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From Art Toy to Global Icon: The Labubu Phenomenon
From Art Toy to Global Icon: The Labubu Phenomenon
Discover the Business Strategies Behind the World’s Most Coveted CollectibleJoin us for an exclusive webinar exploring how a mischievous character with rabbit-like ears transformed from Hong Kong artist Kasing Lung’s imagination into a billion-dollar cultural phenomenon.
July 31 @ 6:00 pm – 7:00 pm CEST
Event Overview
Decode the Magic Behind Labubu’s Global Success
What makes collectors queue for hours and pay premium prices for a vinyl figure? How did a character inspired by Nordic folklore capture hearts across Asia, Europe, and America?
In this compelling 60-minute session, luxury fashion marketing expert Donika Serafimova unravels the strategic brilliance behind Labubu’s meteoric rise: from artistic concept to collectibles empire.
Date: July 31, 2025
Time: 18:00 CEST
Duration: 60 minutes
Format: Live on Teams
What You Will Discover
#1 The Art of Storytelling in Product Design
Learn how Kasing Lung’s cross-cultural narrative and distinctive artistic vision created an emotional connection that transcends typical merchandise
#2 Scarcity as Strategy
Understand the psychology behind blind-box models, limited editions, and controlled releases that drove unprecedented consumer demand
#3 Community-Powered Growth
Explore how social media unboxings, influencer partnerships, and secondary markets like StockX amplified Labubu’s cultural impact
#4 From Niche to Mainstream
Discover how strategic partnerships, particularly with POP MART, transformed an indie art toy into a global retail phenomenon
#5 Marketing Frameworks
Extract practical lessons on IP monetization, fandom cultivation, and experiential marketing applicable across fashion, retail, and creative industries
Who Should Attend?
- Marketing Professionals seeking innovative strategies for brand building and community engagement
- Fashion & Retail Executives interested in collectibles market dynamics and consumer psychology
- Creative Entrepreneurs looking to monetize artistic IP and scale creative ventures
- Brand Managers wanting to understand viral marketing and cultural phenomenon creation
- Business Students & Academics studying contemporary marketing case studies
- Collectors & Enthusiasts curious about the business side of their passion
Meet Your Expert
Donika Serafimova
Lecturer, GBSB Global Business School | Fashion Designer | Content Creator
With over a decade of marketing expertise and a unique blend of academic rigor and creative practice, Donika brings unparalleled insights to the intersection of art, fashion, and business strategy.
Her multifaceted background: spanning luxury fashion marketing, digital content creation, and fashion design provides attendees with both theoretical frameworks and real-world applications for building iconic brands in today’s competitive landscape.
Register Today
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Limited seats available for this exclusive analysis of one of the decade’s most fascinating business success stories.