Master in Digital Marketing and E-Commerce in Madrid

 

Digital technology and ecommerce are changing the face of marketing. The Master in Digital Marketing in Madrid will prepare students to be effective marketing professionals in this very exciting and rapidly evolving business environment. Digital marketing has become an integral part of companies’ marketing strategies, generating demand for master in digital marketing professionals who can make effective use of online tools and ecommerce platforms.

While studying for your Master in Digital Marketing in Madrid, Spain you will have the opportunity to get to know digital marketing and ecommerce concepts and strategies, gain an understanding of the technologies that underpin them, as well as put them to use through case studies and practical simulations. Master in Digital Marketing in Madrid students develop their skills through real-world digital marketing projects, networking with professionals in the industry, and learning from the most high-tech digital applications we have available on campus.

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DEGREE

Master of Science (MSc) in Digital Marketing and Ecommerce
Dual degree with University of Alcalá

master in digital marketing in madrid duration icon

DURATION

9 months

master of digital marketing languages

LANGUAGES

English

master digital marketing location

LOCATION

Madrid

master in digital marketing madrid intakes

ANNUAL INTAKES

OCT | JAN | APR

digital marketing madrid format

FORMAT

Full Time
Mornings & Afternoons

master of digital marketing madrid fees icon

TUITION FEES

€14,640

PROGRAM HIGHLIGHTS


master digital marketing highlights leadership digital education

Leadership in
Digital Education in Spain

master in digital marketing in madrid faculty

Faculty with Digital Marketing
and Ecommerce Experience

master in digital marketing in madrid student diversity

Students from 70
Different Countries

master of digital marketing madrid company Visits

Multiple Company Visits
and Practical Knowledge

master digital marketing madrid Teaching Methodology

Learning-by-Doing
Teaching Methodology

master of digital marketing in Madrid with the University of Alcala

Dual Degree with the
University of Alcala

RANKINGS, ACCREDITATIONS & PARTNERSHIPS


Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA

master in digital marketing madrid ASIC accredited

The only higher education institution in Spain accredited by Microsoft as a leader in digital education

master in digital marketing in madrid LEADER IN digital EDUCATION accredited by Microsoft

Recorded as one of the best Business Schools in Europe by MYBS (Mind Your Own Business School)

master of digital marketing in madrid BUSINESS SCHOOLS in Europe by MYBS

Ranked as a Leader in Business Education by Newsweek Magazine

master digital marketing in madrid LEADER IN Business EDUCATION

WHAT YOU WILL LEARN


master digital marketing learning number 1

MANAGERIAL COMPETENCIES OF WORLDWIDE LEADERS:
Students studying for their Master in Digital Marketing in Madrid have an opportunity to acquire leadership, negotiation, and communication skills to lead digital marketing and ecommerce projects on a global scale.

master digital marketing learning number 2

DIGITAL MARKETING IN THE CONTEXT OF MARKETING MANAGEMENT:
Get to know the digital marketing tools and techniques and obtain a global vision of marketing operations within an organization.

master digital marketing learning number 3

AGILE METHODOLOGIES AND DESIGN THINKING:
Learn key concepts and the philosophy behind these two methodologies that will promote this mode of thinking in students’ careers.

master digital marketing learning number 4

DIGITAL LAW AND LEGAL ENVIRONMENT:
Understand current issues related to digital law which are defined as the legal rights and restrictions governing technology use.

master digital marketing learning number 5

DIGITAL MARKETING COMMUNICATIONS:
Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Become familiar with the digital marketing communications tools which include display ads and pay per click advertising, amongst others.

master digital marketing learning number 6

WEB AND MOBILE MARKETING:
It is important to have a strong online presence as it increases visibility, effectiveness, and profitability in today’s digital age. At the same time, with more than 10 billion mobile connections estimated across the globe by 2020, the mobile channel will become the most important part of digital marketing.

master digital marketing learning number 7

ECOMMERCE MANAGEMENT:
As the retail industry continues to rapidly change, retailers need increasingly sophisticated ecommerce and e-business management solutions to stay relevant and competitive. Gain the skills and experience needed to succeed in the world of e-commerce as you study for your master in ecommerce in Madrid.

master digital marketing learning number 8

DIGITAL STRATEGY:
Develop the building blocks for the implementation of digital marketing strategies and understand the major information technologies available which enabled new business models to emerge.

