Online Master in Digital Marketing and Ecommerce

 

Developments in digital technology and advancements in ecommerce have shaped the consumer market, creating a dynamic marketing evolution. Studying for the online Master in Digital Marketing & Ecommerce prepares you for the exhilarating, fast-moving business world by focusing on digital marketing methods and strategies.

Online Master in Digital Marketing & Ecommerce students learn how to utilize ecommerce and digital marketing strategies and ideas helping them to gain a higher comprehension about the fundamental technologies that underpin the digital marketing realm. Gain knowledge and insight on the most efficient online methods and tools used on ecommerce platforms in the digital marketing world today and excel yourself as a leader in the digital marketing industry.

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DEGREE

Master of Science (MSc) in Digital Marketing and Ecommerce
Dual degree with University of Alcalá

online master in digital marketing duration icon

DURATION

9 months

master of digital marketing languages

LANGUAGES

English

master digital marketing location

LOCATION

Online

master in digital marketing online intakes

ANNUAL INTAKES

OCT | JAN | APR

online digital marketing format

FORMAT

Flexible
24/7 Studies

master of digital marketing online fees icon

TUITION FEES

€14,640

PROGRAM HIGHLIGHTS


master digital marketing Faculty with Ecommerce Experience

Outstanding Faculty
with Digital Marketing
and Ecommerce Experience

online master in digital marketing Career Opportunities with International Companies

Exciting Career Opportunities
with International Companies

master in digital marketing online Freedom and Flexibility with full access to Study Materials

Freedom and Flexibility
with 24/7 Access
to Study Materials

online master of digital marketing Student Body from 70 Different Countries

Diverse Student Body
from More than
70 Different Countries

online master of digital marketing Option to Visit Barcelona or Madrid in Spain

Blended Study Option
& Opportunity to Visit
Barcelona or Madrid in Spain

master digital marketing online Real Classroom Experience with Interactive Education Materials

Real Classroom Experience
& State-of-the-Art
Interactive Education Materials

RANKINGS, ACCREDITATIONS & PARTNERSHIPS


Recognized as a Leader in Global Education by Newsweek Magazine

online master in digital marketing leader in global education

Fully accredited by ASIC Approved by Ofsted and an affiliate of ENQA

digital marketing master online ASIC accredited

The only higher education institution in Spain accredited by Microsoft as a leader in Digital Education

Master digital marketing and Future Marketing online LEADER IN digital EDUCATION accredited by Microsoft

A recognized member of The Association to Advance Collegiate Schools of Business

master in digital marketing online AACSB

A recognized member of Accreditation Council for Business Schools & Programs

Master in digital marketing online ACBSP

WHAT YOU WILL LEARN


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MARKETING MANAGEMENT AND DIGIT MARKETING:
Gain awareness on the techniques and methods used extensively in the current universal digital marketing arena.

master digital marketing learning number 2

DIGITAL STRATEGY:
Gain the groundwork for the implementation of digital marketing approaches and apply the leading information technologies on the market which have recently transformed business models.

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MANAGERIAL COMPETENCIES OF INTERNATIONAL LEADERS:
The online Master in Digital Marketing & Ecommerce provides education on how to negotiate, lead teams, and interact efficiently in global environments dealing with a variety of digital marketing and ecommerce ventures.

master digital marketing learning number 4

ECOMMERCE MANAGEMENT:
Study ways to remain competitive and pertinent using intelligent e-business and ecommerce management solutions. Obtain the training and skills essential for succeeding in e-commerce whilst studying the online Master in Digital Marketing & Ecommerce.

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LEGAL ENVIRONMENT & DIGITAL LAW:
Acknowledge the current challenges associated with digital law, known as legal rights and restrictions regulating and governing technology utilization.

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DESIGN THINKING AND AGILE METHODOLOGIES:
Study about the main philosophies and concepts behind these two key methodologies, supporting students to rapidly advance in their future career.

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WEB AND MOBILE MARKETING:
In the current digital age, it is important for companies to have a noticeable presence online, increasing usability and profitability. Over 10 billion mobile users are predicted globally by 2020, causing the mobile platform to become one of the most crucial areas of digital marketing.

