Master in E-gaming Innovation in Madrid
Master Vision to Transform the E-Gaming IndustryGaming is a mainstream driver of growth in technology, media, and global commerce. Our Master in E-Gaming Innovation in Madrid prepares you to develop products, platforms, and strategies that bridge the gap between creative vision and market performance. You will engage with game economics, AI in marketing, live ops analytics, and governance frameworks that foster long-term brand trust.
Madrid enhances this experience by connecting academic knowledge with business application. As Spain’s corporate capital, Madrid is home to global companies, scale-ups, and a rapidly expanding tech sector where gaming innovation meets business leadership. Students benefit from executive sessions, industry sprints, and exposure to local and international gaming events that pressure-test their ideas against real-market challenges. Madrid’s professional networks and entrepreneurial ecosystem will hone your go-to-market execution, stakeholder communication, and product strategy skills. Immersed in this dynamic environment, you will graduate ready to lead ventures, shape market trends, and scale innovations globally.
Key Information
Duration
Languages
Location
Annual Intakes
January
April
Format
Program Highlights
Why study Master in E-gaming Innovation in Madrid?
Spain’s #1 Executive Program
Ranked #1 by Forbes Spain in Executive Education and Top Management, shaping the leaders of tomorrow.
Top Business School Recognition
Recognized by Forbes Spain and Newsweek as top business school and global leader in education, 2024.
Innovation in Action
Leverage G-Accelerator, GBSB Global’s Entrepreneurship Center to help launch and scale your successful business.
Beyond Textbooks
Master rapid prototyping and product innovation through interactive business simulations to create market-leading solutions.
Agile & Strategic Management
Learn to integrate Agile methodologies with strategic management to lead dynamic business change.
New Madrid Campus | Opening in October 2025!
We are delighted to introduce our brand new campus in the vibrant heart of Madrid, just minutes from the iconic Retiro Park. Spread over two floors of modern, thoughtfully designed space, the campus combines cutting-edge digital technology with comfortable, inspiring learning environments. Inside, you’ll find state-of-the-art classrooms, flexible co-working areas, a well-equipped library, conference and meeting rooms, and a welcoming cafeteria – all designed to foster creativity and collaboration. Step outside to our tranquil garden, the perfect spot for relaxation or informal conversation. With its fresh, contemporary aesthetic and focus on innovation, this campus will be a hub for forward-thinking education. GBSB Global Business School’s new Madrid campus will open in October 2025.
Our Accreditations, Rankings & Global Recognitions
Discover the certifications and achievements that set our GBSB Global Business School apart, ensuring the highest standards in business education.
Program Structure
Understand the e-gaming ecosystem, market opportunities, and sustainable innovation shaping the industry’s future
Modules:
- The Business of E-Gaming
- Sustainable Innovation: Leading the Future Responsibly
Create engaging gaming experiences through user-centered design, AI-driven marketing, and emerging technologies
Modules:
- Game Design Thinking and User Experience
- AI in Customer Experience and Marketing
- Innovation and Emerging Technologies in Gaming
Develop monetisation models, publishing approaches, analytics capabilities, and governance frameworks for gaming success
Modules:
- Monetization, Publishing and Platform Strategy
- Business Intelligence and Analytics Implementation
- Cyber Risk Management, Governance and Ethics
Lead innovation, manage transformative change, and execute real-world gaming business projects with confidence
Modules:
- Innovation and Venture Development
- Transformative Leadership and Change Management
- Business Simulation Project
Capstone Project in e-Gaming
Capstone Project in e-Gaming is where strategy meets execution. First, you will identify a concrete industry challenge, such as improving first-session conversion, optimizing a monetization path, or designing a data-informed live-ops experiment. Then, you will deliver a solution that is aligned with business objectives. Projects may be research- or practice-based, and all are structured for implementation or further development.
Qualification
Higher Education Program: Master of Arts in E-gaming Innovation
Accreditation Status: A master’s degree awarded by GBSB Global Business School in Switzerland and internationally accredited by Accreditation Council for Business Schools and Programs (ACBSP) and Accreditation Service for International Schools, Colleges and Universities (ASIC)
Admissions Information
To be qualified for admission to the Master in E-gaming Innovation in Madrid, you must:
- Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience - Proof of Proficiency in the English Language
- Complete all required forms for admission and submit all required documents
Provide Proof of Proficiency in the English Language
- English as a native language;
- TOEFL – Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
- IELTS – Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- Internal English level testing at GBSB Global.
Submit all necessary admission forms and documents
- Contact the Admissions Office by filling out an online request form or by speaking with an agency representative.
- An admissions officer will schedule an interview with you
- Send the documentation required by the chosen Program
- Enroll and confirm your place
Tuition Fees
The Total Fee for the Program – 12 900 EURO. The fee includes application, enrolment and administrative fees.
The program cost includes registration (€ 200) and administrative (€ 950) and program fees (€ 11 750).
Apply for this course
Apply for Master program and gain essential skills for global business success. Take the next step towards a rewarding career, start your application today!
Resources
Discover comprehensive information about the program structure and additional details.
Program Brochure
Academic Calendar
Application Guidelines
”Change is not only possible—it’s encouraged. Your education provides you with a toolkit. Whether you apply it to smart cities, e-gaming, or AI integration, the skills are transferable. Knowledge is never wasted.”
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