Master in Digital Marketing in Barcelona

Improve Your Soft Skills And Lead With Purpose

Effective Teamwork and Project Management (6 ECTS)

Understand All The Functional Silos Within Business

Operations Management (6 ECTS)
Finance for Management (8 ECTS)

Compile Innovative Global Marketing Strategies

Strategic Marketing (6 ECTS)

Use Business Intelligence To Boost Market Growth And Inspire Digital Transformation

Digital Transformation, Innovation and Technology (6 ECTS)
Business Intelligence in the Era of Big Data and AI (6 ECTS)

Attract The Attention Of Your Customers With Powerful Social Media Marketing

Social Media Marketing (6 ECTS)

Apply Your Skills To Building An Ecommerce Project That Will Drive Sales And Prove Your Digital Expertise

Web and Mobile Marketing (6 ECTS)
E-Commerce and Digital Customer Loyalty (6 ECTS)

Sum Up Your Skills And Leadership With A Comprehensive Final Project

Final Project (Capstone)

Cap off your Master in Digital Marketing with the Capstone Project. This undertaking is a comprehensive assessment of all the attained skills and knowledge from the Master program. Students are tasked with identifying a real-world scenario within their expertise that requires a credible solution. Sourcing the relevant solutions calls for applying said knowledge and expertise into models that could either focus on theory or practical scenarios. The characteristic solutions offered by students are usually interactive and realistic, able to be implemented and used either in professional life or in further research and study.

Develop The Appropriate Strategies To Successfully Complete Your Master's Studies In Digital Marketing By Leveraging Your Knowledge Of Strategic Management And Understanding Of The Global Economy And Geopolitics

Economics and Geopolitics (6 ECTS) (Online)
Strategic Management and Analytics (8 ECTS) (Online)

Knowledge:

1. Has a comprehensive and critical understanding of the principal current research issues in the specialization area;
2. Possesses multi-disciplinary theoretical and practical knowledge of management within the domain of the specialization area;
3. Identifies and evaluates theoretical approaches necessary for planning and decision-making in the specialization area. These include ideas that support the modeling and management of the decisions;
4. Has relevant knowledge of organizations, and their role in pursuing sustainable business in the context in which they operate and how they are managed in compliance with codes of ethics and Corporate Social Responsibility;
5. Has a critical understanding of business continuity management including knowledge of possible risks and regulatory environment that can impact business operations;
6. Identifies and evaluates key issues related to administering the human elements when managing projects such as teamwork, communication, motivation, and diversity;
7. Has comprehensive knowledge about methods to manage innovation processes and digital technologies that are in demand, and implications of digital technologies for individuals and societies.

Skills:

1. Demonstrates capability in using knowledge and skills of the specialization area to make decisions adapt to the fast-changing business environment and to efficiently manage people and projects within the specialization area in order to adopt to fast-changing business environment;
2. Possesses specialized problem-solving skills in the specialization area required to develop new knowledge and procedures to solve practical problems;
3. Develops new skills in response to emerging knowledge and techniques in the domain of the specialization area including digital skills and use of modern technologies;
4. Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process and application of strategies;
5. Develops an ability to identify and assess risks relating to the business, digital and financial environment and to design strategies to mitigate specific managerial risks within a specific industry or functional area of personal professional interest;
6. Monitors and maintains compliance with appropriate business regulations and formulates practical responses to the legal and external environment challenges associated with operating a business within a specific industry or functional area of personal professional interest;
7. Demonstrates capability in using data referring to business analytics to better forecast and execute business strategies and operations;
8. Demonstrates specialized knowledge of management that includes reflecting on social and ethical responsibilities linked to the execution of the managerial function;
9. Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process and application of strategies.

Competencies:

1. Demonstrates autonomy in the direction of personal development and lifelong learning applicable to the business environment;
2. Manages and transforms work or study contexts in the field of specialization that are complex and unpredictable and require new strategic approaches;
3. Has the learning skills to allow continuation to study specialization area in a manner that may be largely self-directed or autonomous;
4. Creates a research-based diagnosis to problems in management by integrating knowledge from new or interdisciplinary fields chosen as an elective option in the graduate program and makes judgments with incomplete or limited information;
5. Engages in critical analysis in the area of specialization and demonstrates independent thought, evaluation and problem-solving underpinned by evidence-based arguments;
6. Takes responsibility for contributing to professional knowledge in a specific industry/functional area of personal professional interest by identifying an existing business problem and by conducting original research.

Soft Skills For International Business:

Soft skills, such as communication, negotiation, team-working, and leadership are important for global leaders. The Master in Digital Marketing in Barcelona teaches students how to communicate, negotiate and work across borders and cultures and lead international digital marketing projects with peers from all over the world.

Digital Marketing Applied To Marketing Management:

Gain the knowledge about the digital marketing tools and techniques used widely in today’s global marketing sector. Learn about the latest innovative digital tools by studying for your Master in Digital Marketing in Barcelona. GBSB Global students have access to the state-of-the art tools to manage all their digital marketing projects, learning the practical techniques and strategies to develop digital marketing campaigns internationally.

Agile Methodologies, Design Thinking & Innovation:

Learn the key concepts and philosophy behind innovative working methodologies that will aid students in quickly advancing their careers. Explore alternative ways to manage a digital marketing project.

Social Media Marketing:

Leverage the power of popular social media networks to achieve your marketing and branding goals. The Master in Digital Marketing in Barcelona explores the most popular platforms and walks you through how to use them to grow any business.

Ecommerce Management:

Ecommerce business management is an important piece for online stores of all sizes. The Master in Digital Marketing provides you with an understanding of the ways that help businesses run ecommerce more efficiently.

Mobile Marketing:

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience through smartphones, tablets and other mobile devices. In order to stay ahead of the competition, brands must keep optimizing their marketing strategy for mobile users. Any marketer knows that the key to future success is adapting to and optimizing for the mobile market.

Digital Strategy & Transformation:

Employ digital initiatives to achieve company goals. Gain expertise and experience to implement successful digital business strategies and transform businesses on their way to digitalization with a Master in Digital Marketing in Barcelona.