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November 5 – November 6
International scientific conference
Innovision 2026
Business Transformation, Complexity, and Futures
Two days of research, dialogue, and debate on Rethinking Business in the Era of Complexity: Foresight, Leadership, and Innovation.
Hosted by GBSB Global Business School in collaboration with Sanjivani University and MESOS Business School.
Dates
November 5–6, 2026
9:00 a.m.–5:00 p.m. CET
Venue
Madrid
and online
Online
Free
registration required
Registration for on-site attendance in Madrid is now closed. You are warmly invited to join the full program online via live stream. Participation is free; registration is required.
Register to attend online →About the conference
Rethinking business in the era of complexity
Innovision 2026 brings together scholars, educators, and practitioners to examine how organizations can anticipate change, lead well, and innovate under conditions of complexity.
Over two days, the program combines a keynote address, a round table on the future of business education, a publishing workshop with journal editors, and 134 research presentations across seven thematic tracks.
2
days
7
research tracks
134
papers
Keynote speaker

Michael Blackman
Managing Director, Integrated Systems Europe (ISE)
Known across the industry as “Mr. ISE,” Michael Blackman has spent more than 40 years in technology publishing and events. He grew Integrated Systems Europe from a 120-exhibitor debut into the world’s largest exhibition for audiovisual and systems integration, and in 2020 he was named the most influential person in Pro AV.
Since moving ISE to Barcelona, he has helped make it a major economic driver for the city, with an estimated impact of €520 million in 2025.
Round table
Trends redefining business education
Leaders from European and international institutions discuss the forces reshaping business education and what they mean for teaching, research, and institutional strategy.
Dr. Olga Ivanova
Chief Strategy Officer, GBSB Global Business School
Prof. Dr. Susana Val
Deputy Director of the Research Institute, Zaragoza Logistics Center, part of the MIT Global SCALE Network; Associate Research Professor
Dr. Dina Aslamazishvili
Business School Professor, Georgian American University (GAU)
Ms. Mayte Valverde Elices
President, Women in Banking Spain; expert in the Future of Work and Talent Trends; member of the Advisory Council on Feminist Foreign Policy
Workshop · Meet the Editors
How to publish in top economics and business journals
A practical session on preparing, positioning, and submitting manuscripts to leading journals in economics and business.
Led by
Dr. Mohamad-Fadl Haraké
Research Center Manager, GBSB Global Business School

Research tracks
134 papers across seven tracks
Open a track to see its presentations. Presenters are listed as submitted.
Track 1 · Sustainability, Geopolitics, and Global Value Creation 11 papers
- Appealing to the Ethics of Counterfeit Buyers Through Religious MessagesPahlevan Sara
- Circular Economy Adoption in Maltese SMEs: Barriers, Opportunities, and Context-Specific InsightsAquilina Nathan, Mallia Joseph
- Geopolitics and the Price of RiskPietrzak Marcin
- Governing AI as a Source of Soft Power: Foreign Public Opinion Toward the United States, China and the European UnionLorella Bellia Calderón
- Strategic Value Creation Through Circular Bioeconomy: A Sustainable Innovation Framework for the Functional Food IndustryDahikar Samadhan, Bhutada Sarita
- AI-Enabled Sustainability: Accelerating Circular Economy and Green Innovation for Long-Term Value CreationGarg Ankita, Garg Ruchi, Gupta Nitin, Dumbre Vinit, Shelar Vaibhav
- AI-Driven Circular Business Models for Sustainable Chemical Industries: Integrating ESG Strategies for Long-Term Value CreationRohamare Samiksha
- Artificial Intelligence for Advancing the Circular Economy: Opportunities and Challenges for Sustainable BusinessSant Tanaya
- Beyond Corporate Messaging: How Influencer-Mediated ESG Communication Bridges Credibility Gaps and Drives Sustainable Consumer Behavior in RussiaBelyaeva Zhanna, Onewo Theophilus
