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Virtual Event
Free live workshop · Online

Building an Entrepreneurial Mindset

Case studies from real-world insiders

Take a seat at the founder’s table for one hour. Make the call on real business cases, learn to spot the emotions behind your decisions and leave with tools to stay steady under pressure.

Live with Allison J. TaylorSilicon Valley entrepreneur
  • Thu5Nov
  • Time19:00 to 20:00 CET
  • Format50 min + 10 min Q&AOnline · Free
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Allison J. Taylor
Your host Allison J. Taylor Silicon Valley entrepreneur, author and strategist
$3Bin revenue from tech products she brought to market
First company at 24
Your free seat

What you get from one hour with Allison

  • A live 50-minute workshopReal founder cases. You decide what happens next.
  • 10 minutes of live Q&AAsk Allison your own questions.
  • A resilience toolkitPractical techniques for work and for life.
  • Resources to keep goingFollow-on material for independent study.

Hosted by GBSB Global Business School

Save your free seat

We email you the Microsoft Teams link to join.

Hosted by GBSB Global QS Forbes ACBSP accredited ASIC accredited
Why this matters

Pressure comes with the job. Panic does not have to.

Every founder lives with uncertainty, unclear answers and very human pressure. Strong emotional intelligence helps leaders keep their energy, make clearer calls and bounce back faster. This workshop makes it practical, with real cases instead of theory.

  • Decide like a founder

    Step into real business situations and make the call yourself. Then see what founders actually did.

  • Read what drives you

    Learn to spot fear, ego and other emotions before they quietly make the decision for you.

  • Bounce back faster

    Take home practical resilience techniques for your job, your studies and whatever life sends your way.

The hidden drivers

What is really making the decision?

Five emotions quietly steer founders. In the workshop you learn to unmask them. Tap one to see how it shows up.

Driver 1 of 5Fear
It sounds like
“Let’s wait until the product is perfect before we show it to anyone.”
A better question

Am I waiting for a good reason, or because waiting feels safer?

Driver 2 of 5Ego
It sounds like
“I know this market. We don’t need to test the idea with customers.”
A better question

What would have to be true for me to be wrong?

Driver 3 of 5Loneliness
It sounds like
“I can’t tell the team how bad this looks. I’ll figure it out alone.”
A better question

Who could I talk this through with today?

Driver 4 of 5Excitement
It sounds like
“This deal is huge. Let’s sign now and read the details later.”
A better question

Would I still say yes tomorrow morning?

Driver 5 of 5Disappointment
It sounds like
“The launch flopped. Maybe I’m just not cut out for this.”
A better question

What did this teach me, and what is the next small step?

Everyday examples to show the idea. The workshop goes deeper with real case studies.

How the hour runs

One hour, four parts

You work through real cases with Allison, then put your own questions to her.

  1. Take a seat at the founder’s table

    Step into a real company at a real moment of pressure.

  2. Make the call

    Work through reality-based case studies and decide what you would do.

  3. Unmask the drivers

    See which emotions shaped each decision and learn what resilience looks like.

  4. Ask Allison

    Live Q&A. Bring your own idea, business or career question.

You leave with practical techniques and follow-on resources for independent study.

Allison J. Taylor
Live on 5 November
Meet your host

Allison J. Taylor

Silicon Valley entrepreneur, author and strategist

Allison founded her first company at 24. She has spent her career bringing cybersecurity and technology products to market, in leadership roles and with clients around the world. She knows the founder’s table from the inside.

  • 24her age when she founded her first company
  • 20+cybersecurity and tech products brought to market
  • $3Bin revenue those products represent
  • 35countries those products reached
  • Founder and CEOThought Marketing LLC
  • Co-founderDiscerna.ai, an AI competitive messaging start-up
  • Board of AdvisorsEmergence Health Industry Collaborative, Stanford University
  • Cybersecurity backgroundContributes cybersecurity and innovation insights to practitioner-scholar publications
  • Power Up Product Management: A Quick Start GuideInitiated and co-authored, published by Routledge
Who it is for

Is this for you?

If you tick even one box, yes. No business experience needed. Students, future students and professionals are all welcome.

  • You want to start a business one day, or you already run one.
  • You study business and want real cases, not just theory.
  • You make high-pressure decisions at work and want a clearer head.
  • You want simple tools to stay steady when plans fall apart.
Questions

Good to know

Is it really free?

Yes. Register on this page and your seat is saved.

How do I join?

After you register, we email you the Microsoft Teams link. Join from a laptop or phone, in the Teams app or your browser.

What time is it where I live?

19:00 CET is 18:00 in London, 21:00 in Istanbul, 22:00 in Dubai and 13:00 in New York. Your confirmation email shows the time in your own time zone.

Do I need business experience?

No. The cases are explained as you go. Curiosity is enough.

Can I bring a friend?

Yes. Share this page. Each person registers with their own email so they get the link.

Allison J. TaylorLive with GBSB Global

Your seat at the founder’s table is free.

Thu 5 November19:00 CETOnline

Save your free seat

We email you the Microsoft Teams link to join.