
Bachelor with E-Gaming & the Entertainment Industry in Madrid
Level up your career. Study E-Gaming & Entertainment at GBSB Global and collaborate with the creative minds shaping the future of interactive media and digital entertainment.How are compelling game mechanics designed? What drives trends in the global gaming market? What enables a digital entertainment startup to thrive?
These are just some of the essential questions explored in the Bachelor with E-Gaming & the Entertainment Industry in Madrid campus.
This intensive three-year program is designed for aspiring game developers, interactive media creators, and digital entertainment entrepreneurs eager to create immersive experiences. Students will learn to succeed across gaming platforms by analyzing real-world case studies from Asia, the Middle East, Europe, and Latin America and addressing the core challenges of today’s fast-paced industry.
Students will master key areas such as game design fundamentals, interactive media platforms, player engagement strategies, monetization models, community building, and responsible gaming practices. Graduates are equipped with the comprehensive skill set necessary to launch dynamic careers and lead innovation across the gaming and entertainment landscape.
Throughout the program, students receive a solid business foundation with a strong creative and digital focus. The coursework combines theoretical insights with practical training in game development, digital storytelling, and user engagement. The program fosters agile thinking and an entrepreneurial spirit, preparing students to succeed in a rapidly evolving, technology-driven global industry.


Key Information
Duration
Part Time 4 + Up to 2 Years
Languages
Location
Annual Intakes
January
April
Format
Program Structure
Explore key features of the campus, from digital-focused electives to industry-expert faculty and networking opportunities.
1st YEAR: COMPULSORY (60 ECTS)
Global Business Environment | 7 ECTS | |||
Business Communication | 6 ECTS | |||
Introduction to Digital Entrepreneurship and Innovation | 7 ECTS | |||
Fundamentals of Marketing in the Digital Era | 13 ECTS | |||
Principles of Accounting | 7 ECTS | |||
Business Law in a Digital Context | 7 ECTS | |||
Business Math and Statistics | 13 ECTS | |||
Possible Exit Award Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5) Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5) |
2nd YEAR: COMPULSORY+ SPECIALIZATION (60 ECTS)
Leadership, Human Resources and Organisation (6 ECTS) | 13 ECTS |
Managerial Accounting | 6 ECTS |
Leadership and Organizational Behavior | 6 ECTS |
Starting a New Digital Business | 7 ECTS |
Business Economics | 7 ECTS |
Business Research Methods | 6 ECTS |
Elective 1 | 4 ECTS |
Elective 2 | 4 ECTS |
Elective 3 | 7 ECTS |
Possible Exit Award Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5) |
3rd YEAR: COMPULSORY + SPECIALIZATION (60 ECTS)
Professional and Career Development | 6 ECTS |
Innovative and Creative Thinking | 4 ECTS |
Corporate Finance | 7 ECTS |
Disruptive Technologies for Innovation and Change | 13 ECTS |
Elective 1 | 4 ECTS |
Elective 2 | 4 ECTS |
Elective 3 | 7 ECTS |
Undergraduate Dissertation | 15 ECTS |
Final Qualification Bachelor of Business Administration and Digital Innovation with E-Gaming and Entertainment Industry* (180 ECTS, MQF/EQF Level 6) |
List of Electives – E-Gaming and Entertainment Industry (45 ECTS)
Game Design & Programming Essentials for Business Students | 4 ECTS |
Interactive Entertainment: The Future of Gaming and Media | 7 ECTS |
Responsible Gaming & Entertainment Practices | 4 ECTS |
GameScape: Exploring Modern Gaming Platforms | 4 ECTS |
Event Management & Sponsorship | 7 ECTS |
Game Monetization & Player Retention Strategies | 4 ECTS |
Dissertation in the area of E-Gaming and Entertainment Industry | 15 ECTS |
Final Qualification Bachelor of Business Administration and Digital Innovation with E-Gaming and Entertainment Industry* (180 ECTS, MQF/EQF Level 6) |
Program Highlights
Explore key features of the program, from digital-focused electives to industry-expert faculty and networking opportunities.
Student Stories

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Our Accreditations, Rankings & Global Recognitions
Discover the certifications and achievements that set our GBSB Global Business School apart, ensuring the highest standards in business education.






