Blog
Informal articles with useful tips for current and prospective students.
6 Digital Business Ideas That Will Meet Market Demand
Business is dynamic. Having a brick and mortar establishment may have been the dream of many business owners in the past, but a new age of business has hit the […]
Earn Your Master in Digital Business in Barcelona or Madrid!
Are you competitive in today’s dynamic international marketplace? In order to stay in step with the changing times from e-Commerce and innovative brand strategies to social…
Why Conferences About Innovation Are Important for the Fashion Industry
What differentiates a good fashion brand from an amazing brand? Innovation. Apple, Steve Jobs, Hewlett Packard, Sony, Gucci, Coco Chanel all realized that in order to be on…
The Importance of Project Management in a Successful Career
Everyone has a plan, until they get punched in the face. Mike Tyson The role of project management within a company is often undervalued. There is a common outlook, primari…
New Collaboration Tools Require Rethinking Email for This Generation
A new generation has begun to reshape the way we, as a society, and a work force communicate and collaborate. The popularity and interconnectedness that social networks pro…
How Crowdfunding Validates New Products
What is crowdfunding and how can it be used to validate a new product on the market? Crowdfunding is a general term used to define a project that raises money […]
Video is Essential in the Dynamic World of Marketing
Ask yourself, in today’s fast-paced, busting world of go-go-go, are you more opt to watch a video or read an article? A major consensus would elect for the quick, easy-view…
Narrow Segments Capture Attention in Marketing
You own your own business or you would like to one day? Or maybe, you are a marketing manager looking for a new and creative way to reach your target […]
BIT Fashion, GBSB Global Alumni & Conference Founder Rotem Zarfati
Meet our accomplished GBSB Global alumnus Rotem Zarfati. She graduated with a master’s degree in Fashion and Luxury Business Management in June 2015. This Israel nati…
We Are Diverse: GBSB GLOBAL Embraces 65+ Nationalities
What makes GBSB Global a unique place to study and work? Diversity GBSB GLOBAL attracts students from countries worldwide, of all sizes, political leaning, and ethnic backg…
Professor Ariel Castillo: What Advice Would You Give to Students Today?
GBSB Global Business School in Barcelona, Master in Tourism and Hospitality Management Professor Ariel Castillo, owner and co-founder of Castlehart Consultants, a business …
The Importance of Digital Business Nowadays
What does it really mean to be a “digital business”? In 2013, Gartner notably made the claim that “every company is a tech company”.i A powerfu…