Marketing jobs draw in creative and driven individuals looking for an outlet that allows them to use their talents and abilities to match perception of the market with achievable actions plans. The American Marketing Association defines the industry like this: "Marketing is the activity, set in institutions, and processes from creating, communicating, delivering, and exchanging offerings that have value for their customers, clients, partners, and society at large".
Marketing professionals are typically motivated, self-starters, who can juggle multiple tasks. Although there are many benefits and rewards for good performance, most marketing jobs are demanding, requiring longer hours when faced with deadlines and big projects. Working in a team and having the flexibility to travel locally and abroad for networking, consumer research and client meetings are also part of the job description.
Other tasks marketing managers juggle, according to the U.S. Bureau of Labor Statistics 2016-2017 Occupational Handbook report:
- Negotiate contracts
- Research and plan campaigns
- Analyze media platforms
- Coordinate market research studies and analyze their results
- Develop pricing strategies, balancing client’s budget with the firm’s needs
- Meet with clients to present campaign, offering guidance and strategic planning
Marketing is one trade that is predicted to have steady job growth into the near future. The U.S. Bureau of Labor Statistic expects this profession will grow at a rate of 9 percent from 2014-2024, which could potentially result in 18,200 new jobs for a marketing degree managers and associates.
There is no time like the present to invest in a Master in Science in Marketing Management. The job market is full of positions. The tough part is deciding which one is the best fit for you.
What Jobs Can You Get with Marketing Degree?
Professionals working in public relations must be able to continually manage and improve the image of a company or individual private client. By using integrated marketing campaigns, these PR specialists improve the branding, messaging and market positioning of the company or concept. Positions in public relations firms require advanced skills in public speaking, writing, negotiation, and crisis management.
The advancements in tech have opened a whole new realm of possibilities in marketing. Careers in digital media involve utilizing news sites, social networking channels and digital technology to further the agenda of a brand or concept. Professionals must have excellent communication skills, a deep understanding of digital marketing and must be tech savvy, staying relevant on new changes in IT. Careers here incorporate aspects of journalism, social media, analytics, marketing initiatives, research, and visual design.
Market Research Analysis
Market research analysis is responsible for the improvement of a product or service, the advancement to new markets, or the targeting of a new consumer base. Outcomes as such, are reached by meticulous market research, consumer segmentation, and the distribution of questionnaires, surveys, and other methods of consumer-brand feedback.
Brand managers continuously scrutinize marketing trends and competitor tactics to safeguard the product or service being offered meets and exceeds consumer demands. A brand manager is the predominant person responsible for establishing and implementing online and offline marketing strategies for a product or service. Experts must have strong analytical skills, research capabilities and can work under strict deadlines.
Search Engine Optimization
SEO specialists are responsible for improving the positioning and ranking of a company’s website, which in turn determines whether a company’s online sales and exposure will ultimately succeed or fail. Professionals must be meticulously trained in how to apply SEO tactics and keyword filled content to optimize a website. These individuals need to stay up-to-date on the advancements in this field to stay competitive.
Product managers oversee the development of a product from the manufacturing stage to the point-of-sale in retail stores. Careers in product management are multifaceted, and individuals must be prepared not only to improve the functionality of the product itself but also manage the budget, implement promotional initiatives, and follow up with innovative solutions to customer feedback.
Advertising integrates both aspects of marketing - creativity and sales. These individuals generate everything from visual marketing campaigns to catchy commercials, as well as performing research to outline new approaches of reaching existing and potential markets and consumers. Good communication is essential to deliver the precise messages that depict the most attractive and accurate image of a brand or concept.
While these are a list of the more traditional jobs in marketing, there are a whole host of possibilities showing up on the employment market due to the growing trend towards using big data and mobile marketing.
Reflecting the market shift, these are some of the future jobs in marketing you may want to try your hand at:
This individual may not be a true developer, but he/she is an expert about all things digital (including coding and server architectures). The creative technologists come up with innovative, tech solutions to problems.
Brands use various types of content across a wide variety of media channels and the archivist’s responsibility is to organize this material for distribution.
Community Manager Executive
This person will become an integral part of the marketing team, if he/she is not already. Dedicated to managing social media marketing, brand marketing, customer service, technology, and analytics.
Mobile Marketing Manager
A new generation of marketing, this new role explores space and time in terms of the consumer: analyzing where the user is at any moment during the day and what they are using their mobile device for. This information will help marketers produce contextually-relevant mobile campaigns and socially connected experiences for greater engagement of the brand.
The transcultural anthropologist segments global culture, identifying target markets for the company to pursue and capitalize on.
Nowadays, more than ever, organizations in Europe and around the world need leaders who understand the strategic marketing issues that directly impact corporate performance. The Master in Digital Marketing degree from GBSB Global Business School prepares future managers to take on pivotal roles in helping resolve the marketing issues on an international scale using the leading edge of technology.
The Master in Marketing Management from our Business School in Barcelona focuses on developing students’ abilities to analyze and evaluate a rapidly changing global business environment, to plan, implement, and innovate marketing solutions for a digitally connected global marketplace.
There is no time like the present to get in on this evolution in marketing and take advantage of any one of the wide variety of available jobs to get with marketing degree.
Find out more why GBSB Global Business School is a great investment in your future.
Written by Emily Dawn Szajda, GBSB Content Manager