Your 360 Degrees Experience
Career Services
The Career Services team supports students and graduates in their professional growth, helping them achieve career success and unlock their full potential. The school offers career workshops, coaching and helping to find an internship.
Entrepreneurship Hub
Join G-Accelerator, GBSB Global’s own start-up incubator and accelerator hub with training programs that help graduates turn their ideas into potential products and services.
Worldwide Connections
Find friends from 120 countries and build a strong international community. Benefit from diverse student body and alumni community.
Travel
Join study trips or transfer to another campus for a semester or a year.

As an international student, GBSB Global offers a truly diverse experience that has pushed me out of my comfort zone. By studying for my Bachelor’s degree in Spain, I can now pursue a career in sports management in Europe or at home.
I have balanced both my studies and training and have been successful and look forward to making good use of my time studying for my Bachelor in Spain.
Admissions Information
Our Bachelor program is designed for motivated students who want to build a strong foundation in business and leadership in a global environment. To ensure academic excellence, applicants must meet specific admission requirements, including educational background, language proficiency, and other key criteria.
This section outlines the qualifications and steps required for admission.
Academic Qualification Requirements
For admission to the first year of the program, students should have completed
- A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C or D;
- International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects;
- GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D;
- AP Program;
- Other high school diploma or equivalent (other education systems).
Provide Proof of English Language Proficiency
- English as a native language;
- TOEFL – Minimum score: 213 (computer based), 79/80 (internet
based), or 550 (paper based); - IELTS – Minimum score: 6.0;
- Cambridge ESOL, Certificate in Advanced English (CAE) –
Minimum score: C; - English as the language of instruction during previous
studies in the formal education system; - Pass GBSB Global’s internal English Level Test.
Alternative Entry Routes
Alternative entry routes are available for applicants who do not meet the standard entry qualifications, but have certain skills, experience and subject knowledge. These are detailed in GBSB Global’s IQA manual within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”.
The Admissions Committee may consider applications from suitably qualified students currently attending other universities, applicants who have earned a lower-level award, or applicants who seek admission on the basis of Recognition of Prior Learning (RPL).
Submit all required admissions forms and documents
- Contact the Admissions Office by filling out an online application or by speaking with a representative.
- An admissions officer will schedule an interview with you.
- Submit the documentation required by the program of your choice.
- Enroll and confirm your place.
Tuition Fees
- Application Fee (non-refundable): €100
- Registration Fee* (annual): €200
- Administrative Fee* (annual): €950
- Tuition: €12 750
- Total annual cost: €13 900 (including above mentioned application, registration, and administrative fees)
*Paid annually for Every Academic Year of the program
Early applicants and scholarship-competition winners are eligible for exclusive offers and awards. For further details, please contact the Admissions team.
Amendments and Review
All fees are subject to periodic review and may be adjusted in accordance with institutional policy and applicable regulatory standards. Any changes to the fee structure will be communicated in advance of the applicable academic period.
Qualification
GBSB Global Business School is authorized by the Department of Education, Science, and Universities of the Madrid Regional Government as a Foreign Educational Center in Spain with the code 28082198 to offer the Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5) face-to-face from our campus in Madrid.
Higher Education Program: Undergraduate Higher Diploma in Business Administration and Digital Innovation
Accreditation Status: An officially recognized qualification awarded by GBSB Global Business School, licensed as a Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012).
MQF/EQF Level: MFHEA deems this qualification to be at Level 5 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.
Number of ECTS Credits: 120 ECTS
Year 3
Once you’ve obtained your Undergraduate Higher Diploma in Business Administration and Digital Innovation, tailor your final year to your needs, culminating in your Bachelor (B.A.) of Business Administration and Digital Innovation with E-Gaming and Entertainment Industry* (180 ECTS, EQF/MQF Level 6) delivered by GBSB Global Business School.
*The specialisation is under accreditation of Malta Further & Higher Education Authority. Expected time of approval is December 2025. Please contact the admission office for more details.
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Resources
Explore detailed resources that cover the program structure, learning outcomes, and more. Download our brochure and other materials to learn more about this program.
Program Brochure
Learning Outcomes
Program Outline
Academic Calendar
Application Guidelines

The program has already had a great impact on me. My study habits are much better, my confidence has grown, and I’ve developed a stronger understanding of different cultures.
Madrid Campus
GBSB Global Business School in Madrid is located in a beautiful and calm student area, where many students prefer to live and is a perfect place to study. Our business school is set in a modern, bespoke building to guarantee effective and comfortable learning.
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