With the advancements in digital technologies and importance of ecommerce changing individuals’ buying habits, there is no wonder why the marketing dynamic has evolved. Earning a Master in Digital Marketing in Barcelona will prepare students for the very exciting, fast paced business environment focused on digital marketing strategies. Become a leader in this field, learning the most effective tools and techniques employed online through social media and other ecommerce platforms in today’s digital marketing realm.
While studying for the Master in Digital Marketing in Barcelona, students will learn and be able to employ digital marketing and ecommerce concepts and strategies and have a greater understanding of the technologies that support them. Master in Digital Marketing in Barcelona students develop their skills through real-world digital marketing projects, case studies, networking with professionals, and learning from the most innovative digital applications and simulations we have available on campus.
DEGREE
Master of Science (MSc) in Digital Marketing and Ecommerce
DURATION
9 months
LANGUAGES
English
LOCATION
Barcelona
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Full Time
Mornings & Afternoons
TUITION FEES
€13,490
PROGRAM HIGHLIGHTS
Leadership in
Digital Education in Spain
Faculty with Digital Marketing
and Ecommerce Experience
Students from 70
Different Countries
Multiple Company Visits
and Practical Knowledge
Learning-by-Doing
Teaching Methodology
Latest Digital Technologies
in a Classroom
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Awarded as a Four Stars Business School by QS Ranking System
Recorded as one of the best Business Schools in Europe by MYBS (Mind Your Own Business School)
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
MANAGERIAL PROFICIENCIES OF WORLDWIDE LEADERS:
Studying for a Master in Digital Marketing in Barcelona prepares students to lead teams, negotiate, and communicate effectively in international environments managing various digital marketing and ecommerce projects.
DIGITAL MARKETING APPLIED TO MARKETING MANAGEMENT:
Gain the knowledge about the digital marketing tools and techniques used widely in today’s global marketing sector.
AGILE METHODOLOGIES AND DESIGN THINKING:
Learn the key concepts and philosophy behind these two methodologies that will aid students in quickly advancing their careers.
DIGITAL LAW AND LEGAL ENVIRONMENT:
Understand current issues connected to digital law which are defined as the legal rights and restrictions governing the use of technology.
DIGITAL MARKETING COMMUNICATIONS:
The digital marketing communications field is fundamentally the equivalent to the traditional marketing communications mix. Students become accustomed to the digital marketing communications tools which include display ads and pay per click advertising, in addition to many others.
WEB AND MOBILE MARKETING:
In today’s digital age, it is becoming essential for businesses to have a visible online presence, which increases profitability and usability. By 2020, more than 10 billion mobile users are estimated across the globe, making the mobile platform the most important part of digital marketing.
ECOMMERCE MANAGEMENT:
Learn how to stay relevant and competitive using intelligent ecommerce and e-business management solutions. Gain the skills and training needed to succeed in e-commerce as you study for your Master in Digital Marketing in Barcelona.
DIGITAL STRATEGY:
Acquire the foundation for the implementation of digital marketing strategies and utilize the foremost information technologies on the market which have changed business models in recent times.
CAREER OPPORTUNITIES
The Master in Digital Marketing in Barcelona prepares students to enter the revolutionary tech industry. Students earning their Master in digital marketing and ecommerce in Barcelona from GBSB Global Business School will be armed with the most up-to-date digital marketing concepts and techniques, preparing them for their exciting futures in this popular industry.
Digital marketers are highly sought after and are increasingly the most hired type of marketing professional.
Get a Job in Digital Marketing with GBSB Global:
Employment At Top Companies
STUDENT TESTIMONIALS
MELANIE DÜNKEL, Germany
"At GBSB Global, I felt at home being abroad. With the small class sizes and a lot of personal interaction between students and professors, I felt more engaged in my studies and inspired by the faculty."
