Online Business Bachelor with Digital Communication & PR
Study Business Administration and Digital Communication & Public Relations from anywhere in the WorldOur Online Bachelor of Business Administration and Digital Innovation with Digital Communication & PR (hereafter Online Business Bachelor with Digital Communication & PR) is an innovative program designed specifically for students who want to study online and be competitive in the digital marketplace in the field of public relations.
Delivered entirely in English, our Online Business Bachelor with Digital Communication & PR uses the latest teaching methods, situational analysis and case studies to equip students with the skills needed to enter a digitally driven world and foster global empathy, able to work across borders and on different platforms.
Public Relations has changed with the advancement of technology and can be broken down into two main categories, whether traditional or entirely online:: promoting a brand and protecting it. On the promotional side, students will learn how to develop a positive reputation with the public through various unpaid or earned forms of communication, such as placements in traditional media, social media, and blogs and how to execute these innovative strategies.
On the protective side of PR, which is especially imperative online, graduates from our Online Business Bachelor with Digital Communication & PR will be armed with the digital acumen to confidently manage a company’s public reputation or defend it in a crisis. This digital communication and PR degree is unique because it empowers students to take a brand, build a relationship, and expand its reach and influence through credible online sources and through trusted news outlets both traditional and digital.
Key Information
Duration
Languages
Location
Annual Intakes
January
April
Format
Tuition Fee
Program Structure
Explore key aspects of the program structure, from core modules to hands-on learning experiences.
1st YEAR
| Undergraduate Certificate in Business Administration and Digital Innovation | 32 ECTS, EQF/MQF Level 5 | |||
| Undergraduate Diploma in Business Administration and Digital Innovation | 60 ECTS, EQF/MQF Level 5 | |||
| Possible Exit Award | ||||
| Global Business Environment | 7 ECTS | |||
| Business Communication | 7 ECTS | |||
| Introduction to Digital Entrepreneurship and Innovation | 7 ECTS | |||
| Fundamentals of Marketing in the Digital Era | 13 ECTS | |||
| Principles of Accounting | 7 ECTS | |||
| Business Law in a Digital Context | 7 ECTS | |||
| Business Math and Statistics | 13 ECTS |
2nd YEAR
| Undergraduate Higher Diploma in Business Administration and Digital Innovation | 120 ECTS, EQF/MQF Level 5 |
| Possible Exit Award | |
| Strategic Management of Enterprise and Digital Innovation | 13 ECTS |
| Managerial Accounting | 6 ECTS |
| Leadership and Organizational Behavior | 6 ECTS |
| Starting a New Digital Business | 7 ECTS |
| Business Economics | 7 ECTS |
| Business Research Methods | 6 ECTS |
| Three units corresponding to a chosen specialization area |
3rd YEAR
| Bachelor of Business Administration and Digital Innovation | 180 ECTS, EQF/MQF Level 5 |
| Possible Exit Award | |
| Professional and Career Development | 6 ECTS |
| Innovative and Creative Thinking | 4 ECTS |
| Corporate Finance | 7 ECTS |
| Disruptive Technologies for Innovation and Change | 13 ECTS |
| Three units corresponding to a chosen specialization area | |
| Undergraduate Dissertation | 15 ECTS |
List of Electives – Digital Communication & PR (45 ECTS)
| Digital Branding | 7 ECTS |
| Digital Communication Strategies and Digital Media | 4 ECTS |
| Principles of Public Relations | 4 ECTS |
| Visual Communications for Digital and Offline Channels | 7 ECTS |
| Reputation and Relationship Management in the Digital Era | 4 ECTS |
| Investor Relations | 4 ECTS |
| Dissertation in the area of Digital Communication & PR | 15 ECTS |
| Final Qualification Bachelor of Business Administration and Digital Innovation with Digital Communication & PR (180 ECTS, MQF/EQF Level 6) |
LEARNING OUTCOMES
KNOWLEDGE: – Understands professional theoretical and practical knowledge related to business administration, including both broad knowledge in the field of business administration and a considerable degree of specialized managerial knowledge in digital innovation; – Possesses advanced professional knowledge of business administration and digital innovation in a specific industry or functional area chosen as an elective option in the undergraduate program; – Critically understands approaches to promoting the culture of digital innovation within an organization by managing talent and knowledge and by incorporating the values of entrepreneurship, continuous learning and digital transformation into organizational strategic objectives; – Understands managerial methods and digital technologies that are in demand in the complex and challenging global business environment, innovation in terms of methods and technologies used, and implications of digital technologies for individuals and societies; – Demonstrates professional understanding of issues of digital business and how it can be interpreted with different theoretical approaches; – Critically understands the principles included in the Agenda for Sustainable Development defined by UNESCO that are associated with social welfare, business ethics, and corporate social responsibility. | |