CAREER OPPORTUNITIES


The Master in Digital Marketing and Ecommerce in Madrid will teach students the most up-to-date digital marketing concepts and techniques, equipping them for a career in this exciting and dynamic industry.

Digital marketers are highly sought after and are increasingly the most hired type of marketing professional.

Get a Job in Digital Marketing with GBSB Global:

Career Development Workshops, Services Online Directory, Internship Assistance, Finding Employment

Employment At Top Companies

master Digital Marketing in Madrid employment 360 online
Digital Marketing in Madrid employment at Microsoft
master digital Marketing Madrid employment company la redoute
master in digital Marketing Madrid employment at Freixenet
master of digital Marketing in Madrid employment at Grey Group
master digital marketing Madrid company Enterprise Lab

STUDENT TESTIMONIALS


Optional Intensive Free Spanish Language Course for Beginners

Competencies of Global Leaders

  • Leadership & Managing Multicultural Teams
  • Ethics & Responsibility
  • Cross-cultural Negotiations and Communication

Digital Marketing in the Context of Marketing

  • Marketing Management
  • Digital Marketing
  • Market Research

Digital Marketing Communications

  • Social Media Management

Web & Mobile Marketing

  • Web Design & Optimization
  • UX & Conversion
  • Mobile Marketing

Digital Law & the Legal Environment

  • Government & Legal Environment of Business
  • Digital Law

Ecommerce Management

  • Design & Creation of E-commerce
  • Going to Market: Managing the Channel & Sales Force

Digital Strategy

  • Digital Strategy

Agile Methodologies & Design Thinking

  • Agile Methodologies
  • Design Thinking

Digital Marketing Plan

  • Research Methods in International Business

Capstone Master Project
A practical project in which the students perform an original research on a specific topic of interest in the area of digital marketing.

 

GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.

STARTING DATES ACADEMIC YEAR 2018- 2019

Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:

BBA/MBA/MSc Programs
Fall Quarter – October 1, 2018
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019

MA Programs
Fall Quarter – October 1, 2018
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019

ACADEMIC CALENDAR 2018-2019

FALL QUARTER

October 2018 - December 2018

Orientation Days
September 27-28

WEEK 1

October 1 - 5

WEEK 2

October 8 - 12

WEEK 3

October 15 - 19

WEEK 4

October 22 - 26

WEEK 5

Oct. 28 - Nov. 2

WEEK 6

November 5 - 9

WEEK 7

November 12 - 16

WEEK 8

November 19 - 23

WEEK 9

November 26 - 30

WEEK 10

December 3 - 7

WEEK 11

December 10 - 14

ACCA, MOS exams

December 13 - 18

WINTER QUARTER

January 2019 - March 2019

Orientation Day
January 7

WEEK 1

January 7 - 11

WEEK 2

January 14 - 18

WEEK 3

January 21 - 25

WEEK 4

Jan. 28 - Feb. 1

WEEK 5

February 4 - 8

WEEK 6

February 11 - 15

WEEK 7

February 18 - 22

WEEK 8

Feb. 25 - Mar. 1

WEEK 9

March 4 - 8

WEEK 10

March 11 - 15

WEEK 11

March 18 - 22

ACCA, MOS exams

March 21 - 27

SPRING QUARTER

April 2019 - June 2019

Orientation Day
April 1

WEEK 1

April 1 - 5

WEEK 2

April 8 - 12

Easter Break

April 14 - 22

WEEK 3

April 23 - 26

WEEK 4

Apr. 29 - May 3

WEEK 5

May 6 - 10

WEEK 6

May 13 - 17

WEEK 7

May 20 - 24

WEEK 8

May 27 - 31

WEEK 9

June 3 - 7

WEEK 10

June 10 - 14

WEEK 11

June 17 - 21

ACCA, MOS exams

June 19 - 26

CHRISTMAS HOLIDAYS: Dec 22 – Jan 6

SPRING HOLIDAYS 2019: March 23 - 31

EASTER BREAK 2019: April 14 - 22

SUMMER HOLIDAYS 2019: July - October 2019

GRADUATION CEREMONY 2019: June 27, 2019

Thesis/Final Master Project Defence (January): (Week 3 of Winter term)

