Digital technology and ecommerce are changing the face of marketing. The Master in Digital Marketing in Madrid will prepare students to be effective marketing professionals in this very exciting and rapidly evolving business environment. Digital marketing has become an integral part of companies’ marketing strategies, generating demand for master in digital marketing professionals who can make effective use of online tools and ecommerce platforms.
While studying for your Master in Digital Marketing in Madrid, Spain you will have the opportunity to get to know digital marketing and ecommerce concepts and strategies, gain an understanding of the technologies that underpin them, as well as put them to use through case studies and practical simulations. Master in Digital Marketing in Madrid students develop their skills through real-world digital marketing projects, networking with professionals in the industry, and learning from the most high-tech digital applications we have available on campus.
Master of Science (MSc) in Digital Marketing and Ecommerce
OCT | JAN | APR
Mornings & Afternoons
Digital Education in Spain
Faculty with Digital Marketing
and Ecommerce Experience
Students from 70
Multiple Company Visits
and Practical Knowledge
Latest Digital Technologies
in a Classroom
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Awarded as a Four Stars Business School by QS Ranking System
Recorded as one of the best Business Schools in Europe by MYBS (Mind Your Own Business School)
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
MANAGERIAL COMPETENCIES OF WORLDWIDE LEADERS:
Students studying for their Master in Digital Marketing in Madrid have an opportunity to acquire leadership, negotiation, and communication skills to lead digital marketing and ecommerce projects on a global scale.
DIGITAL MARKETING IN THE CONTEXT OF MARKETING MANAGEMENT:
Get to know the digital marketing tools and techniques and obtain a global vision of marketing operations within an organization.
AGILE METHODOLOGIES AND DESIGN THINKING:
Learn key concepts and the philosophy behind these two methodologies that will promote this mode of thinking in students’ careers.
DIGITAL LAW AND LEGAL ENVIRONMENT:
Understand current issues related to digital law which are defined as the legal rights and restrictions governing technology use.
DIGITAL MARKETING COMMUNICATIONS:
Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Become familiar with the digital marketing communications tools which include display ads and pay per click advertising, amongst others.
WEB AND MOBILE MARKETING:
It is important to have a strong online presence as it increases visibility, effectiveness, and profitability in today’s digital age. At the same time, with more than 10 billion mobile connections estimated across the globe by 2020, the mobile channel will become the most important part of digital marketing.
As the retail industry continues to rapidly change, retailers need increasingly sophisticated ecommerce and e-business management solutions to stay relevant and competitive. Gain the skills and experience needed to succeed in the world of e-commerce as you study for your master in ecommerce in Madrid.
Develop the building blocks for the implementation of digital marketing strategies and understand the major information technologies available which enabled new business models to emerge.
The Master in Digital Marketing and Ecommerce in Madrid will teach students the most up-to-date digital marketing concepts and techniques, equipping them for a career in this exciting and dynamic industry.
Digital marketers are highly sought after and are increasingly the most hired type of marketing professional.
Get a Job in Digital Marketing with GBSB Global:
Employment At Top Companies
VICTOR SOBOLEV, Russia
"I really liked the way the studies at GBSB Global were organized. Every professor is a specialist in his or her own field and always provided real-world examples. It really motivates you to study new subjects when the examples come from individuals who really know what they are talking about."
GBSB Global Alumnus, Class of 2016
ELVINA DROUIN, France
"The faculty is very diverse and supportive with a variety of professional backgrounds. The teachers are interesting and really make their classes worth listening to!"
GBSB Global Alumna, Class of 2017
Optional Intensive Free Spanish Language Course for Beginners
Competencies of Global Leaders
- Leadership & Managing Multicultural Teams
- Ethics & Responsibility
- Cross-cultural Negotiations and Communication
Digital Marketing in the Context of Marketing
- Marketing Management
- Digital Marketing
- Market Research
Digital Marketing Communications
- Social Media Management
Web & Mobile Marketing
- Web Design & Optimization
- UX & Conversion
- Mobile Marketing
Digital Law & the Legal Environment
- Government & Legal Environment of Business
- Digital Law
- Design & Creation of E-commerce
- Going to Market: Managing the Channel & Sales Force
- Digital Strategy
Agile Methodologies & Design Thinking
- Agile Methodologies
- Design Thinking
Digital Marketing Plan
- Research Methods in International Business
Capstone Master Project
A practical project in which the students perform an original research on a specific topic of interest in the area of digital marketing.
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2021- 2022
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
Fall Quarter – October 1, 2021
Winter Quarter – January 10, 2022
Spring Quarter – April 19, 2022
September 2021 - December 2021
Oct 1 (BCN), Sept 30 (MAD)
Sept. 20 - Oct. 1
October 4 - 8
October 11 - 15
October 18 - 22
October 25 - 29
November 1 - 5
November 8 - 12
November 15 - 19
November 22 - 26
Nov. 29 - Dec. 3
December 6 - 10
December 13 - 17
December 20 and 21
Dec. 22 - Jan. 9
January 2022 - March 2022
January 10 - 14
January 17 - 21
January 24 - 28
Jan. 31 - Feb. 4
February 7 - 11
February 14 - 18
February 21 - 25
Feb. 28 - March 4
March 7 - 11
March 14 - 18
March 21 - 25
Mar. 28 - Apr. 1
Global Study Trip
March 25 (Tentative)
April 2 - 18
April 2022 - June 2022
April 19 - 22
April 25 - 29
May 2 - 6
May 9 - 13
May 16 - 20
May 23 - 27
May 30 - June 3
June 6 - 10
June 13 - 17
June 20 - 24
June 27 - July 1
July 4 - 8
July 11 (tentative)
July - September
CHRISTMAS HOLIDAYS: December 22 - January 9
SPRING HOLIDAYS 2022: April 2 - 11
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain
JESÚS OLIVER FERRER
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Certified Lego ® Serious Play ® Facilitator
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain
TO BE QUALIFIED FOR ADMISSION TO MASTER IN DIGITAL MARKETING IN MADRID, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Have a high level of English language
Complete all required forms for admission and submit all required documents
Blended (1st term Online)
Enrolment Fee (Paid upon Admission)
Annual Administrative Fee
Tuition Fee per Quarter (20 ECTS credits)
Tuition Fee per Academic Credit (1 ECTS credit)
Minimum Advanced Tuition Payment (EU Students)
Due at the time of program acceptance
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
Payment are accepted by bank transfer or PayPal (commission charges apply).
Program fees do not include accommodation, flights, insurance or program materials.
Students who wish to participate in Global Study Trips may do so by paying additional fees.