- Future Food Systems: Integrating Sustainability, Geopolitics, and Circular BioeconomyPallavi Anushka
- Human Resource Emergency Response During Crisis Situations Arising from Armed ConflictBoukareva Bistra, Pandya Bharti, Khdour Naser
Track 2 · Leadership, Governance, and Organizational Transformation 24 papers
- Architecting Value: The New Frontier of Financial EnterpriseMallia Joseph
- Beyond Governing by Numbers: Ethical Sensemaking and the Pre-Appropriation of Management Tools in Times of CrisisOmari Harake Oumaima
- Beyond Mobility: Reframing Erasmus+ as a Strategic Capability for Higher Education Institutions in an Era of PolycrisisPranjali Kirloskar Deshmukh
- Diplomatic Capital and Bilateral Economic Performance: A Transaction-Cost Theory of Embassy Effectiveness, with Evidence from the Spain–Nigeria DyadOgunrinde Abayomi
- Ethical Leadership for AI-Enabled Organizational TransformationPatil Mangal V., Chavan Sachin
- From Command-and-Control to Adaptive Leadership: Rethinking Business Leadership in Complex EnvironmentsMaheshwari Kalpana
- From Quality Management to Awareness Management: A Systems Perspective on Adaptive OrganizationsWosik Dawid
- From Transfer to Knowledge Embeddedness: A Leadership Framework for University Social ImpactGeha Carmen
- Human-Centred Leadership in an Age of Artificial Intelligence: Collective Sensemaking and Strategic Imagination in Complex OrganizationsCollins Ann
- Leading Through the Spiral: Homo Integralis, Phronetic Leadership, and Organizational Futures in an Era of ComplexityAslamazishvili Dina
- Performing Leadership Online: Authenticity, Humor, and the Construction of Corporate Culture on Social MediaDe Cepeda Leyre
- Recognising the Unrecognised: RPL Governance Challenges for Private Degree Holders in Spanish and European Higher EducationPatena Wiktor
- AI-Augmented Collective Intelligence as Public Governance Infrastructure for Mission-Oriented Innovation EcosystemsHayek Joanne
- AI-Enabled Project Governance and Leadership Alignment: Examining Strategic Delivery and Organizational Effectiveness in Healthcare OrganizationsOjo Oluwatoyin
- Architects of Trust: Responsible Leadership as a Catalyst for Organizational Change in Higher EducationRao Aishwarya, Kote Bhakti, K Bharath
- Capability Maturity Model Development for Virtual and Hybrid LearningDintsis Danil
- Epistemic Securitisation and the Politics of Knowledge Production: Muslim Identity in Indian UniversitiesPrakash Kul
- From Gears to Ecosystems: Organizational Biomimicry as a Response to ComplexitySocorro Márquez Félix Oscar
- Influence of Board Entrenchment on ESG Disclosures in Nigerian Firms: Moderating Effect of Family-Controlled FirmsOlorede Titilope, Ruzhanskaya Liudmila, Ejalonibu Oluwatobi
- Leadership in Scientific Research Teams: The Role of Ethical Decision-MakingGaikwad Sai
- Leading with Humanity in the Age of AI: Leadership Sensemaking and Human-Centred Practice in AI-Driven Organizational TransformationOliva Max
- Navigating the Panopticon: AI-Driven Workplace Surveillance, Organisational Governance, and Employee Privacy in the Banking SectorDixit Surabhi, Patre Smruti, Godse Aniket, Deb Saikat
- Strategic Leadership and Digital Accounting Innovation: Implications for Small-Scale Business SustainabilityOluwatimileyin Adenle, Oyinlola Abodunrin, Peter Daramola, Wasiu Lamidi
- The Role of AI-Powered Visualization Tools in Strategic Leadership and Organizational Decision MakingParamasivan Kavitha Rani, Jadhav Sachin, Kumar Jashvant, Awsarmal Ankita
Track 3 · Innovation, Entrepreneurship, and Digital Transformation 46 papers
- AI Integration and Customer Acquisition Performance in Early-Stage eCommerceSarkis Elie
- Beyond Ease of Use: Rethinking AI Adoption Among Gen ZKanashina Olga, Nikitina Maria
- Digital Foresight and Innovation in Education Consulting: A Survey of International Student Service ProvidersAl Mestrah Faraj
- Digital Transformation and Circular Economy for Inclusive Agripreneurship in South AfricaNtoyanto-Tyatyantsi Nonceba
- Embracing Industry 4.0 Technologies in Manufacturing Operations: A Case Study of Omani Manufacturing SMEsAlnaimi Hamed