Thesis/Final Master Project Defence (April): (Week 3 of Spring term)

Thesis/Final Master Project Defence (June): (during last week of the month)

 

Bank Holidays (Madrid Campus)

January: 1st: New Year(Statewide), 6th: Reyes(Statewide)

April: 18th: Thursday of Eastern(Autonomic), 19th: Friday of Eastern(Statewide)

May: 1st: Day of workers(Statewide), 2nd: Day of Madrid(Autonomic), 15th: San Isidro(Local)

August: 15th: Virgin's ascension(Statewide)

October: 12th: Spain National Day(Statewide)

November: 1st: Todos los Santos(Statewide), 9th: Day of La Almudena(Local)

December: 6th: Day of the Constitution(Statewide), 8th: Inmaculada(Statewide), 25th: Christmas(Statewide)

 

VICTORIA BALLESTA

Academic Background
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain

Career Experience
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain

STEPHEN HARRISON

Academic Background
BSc, Mathematics, Exeter University, UK
MBA, Marketing, University of Phoenix, USA
Master Degree, Marketing, ESERP Business School, Spain

Career Experience
CEO, Gerentes Internacionales S.A., Spain
Independent Consultant/Coach, Spain
Financial & Business Consultant, Spain

CARLES REVILLA

Academic Background
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain

Career Experience
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain

JESÚS OLIVER FERRER

Academic Background
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain

Career Experience
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain

FERRAN TEIXES

Academic Background
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Certified Lego ® Serious Play ® Facilitator

Career Experience
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain

ARIANNA MAZEO

Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy

Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain

TO BE QUALIFIED FOR ADMISSION TO MASTER IN DIGITAL MARKETING IN MADRID, YOU MUST:

master digital marketing madrid fees image 1

Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience

master digital marketing madrid fees image 2

Have a high level of English language

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Complete all required forms for admission and submit all required documents

Tuition Fee for the Program (60 ECTS credits)

14,640 EUR

Tuition Fee per Quarter (20 ECTS credits)

4,880 EUR

Tuition Fee per Academic Credit (1 ECTS credit)

244 EUR

(Visiting students)

Payment Conditions:

Minimum Advanced Tuition Payment (EU Students)

4,880 EUR

Due at the time of program acceptance

Minimum Advanced Tuition Payment (Non-EU Students)

7,320 EUR

Due at the time of program acceptance and a requirement to send visa documents

The remaining Tuition Fees are due the first Friday (Week 1) of the program.

Master´s Program Duration: 3 Quarters = 1 Academic Year

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.

 
 

WHY MADRID


GBSB Global Business School Madrid Campus second region europe tech jobs

Madrid is the 2nd among EU-27 regions in number of
high-tech jobs: 144,420 professionals in
the ITC industry

(investinmadrid.com)

GBSB Global Business School Madrid third in International congress and convention

Madrid is 3rd in the world in the prestigious
International Congress
and Convention
Association ranking

(ICCA, 2015)

GBSB Global Business School in Madrid 3,3 million residents

Million Residents in Madrid
(2017)

GBSB Global Business School in Madrid sunny

Annual average of
2,769 hours of sunlight in Madrid

GBSB Global Madrid acceptable cost living

The cost of living in Madrid is one of the most
acceptable
among large European capitals

(Mercer Cost of Living Ranking, 2014)

The admissions department at GBSB Global Business School will be happy to answer all of your questions. This online form is the first step you have to take if you want more information.

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