Master in Digital Marketing and E-Commerce in Barcelona

 

With the advancements in digital technologies and importance of ecommerce changing individuals’ buying habits, there is no wonder why the marketing dynamic has evolved. Earning a Master in Digital Marketing in Barcelona will prepare students for the very exciting, fast paced business environment focused on digital marketing strategies. Become a leader in this field, learning the most effective tools and techniques employed online through social media and other ecommerce platforms in today’s digital marketing realm.

While studying for the Master in Digital Marketing in Barcelona, students will learn and be able to employ digital marketing and ecommerce concepts and strategies and have a greater understanding of the technologies that support them. Master in Digital Marketing in Barcelona students develop their skills through real-world digital marketing projects, case studies, networking with professionals, and learning from the most innovative digital applications and simulations we have available on campus.

master digital marketing barcelona degree icon

DEGREE

Master of Science (MSc) in Digital Marketing and Ecommerce

master in digital marketing in barcelona duration icon

DURATION

9 months

master of digital marketing languages

LANGUAGES

English

master digital marketing location

LOCATION

Barcelona

master in digital marketing barcelona intakes

ANNUAL INTAKES

OCT | JAN | APR

digital marketing barcelona format

FORMAT

Full Time
Mornings & Afternoons

master of digital marketing barcelona fees icon

TUITION FEES

€14,640

PROGRAM HIGHLIGHTS


master digital marketing highlights leadership digital education

Leadership in
Digital Education in Spain

master in digital marketing in barcelona faculty

Faculty with Digital Marketing
and Ecommerce Experience

master in digital marketing in barcelona student diversity

Students from 70
Different Countries

master of digital marketing barcelona company Visits

Multiple Company Visits
and Practical Knowledge

master digital marketing barcelona Teaching Methodology

Learning-by-Doing
Teaching Methodology

master of digital marketing in barcelona with the Latest Digital Technologies

Latest Digital Technologies
in a Classroom

RANKINGS, ACCREDITATIONS & PARTNERSHIPS


Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA

master in digital marketing Barcelona ASIC accredited

The only higher education institution in Spain accredited by Microsoft as a leader in digital education

master in digital marketing in Barcelona LEADER IN digital EDUCATION accredited by Microsoft

Recorded as one of the best Business Schools in Europe by MYBS (Mind Your Own Business School)

master of digital marketing in Barcelona BUSINESS SCHOOLS in Europe by MYBS

Ranked as a Leader in Business Education by Newsweek Magazine

master digital marketing in Barcelona LEADER IN Business EDUCATION

WHAT YOU WILL LEARN


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MANAGERIAL PROFICIENCIES OF WORLDWIDE LEADERS:
Studying for a Master in Digital Marketing in Barcelona prepares students to lead teams, negotiate, and communicate effectively in international environments managing various digital marketing and ecommerce projects.

master digital marketing learning number 2

DIGITAL MARKETING APPLIED TO MARKETING MANAGEMENT:
Gain the knowledge about the digital marketing tools and techniques used widely in today’s global marketing sector.

master digital marketing learning number 3

AGILE METHODOLOGIES AND DESIGN THINKING:
Learn the key concepts and philosophy behind these two methodologies that will aid students in quickly advancing their careers.

master digital marketing learning number 4

DIGITAL LAW AND LEGAL ENVIRONMENT:
Understand current issues connected to digital law which are defined as the legal rights and restrictions governing the use of technology.

master digital marketing learning number 5

DIGITAL MARKETING COMMUNICATIONS:
The digital marketing communications field is fundamentally the equivalent to the traditional marketing communications mix. Students become accustomed to the digital marketing communications tools which include display ads and pay per click advertising, in addition to many others.

master digital marketing learning number 6

WEB AND MOBILE MARKETING:
In today’s digital age, it is becoming essential for businesses to have a visible online presence, which increases profitability and usability. By 2020, more than 10 billion mobile users are estimated across the globe, making the mobile platform the most important part of digital marketing.

master digital marketing learning number 7

ECOMMERCE MANAGEMENT:
Learn how to stay relevant and competitive using intelligent ecommerce and e-business management solutions. Gain the skills and training needed to succeed in e-commerce as you study for your Master in Digital Marketing in Barcelona.

master digital marketing learning number 8

DIGITAL STRATEGY:
Acquire the foundation for the implementation of digital marketing strategies and utilize the foremost information technologies on the market which have changed business models in recent times.

