Master Degree in Marketing
Required Courses
|
Block 1: Understanding the Global Marketing Environment |
Block 2: Core Courses in Global Marketing Management |
Block 3: Managerial Competencies for Global Leaders |
|---|---|---|
| The Government and Legal Environment of Business | Marketing Management | Leadership and Organizational Behavior |
| Understanding the International Macroeconomy | Market Research | Communication in Action |
| Global Strategy and Management | Innovative Marketing Communications | International Negotiations |
| Creativity and Psychology of New Product Development | Ethics and Responsibility | |
| Brand Management | ||
| Going to Market: Managing the Channel and Sales Force |
Elective Courses
| Chose from two options: |
|---|
| Five Elective Courses or |
| Optional Language Studies + Three Elective Courses |
Other Requirements
| Master Dissertation |
|---|
