Developments in digital technology and advancements in ecommerce have shaped the consumer market, creating a dynamic marketing evolution. Studying for the online Master in Digital Marketing & Ecommerce prepares you for the exhilarating, fast-moving business world by focusing on digital marketing methods and strategies.
Online Master in Digital Marketing & Ecommerce students learn how to utilize ecommerce and digital marketing strategies and ideas helping them to gain a higher comprehension about the fundamental technologies that underpin the digital marketing realm. Gain knowledge and insight on the most efficient online methods and tools used on ecommerce platforms in the digital marketing world today and excel yourself as a leader in the digital marketing industry.
Master of Science (MSc) in Digital Marketing and Ecommerce
OCT | JAN | APR
with Digital Marketing
and Ecommerce Experience
Exciting Career Opportunities
with International Companies
Freedom and Flexibility
with 24/7 Access
to Study Materials
Diverse Student Body
from More than
70 Different Countries
Blended Study Option
& Opportunity to Visit
Barcelona or Madrid in Spain
Real Classroom Experience
Interactive Education Materials
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Awarded as a Four Stars Business School by QS Ranking System
Fully accredited by ASIC Approved by Ofsted and an affiliate of ENQA
The only higher education institution in Spain accredited by Microsoft as a leader in Digital Education
A recognized member of The Association to Advance Collegiate Schools of Business
Accredited by Accreditation Council for Business Schools & Programs
WHAT YOU WILL LEARN
MARKETING MANAGEMENT AND DIGIT MARKETING:
Gain awareness on the techniques and methods used extensively in the current universal digital marketing arena.
Gain the groundwork for the implementation of digital marketing approaches and apply the leading information technologies on the market which have recently transformed business models.
MANAGERIAL COMPETENCIES OF INTERNATIONAL LEADERS:
The online Master in Digital Marketing & Ecommerce provides education on how to negotiate, lead teams, and interact efficiently in global environments dealing with a variety of digital marketing and ecommerce ventures.
Study ways to remain competitive and pertinent using intelligent e-business and ecommerce management solutions. Obtain the training and skills essential for succeeding in e-commerce whilst studying the online Master in Digital Marketing & Ecommerce.
LEGAL ENVIRONMENT & DIGITAL LAW:
Acknowledge the current challenges associated with digital law, known as legal rights and restrictions regulating and governing technology utilization.
DESIGN THINKING AND AGILE METHODOLOGIES:
Study about the main philosophies and concepts behind these two key methodologies, supporting students to rapidly advance in their future career.
WEB AND MOBILE MARKETING:
In the current digital age, it is important for companies to have a noticeable presence online, increasing usability and profitability. Over 10 billion mobile users are predicted globally by 2020, causing the mobile platform to become one of the most crucial areas of digital marketing.
DIGITAL MARKETING COMMUNICATIONS:
The digital marketing communications arena primarily corresponds to the mix of traditional marketing communications. Students familiarize themselves to the digital marketing communications tools, such as pay per click advertising, display ads and many others.
Demonstrate your awareness and intellect on the world of digital marketing and explore more about the subject you are interested in and compelled by during your Online MSc in Digital Marketing and Ecommerce.
The online Master in Digital Marketing & Ecommerce helps students to prepare for a career in the industry of revolutionary technology. The MSc in digital marketing and ecommerce from GBSB Global Business School equips individuals with current digital marketing techniques and practices, preparing students for a rewarding future in this dynamic and evolving industry. Benefit from a range of career assessment resources GBSB Global Business School in Spain provides from online webinars, online guest speakers sessions to one-to-one career coaching.
ELVINA DROUIN, France
"The faculty is very diverse and supportive with a variety of professional backgrounds. The teachers are interesting and really make their classes worth listening to!"
GBSB Global Alumna, Class of 2017
VICTOR SOBOLEV, Russia
"I really liked the way the studies at GBSB Global were organized. Every professor is a specialist in his or her own field and always provided real-world examples. It really motivates you to study new subjects when the examples come from individuals who really know what they are talking about."