SKILLS: – Gathers and interprets relevant data on problems, obstacles and opportunities faced by international organizations to inform judgments that include reflection on relevant social, technological, scientific or ethical issues with the purpose to evaluate alternative approaches and strategies an organization may adopt to meet stakeholder needs and minimize risk within changing internal and external environments; – Conducts research into business and digital innovation issues, which may relate to general business and innovation processes or to a specific business function or digital technology, which requires familiarity with a range of data, research sources and appropriate methodologies; – Demonstrates innovative theoretical and practical responses to management of strategic, operational and transformational processes by which an organization plans and coordinates the use of resources and innovation efforts with the general objective of securing or maintaining competitive advantage; – Works effectively as a member of a team, continually reflecting on the group process to evaluate the management of projects and people; – Demonstrates innovation in managing intra-entrepreneurial processes and strategies to design a digital product or service by assessing the commercial viability of digital technologies and business opportunities and by planning, organizing, and executing a project or a new venture; – Demonstrates mastery in using digital tools for business administration and innovation purposes in various media and different modes (autonomous, collaborative, exploratory, designing). | |
COMPETENCIES: – Engages in critical thinking in the area of business administration and digital innovation and demonstrates independent thought and problem solving underpinned by evidenced based arguments; – Manages complex professional activities efficiently and professionally to put managerial decisions into practice taking into account the organizational context together with different constraints; – Demonstrates administrative design and resource in elaborating social, ethical, innovative and international approaches to complex management and digital business situations, and takes responsibility for their consequences; – Shows creativity and initiative in developing digital transformation and digital intra-entrepreneurial projects by liaising and working with others to deliver high level of team performance; – Has developed learning skills that are necessary to continue professional development in the area of business administration and digital innovation by critically evaluating personal strengths and weaknesses, keeping up to date with relevant management and digital business technologies, ideas and practices; – Has developed proficiency and literacy in the use of digital technology needed to access learning opportunities and to pursue a managerial career in dynamic, innovative digital organizations. |
Higher Education Program: Bachelor of Business Administration and Digital Innovation with Digital Communication & PR
Accreditation Status: An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012).
MQF/EQF Level: MFHEA deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.
Number of ECTS Credits: 180 ECTS
As an international student, GBSB Global offers a truly diverse experience that has pushed me out of my comfort zone. By studying for my Bachelor’s degree, I can now pursue a career in my field of interest, in Europe or at home.
I have successfully balanced both my studies and my training and look forward to making good use of my time studying for my Bachelor’s degree at GBSB Global.
Admissions Information
Our Bachelor program is designed for motivated students who want to build a strong foundation in business and leadership in a global environment. To ensure academic excellence, applicants must meet specific admission requirements, including educational background, language proficiency, and other key criteria.
This section outlines the qualifications and steps required for admission.
Academic Qualification Requirements
For admission to the first year of the program, students should have completed
- A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C or D;
- International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects;
- GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D;
- AP Program;
- Other high school diploma or equivalent (other education systems).
Provide Proof of English Language Proficiency
- English as a native language;
- TOEFL – Minimum score: 213 (computer based), 79/80 (internet
based), or 550 (paper based); - IELTS – Minimum score: 6.0;
- Cambridge ESOL, Certificate in Advanced English (CAE) –
Minimum score: C; - English as the language of instruction during previous
studies in the formal education system; - Pass GBSB Global’s internal English Level Test.
Alternative Entry Routes
Alternative entry routes are available for applicants who
do not meet the standard entry qualifications, but have certain
skills, experience and subject knowledge. These are
are detailed in GBSB Global’s IQA manual within the
“Policies for Admission of Transfer Students and Recognition of
Prior Learning”.
