Master in Digital Marketing in Barcelona

Master in Digital Marketing in Barcelona duration icon
Full Time – 9+3 months;
Part Time – 18+6 months
Master in Digital Marketing in Barcelona language icon
Master with Digital Marketing in Barcelona location
Master in Digital Marketing in Barcelona intake icon
Annual Intakes
Master in Digital Marketing in Barcelona formats available
Face-To-Face | Online
Master in Management with Digital Marketing in Barcelona fees
Tuition fee
€ 13,490*
*an additional annual administrative fee (950 EUR) and registration fee (200 EUR) must be paid.

Master in Digital Marketing In Barcelona

With the advancements in digital technologies and importance of ecommerce changing individuals’ buying habits, there is no wonder why the marketing dynamic has evolved. Earning a postgraduate degree in Digital Marketing in Barcelona (hereinafter – Master in Digital Marketing in Barcelona) will prepare students for the very exciting, fast-paced business environment focused on digital marketing strategies. Become a leader in this field, learning the most effective tools and techniques employed online through social media and other ecommerce platforms in today’s digital marketing realm.

While studying for the Master in Digital Marketing in Barcelona, students will learn and be able to employ digital marketing and ecommerce concepts and strategies and have a greater understanding of the technologies that support them. Master in Digital Marketing in Barcelona students develop their skills through real-world digital marketing projects, case studies, networking with professionals, and learning from the most innovative digital applications and simulations we have available on campus.

GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and delivers postgraduate diplomas (a minimum of 62 ECTS, EQF/MQF Level 7) face-to-face from our campus in Barcelona, Spain. Once you’ve met the requirements of an exit award, terminate your studies by proceeding to the Master of Science in Management (Digital Marketing) (90 ECTS, EQF/MQF Level 7) studies, by completing the last quarter of your studies online.

Higher Education Program: Postgraduate Diploma in Digital Marketing

Accreditation Status: An officially recognized and state-accredited qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by MFHEA (License number: 2020-012)

MQF/EQF Level: MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning

Number of ECTS Credits: A minimum of 62 ECTS

Master of Science (MSc) in Digital Marketing (90 ECTS, EQF/MQF Level 7), an officially recognized and state-accredited qualification awarded by GBSB Global Business School in Malta, licensed as Higher Education Institution by MFHEA (License number: 2020-012)

Rankings, Accreditations And Partnerships

Master with Digital Marketing in Barcelona ASBSP rank
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
Master Digital Marketing in Barcelona QS Star ranking
Awarded as a Five Stars Business School for Business & Management Studies; Employability; Inclusiveness
MIM Digital Marketing in Barcelona Higher education
Accredited by the Malta Further & Higher Education Authority
Master in Digital Marketing in Barcelona ranked by Forbes
GBSB Global Is Listed Among the Best Business Schools by Forbes


Rita Benjellou Touimi, Morocco

Digital marketing is much more than just social media. It involves understanding marketing strategies, consumer behavior, and customer needs.

The curriculum at GBSB Global is diverse, and students have the opportunity to visit digital marketing companies to see how things work in the real world. The student's favorite subjects include social media management, web design optimization, mobile marketing, UX research, design thinking, negotiation and communication, and digital marketing classes.

The professors are praised for their ability to make subjects more enjoyable and enriching through diverse teaching methods.

Program Highlights

Master in Digital Marketing in Barcelona recognized degree
Business school in Barcelona officially recognized for excellence in digital marketing
Master with Digital Marketing in Barcelona expert professors
International faculty with proven experience in digital marketing
Master in Digital Marketing in Barcelona teaching methodology
Industrial visits and workshops delivered by marketing experts
MSC in Digital Marketing in Barcelona with a diverse student body
Diverse student body (100+ nationalities)

Program Structure

Our Master in Digital Marketing in Barcelona incorporates core business and management topics followed by highly specialized modules in digital marketing, providing students with theory and practice, learning-by-doing approach, and innovative teaching methodologies. The Master in Digital Marketing in Barcelona students will gain a practical experience of key social media tools teaching them to successfully lead various digital marketing campaigns, develop innovative digital strategies and work with latest digital tools. Topics include ecommerce, mobile marketing, digital transformation, and much more, preparing students for a successful business and digital marketing career by the time they graduate from GBSB Global Business School in Barcelona.

