Pedro Dourado, Marketing Manager at Haier Spain Visits GBSB Global Master of Science Marketing in Management Students

GBSB Global Business School is excited to welcome Pedro Dourado, Digital Marketing & Communications/ E-commerce Manager at Haier Spain to its Barcelona campus to speak in front of Professor Josep Salvat’s Marketing Communications class and Master of Science in Marketing Management students this Friday, May 9th at 9:00 am.

 

As a Digital Marketing & Communications Manager for IBERIA (Spain / Portugal), Mr. Dourado is responsible for the development of strategies, the main company KPI´s, and for following up on campaigns’ execution and performance. In addition to digital marketing and communications, Pedro Dourado, Haier Spain’s E-commerce Manager’s role is to develop the marketing strategy and to manage the implementation of Haier c-commerce stores in Europe.

Haier was founded in 1984. In the past 30 years, by embracing its entrepreneurial and innovative spirit, Haier has transformed itself from a collectively-owned factory on the brink of bankruptcy into the number one global home appliance brand. In 2013, Haier’s global revenue and profit reached RMB180.3 billion (USD 29.5 billion) and RMB10.8 billion (USD 1.76 billion) respectively. Profit growth was double revenue growth.

Based on the statistics of Euromonitor International, a world leader in strategy research for consumer markets, Haier has been the number one global home appliance brand for five years in a row. Acknowledged on the 2012 World’s 50 Most Innovative Companies list published by the Boston Consulting Group, Haier was the only Chinese company in the top 10, as well as the top-ranked consumer product retailer internationally.

GBSB Global Business School is excited that Pedro Dourado will be on the Barcelona campus, sharing his digital marketing experience within this successful company.

Stressing the importance of the application of marketing concepts, tools, and techniques in a real-world business setting, the Master of Science in Marketing Management program was created to provide students with the latest knowledge in various areas within the competitive field of marketing and offer the training and tools needed to develop strategic thinking and business leadership skills.

The Master of Science in Marketing Management earned from GBSB Global Business School concentrates on developing students’ abilities to analyze and evaluate a rapidly changing global business environment, to plan accordingly and to implement innovative marketing solutions. The school utilizes many approaches to learning, from inviting guest speakers to speak on campus to visiting industrial leaders. GBSB Global provides students with a well-rounded education and network, enabling them to be successful international marketing managers.

Your success is our top priority. We strive to meet and exceed your expectations and are here to help. For more information contact one of our admissions representatives:

I have read and accept the provisions of the data protection regulations
I give my consent to receive informative emails about GBSB Global´s programs
GBSB Global Business School Hello

A LEADER IN GLOBAL EDUCATION


A recognized member of Accreditation Council for Business Schools & Programs

GBSB Global business school member of ACBSP

An official member & accredited by the European Council for Business Education

GBSB Global European Business Education

The only higher education institution in Spain accredited by Microsoft as a leader in digital education & selected as a showcase school.

GBSB Global Business School LEADER IN digital EDUCATION accredited by Microsoft

A recognized member of the Association to Advance Collegiate Schools of Business

GBSB Global member of AACSB Association to Advance Collegiate Schools of Business

Ranked as a Leader in Business Education by Newsweek Magazine

GBSB Global Business School LEADER IN business EDUCATION

Partnered with the University of Alcalá to offer a dual master’s degree in Madrid

GBSB Global Business School masters in Madrid with University of Alcalá

Fully accredited by ASIC, approved by Ofsted and an affiliate of ENQA

GBSB Global ASIC accredited

Official ACCA Partner and the only Computer Based Examination Centre in Spain

GBSB Global official ACCA partner

Partnered with the University of Vic, Central University of Catalonia, to offer a dual master’s degree in Barcelona

GBSB Global Business School in Barcelona with Central University of Catalonia

Recorded as one of the best Business Schools in Europe by MYBS (Mind Your Own Business School)

GBSB Global Business School BUSINESS SCHOOLS in Europe by MYBS

Our students are finalists of the prestigious International Business Ethics Case Competition in San Diego, California, USA

GBSB Global International Business Ethics Case Competition

Ranked No. 1 in Europe in the Guide to Sustainability Schools

GBSB Global Sustainability Schools

WATCH OUR VIDEOS


A Brief Peak at our Students’ Diversity

Over 150 new students from diverse cultural backgrounds joined our business school in Barcelona during the October 2017 Intake. Why did they decide to study in Barcelona?

Alumni, Ioannis Antonopoulos, Shares His Experience

Ioannis is a master’s degree in Fashion and Luxury Management alumni and works at Swarovski Professional. How did GBSB Global prepare him for the real world?

Moving to Barcelona

Want to change your life? Study in Spain? Move to Barcelona? Don’t wait! Embrace the opportunity!
Take a look at our business school through our students’ eyes.