Blog
Informal articles with useful tips for current and prospective students.
New Collaboration Tools Require Rethinking Email for This Generation
A new generation has begun to reshape the way we, as a society, and a work force communicate and collaborate. The popularity and interconnectedness that social networks pro…
How Crowdfunding Validates New Products
What is crowdfunding and how can it be used to validate a new product on the market? Crowdfunding is a general term used to define a project that raises money […]
Video is Essential in the Dynamic World of Marketing
Ask yourself, in today’s fast-paced, busting world of go-go-go, are you more opt to watch a video or read an article? A major consensus would elect for the quick, easy-view…
Narrow Segments Capture Attention in Marketing
You own your own business or you would like to one day? Or maybe, you are a marketing manager looking for a new and creative way to reach your target […]
BIT Fashion, GBSB Global Alumni & Conference Founder Rotem Zarfati
Meet our accomplished GBSB Global alumnus Rotem Zarfati. She graduated with a master’s degree in Fashion and Luxury Business Management in June 2015. This Israel nati…
We Are Diverse: GBSB GLOBAL Embraces 65+ Nationalities
What makes GBSB Global a unique place to study and work? Diversity GBSB GLOBAL attracts students from countries worldwide, of all sizes, political leaning, and ethnic backg…
Professor Ariel Castillo: What Advice Would You Give to Students Today?
GBSB Global Business School in Barcelona, Master in Tourism and Hospitality Management Professor Ariel Castillo, owner and co-founder of Castlehart Consultants, a business …
The Importance of Digital Business Nowadays
What does it really mean to be a “digital business”? In 2013, Gartner notably made the claim that “every company is a tech company”.i A powerfu…
Top 8 Benefits of Working in a Co-Working Environment
Co-working spaces are the current trend, and the new phenomenon shows no signs of stopping. Across the globe there are trendy office spaces organized to bring entrepreneurs…
Why Internet Business is Becoming More Important Today
There was a setback when the economy collapsed in 2008, the down fall of dot com’s could have scared off brick and mortar business and newly launched startups from seeing […
Luxury Market Segmentation
Many might think about luxury and big names like Gucci and Prada come to mind. Sipping on Moët & Chandon seated on the ornately decorated rooftop terrace of the prestig…
Teacher Profile: Jordi Castells
Jordi Castells is a member of our esteemed international faculty and has been teaching at GBSB Global Business School in Barcelona over the past three academic years. …