courses

Other Requirements 

Master Dissertation