CAREER OPPORTUNITIES


The Master in Digital Marketing in Barcelona prepares students to enter the revolutionary tech industry. Students earning their Master in digital marketing and ecommerce in Barcelona from GBSB Global Business School will be armed with the most up-to-date digital marketing concepts and techniques, preparing them for their exciting futures in this popular industry.

Digital marketers are highly sought after and are increasingly the most hired type of marketing professional.

Get a Job in Digital Marketing with GBSB Global:

Career Development Workshops, Services Online Directory, Internship Assistance, Finding Employment

Employment At Top Companies

master Digital Marketing in Barcelona employment 360 online
Digital Marketing in Barcelona employment at Microsoft
master digital Marketing Barcelona employment company la redoute
master in digital Marketing Barcelona employment at Freixenet
master of digital Marketing in Barcelona employment at Grey Group
master digital marketing Barcelona company Enterprise Lab

STUDENT TESTIMONIALS


Optional Intensive Free Spanish Language Course for Beginners

Competencies of Global Leaders

  • Leadership & Managing Multicultural Teams
  • Ethics & Responsibility
  • Cross-cultural Negotiations and Communication

Digital Marketing in the Context of Marketing

  • Marketing Management
  • Digital Marketing
  • Market Research

Digital Marketing Communications

  • Social Media Management

Web & Mobile Marketing

  • Web Design & Optimization
  • UX & Conversion
  • Mobile Marketing

Digital Law & the Legal Environment

  • Government & Legal Environment of Business
  • Digital Law

Ecommerce Management

  • Design & Creation of E-commerce
  • Going to Market: Managing the Channel & Sales Force

Digital Strategy

  • Digital Strategy

Agile Methodologies & Design Thinking

  • Agile Methodologies
  • Design Thinking

Digital Marketing Plan

  • Research Methods in International Business

Capstone Master Project
A practical project in which the students perform an original research on a specific topic of interest in the area of digital marketing.

 

GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.

STARTING DATES ACADEMIC YEAR 2018- 2019

Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:

BBA/MBA/MSc Programs
Fall Quarter – October 1, 2018
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019

MA Programs
Fall Quarter – October 1, 2018
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019

ACADEMIC CALENDAR 2018-2019

FALL QUARTER

October 2018 - December 2018

Orientation Days
September 27-28

WEEK 1

October 1 - 5

WEEK 2

October 8 - 12

WEEK 3

October 15 - 19

WEEK 4

October 22 - 26

WEEK 5

Oct. 28 - Nov. 2

WEEK 6

November 5 - 9

WEEK 7

November 12 - 16

WEEK 8

November 19 - 23

WEEK 9

November 26 - 30

WEEK 10

December 3 - 7

WEEK 11

December 10 - 14

ACCA, MOS exams

December 13 - 18

WINTER QUARTER

January 2019 - March 2019

Orientation Day
January 7

WEEK 1

January 7 - 11

WEEK 2

January 14 - 18

WEEK 3

January 21 - 25

WEEK 4

Jan. 28 - Feb. 1

WEEK 5

February 4 - 8

WEEK 6

February 11 - 15

WEEK 7

February 18 - 22

WEEK 8

Feb. 25 - Mar. 1

WEEK 9

March 4 - 8

WEEK 10

March 11 - 15

WEEK 11

March 18 - 22

ACCA, MOS exams

March 21 - 27

SPRING QUARTER

April 2019 - June 2019

Orientation Day
April 1

WEEK 1

April 1 - 5

WEEK 2

April 8 - 12

Easter Break

April 14 - 22

WEEK 3

April 23 - 26

WEEK 4

Apr. 29 - May 3

WEEK 5

May 6 - 10

WEEK 6

May 13 - 17

WEEK 7

May 20 - 24

WEEK 8

May 27 - 31

WEEK 9

June 3 - 7

WEEK 10

June 10 - 14

WEEK 11

June 17 - 21

ACCA, MOS exams

June 19 - 26

CHRISTMAS HOLIDAYS: Dec 22 – Jan 6

SPRING HOLIDAYS 2019: March 23 - 31

EASTER BREAK 2019: April 14 - 22

SUMMER HOLIDAYS 2019: July - October 2019

GRADUATION CEREMONY 2019: June 27, 2019

Thesis/Final Master Project Defence (January): (Week 3 of Winter term)

Thesis/Final Master Project Defence (April): (Week 3 of Spring term)

Thesis/Final Master Project Defence (June): (during last week of the month)