GBSB Global Alumnus, Class of 2016
Competencies of Global Leaders
- Leadership & Managing Multicultural Teams
- Ethics & Responsibility
- Cross-cultural Negotiations and Communication
Digital Marketing in the Context of Marketing
- Marketing Management
- Digital Marketing
- Market Research
Digital Marketing Communications
- Social Media Management
Web & Mobile Marketing
- Web Design & Optimization
- UX & Conversion
- Mobile Marketing
Digital Law & the Legal Environment
- Government & Legal Environment of Business
- Digital Law
- Design & Creation of E-commerce
- Going to Market: Managing the Channel & Sales Force
- Digital Strategy
Agile Methodologies & Design Thinking
- Agile Methodologies
- Design Thinking
Digital Marketing Plan
- Research Methods in International Business
Capstone Master Project
A practical project in which the students perform an original research on a specific topic of interest in the area of digital marketing.
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2021- 2022
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
Fall Quarter – October 1, 2021
Winter Quarter – January 10, 2022
Spring Quarter – April 19, 2022
September 2021 - December 2021
Oct 1 (BCN), Sept 30 (MAD)
Sept. 20 - Oct. 1
October 4 - 8
October 11 - 15
October 18 - 22
October 25 - 29
November 1 - 5
November 8 - 12
November 15 - 19
November 22 - 26
Nov. 29 - Dec. 3
December 6 - 10
December 13 - 17
December 20 and 21
Dec. 22 - Jan. 9
January 2022 - March 2022
January 10 - 14
January 17 - 21
January 24 - 28
Jan. 31 - Feb. 4
February 7 - 11
February 14 - 18
February 21 - 25
Feb. 28 - March 4
March 7 - 11
March 14 - 18
March 21 - 25
Mar. 28 - Apr. 1
Global Study Trip
March 25 (Tentative)
April 2 - 18
April 2022 - June 2022
April 19 - 22
April 25 - 29
May 2 - 6
May 9 - 13
May 16 - 20
May 23 - 27
May 30 - June 3
June 6 - 10
June 13 - 17
June 20 - 24
June 27 - July 1
July 4 - 8
July 11 (tentative)
July - September
CHRISTMAS HOLIDAYS: December 22 - January 9
SPRING HOLIDAYS 2022: April 2 - 11
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain
Bachelor Degree, Telecommunications Engineering, Polytechnic University of Catalunya, Spain
Master Degree, Research and Market Techniques, Open University of Catalunya, Spain
Co-Founder, CLIMB21, Spain
Tutor, ACC1O, Spain
National Expert, YUZZ, Spain
Certified Lego ® Serious Play ® Facilitator
MBA, ESCP Business School, France
Bachelor, Engineering, National Polytechnic Institute of Grenoble, France
Transport, Logistics & Sustainable Mobility Director, Greenflex, Spain
Director of Business Development, Proconseil, France
Business Development – Smart Energy Management & Supply Chain, Solidar Energies, France
JESÚS OLIVER FERRER
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain
Bachelor and Master Degree, Journalism, Universidad Autonoma de Barcelona, Spain
Head of Media, World Trade Organization, Switzerland
Spokesman and Information Officer, World Trade Organization, Switzerland
Geneva Bureau Chief and Economics Correspondent, Efe, Switzerland
Hong Kong and Southeast Asia and the Pacific Bureau Chief and Economics Correspondent, Efe, China
Tokyo Bureau Chief and Economics Correspondent, Efe, Japan
Correspondent, Efe, UK
TO BE QUALIFIED FOR ADMISSION TO THE ONLINE MASTER IN DIGITAL MARKETING & ECOMMERCE, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Have a high level of English language
Complete all required forms for admission and submit all required documents
Enrolment Fee (Paid upon Admission)
Annual Administrative Fee
Tuition Fee per Quarter (20 ECTS credits)
Tuition Fee per Academic Credit (1 ECTS credit)
Minimum Advanced Tuition Payment
Due at the time of program acceptance
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
Payment are accepted by bank transfer or PayPal (commission charges apply).
Program fees do not include accommodation, flights, insurance or program materials.
Students who wish to participate in Global Study Trips may do so by paying additional fees.