Improve Your Soft Skills And Lead With Purpose

Effective Teamwork and Project Management (6 ECTS)

Understand All The Functional Silos Within Business

Operations Management (6 ECTS)
Finance for Management (8 ECTS)

Compile Innovative Global Marketing Strategies

Strategic Marketing (6 ECTS)

Use Business Intelligence To Boost Market Growth And Inspire Digital Transformation

Digital Transformation, Innovation and Technology (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)

  • Digital Economy and Its New Driving Forces
  • Digital Strategy and Transformation
  • Drucker’s 7 Sources of Innovation, Open Innovation
  • Strategic Approaches to Managing Innovation
  • Disruption Theory
  • Digital Transformation Journey
  • Analytics Tools and Machine Learning (ML) Tools and Techniques
  • Artificial Intelligence (AI)
  • Big Data Landscape Architecture
  • Future of Business Intelligence
  • Internet of Things (IoT)
  • Data-driven Business Models (DDBM)

Attract The Attention Of Your Customers With Powerful Social Media Marketing

Social Media Marketing (6 ECTS)

  • Social Media Marketing Strategy
  • Social Media Communication Plan
  • Types of Social Media, Professional Use and Advertising
  • Digital Branded Content and Digital Storytelling
  • Viral Marketing and Communication
  • Analytical Tools for Social Media

Apply Your Skills To Building An Ecommerce Project That Will Drive Sales And Prove Your Digital Expertise

Web and Mobile Marketing (6 ECTS)
E-Commerce and Digital Customer Loyalty (6 ECTS)

  • Ecosystems in the Web and Mobile Market
  • Data Protection and Privacy Issues in Web and Mobile Marketing
  • User Experience (UX), Responsive Design and Customer Journey
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Appstore Search Optimization (ASO)
  • Monetization Approaches in Mobile Marketing
  • Omnichannel Marketing
  • B2B and B2C Digital Business Models in E-commerce
  • E-commerce Technology Requirements
  • Customer Acquisition in E-commerce
  • Designing a Customer Loyalty Program
  • Marketing Automation
  • E-commerce Personalization Strategies
  • E-commerce Gamification

Sum Up Your Skills And Leadership With A Comprehensive Final Project

Final Project (Capstone)

Cap off your Master in Digital Marketing with the Capstone Project. This undertaking is a comprehensive assessment of all the attained skills and knowledge from the Master program. Students are tasked with identifying a real-world scenario within their expertise that requires a credible solution. Sourcing the relevant solutions calls for applying said knowledge and expertise into models that could either focus on theory or practical scenarios. The characteristic solutions offered by students are usually interactive and realistic, able to be implemented and used either in professional life or in further research and study.

Develop The Appropriate Strategies To Successfully Complete Your Master's Studies In Digital Marketing By Leveraging Your Knowledge Of Strategic Management And Understanding Of The Global Economy And Geopolitics

Economics and Geopolitics (6 ECTS) (Online)
Strategic Management and Analytics (8 ECTS) (Online)

  • Principles of Behavioral Economics
  • Geopolitics and Geo-economics Methodologies
  • Causes of Globalization
  • Strategic Management, Planning and Structure
  • Strategic Approaches to Analyzing the Position of an Organization
  • Data and Strategy

Please download the Course Outline below for full program details including module learning outcomes, learning hours, teaching, learning and assessment methods, grading system and pass rates.

Learning Outcomes


  1. Has a comprehensive and critical understanding of the principal current research issues in the specialization area;
  2. Possesses multi-disciplinary theoretical and practical knowledge of management within the domain of the specialization area;
  3. Identifies and evaluates theoretical approaches necessary for planning and decision-making in the specialization area. These include ideas that support the modeling and management of the decisions;
  4. Has relevant knowledge of organizations, and their role in pursuing sustainable business in the context in which they operate and how they are managed in compliance with codes of ethics and Corporate Social Responsibility;
  5. Has a critical understanding of business continuity management including knowledge of possible risks and regulatory environment that can impact business operations;
  6. Identifies and evaluates key issues related to administering the human elements when managing projects such as teamwork, communication, motivation, and diversity;
  7. Has comprehensive knowledge about methods to manage innovation processes and digital technologies that are in demand, and implications of digital technologies for individuals and societies.


