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From GBSB Global to Blockchain Research: Ulrica’s Story
May 6, 2026 | 5:00 PM CET | OnlineUlrica Burden did her Master’s at GBSB Global. She’s now a PhD candidate working on blockchain and emerging-tech research. On May 6, she’s walking through how she got from one to the other.
May 6 @ 5:00 pm – 6:00 pm CEST
WHAT YOU’LL DISCOVER
Most Master’s students finish their program, take a corporate role, and call it a good outcome. Ulrica took a different route — from a GBSB Global Master’s into doctoral research in blockchain and emerging technology. She’ll walk through the path she took, the choices that shaped it, and what she’d do the same or differently.
She’ll cover the research question that pulled her toward a PhD, how she chose a program and supervisor, and the groundwork she laid during her Master’s that made the jump possible. If you’re weighing a graduate program partly for where it can lead, this is one worked example of where it led for her.
A Master’s isn’t a one-way door into a standard placement track. It can lead to research, to emerging fields, to careers that didn’t exist when you started the degree. Ulrica’s path is one version of that. Hearing it from someone still early in the journey is more useful than hearing it from someone a decade out.
Date: May 6, 2026
Time: 5:00 PM CET
Format: Online — free to attend
KEY TAKEAWAYS
The Master’s → PhD Path
How Ulrica moved from a Master’s program into doctoral research — how she chose the direction, the supervisor, and the institution.
What the Master’s Set Up
Which parts of the Master’s — coursework, projects, advisors, connections — turned out to matter most once she decided to pursue research.
Working in Blockchain Research Now
What her day-to-day actually looks like inside a blockchain and emerging-tech research track, and what she’d tell someone considering the same direction.
IS THIS SESSION FOR YOU?
This session is for people considering a Master’s who care as much about where it can lead as about where it starts.
You should attend if you:
Are considering a Master’s or MBA and want to hear from a real graduate — not an admissions officer
Want to understand how a business school education connects to research or innovation careers
Are interested in blockchain, fintech, or emerging technology
Haven’t decided whether GBSB Global is the right fit and want more context
Are at a career crossroads and looking for perspective on where graduate study can lead
Perfect for:
Prospective Master’s and MBA students
Professionals considering a move into tech or research
Anyone exploring blockchain or emerging technology careers
People evaluating European business school programs
Join Ulrica on May 6 — Free Online Session
Register and we’ll send you the joining link. Free, online, May 6 at 5:00 PM CET. Can’t make it live? We’ll send the recording.
