courses for working professionals

Expert Sports Management Course Online

Gain industry-relevant skills and support organizations within global sports management teams

Sport is one of the world’s most powerful cultural and commercial forces. Every major team, brand, and sporting event has a sophisticated management operation built on commercial strategy, media intelligence, talent development, and global market knowledge. GBSB Global’s online Expert Sports Management course provides the professional-grade education needed to succeed in this dynamic industry. The flexible program allows you to study from anywhere in the world while maintaining your career. This course was created for:

  • Professionals working within or adjacent to the sports industry who aim to develop a comprehensive business and management education tailored to the specific dynamics of sport — studied at their own pace.
  • Business, marketing, or HR professionals who want to pivot into sports management and bring high-value cross-sector skills into one of the world’s most competitive and commercially dynamic industries.
  • Athletes, coaches, or sports administrators moving into managerial or executive roles who need a structured, internationally recognized qualification in sports business and management.
Key Information
Duration
From 6 to 9 months
Languages
English
Location
Online
Annual Intakes
October
January
Format
Flexible

Management Course Highlights

Expert Sports Management Course is your pathway for intensive career transformation. 

  • hind, professor, expert

    Learn from the best

    Enjoy courses from top professors with strong expertise in sports management.

  • Get career assistance

    Join career workshops, build your CV with career expert and get an access to a bank of school’s vacancies.

  • Follow trends

    Focus on a future – study AI, digital and innovation.

  • networking, startup, hackathon, e-club

    Join a Sports Management Chapter

    Benefit from closed international community of the business school.

  • barcelona, graduation, alumni, students, business school in barcelona

    Get a qualification

    An official qualification recognized by MFHEA.

Study Options

This Sports Management course Online is an officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012). MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.

ProfessionalAdvanced
Duration6 months9 months
Career assistanceYesYes
Access to closed community of management professionalsYesYes
List of classes
Sports Business Management and StrategyYesYes
Global Sports Business and IndustryYesYes
Strategic MarketingYesYes
Talent Development and ManagementYesYes
Sports Marketing, Promotion, and Event ManagementYes
Digital Transformation, Innovation and TechnologyYes
Effective Teamwork and Project ManagementYes
Grading system5 assignments 7 assignments + capstone project
Course Details
Credits30 ECTS60 ECTS
Exit AwardsPostgraduate Certificate in Sports Management Postgraduate Diploma in Sports Management
Start / End DateJanuary – JuneOctober – June
Total Tuition Fee
EU Residence3 730 €6 490 €
Non EU Residence6 100 €11 310 €

Which sports management certification to choose?

 The pack depends on your status and final goals. 

Sports Management Professional
Recommended for those building their sports management foundation, targeting roles such as Sports Marketing Coordinator, Events Manager, Athlete Services Associate, or Sports Operations Analyst.
Sports Management Advanced 
Recommended for experienced sports professionals or senior career changers entering sport – targeting roles such as Commercial Director, Head of Sports Development, General Manager of a Sports Club, or Sports Business Consultant.

Apply for this course

Apply for Master program and gain essential skills for global business success. Take the next step towards a rewarding career, start your application today!

mba in barcelona, student, master of business administration

Tasks You will be able to complete professionally 

Build and manage sports organizations as high-performing commercial enterprises
Develop the strategic and financial skills to manage sports organizations as sophisticated businesses from governance and operations management to budgeting, stakeholder engagement, and long-term commercial planning.
Understand and operate within the global sports industry from anywhere
Gain thorough knowledge of the international sports business ecosystem, including media rights, sponsorship frameworks, governing body structures, and the economic forces shaping professional sport globally – studied flexibly around your schedule.
Create integrated sports marketing and event strategies for global audiences
Develop the ability to develop effective sports marketing programs, manage sponsorship relationships, and design and deliver events that build brand equity, drive fan engagement, and generate commercial value at scale.
Develop and retain talent in high-performance sporting environments
Build the knowledge and frameworks to manage human capital within sport, supporting athlete and staff development, building high-performance cultures, and retaining key talent within competitive sports organizations.
Lead sports organizations through digital transformation and media evolution
Gain the insight to understand how data, digital media, and sports technology are changing fan experience, athlete performance, and commercial operations and develop the capabilities to lead these changes from any location.

Our Accreditations, Rankings & Global Recognitions

Discover the certifications and achievements that set our GBSB Global Business School apart, ensuring the highest standards in business education.

Admissions Information

To be qualified for admission to the Sports Management Course Online, you must:

  1. Have earned a Bachelor’s degree (or equivalent) or higher;
    be in the process of finalizing your Bachelor’s degree (or equivalent),
    or demonstrate a high level of relevant professional experience
  2. Proof of Proficiency in the English Language
  3. Complete all required forms for admission and submit all required documents
Provide Proof of Proficiency in the English Language
  • English as a native language;
  • TOEFL – Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
  • IELTS – Minimum score: 6.5;
  • Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C1;
  • English as the language of instruction during previous studies in the formal educational system;
  • Internal English level testing at GBSB Global.
Submit all necessary admission forms and documents
  1. Contact the Admissions Office by filling out an online request form or by speaking with an agency representative
  2. An admissions officer will schedule an interview with you
  3. Send the documentation required by the chosen Program
  4. Enroll and confirm your place
Tuition Fee
EU ResidentsNon-EU Residents
Professional€ 2 580€ 5 340
Advanced€ 4 950€ 10 160
Enrolment Fee€ 200€ 200
Administrative Fee€ 950€ 950
Application Fee€ 100€ 100

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