The Master in Entrepreneurship in Madrid teaches students how to foster the entrepreneurial mindsight, from creating new ideas to seeing them through development and actualization. This master of science in Entrepreneurship in Spain concentrates on inventing new ideas that have economic and social value. The Master in Entrepreneurship in Madrid provides students with the tools and skills to start their own businesses and develop new products, or manage innovative projects for already established companies in Spain and worldwide.
Regional studies are taught on doing business in Asia, the Middle East, Europe and Latin America, facilitating the development of the competencies needed to be competitive internationally. While studying for your Master in Entrepreneurship in Madrid, you will learn how to create winning business plans, incorporate innovation and sustainable systems in business, and how to sell ideas to potential investors. Students will graduate from the Master in Entrepreneurship in Madrid with the confidence and know-how to be successful across the globe.
Master of Science in Entrepreneurship
Accredited by University of Vic – Central University of Catalonia (UVic-UCC) – University-specific programs
Accredited by European Council of Business Education (ECBE)
(dual degrees and additional certifications are subject to admission and graduation requirements and terms & conditions)
OCT | JAN | APR
Mornings & Afternoons
Learn from Real Entrepreneurs
& Business Owners
& Company Visits
Students from More than
70 Different Countries
Exclusive Access to Startup
& Venture Capital Events
Get Started by Preparing
a Practical Business Plan
Launch Your Company or
Join an Innovative Startup
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
MSc Entrepreneurship is Accredited by the European Council of Business Education
Fully accredited by ASIC Approved by Ofsted and an affiliate of ENQA
The only higher education institution in Spain accredited by Microsoft as a leader in Digital Education
Awarded as a Five Stars Program by QS Ranking System
Recognized as a Leader in Global Education by Newsweek Magazine
WHAT YOU WILL LEARN
ACQUIRE RELEVANT KNOWLEDGE:
Gain the education and hands-on experience developing ideas, generating and managing new projects and nurturing the entrepreneurial mindset that will take you far.
BECOME A BUSINESS OWNER:
Use real-world simulations, participate in a variety of professional projects, gain the tools and expertise needed to manage teams effectively when starting your own business.
ADVANCE YOUR PROFICIENCY IN THE DIGITAL ECONOMY:
Work with case study analysis, group projects, real-life simulation and guidance from industry leaders and successful entrepreneurs to grasp the process of entrepreneurship in the digital age.
RECOGNISE MULTICULTURAL BUSINESS PRACTICES:
Learn in a classroom full of diverse individuals with ideas and ambitions that match your own. Take advantage of GBSB Global’s multinational student body and develop your ability to proficiently communicate and collaborate.
INFLUENCE THE WORLD:
Obtain your Master in Entrepreneurship in Madrid and become a true change-maker, recognizing the problems the world faces today and looking for the possibilities to find positive solutions that will benefit society.
GBSB Global offers career resources for its MSc in Entrepreneurship students, helping them to build the foundation in which they can construct their professional future. Set out to be a successful entrepreneur, and GBSB Global will support you along the way by providing you with specialized workshops and presentations on campus and offering the school’s career assessment program.
Employment At Top Companies
ELVINA DROUIN, France
"The faculty is very diverse and supportive with a variety of professional backgrounds. The teachers are interesting and really make their classes worth listening to! I really have enjoyed my time as an MSc in Entrepreneurship student at GBSB Global Business School."
MSc in Entrepreneurship, Class of 2017
NATACHA STEPHAN, Lebanon
"With my degree in Entrepreneurship, I hope to further develop the know-how I’ve been gaining with GBSB Global to put toward potential projects that I have in mind. I would definitely recommend GBSB Global to friends or anyone wanting to develop their entrepreneurial knowledge and trying new things. The school will push you to discover new opportunities and will provide you with everything you need to excel in your career."
MSc in Entrepreneurship, Class of 2017
Optional Intensive Free Spanish Language Course for Beginners
Soft Skills Every Entrepreneur Needs to Have
- Leadership and Managing Multicultural Teams
- Cross-Cultural Negotiations and Communication
- Ethics and Responsibility
See the Bigger Picture and Plan Ahead
- The Government and Legal Environment of Business
- Digital Law
- Global Strategy and Management
Design a Start-Up from Scratch
- Discovering Entrepreneurial Opportunities
- Creativity and Psychology of New Product Development
- Entrepreneurial Finance
- Business Plan Design
Position Your Business and Create a Perfect Marketing Plan
- Marketing Management
- Digital Marketing
Execute your Project
- Agile Methodologies & Design Thinking
- Global Project Management
Find the Right Market for a New Business
Going to Market: Managing the Channel and Sales Force
Master Skills Based on the Needs of Your Business (Choose Your Track)
Option 1: Brand Strategy in the XXI Century
- Enabling Gamification through Digital Technologies
- Social Media Management
Option 2: Entrepreneurship in the Digital Environment
- Digital Operations
- Digital Strategy
Capstone Master Project Business Plan Design
Planning a business means planning to succeed in business. A business plan helps you define what you do so that you can explain this clearly and succinctly to customers. It helps you see if your plans are going astray so that you can take corrective action. It helps you think about your position in the market and how to be competitive. Faculty at GBSB Global will guide you on how to create an effective business plan, so you know what you will be doing in your business.