The Admissions Committee may consider applications from
suitably qualified students currently attending other universities,
applicants who have earned a lower-level award, or applicants
who seek admission on the basis of Recognition of Prior Learning (RPL).
Submit all required admissions forms and documents
- Contact the Admissions Office by filling out an online application or by speaking with a representative.
- An admissions officer will schedule an interview with you.
- Submit the documentation required by the program of your choice.
- Enroll and confirm your place.
Tuition Fees
The Total Fee for the Program is € 8 900. The fee includes application, enrollment and administrative fees.
Special offers and scholarships are available for early applicants and scholarship competition winners.
Apply for this program
Apply for the Business Bachelor at GBSB Global and gain essential skills for global business success. Take the next step towards a rewarding career and apply today!
Program Highlights
Explore key features of the program, from digital-focused electives to industry-expert faculty and networking opportunities.
Accredited & Certified Degree
Our degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA and ASIC.
Industry Experienced Faculty and Speakers
Every faculty member at GBSB Global has professional and practical experience in the area they teach.
Hands-on Lectures & Group Projects
The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
Workshops
New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity and help them bring their ideas to life.
Future-Ready Business Education
This Bachelor’s program equips students with the skills and knowledge needed to thrive in the business landscape of the near future.
Choose a Program
- Undergraduate
Online Bachelor of Business Administration and Digital Innovation with Management
Duration
Full Time – 3 Years
Location
OnlineAnnual Intakes
Oct, Jan, Apr - Undergraduate
Online Bachelor of Business Administration and Digital Innovation with Digital Marketing
Duration
3 Years
Location
OnlineAnnual Intakes
Oct, Jan, Apr - Undergraduate
Online Bachelor of Business Administration and Digital Innovation with Digital Communication & PR
Duration
Full Time – 3 Years
Location
OnlineAnnual Intakes
Oct, Jan, Apr - Undergraduate
Online Bachelor of Business Administration and Digital Innovation with Digital Entrepreneurship
Duration
3 Years
Location
OnlineAnnual Intakes
Oct, Jan, Apr - Undergraduate
Online Bachelor of Business Administration and Digital Innovation with Finance & FinTech
Duration
Full Time – 3 Years Part Time – Up to 6 Years
Location
OnlineAnnual Intakes
Oct, Jan, Apr - Undergraduate
Online Bachelor of Business Administration and Digital Innovation with Sports and eSports Management
Duration
Full Time – 3 Years
Location
OnlineAnnual Intakes
Oct, Jan, Apr - Undergraduate
Online Bachelor of Business Administration and Digital Innovation with Fashion & Luxury Business Management
Duration
Full Time – 3 Years
Location
OnlineAnnual Intakes
Oct, Jan, Apr
Apply for this program
Apply for the Business Bachelor Program in Barcelona at GBSB Global and gain essential skills for global business success. Take the next step towards a rewarding career and apply now!
Resources
Explore detailed resources that cover the program structure, learning outcomes, and more. Download our brochure and other materials to learn more about this program.
Program Brochure
Learning Outcomes
Program Outline
Academic Calendar
Application Guidelines
The program has already had a great impact on me. My study habits are much better, my confidence has grown, and I’ve developed a stronger understanding of different cultures.
Our Accreditations, Rankings & Global Recognitions
Discover the certifications and achievements that set our GBSB Global Business School apart, ensuring the highest standards in business education.
Student Stories
I initially chose this university because they offer the program in English and it only takes three years, which helps save time. But what I didn’t expect was how international it would be. My classmates come from all over the world – the U.S., Africa, Europe, and Asia – and bring different perspectives to every discussion. Since I was the youngest in my class, I learned a lot from my classmates who had work experience in different countries and industries. That was one of the most valuable things I’ve gained from my studies.
I’m currently a transfer student in the BBA 3 in General Business. The school was incredibly helpful in transferring my credits and answering all my questions, making the transition smooth. Beyond academics, GBSB Global offers a complete international experience. It pushes me out of my comfort zone and prepares me for the real world. It’s truly a global journey – challenging, but in the best way possible.
Make an enquiry
Our team is here to help you find the right direction and make the most of your opportunities.