program structure
Digital Strategy and Digital Marketing:
Digital Environment, Digital Business Model, Business Model Canvas, Digital Operations, Digital KPI, SEO Strategy, SMM Strategy, Google AdWords Strategy
Innovation, Entrepreneurship, Creativity:
Learn Start-up, Design Thinking, Open Innovation, Disruptive Strategy, Innovation Management, New Product Generation, Workshop
12/7/2023 - 26/7/2023 barcelona (2 weeks)
1
Immerse yourself in the digital environment.
2
Learn how to work with digital key performance indicators.
3
Learn SEO, SMM and Google AdWords strategy.
4
Dive deeper into the start-up environment.
5
Become familiar with the various stages of building a new product.
6
You will understand how to generate ideas and build hypotheses.
ANNA DUBASOVA,
UKRAINE
Summer School 2019
One of my Summer School highlights was meeting an entrepreneur through the program. It was very impactful. I also enjoyed the combination of theory and practical activities, like the Lego Serious Play workshop. I definitely feel that the lectures and coursework have primed me to think more as an entrepreneur.
SANDRA BAKARE,
NIGERIA
Summer School 2019
The Summer School program at GBSB Global Barcelona was outside of my primary studies in medicine. I chose the course as I felt it was a good idea to complement my skills and focus on digital business and innovation. One of the highlights of the program was undoubtedly the excursion to the Amazon Fulfilment Centre.
YOUSSEF ELABD,
EGYPT
Summer School 2019
Barcelona isn't just an amazing tourist destination, it is the ideal place to study. Thanks to GBSB Global's amazing staff and professors, I was able to learn so much during my Summer School program. I believe that digital business is the future and am so glad I made that investment to attend this program.
MAGNUS BAUMGARTEN,
GERMANY
Summer School 2019
The combination of the location and the topics were enough to motivate me to do the program, especially as digital innovation is such a popular topic right now. We had several professors over the course of two weeks, covering various aspects of business and organizing great team-building activities. My favourite was the Amazon Fulfillment Center visit. It was a great experience to spend my summer learning in Barcelona.