Leadership and Managing Multicultural Teams
We live in a world with a globalized workforce where many organizations have teams that span different offices, time zones and continents. Running a team these days is a different endeavour than it was in the past due to the emergence of cross cultural teams. This course explores the soft skills required to lead effectively. The topics cover insights into organizational leadership to the tools for managing specific types of enterprises. The focus is on understanding, criticizing, and challenging leadership styles and acquiring the tools for leading multicultural teams and shaping corporate culture within the industry.
Cross-Cultural Negotiations and Communication
This course explores the effect of cultural differences on organizational behavior and negotiation in the global context. It exposes students to issues and problems that inevitably arise in international business when managers have to deal with culturally determined differences in values, attitudes and behaviors. The course assists students in developing cross-cultural communication competence and management and negotiation skills to successfully solve problems and capitalize on opportunities in a multicultural environment. Specific topics include understanding the foundations of culture and cultural frameworks; cross-cultural verbal and non-verbal communication and communication styles; motivation, decision making across cultures; negotiation and conflict resolution in global business settings.
Ethics and Responsibility
Business leaders must be aware of the moral implications of both corporate and personal actions. The master course provides a theoretical and practical approach to instances of ethics and morality, which determine the moral standards crucial for the success of any business model.
This course is divided into two blocks: on the one hand a historical and theoretical framework, and on the other hand modern aspects of social moral and personal ethics, that determine the concept and practice of Corporate Social Responsibility in any business proposal.
The Government and Legal Environment of Business
This course on the governmental and legal environment provides a theoretical and practical approach to business and its stakeholders including corporate governance. It examines the decision-making process from various angles, from determining what business structure would be best suited for starting a business to the methods of distributing the goods, analyzing the current factors that affect business decisions, how international law affects international business, and the various methods of alternative dispute resolutions.
As a business owner, you must have a general understanding of the legal aspects of running a business. Nowadays it is impossible to imagine a business without a website or a business which is not present digitally. Therefore, it is important to understand legal aspects of running a website, collecting personal data, or selling online. Digital law can be defined as the legal rights and restrictions governing technology use. The course provides information on current issues related to digital law and gives an overview of what digital law is, types of violations and their consequences.
This course is about systematically gathering information, understanding it, and appraising initiatives and opportunities for business, as well as marketing decision making, such as product design, services, and marketing strategies that appeal to current or potential customer’s caprices, desires, needs, and wants. Students learn the basics of marketing research and how to use them to understand consumers and bring the products or services they want to market. They explore the latest consumer trends, how the digital world is changing marketing research and how to track and assess the effectiveness of online media and advertising.
Global Strategy and Management
A growing number of companies are increasingly expanding their horizons from local to global markets and resources. This course covers the challenges and opportunities that these changes create. It focuses on the aspects of strategic management that are specific to the global context. A combination of lectures, readings, class discussions, case studies, and presentations enable participants to gain an understanding of the strategic issues confronting firms operating internationally today.
Discovering Entrepreneurial Opportunities
Entrepreneurial opportunities may be found everywhere. Some say that “born entrepreneurs” are capable of finding them. However, that is not true. Certainly, some people might be more prone to discover market opportunities because they have always their eyes open looking for them. Over the last few years, many authors have developed methodologies for people to behave like entrepreneurs. In this course, the participants are able to ideate a business idea, to develop and build the first steps, and get feedback from current entrepreneurs. As participants, students are supposed to be diving into the world of entrepreneurship for the first time in their lives. Students are provided with useful tools, such as the StartUp Canvas and the experience applying the innovative methodology, Lego ® Serious Play ®, in the ideation phase in the development of a business project.