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DIGITAL MARKETING COMMUNICATIONS:
The digital marketing communications arena primarily corresponds to the mix of traditional marketing communications. Students familiarize themselves to the digital marketing communications tools, such as pay per click advertising, display ads and many others.

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FINAL PROJECT:
Demonstrate your awareness and intellect on the world of digital marketing and explore more about the subject you are interested in and compelled by during your Online MSc in Digital Marketing and Ecommerce.

CAREER OPPORTUNITIES


The online Master in Digital Marketing & Ecommerce helps students to prepare for a career in the industry of revolutionary technology. The MSc in digital marketing and ecommerce from GBSB Global Business School equips individuals with current digital marketing techniques and practices, preparing students for a rewarding future in this dynamic and evolving industry. Benefit from a range of career assessment resources GBSB Global Business School in Spain provides from online webinars, online guest speakers sessions to one-to-one career coaching.

Career Development Workshops, Services Online Directory, Internship Assistance, Finding Employment

STUDENT TESTIMONIALS


Competencies of Global Leaders

  • Leadership & Managing Multicultural Teams
  • Ethics & Responsibility
  • Cross-cultural Negotiations and Communication

Digital Marketing in the Context of Marketing

  • Marketing Management
  • Digital Marketing
  • Market Research

Digital Marketing Communications

  • Social Media Management

Web & Mobile Marketing

  • Web Design & Optimization
  • UX & Conversion
  • Mobile Marketing

Digital Law & the Legal Environment

  • Government & Legal Environment of Business
  • Digital Law

Ecommerce Management

  • Design & Creation of E-commerce
  • Going to Market: Managing the Channel & Sales Force

Digital Strategy

  • Digital Strategy

Agile Methodologies & Design Thinking

  • Agile Methodologies
  • Design Thinking

Digital Marketing Plan

  • Research Methods in International Business

Capstone Master Project
A practical project in which the students perform an original research on a specific topic of interest in the area of digital marketing.

 

GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.

STARTING DATES ACADEMIC YEAR 2018- 2019

Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:

BBA/MBA/MSc Programs
Fall Quarter – October 1, 2018
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019

MA Programs
Fall Quarter – October 1, 2018
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019

ACADEMIC CALENDAR 2018-2019

FALL QUARTER

October 2018 - December 2018

Orientation Days
September 27-28

WEEK 1

October 1 - 5

WEEK 2

October 8 - 12

WEEK 3

October 15 - 19

WEEK 4

October 22 - 26

WEEK 5

Oct. 28 - Nov. 2

WEEK 6

November 5 - 9

WEEK 7

November 12 - 16

WEEK 8

November 19 - 23

WEEK 9

November 26 - 30

WEEK 10

December 3 - 7

WEEK 11

December 10 - 14

ACCA, MOS exams

December 13 - 18

WINTER QUARTER

January 2019 - March 2019

Orientation Day
January 7

WEEK 1

January 7 - 11

WEEK 2

January 14 - 18

WEEK 3

January 21 - 25

WEEK 4

Jan. 28 - Feb. 1

WEEK 5

February 4 - 8

WEEK 6

February 11 - 15

WEEK 7

February 18 - 22

WEEK 8

Feb. 25 - Mar. 1

WEEK 9

March 4 - 8

WEEK 10

March 11 - 15

WEEK 11

March 18 - 22

ACCA, MOS exams

March 21 - 27

SPRING QUARTER

April 2019 - June 2019

Orientation Day
April 1

WEEK 1

April 1 - 5

WEEK 2

April 8 - 12

Easter Break

April 14 - 22

WEEK 3

April 23 - 26

WEEK 4

Apr. 29 - May 3

WEEK 5

May 6 - 10

WEEK 6

May 13 - 17

WEEK 7

May 20 - 24

WEEK 8

May 27 - 31

WEEK 9

June 3 - 7

WEEK 10

June 10 - 14

WEEK 11

June 17 - 21

ACCA, MOS exams

June 19 - 26

CHRISTMAS HOLIDAYS: Dec 22 – Jan 6

SPRING HOLIDAYS 2019: March 23 - 31

EASTER BREAK 2019: April 14 - 22

SUMMER HOLIDAYS 2019: July - October 2019

GRADUATION CEREMONY 2019: June 27, 2019

Thesis/Final Master Project Defence (January): (Week 3 of Winter term)