  1. Demonstrates capability in using knowledge and skills of the specialization area to make decisions adapt to the fast-changing business environment and to efficiently manage people and projects within the specialization area in order to adopt to fast-changing business environment;
  2. Possesses specialized problem-solving skills in the specialization area required to develop new knowledge and procedures to solve practical problems;
  3. Develops new skills in response to emerging knowledge and techniques in the domain of the specialization area including digital skills and use of modern technologies;
  4. Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process and application of strategies;
  5. Develops an ability to identify and assess risks relating to the business, digital and financial environment and to design strategies to mitigate specific managerial risks within a specific industry or functional area of personal professional interest;
  6. Monitors and maintains compliance with appropriate business regulations and formulates practical responses to the legal and external environment challenges associated with operating a business within a specific industry or functional area of personal professional interest;
  7. Demonstrates capability in using data referring to business analytics to better forecast and execute business strategies and operations;
  8. Demonstrates specialized knowledge of management that includes reflecting on social and ethical responsibilities linked to the execution of the managerial function;
  9. Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process and application of strategies.


  1. Demonstrates autonomy in the direction of personal development and lifelong learning applicable to the business environment;
  2. Manages and transforms work or study contexts in the field of specialization that are complex and unpredictable and require new strategic approaches;
  3. Has the learning skills to allow continuation to study specialization area in a manner that may be largely self-directed or autonomous;
  4. Creates a research-based diagnosis to problems in management by integrating knowledge from new or interdisciplinary fields chosen as an elective option in the graduate program and makes judgments with incomplete or limited information;
  5. Engages in critical analysis in the area of specialization and demonstrates independent thought, evaluation and problem-solving underpinned by evidence-based arguments;
  6. Takes responsibility for contributing to professional knowledge in a specific industry/functional area of personal professional interest by identifying an existing business problem and by conducting original research.

Please download the Course Outline below for full program details including module learning outcomes, learning hours, teaching, learning and assessment methods, grading system and pass rates.

What You Will Learn

Soft Skills For International Business:

Soft skills, such as communication, negotiation, team-working, and leadership are important for global leaders. The Master in Digital Marketing in Barcelona teaches students how to communicate, negotiate and work across borders and cultures and lead international digital marketing projects with peers from all over the world.

Digital Marketing Applied To Marketing Management:

Gain the knowledge about the digital marketing tools and techniques used widely in today’s global marketing sector. Learn about the latest innovative digital tools by studying for your Master in Digital Marketing in Barcelona. GBSB Global students have access to the state-of-the art tools to manage all their digital marketing projects, learning the practical techniques and strategies to develop digital marketing campaigns internationally.

Agile Methodologies, Design Thinking & Innovation:

Learn the key concepts and philosophy behind innovative working methodologies that will aid students in quickly advancing their careers. Explore alternative ways to manage a digital marketing project.

Social Media Marketing:

Leverage the power of popular social media networks to achieve your marketing and branding goals. The Master in Digital Marketing in Barcelona explores the most popular platforms and walks you through how to use them to grow any business.

Ecommerce Management:

Ecommerce business management is an important piece for online stores of all sizes. The Master in Digital Marketing provides you with an understanding of the ways that help businesses run ecommerce more efficiently.

Mobile Marketing:

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience through smartphones, tablets and other mobile devices. In order to stay ahead of the competition, brands must keep optimizing their marketing strategy for mobile users. Any marketer knows that the key to future success is adapting to and optimizing for the mobile market.

Digital Strategy & Transformation:

Employ digital initiatives to achieve company goals. Gain expertise and experience to implement successful digital business strategies and transform businesses on their way to digitalization with a Master in Digital Marketing in Barcelona.

Career Opportunities

The marketing industry is in a constant state of flux and evolution courtesy of the advances in technology and changes in platform algorithms. Marketing leaders who possess both quantitative and qualitative marketing skills are the ones who will thrive. Pursuing a Master in Digital Marketing in Barcelona will provide you with the necessary competencies to create targeted strategies and maintain a competitive edge. This degree program offers a holistic overview of digital marketing practices that are essential for effective marketing campaigns in today's tech-centered economy. Students will gain a fundamental understanding of digital marketing principles and practices that are critical for engaging with modern consumers. Topics covered include web design, analytics, search engine optimization (SEO), pay-per-click, email marketing, social media marketing, and mobile marketing. Are you curious about the top digital marketing careers? Discover your ideal match today!

Master in Digital Marketing in Barcelona Career Banner

New Product Development Manager

The role of a New Product Development Manager involves researching, evaluating and coordinating the creation of a new product while enhancing its functionality to meet user requirements.

