GBSB Global Business School is excited to welcome Pedro Dourado, Digital Marketing & Communications/ E-commerce Manager at Haier Spain to its Barcelona campus to speak in front of Professor Josep Salvat’s Marketing Communications class and Master of Science in Marketing Management students this Friday, May 9th at 9:00 am.
As a Digital Marketing & Communications Manager for IBERIA (Spain / Portugal), Mr. Dourado is responsible for the development of strategies, the main company KPI´s, and for following up on campaigns’ execution and performance. In addition to digital marketing and communications, Pedro Dourado, Haier Spain’s E-commerce Manager’s role is to develop the marketing strategy and to manage the implementation of Haier c-commerce stores in Europe.
Haier was founded in 1984. In the past 30 years, by embracing its entrepreneurial and innovative spirit, Haier has transformed itself from a collectively-owned factory on the brink of bankruptcy into the number one global home appliance brand. In 2013, Haier’s global revenue and profit reached RMB180.3 billion (USD 29.5 billion) and RMB10.8 billion (USD 1.76 billion) respectively. Profit growth was double revenue growth.
Based on the statistics of Euromonitor International, a world leader in strategy research for consumer markets, Haier has been the number one global home appliance brand for five years in a row. Acknowledged on the 2012 World’s 50 Most Innovative Companies list published by the Boston Consulting Group, Haier was the only Chinese company in the top 10, as well as the top-ranked consumer product retailer internationally.
GBSB Global Business School is excited that Pedro Dourado will be on the Barcelona campus, sharing his digital marketing experience within this successful company.
Stressing the importance of the application of marketing concepts, tools, and techniques in a real-world business setting, the Master of Science in Marketing Management program was created to provide students with the latest knowledge in various areas within the competitive field of marketing and offer the training and tools needed to develop strategic thinking and business leadership skills.
The Master of Science in Marketing Management earned from GBSB Global Business School concentrates on developing students’ abilities to analyze and evaluate a rapidly changing global business environment, to plan accordingly and to implement innovative marketing solutions. The school utilizes many approaches to learning, from inviting guest speakers to speak on campus to visiting industrial leaders. GBSB Global provides students with a well-rounded education and network, enabling them to be successful international marketing managers.