Thesis/Final Master Project Defence (April): (Week 3 of Spring term)

Thesis/Final Master Project Defence (June): (during last week of the month)

 

Bank Holidays (Barcelona Campus)

January: 1st: New Year(Statewide), 6th: Reyes(Statewide)

April: 19th: Friday of Eastern(Statewide), 22nd: Monday of Eastern(Autonomic)

May: 1st: Day of workers(Statewide)

June: 10th: Monday of Pentecostes(Local), 24th: Saint John(Autonomic)

August: 15th: Virgin's ascension(Statewide)

September: 11th: Diada(Autonomic), 24th: Virgel de la Merce(Local)

October: 12th: Spain National Day(Statewide)

November: 1st: Todos los Santos(Statewide)

December: 6th: Day of the Constitution(Statewide), 8th: Inmaculada(Statewide), 25th: Christmas(Statewide), 26th: Saint Esteban(Autonomic)

 

CARLES REVILLA

Academic Background
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain

Career Experience
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain

JORDI CASTELLS

Academic Background
Bachelor Degree, Telecommunications Engineering, Polytechnic University of Catalunya, Spain
Master Degree, Research and Market Techniques, Open University of Catalunya, Spain

Career Experience
Co-Founder, CLIMB21, Spain
Tutor, ACC1O, Spain
National Expert, YUZZ, Spain
Certified Lego ® Serious Play ® Facilitator

DAVID GAU

Academic Background
MBA, ESCP Business School, France
Bachelor, Engineering, National Polytechnic Institute of Grenoble, France

Career Experience
Transport, Logistics & Sustainable Mobility Director, Greenflex, Spain
Director of Business Development, Proconseil, France
Business Development – Smart Energy Management & Supply Chain, Solidar Energies, France

JESÚS OLIVER FERRER

Academic Background
Bachelor Degree, Marketing, Universidad de Barcelona, Spain
MBA, Marketing, ESIC Business School, Spain

Career Experience
Founder, WEARECENTRIC, Spain
Partner, Sitka Capital, Spain
Marketing Director, Casio España S.L., Spain
Strategic Marketing Consultant, Freelance, Spain

JOSEP BOSCH

Academic Background
Bachelor and Master Degree, Journalism, Universidad Autonoma de Barcelona, Spain

Career Experience
Head of Media, World Trade Organization, Switzerland
Spokesman and Information Officer, World Trade Organization, Switzerland
Geneva Bureau Chief and Economics Correspondent, Efe, Switzerland
Hong Kong and Southeast Asia and the Pacific Bureau Chief and Economics Correspondent, Efe, China
Tokyo Bureau Chief and Economics Correspondent, Efe, Japan
Correspondent, Efe, UK

TO BE QUALIFIED FOR ADMISSION TO THE ONLINE MASTER IN DIGITAL MARKETING & ECOMMERCE, YOU MUST:

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Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience

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Have a high level of English language

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Complete all required forms for admission and submit all required documents

Tuition Fee for the Program (60 ECTS credits)

14,640 EUR

Tuition Fee per Quarter (20 ECTS credits)

4,880 EUR

Tuition Fee per Academic Credit (1 ECTS credit)

244 EUR

(Visiting students)

Payment Conditions:

Minimum Advanced Tuition Payment

4,880 EUR

Due at the time of program acceptance

The remaining Tuition Fees are due the first Friday (Week 1) of the program.

Master´s Program Duration: 3 Quarters = 1 Academic Year

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.

 
 

The admissions department at GBSB Global Business School will be happy to answer all of your questions. This online form is the first step you have to take if you want more information.

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