1
Read the luxury market.
The shifts moving cultural value and brand power across luxury right now.
Virtual Event
Live Online WorkshopFashion & Luxury Business
Reimagining Luxury.
A live, hands-on workshop with Heydar Babayev, founder of HYDE Studio. One brief: take a luxury brand that has lost its way — and bring it back.
A GBSB Global Workshop
“Not how to build a brand. How to save one.”
The premise
Virtual Event
June 12 @ 10:00 am – 11:00 am CEST
The luxury market has shifted under the industry’s feet. The brief is no longer to build a brand. The brief is to save one.
Heydar Babayev · HYDE Studio
The Workshop
A hands-on brand-revival challenge, worked in teams.
Most workshops teach you to build a brand from scratch. This one starts harder — with a real luxury brand that has lost its way.
1
You get a real brand
Teams form. Each gets a real-world luxury brand scenario to crack.
2
You diagnose & reposition
Find what’s broken. Redefine the positioning. Build one strong direction.
3
You pitch it live
Present to the room. Get live feedback from a working studio founder.
Format
90 minutes, fully interactive. You work in a team from start to finish.
What You’ll Leave With
A clearer way to think about brand decisions that matter.
2
Understand positioning as a long-term asset.
Why positioning shapes a brand’s value over a decade, not a campaign cycle.
3
Develop strategic thinking through a real brief.
Crack a real brand revival in a team — the way it’s done in actual studios.
4
Pitch and defend a creative idea.
Defend your team’s concept live — and leave with a pitch you actually delivered.
The Run-Sheet
How the 90 minutes will unfold.
Built like a studio working session: you move from context to brief to group work to live pitches.
Industry context
Key shifts in the luxury market, selected real-world examples, and insights from building a design studio.
The brief
Teams are formed. Each team receives a brand scenario to work on.
The Brand Challenge
Identify the key issues. Redefine positioning. Propose a new direction. Develop one strong concept.
Pitches & feedback
Team presentations and live feedback from Heydar — a working studio conversation.
The Guest
In Conversation With
Heydar Babayev
Founder · HYDE Studio
Heydar founded HYDE Studio to help luxury brands regain cultural relevance in a fast-shifting market. He brings real industry cases and the bias of a working studio: making, not talking. The kind of room that produces pitches, not slides.
Working fromA live design studio
SpecialismLuxury & brand strategy
Built For
Made for the next BA Fashion & Luxury Business student.
A 90-minute window into how the program at GBSB Global teaches — live briefs, real studios, pitches defended in the room.
The Room
Small teams. A real brief. A pitch at the end.
This is what a GBSB Global session looks like from the inside.
Save Your Seat
Reserve your seat at the table.
Free to attend. 90 minutes. A real brand challenge, live feedback from a working studio founder, and the recording afterwards.
- A team-based brand-revival challenge, worked live
- Live feedback from the founder of HYDE Studio
- Recording sent to all registrants afterwards