Creativity and Psychology of New Product Development
Creativity should not be considered as something “magic” or for talented people. Creativity can be learned or, better said, fostered and enhanced. This course is aimed to introduce the key concepts behind the area of New Product Generation, such as Product Launch steps and characteristics, product design, creativity, and psychological aspects related to both, creativity, and new product generation. The course focuses on the integration of different areas of knowledge and related tools: what are the steps followed to design, create, and introduce a new product, the psychology behind the adoption of a new product as far as customers/users are concerned, and the psychology behind the creative process, as far as designers are concerned. The course enhances students’ creativity, offers some design tools, and introduces philosophy such as Design Thinking. Students learn the steps of Design Thinking, as defined by Stanford and IDEO, and create some prototypes of businesses and products.
This course helps to understand the procedures used by companies to calculate the cost of the products and services they offer in order to make the right decisions. Managerial Accounting is of strategic importance in an increasingly competitive environment. The course is delivered through a mix of theory, class exercises, and assignments to be solved at home. This course teaches students how to extract and modify costs in order to make informed managerial decisions. Planning is covered by topics including activity-based costing, budgeting, flexible budgeting, cost-volume profit analysis, cost estimating, and the costs of outsourcing. Control is covered by topics including standard costing, variance analysis, responsibility accounting, and performance evaluation. Emphasis is placed on cost terminology (the wide variety of costs), cost behavior, cost systems, and the limitations concerning the use of average costs.
This course provides knowledge and skills enabling students to be able to identify and assess the financial implications of new business planning and take account of relevant financial matters in managing a new business. It examines the elements of entrepreneurial finance, focusing on start-up ventures and the early stages of company development. The course addresses key questions which challenge all entrepreneurs: how much money can and should be raised; when should it be raised and from whom; what is a reasonable valuation of the company; and how should funding, employment contracts and exit decisions be structured. It aims to prepare students for these decisions, both as entrepreneurs and venture capitalists.
This course provides an introduction to all aspects of marketing, including strategic marketing planning, marketing research, product planning and development, promotion planning, distribution, and pricing. It provides an understanding of the theories behind the marketing mix variables and a practical application in the context of the marketing management cycle processes of research, planning, organization, implementation, and control.
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.
Going to Market: Managing the Channel and Sales Force
In today’s global and competitive environment, how to go to market is an essential choice for most managers - the choice of the optimal go-to-market approach critically determines a company’s success. This is true for B2C markets, B2B markets, as well as services. A well designed and executed go-to-market strategy will be a major source of differentiation; a badly designed and badly managed go-to-market strategy will almost certainly lead to failure. The course teaches the fundamentals on how to successfully design, manage, and evaluate a company’s channel, sales force strategy, and tactics. Go-to-market decisions can only be taken considering the overall marketing strategy. Therefore, students discuss the interaction of channel and sales force decisions with other marketing variables, such as branding, pricing, product characteristics, or the product lifecycle.
Global Project Management
This course explores the core concepts, processes and functions of project management needed to create and deliver value to customers and stakeholders, inside and outside organizations. Whether working for a corporation as a Project Manager or running your own business, project management tools are used by successful executive officers and business managers on a regular basis. This course explains how to improve operations performance to achieve a competitive advantage by understanding the power of project management in an international environment. It introduces students to the basics of project planning and also helps to examine projects from the vantage point of cross-cultural dynamics and real-life scenarios.
Brand Strategy in the XXI Century
Social Media Management
The importance of social media’s role in modern marketing efforts can no longer be ignored. It’s an integral component in almost all successful marketing strategies. With this increasing emphasis on integrated social media strategies, there is an undisputable need for companies to have end-to-end social media expertise. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Topics will include choosing appropriate platforms, creating effective and engaging social media content, content management, social listening and creating a social media policy.
Brand management is an area of marketing focused on constructing, positioning, selling, and growing a profitable brand. Nowadays, the fierce global competition, as well as available technologies and the social media networks are bombarding audiences with massive information, including brand marketing messages. In this context, traditional brand management approaches are dramatically losing effectiveness. This course uses case studies and a project to expose students to the challenges commonly faced by brand managers. Topics range from assessing brand meaning, brand positioning and brand analytics to evaluating brand extensions, assessing brand strength, defending premier brands, repositioning mature brands, and building brands via non-traditional media (e.g., social media).
Entrepreneurship in the Digital Environment
A part of the essential competencies of an organization resides in the people involved in the efficient management of the operations. This course aims to provide an understanding of the functions involved in the management of operations and the challenges of each one of them. Students are provided with concepts, tools and methods that allow them to become familiar with the governance of operations and decision-making process associated with the different functional areas of operations. The course will cover the fundamentals of operations management, offering an introduction to business models based on e-commerce and mobile platforms, and understanding the skills needed to support such models.
Design and Creation of E-commerce
E-commerce has become one of the main distribution channels for a majority of businesses all over the world. This course is focused on the fundamental concepts of e-commerce, its development, and management. Students will study the following topics: software options and solutions, engaging user experience, transaction management, e-commerce analysis and evaluation, and e-commerce marketing.