- From Explanation to Anticipation: Artificial Intelligence as a Strategic Foresight CapabilityPauceanu Alexandrina Maria
- From Tools to Teammates: Governance Frameworks for Multi-Agent Systems in Established FirmsDi Grezia Giovanni
- Infrastructure Is Not Enough: Digital Financial Complementarity and New-Firm Creation in European Entrepreneurial EcosystemsOuni Habib
- Innovating from Within: Building Digital Innovation Ecosystems in Traditional BanksMallia Ludwig
- Managing the Invisible: How Managers Detect and Respond to Teaching Staff Burnout in a Digital Campus EnvironmentPlazinić Aleksandra, Božić Mitar
- The Missing Layer of Digital Transformation: Why Knowledge, Not Data, Drives Real ImpactFabio Rodriguez
- The Role of AI-Driven Social Media Marketing in Shaping Consumer Trust and Purchase Intentions in Sustainable Luxury FashionSerafimova Donika
- The Silent Monetary Revolution: The Shadow Economy of Stablecoins and the Transformation of Central BankingCelotto Francesco
- The University as a Complex Adaptive Enterprise: Artificial Intelligence and the Strategic Transformation of the Higher Education BusinessLigorio Vincent
- A Machine Learning-Driven Framework for Early Identification and Mentored Intervention of At-Risk Students Using University ERP SystemsVibhute Pritish, Gondkar Snehal, Bangale Sonal, Sadaphal Nilesh, Kondekar Abhinandan, Togrikar Pradeep, Agrawal Sushant, Malawe Mrunal, Vibhute Chanchal
- AI Chatbots as Informal Tutors in Corporate Language Learning: A Comparative Qualitative Study of Employees in Internationalizing Companies (Italy and Brazil)Di Fabio Errico
- AI Driven Workforce Transformation in SMEs: Adoption Dynamics and Legitimacy in Post Crisis EconomiesSampson Kayla Kim
- AI-Driven Business Innovation Models for Sustainable Nanotechnology: Commercializing Eco-Friendly Solutions in Healthcare and Environmental MarketsWani Sahil
- AI-Driven Language Innovation for Inclusive Digital Transformation: Advancing NLP in Low-Resource ContextsBhatt Priyanka
- An Analysis of the Impact of AI-Driven Personalization on Customer Satisfaction in E-Commerce PlatformsKinjal Lodha, Ghumare Radhika, Taji Tejveer, Bandna
- Applying AI Agents for Digital Service Development and Delivery by SMB and Startups – Advantages, Limitations, RisksDintsis Danil
- Artificial Intelligence and Moroccan Supply Chains: An Exploratory Approach to Adoption and Value CreationAmzil Aimad
- Entrepreneurship-Driven Transformation of Agro-Industries in India’s Food Systems: Institutions, Digital Supply Chains and Multi-Case EvidenceJain Dinesh
- Explainable Learning Analytics: A Human-Centered AI Framework for Digital Transformation in Higher EducationKatyal Ashish
- Firm Level Absorptive Capacity as the Bottleneck in Entrepreneurship Support EffectivenessOdeh Callistus Destiny, Astratova Galina Vladimirovna, Onwusuribe Chigozirim Ndubuisi, Onaolapo Opeyemi Samuel
- From Generative AI to Autonomous Research: Transforming Scientific Discovery in Complex Innovation EcosystemsGarg Ankita, Gupta Nidhi, Sahal Gaurav, Gupta Aman, Wankhede Disha
- From Green Chemistry to Market Impact: Innovation Management and Entrepreneurial Strategies for Sustainable Chemical EnterprisesKalwaghe Anand
- From Regulation to Innovation: Scalable Innovation Management Framework for European BanksMateo Julius
- From Tinkering to Transformation: Educational Makerspaces as Catalysts for Innovation and Entrepreneurship in Indian Higher EducationWakchaure Kiran, Kedar Hrushikeshr, Khatkale Praveen
- Frugal Generative AI Adoption in Indian Micro and Small Enterprises: A Practical Study of Use Cases and BarriersYarramreddy Saiesh, Wagh Tejal
- Artificial Intelligence-Driven Digital Transformation and Entrepreneurial Resilience: Advancing Innovation in Dynamic Business EcosystemsJagdale Santosh
- Artificial Intelligence-Enabled Human Resource Management for Future-Ready Organizations: A Strategic Framework for Business TransformationR Priya
- Building Financially Resilient Pharmaceutical Supply Chains Through AI-Driven Predictive Analytics: Integrating Economic Decision-Making for Sustainable HealthcareMatsagar Ishwari
- Conditional Business Partnering in Innovation: Evidence from Maltese Manufacturing OrganisationsWallbank Suzanne
