Digital technology and ecommerce are changing the face of marketing. The Master in Digital Marketing in Madrid will prepare students to be effective marketing professionals in this very exciting and rapidly evolving business environment. Digital marketing has become an integral part of companies’ marketing strategies, generating demand for master in digital marketing professionals who can make effective use of online tools and ecommerce platforms.
While studying for your Master in Digital Marketing in Madrid, Spain you will have the opportunity to get to know digital marketing and ecommerce concepts and strategies, gain an understanding of the technologies that underpin them, as well as put them to use through case studies and practical simulations. Master in Digital Marketing in Madrid students develop their skills through real-world digital marketing projects, networking with professionals in the industry, and learning from the most high-tech digital applications we have available on campus.
DEGREE
Master of Science (MSc) in Digital Marketing and Ecommerce
DURATION
9 months
LANGUAGES
English
LOCATION
Madrid
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Full Time
Mornings & Afternoons
TUITION FEES
€8,750*
*an additional annual administrative fee (950 EUR) and registration fee (200 EUR) must be paid.
PROGRAM HIGHLIGHTS
Leadership in
Digital Education in Spain
Faculty with Digital Marketing
and Ecommerce Experience
Students from 70
Different Countries
Multiple Company Visits
and Practical Knowledge
Learning-by-Doing
Teaching Methodology
Latest Digital Technologies
in a Classroom
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Awarded as a Four Stars Business School by QS Ranking System
Recorded as one of the best Business Schools in Europe by MYBS (Mind Your Own Business School)
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
MANAGERIAL COMPETENCIES OF WORLDWIDE LEADERS:
Students studying for their Master in Digital Marketing in Madrid have an opportunity to acquire leadership, negotiation, and communication skills to lead digital marketing and ecommerce projects on a global scale.
DIGITAL MARKETING IN THE CONTEXT OF MARKETING MANAGEMENT:
Get to know the digital marketing tools and techniques and obtain a global vision of marketing operations within an organization.
AGILE METHODOLOGIES AND DESIGN THINKING:
Learn key concepts and the philosophy behind these two methodologies that will promote this mode of thinking in students’ careers.
DIGITAL LAW AND LEGAL ENVIRONMENT:
Understand current issues related to digital law which are defined as the legal rights and restrictions governing technology use.
DIGITAL MARKETING COMMUNICATIONS:
Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Become familiar with the digital marketing communications tools which include display ads and pay per click advertising, amongst others.
WEB AND MOBILE MARKETING:
It is important to have a strong online presence as it increases visibility, effectiveness, and profitability in today’s digital age. At the same time, with more than 10 billion mobile connections estimated across the globe by 2020, the mobile channel will become the most important part of digital marketing.
ECOMMERCE MANAGEMENT:
As the retail industry continues to rapidly change, retailers need increasingly sophisticated ecommerce and e-business management solutions to stay relevant and competitive. Gain the skills and experience needed to succeed in the world of e-commerce as you study for your master in ecommerce in Madrid.
DIGITAL STRATEGY:
Develop the building blocks for the implementation of digital marketing strategies and understand the major information technologies available which enabled new business models to emerge.
CAREER OPPORTUNITIES
The Master in Digital Marketing and Ecommerce in Madrid will teach students the most up-to-date digital marketing concepts and techniques, equipping them for a career in this exciting and dynamic industry.
Digital marketers are highly sought after and are increasingly the most hired type of marketing professional.
Get a Job in Digital Marketing with GBSB Global:
Employment At Top Companies
STUDENT TESTIMONIALS
VICTOR SOBOLEV, Russia
"I really liked the way the studies at GBSB Global were organized. Every professor is a specialist in his or her own field and always provided real-world examples. It really motivates you to study new subjects when the examples come from individuals who really know what they are talking about."
GBSB Global Alumnus, Class of 2016
ELVINA DROUIN, France
"The faculty is very diverse and supportive with a variety of professional backgrounds. The teachers are interesting and really make their classes worth listening to!"
GBSB Global Alumna, Class of 2017
Previous 
Next Optional Intensive Free Spanish Language Course for Beginners
Competencies of Global Leaders
- Leadership & Managing Multicultural Teams
- Ethics & Responsibility
- Cross-cultural Negotiations and Communication
Digital Marketing in the Context of Marketing
- Marketing Management
- Digital Marketing
- Market Research
Digital Marketing Communications
- Social Media Management
Web & Mobile Marketing
- Web Design & Optimization
- UX & Conversion
- Mobile Marketing
Digital Law & the Legal Environment
- Government & Legal Environment of Business
- Digital Law
Ecommerce Management
- Design & Creation of E-commerce
- Going to Market: Managing the Channel & Sales Force
Digital Strategy
- Digital Strategy
Agile Methodologies & Design Thinking
- Agile Methodologies
- Design Thinking
Digital Marketing Plan
- Research Methods in International Business
Capstone Master Project
A practical project in which the students perform an original research on a specific topic of interest in the area of digital marketing.
VICTORIA BALLESTA
Academic Background
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain
Career Experience
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain
CARLES REVILLA
Academic Background
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain
Career Experience
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain
JESÚS OLIVER FERRER
Academic Background
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain
Career Experience
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain
FERRAN TEIXES
Academic Background
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Certified Lego ® Serious Play ® Facilitator
Career Experience
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain
ARIANNA MAZEO
Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy
Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain
TO BE QUALIFIED FOR ADMISSION TO MASTER IN DIGITAL MARKETING IN MADRID, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Proof of Proficiency in the English Language:
- English as a native language;
- TOEFL - Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
- IELTS - Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- Internal English level testing at GBSB Global.
Complete all required forms for admission and submit all required documents
On Campus
Application Fee
100 EUR
Enrolment Fee (Paid upon Admission)
200 EUR
Annual Administrative Fee
950 EUR
Tuition Fee for the Program (60 ECTS credits)
8,750 EUR
Tuition Fee per Quarter (20 ECTS credits)
4,880 EUR
Tuition Fee per Academic Credit (1 ECTS credit)
244 EUR
(Visiting students)
Payment Conditions:
Minimum Advanced Tuition Payment (EU Students)
4,880 EUR
Due at the time of program acceptance
Minimum Advanced Tuition Payment (Non-EU Students)
6,745 EUR
Due at the time of program acceptance and a requirement to send visa documents
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payments are accepted online or by bank transfers (commission charges may apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
