One of the symbols of Barcelona and defining features of its skyline, the W Hotel is a leading example of a world-class hotel. The W brand's unique values make it stand out in a world of luxury by going above and beyond to satisfy its guests' desires.
Behind the scenes of the glamour and passion is the marketing department, which was kind enough to invite the Master in Tourism and Hospitality Management and Master in Marketing students from GBSB Global Business School in Barcelona for a presentation of the world behind the brand.
After a tour of the hotel, which included a look at the luxurious facilities and the penthouse suite with breathtaking views of the ocean and beach, the students sat down for a presentation guided by:
- Marketing Manager: Rossana Diodato
- PR Manager: Stefanie Roth
They explained how the core values at W Barcelona separate it from the pack by attracting customers that want more than just a place to stay. The students got an inside look at how the marketing department engages its customers and constantly raises awareness in the community.
They also got the extra bonus of seeing an unreleased marketing campaign and getting advice on how to make the move from a student of Tourism and Hospitality Management to an employee at their prestigious hotel.
The GBSB Barcelona students were very thankful for the hospitality of the marketing staff. They learned a lot about the brand and industry and also had a great time while breathing in some of the best panoramic views of Barcelona.
Visiting top businesses like W Hotel in Barcelona is just one of the many perks that GBSB Global Business School in Barcelona students get to enjoy while studying in this amazing city.
GBSB Global Business School Barcelona Master's Degree Students visit W Barcelona Hotel