- Designing and Validating a Scalable Capability-Based Model for Disruptive Frugal Innovation in Technology, Industrial/Manufacturing, and Service-Sector SMEs in Emerging-Economy Contexts: Evidence from Nigeria and the UAEJumbo Biedima
- Determinants of Fintech Adoption Among Generation Z: A Financial Resilience PerspectiveSuryawanshi Hemant, Nirmal Shivtej, Chaudhari Ajay, Sanchiti Diya, Kothavale Sakshi
- Governance-First Value Mobility in Education Ecosystems: A Conceptual Model of Blockchain, Artificial Intelligence, and Oracle ConvergenceBurden Ulrica
- Human–AI Collaboration in Research and Innovation: Opportunities, Risks, and Governance Frameworks for the FutureGarg Ankita, Garg Ruchi, Gupta Nishant, Gupta Aman, Dushing Pallavi
- Impact of AI Analytics on Managerial Decision-Making in OrganizationsDeore Aniket
- Influence of Innovation and Digital Transformation on Entrepreneurial Success: An Analysis of Modern CompaniesWare Bhakti, Wandhekar Prathamesh, Kothari Bhumi, Chattani Vanshita
- Medicine Beyond Medicines: Platform Business Model Innovation for Community Pharmacies as Integrated Primary Healthcare HubsGhotekar Vaibhav
- The Impact of Quantum Technologies on Digital Transformation and Innovation EcosystemsKumar Jashvant, Awsarmal Ankita, Jadhav Sachin
- The Role of Ethical AI in Transforming Indian Retail: Balancing Innovation with Privacy and FairnessGade Anushka, Bandna
- Understanding Post-Adoption Satisfaction in Digital Banking: From Service Features to CognitiveNabila Jawadi
- Unified Payment Interface (UPI): Transforming India into a Cashless EconomyLolge Akshay, Chandane Vaishnavi, Thakur Bandna
- Why Sustainable Scientific Innovations Fail to Reach Industry: Bridging the Lab-to-Market Commercialization GapManisha D. Pal, Pranay Somase
Track 4 · Complexity, Risk, and Strategic Foresight 9 papers
- Beyond Static Readiness: A Dynamic Readiness-Maturity-Mindset Framework for Organisational AI Adoption Under ComplexityBusuttil Dougall Daniela
- Governing the Unforeseen: Strategic Vigilance and Organizational Resilience Under Permanent UncertaintyHarake M.F.
- AI-Enhanced Portfolio Optimization: Risk-Adjusted Portfolio Optimization and Arbitrage DetectionNetaniel Segal
- Algorithmic Risk Intelligence in Fintech: How AI-Driven Decision Systems Navigate Financial Complexity and Systemic UncertaintyPatil Bhavesh, Baji Seema
- Artificial Intelligence for Strategic Foresight: Detecting Weak Signals and Emerging Technologies for Future-Oriented Leadership and Workforce Decision-MakingGarg Ankita, Garg Ruchi, Gupta Isha, Dumbre Vinit, Sonawane Shraddha
- From Fit to Foresight: Reimagining Product–Market Fit as a Strategic Compass in Complex Digital EcosystemsTeredesai Paresh
- Rethinking Business in an Era of Complexity: Strategic Adaptation Amidst the Europe–Middle East CrisisWakchaure Akshay, Painoli Girish
- Scenario Planning as a Strategic Tool for Managing Complexity and Uncertainty in Post-COVID Global Business EcosystemsPathan Moin
- Transformational Leadership and Cross-Cultural Communication as Drivers of Organizational Resilience and Strategic Foresight in Corporate Hospitals of MaharashtraNehare Uma
Track 5 · Business Administration and Management 14 papers
- A Bibliometric Review of Financial Wellbeing Research and Its Implications for Employee BehaviourHawaldar Aparna, Nair Sridevi
- Democratisation of the Workforce: Organisational Restructuring by and with AI?Sali Erkin
- Working with AI in Secret: Why Employees Hide Their Use of Generative AIKassar George
- A Study on Non-Performing Assets Amongst Scheduled Urban Cooperative Banks in Gujarat: Trends, Contributing Factors and IssuesVerma Abhishek
- AI-Driven Consumer Analytics and Workforce Resilience for Sustainable Business Transformation in the Chemical and Process IndustriesShelar Vaibhav
- Close Enough to Be Fair? Psychological Distance, Need for Cognition, and Managers’ Compensation DecisionsBehnoush Kangarlou
- Healthcare Accessibility in India: A Panel Analysis of State-Level Infrastructure, Nursing Workforce, AYUSH Integration, and Hospitalization Outcomes (2014–2024)Kaushik Preeti, Ramesh G.