GBSB Global Alumna, Class of 2016
FRANCESCO NIRO, Italy
"I chose GBSB Global because of the incredible number of nationalities among the students. I strongly believe that diversity is an added value able to better prepare me for my future career."
GBSB Global Alumnus, Class of 2017
Previous
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Optional Intensive Free Spanish Language Course for Beginners
Competencies of Global Leaders
- Leadership & Managing Multicultural Teams
- Ethics & Responsibility
- Cross-cultural Negotiations and Communication
Digital Marketing in the Context of Marketing
- Marketing Management
- Digital Marketing
- Market Research
Digital Marketing Communications
- Social Media Management
Web & Mobile Marketing
- Web Design & Optimization
- UX & Conversion
- Mobile Marketing
Digital Law & the Legal Environment
- Government & Legal Environment of Business
- Digital Law
Ecommerce Management
- Design & Creation of E-commerce
- Going to Market: Managing the Channel & Sales Force
Digital Strategy
- Digital Strategy
Agile Methodologies & Design Thinking
- Agile Methodologies
- Design Thinking
Digital Marketing Plan
- Research Methods in International Business
Capstone Master Project
A practical project in which the students perform an original research on a specific topic of interest in the area of digital marketing.
JORDI FERNANDEZ ROYO
Academic Background
BA, Business Economics, Polytechnic University of Catalonia, Spain
BA, Business Economics, ESADE Business School, Spain
Postgraduate Degree, Digital Marketing, Ramon Llull University, Spain
MBA, Marketing, ESADE Business School, Spain
PhD, Management Sciences in Corporate Marketing and Corporate Strategy, Ramon Llull University, Spain
Career Experience
Deputy Director of Strategic Marketing, Schneider Electric, France
Coordinator of Marketing, EUNCET Business School, Spain
Consulting Partner, Marketing Consulting Agency, Spain
CARLES REVILLA
Academic Background
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain
Career Experience
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain
JORDI CASTELLS
Academic Background
Bachelor Degree, Telecommunications Engineering, Polytechnic University of Catalunya, Spain
Master Degree, Research and Market Techniques, Open University of Catalunya, Spain
Career Experience
Co-Founder, CLIMB21, Spain
Tutor, ACC1O, Spain
National Expert, YUZZ, Spain
Certified Lego ® Serious Play ® Facilitator
JESÚS OLIVER FERRER
Academic Background
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain
Career Experience
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain
JOSEP BOSCH
Academic Background
Bachelor and Master Degree, Journalism, Universidad Autonoma de Barcelona, Spain
Career Experience
Head of Media, World Trade Organization, Switzerland
Spokesman and Information Officer, World Trade Organization, Switzerland
Geneva Bureau Chief and Economics Correspondent, Efe, Switzerland
Hong Kong and Southeast Asia and the Pacific Bureau Chief and Economics Correspondent, Efe, China
Tokyo Bureau Chief and Economics Correspondent, Efe, Japan
Correspondent, Efe, UK
TO BE QUALIFIED FOR ADMISSION TO MASTER IN DIGITAL MARKETING IN BARCELONA, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Proof of Proficiency in the English Language:
- English as a native language;
- TOEFL - Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
- IELTS - Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- Internal English level testing at GBSB Global.
Complete all required forms for admission and submit all required documents
On Campus
Enrolment Fee (Paid upon Admission)
200 EUR
Annual Administrative Fee
950 EUR
Tuition Fee for the Program (60 ECTS credits)
13,490 EUR
Tuition Fee per Quarter (20 ECTS credits)
4,880 EUR
Tuition Fee per Academic Credit (1 ECTS credit)
244 EUR
(Visiting students)
Payment Conditions:
Minimum Advanced Tuition Payment (EU Students)
4,880 EUR
Due at the time of program acceptance
Minimum Advanced Tuition Payment (Non-EU Students)
6,745 EUR
Due at the time of program acceptance and a requirement to send visa documents
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payments are accepted online or by bank transfers (commission charges may apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