 

Bank Holidays (Barcelona Campus)

January: 1st: New Year(Statewide), 6th: Reyes(Statewide)

April: 19th: Friday of Eastern(Statewide), 22nd: Monday of Eastern(Autonomic)

May: 1st: Day of workers(Statewide)

June: 10th: Monday of Pentecostes(Local), 24th: Saint John(Autonomic)

August: 15th: Virgin's ascension(Statewide)

September: 11th: Diada(Autonomic), 24th: Virgel de la Merce(Local)

October: 12th: Spain National Day(Statewide)

November: 1st: Todos los Santos(Statewide)

December: 6th: Day of the Constitution(Statewide), 8th: Inmaculada(Statewide), 25th: Christmas(Statewide), 26th: Saint Esteban(Autonomic)

 

JORDI FERNANDEZ ROYO

Academic Background
BA, Business Economics, Polytechnic University of Catalonia, Spain
BA, Business Economics, ESADE Business School, Spain
Postgraduate Degree, Digital Marketing, Ramon Llull University, Spain
MBA, Marketing, ESADE Business School, Spain
PhD, Management Sciences in Corporate Marketing and Corporate Strategy, Ramon Llull University, Spain

Career Experience
Deputy Director of Strategic Marketing, Schneider Electric, France
Coordinator of Marketing, EUNCET Business School, Spain
Consulting Partner, Marketing Consulting Agency, Spain

CARLES REVILLA

Academic Background
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain

Career Experience
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain

JORDI CASTELLS

Academic Background
Bachelor Degree, Telecommunications Engineering, Polytechnic University of Catalunya, Spain
Master Degree, Research and Market Techniques, Open University of Catalunya, Spain

Career Experience
Co-Founder, CLIMB21, Spain
Tutor, ACC1O, Spain
National Expert, YUZZ, Spain
Certified Lego ® Serious Play ® Facilitator

JESÚS OLIVER FERRER

Academic Background
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain

Career Experience
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain

JOSEP BOSCH

Academic Background
Bachelor and Master Degree, Journalism, Universidad Autonoma de Barcelona, Spain

Career Experience
Head of Media, World Trade Organization, Switzerland
Spokesman and Information Officer, World Trade Organization, Switzerland
Geneva Bureau Chief and Economics Correspondent, Efe, Switzerland
Hong Kong and Southeast Asia and the Pacific Bureau Chief and Economics Correspondent, Efe, China
Tokyo Bureau Chief and Economics Correspondent, Efe, Japan
Correspondent, Efe, UK

TO BE QUALIFIED FOR ADMISSION TO MASTER IN DIGITAL MARKETING IN BARCELONA, YOU MUST:

master digital marketing barcelona fees image 1

Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience

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Have a high level of English language

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Complete all required forms for admission and submit all required documents

Tuition Fee for the Program (60 ECTS credits)

14,640 EUR

Tuition Fee per Quarter (20 ECTS credits)

4,880 EUR

Tuition Fee per Academic Credit (1 ECTS credit)

244 EUR

(Visiting students)

Payment Conditions:

Minimum Advanced Tuition Payment (EU Students)

4,880 EUR

Due at the time of program acceptance

Minimum Advanced Tuition Payment (Non-EU Students)

7,320 EUR

Due at the time of program acceptance and a requirement to send visa documents

The remaining Tuition Fees are due the first Friday (Week 1) of the program.

Master´s Program Duration: 3 Quarters = 1 Academic Year

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.

 
 

WHY BARCELONA


GBSB Global Business School Barcelona Campus first in europe

Barcelona is a 1st in Europe
for quality of life and
clearness of environment

(European Cities Monitor 2011, 2012 Quality
of Life City Rankings - Mercer Survey)

GBSB Global Business School Barcelona second place in europe for business center

Barcelona is a 2nd Place in Europe
(after London) for beign promoted
as a business center

(European Cities Monitor 2011)

GBSB Global Business School Barcelona 1,6 million residents

Million Residents in Barcelona
(2016)

GBSB Global Business School in Barcelona mediterranial climate

Barcelona has a typical Mediterranean
climate
with mild winters
and warm, sunny summers

GBSB Global Barcelona 2,342 mobile industry companies

international companies (that work
in the mobile industry) come

to the yearly World Mobile Congress in Barcelona

The admissions department at GBSB Global Business School will be happy to answer all of your questions. This online form is the first step you have to take if you want more information.

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