- Impact of Diversity, Equity, Inclusion and Belongingness on Process Innovation of Selected Manufacturing Companies in NigeriaOnaolapo Opeyemi Samuel, Odeh Callistus Destiny, Olatunji Olaide Hezekiah, Olatunji Titilayo Funke
- Psychological Safety and AI Adoption in the Singapore Workforce: A Moderated Mediation Model of AI Self-Efficacy and Organizational SupportGuo Qiang Tan
- The Effect of Employee Motivation on Organizational PerformanceSharma Vaishnavi
- The Future of Higher Education in the Age of Generative AI: Organizational Transformation, Workforce Readiness, and Digital ResilienceGarg Ankita, Garg Ruchi, Gupta Isha, Gupta Nitin, Kalwaghe Anand
- The Impact of Business Process Management on Organizational PerformanceWandhekar Prathamesh, Ware Bhakti, Kothari Bhumi
- The Impact of Innovation and Digital Transformation on Entrepreneurial Success: A Study of Modern BusinessesPahilwan Riya
- The Role of Diversity, Equity, and Inclusion in Reducing Burnout Among Generation Z Employees in AcademiaRao Aishwarya, K Bharath, Tidake Rutuja
Track 6 · Accounting, Finance, and Economics 9 papers
- Achieving the Carbon Neutrality Target in Selected OECD Countries: The Role of Renewable Energy and Electric VehiclesOuni Habib
- The Malting and Brewing Sector and Its Importance for the Slovak EconomyGolej Julius, Machalik Vladimir
- Artificial Intelligence, Sustainable Finance, and Organizational Resilience: An Integrated Framework for Decision-Making Under Economic UncertaintyGarg Ruchi, Garg Ankita, Gupta Nitin, Dumbre Vinit, Sahal Gaurav
- Does ESG Create Value Equally Across Europe? The Moderating Effect of Regional Characteristics on Financial PerformanceBožić Mitar
- Impact of Digital Financial Literacy on Financial Decision Making Among Undergraduate StudentsKashid Swamini, Datir Shraddha, Nikam Sakshi, Dive Kavita
- Mutual Fund Investors and Irrational Behaviour: An Empirical InvestigationGupta Jyoti
- Outsource or Backsource in a Fractured World? How Competitiveness, Regulation, Geopolitics, and Environmental Pressures Shape Location Strategies in the Financial and Digital Sectors: A Configurational Analysis Based on Interviews and QCAKhyari Hibat
- Sectoral Work Environment and Investment Psychology Among Women Educators: Mediating Role of Herding Behaviour in Punjab and HaryanaBala Renu
- The Impact of AI-Driven Market Intelligence on the Investment Decisions of Gen-Z Retail InvestorsChaudhari Ajay, Painoli Girish
Track 7 · Marketing and Business Communication 12 papers
- Redefining the CMO Role in the Age of Generative AI: From Campaign Manager to Intelligence OrchestratorMoreno Reyes Fernando, Kumar Phool, Kress Sevilla Alejandro
- Reputational Dynamics and Discursive Contestation in Digital Celebrity Culture: The Case of Blake Lively and It Ends with UsDe Cepeda Leyre
- Silent Shoppers, Loud Data: Event-Based Funnel Analytics and Consumer Drop-Off in Digital RetailDaou Salma-Ines, Mahouachi Salma, Guedouar Ghofran
- We Create AI in Our Own Image: Customised Large Language Models for EnterprisesSali Erkin
- Antecedents of Digital Influencer Branding That Shape Brand Patronage in an Emerging Economy: A Qualitative AnalysisOzoh Uchechukwu, Shittu Saheed
- Decoding the Social Influence Matrix: Dominating Influencer Marketing in the Digital RevolutionBharath K, Sr Ramesh Kkumar, Atish Kothavale Sakshi, Ravindra Sancheti Diya, Wakchaure Akshay
- From Personalization to Autonomy: Consumer Trust and Strategic Foresight in AI Agent–Driven Marketing Under Business ComplexityGodse Aniket, Deb Saikat, Dixit Surabhi, Patre Smruti
- Need for Uniqueness in Gender-Neutral Jewellery Purchase Intention: Evidence from Gen ZP J Ayana, Treasa Mendez Ottina, Antony Jefin, C A Rafeeka Mol
- The Green Purchase Gap: A Systematic Review of How Green Marketing Tools Translate into Consumer Purchase BehaviourEdeh Mark Bekweri, Nze Nnenna Jennifer
- Trust Beyond the Transaction: Consumer Decision-Making and Brand Legitimacy in India’s Building Materials MarketPatel Khush
- Understanding User Retention in AI Influencer Engagement: A Qualitative Exploration of StickinessBhatt Sudhanshu, Jhawar Anand
- When Low Prices Backfire: Strategic Algorithmic Price Sequencing and Cognitive Biases in CommerceSaqib Najam
Detailed agenda
Session times, rooms, and the full order of presentations
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- ✓ November 5–6, 2026, 9:00 a.m.–5:00 p.m. CET
- ✓ Online via live stream
- ✓ Free of charge; registration required
Innovision 2026 · Online attendance
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