Online Reputation Manager

The primary responsibility of an Online Reputation Manager (ORM) is to monitor and enhance the perception of your business on the Internet. The analyze what potential clients, customers and partners will find about your brand from online searches.

Ecommerce Manager

Everything that goes on with the company’s website falls within the domain of the Ecommerce Manager. This includes managing the backend, responsibility for marketing, advertising and content elements.

Consumer/Digital Audience Analyst

The duty of a Consumer/Digital Audience Analyst is to ensure that reports, analyses, and dashboards accurately depict essential data related to their organizations' digital assets. This is done through the use of customer relationship management (CRM) software.

Digital Marketing Manager

This role calls for creativity and innovation to develop and implement short and long-term marketing campaigns, designed to drive traffic, sales and revenue. A Digital Marketing Manager promotes the brand with engaging initiatives that inspire customer loyalty and purchase.

Crm Manager (Customer Relationship Management)

The CRM Manager is responsible for establishing and maintaining lucrative connections with clients. This role calls for prompt and efficient handling of communication-related problems.

Brand Manager

Brand Managers are responsible for developing brand strategies, overseeing the growth and expansion of brands, implementing brand plans, and utilizing various data to increase sales and profitability.

Content Manager

If you have an aptitude for storytelling and a flair with words and content strategy, you could become a Content Manager. This position calls for excellent grammar, creativity and the know-how of what’s topical, relevant and trending.

Digital Communication And Digital Media Manager

In collaboration with the sales and marketing teams, the Digital Media Manager, supervises a company's digital and social media marketing campaigns.

Seo And Web Positioning Manager

When it comes to improving sales and brand awareness, the SEO and Web Positioning Manager must use excellent strategies to drive website traffic. They are responsible for keyword research, link building, mobile optimization, web page tagging and a host of SEO functions.

Digital Assets Analyst

Digital Asset Analysts are responsible for organizing all digital assets to be created and uploaded to the digital asset management system, while troubleshooting any issues. They also provide training to others as needed.

Master Profile

The proposed graduate programme is aimed at applicants who are either:

  • Recent graduates in business, social sciences, and other disciplines from all over the world with strong interest in management and who are looking for a study abroad and/or international experience in a highly diverse environment;
  • Young professionals from all over the world with 2-5 years of experience who work in multinational companies or companies in the phase of international expansion or who wish to change their career focus and are interested to obtain academic knowledge in the area of management with an optional specialisation in a specific area or industry in order to advance their career growth;
  • Mature students and students with non-standard qualifications who do not possess the standard entry qualifications but have relevant skills and experience.

General Characteristics:

  • Recent graduates or young professionals with a Bachelor’s degree at MQF/EQF Level 6 in a relevant field;
  • International students interested in experiencing new cultures;
  • Proficiency in the English language.


To be qualified for admission to Master in Digital Marketing in Barcelona, you must:

The entry profile should include one of the following:

  • European three-year initial degree or a recognised equivalent at EQF/MQF Level 6 (180 ECTS minimum);
  • or
  • A foreign undergraduate degree from outside the EHEA equivalent to EQF/MQF Level 6 and 180 ECTS minimum;

Alternative Entry Routes

Alternative entry routes are available for applicants who do not possess the standard entry qualifications but have certain appropriate skills and experience and subject knowledge. These are detailed in the IQA Manual of GBSB Global within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”.

The Admissions Committee may consider applications from suitably qualified students currently attending other universities, applicants who have achieved a lower level award, or applicants seeking admission based on Recognition of Prior Learning (RPL).

Proof of Proficiency in the English Language:

  • English as a native language;
  • TOEFL - Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
  • IELTS - Minimum score: 6.5;
  • Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C1;
  • English as the language of instruction during previous studies in the formal educational system;
  • Internal English level testing at GBSB Global.
Complete all required forms for admission and submit all required documents
Non-refundable Application Fee
€ 100
Registration Fee (Paid Annually for Every Academic Year of the Program)
€ 200
Administrative Fee (Paid Annually for Every Academic Year of the Program)
€ 950
Total Fees
€ 14,640
Tuition Fee per Academic Credit (1 ECTS credit)
€ 163
(Visiting students)

Master’s Program Duration: 3 Quarters + 1 Quarter Online = 12 Months of Studies

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.

If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
Program fees do not include accommodation, flights, insurance or program materials.
Students who wish to participate in Global Study Trips may do so by paying additional fees.