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2021- 2022
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
Fall Quarter – October 1, 2021
Winter Quarter – January 10, 2022
Spring Quarter – April 19, 2022
September 2021 - December 2021
Oct 1 (BCN), Sept 30 (MAD)
Sept. 20 - Oct. 1
October 4 - 8
October 11 - 15
October 18 - 22
October 25 - 29
November 1 - 5
November 8 - 12
November 15 - 19
November 22 - 26
Nov. 29 - Dec. 3
December 6 - 10
December 13 - 17
December 20 and 21
Dec. 22 - Jan. 9
January 2022 - March 2022
January 10 - 14
January 17 - 21
January 24 - 28
Jan. 31 - Feb. 4
February 7 - 11
February 14 - 18
February 21 - 25
Feb. 28 - March 4
March 7 - 11
March 14 - 18
March 21 - 25
Mar. 28 - Apr. 1
Global Study Trip
March 25 (Tentative)
April 2 - 18
April 2022 - June 2022
April 19 - 22
April 25 - 29
May 2 - 6
May 9 - 13
May 16 - 20
May 23 - 27
May 30 - June 3
June 6 - 10
June 13 - 17
June 20 - 24
June 27 - July 1
July 4 - 8
July 11 (tentative)
July - September
CHRISTMAS HOLIDAYS: December 22 - January 9
SPRING HOLIDAYS 2022: April 2 - 11
BBA, SKEMA Business School, France
MSc, Strategic Tourism Management, SKEMA Business School/European School of Management, France
CEO & Founder, ZGOAT, France
Area Manager, Golden Tulip Hospitality Group, France
Sales Manager, Louvre Hotels, France
BSc, Economics, University of Istanbul, Turkey
Master Degree, Marketing and Information Technology, Georgia State University of Atlanta, USA
Master Degree, Research Management in Design & Innovation Management, ESADE Business School, Spain
Executive Education Certificate, Design Thinking, Art Center College of Design, USA
PhD, Management, ESADE Business School, Spain
Head of Catalyzer for Innovation, Design, Entrepreneurship & Research, Binus University International, Indonesia
Product Manager, AT&T Telecom, USA
Central America Technology Operations Manager, BellSouth Latin America, USA
Coordinator of Master of Design Management, Instituto Europeo di Design, Italy
PostDoc Researcher in Design and Entrepreneurship, Copenhagen Business School, Denmark
RITA RUEFF LOPES
Bachelor Degree, Psychology, ISCTE, Portugal
Master of Arts, Human Resources Management and Services, The University of Bolton, UK
PhD, HRM and Organizational behavior, ISCTE, Portugal
Founder, Refugees Aid Barcelona, Spain
Lecturing / Research projects / Master Thesis Coordination, ESADE Business School, Spain
Analyst of NGO Activities, SIGWATCH, Germany
Country Manager, Datamonitor, UK
JORDI FERNANDEZ ROYO
BA, Business Economics, Polytechnic University of Catalonia, Spain
BA, Business Economics, ESADE Business School, Spain
Postgraduate Degree, Digital Marketing, Ramon Llull University, Spain
MBA, Marketing, ESADE Business School, Spain
PhD, Management Sciences in Corporate Marketing and Corporate Strategy, Ramon Llull University, Spain
Deputy Director of Strategic Marketing, Schneider Electric, France
Coordinator of Marketing, EUNCET Business School, Spain
Consulting Partner, Marketing Consulting Agency, Spain
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain
Bachelor Degree, Psychology, University of Cologne, Germany
Master Degree, Organizational Psychology and Human Resources, University of Ramon Llull, Spain
Coach and Trainer, Liw E.V. & Liw B&T, Bayer Business Services, Germany
Assistant, RHR International, Germany
Advertising and Event Manager, Kat Marketing, Germany
TO BE QUALIFIED FOR ADMISSION TO MASTER IN ENTREPRENEURSHIP IN MADRID, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Have a high level of English language
Complete all required forms for admission and submit all required documents
Blended (1st term Online)
Enrolment Fee (Paid upon Admission)
Annual Administrative Fee
Tuition Fee per Quarter (20 ECTS credits)
Tuition Fee per Academic Credit (1 ECTS credit)
Minimum Advanced Tuition Payment (EU Students)
Due at the time of program acceptance
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
Payment are accepted by bank transfer or PayPal (commission charges apply).
Program fees do not include accommodation, flights, insurance or program materials.
Students who wish to participate in Global Study Trips may do so by paying additional fees.