Master in Sports Management in Barcelona

Master in Sports Management in Barcelona duration icon
Full Time – 9+3 months;
Part Time – 18+6 months
Master in Sports Management in Barcelona language icon
Master in Sports Management in Barcelona location icon
Master in Sports in Barcelona intakes
Annual Intakes
Master in Management with Sports Management in Barcelona formats
Face-To-Face | Online
Master in Sports Management in Barcelona fees icon
Tuition fee
€ 13,490*
*an additional annual administrative fee (950 EUR) and registration fee (200 EUR) must be paid.

Master In Sports Management In Barcelona

Elevate your passion for sports and business beyond spectatorship with an aspirational postgraduate diploma in Sports Management (hereinafter - Master in Sports Management in Barcelona) offered by GBSB Global. Located in the heart of the city, home to many of the world's famous football teams, GBSB Global's vibrant campus serves as a thriving digital learning hub. Here, students will learn the skills necessary to succeed in the entertaining yet often-challenging global sports industry. Moreover, the Master in Sports Management program in Barcelona equips students with the skills of effective coordination teamwork, and forecasting organizational growth in a volatile market.

Sports business management professionals have a wide range of responsibilities, including finance, marketing, facility operations, and sports event organization. The field requires independence, responsibility, and knowledge of management technology and market laws. The Master's in Sports Management program in Barcelona aims to enhance critical thinking and provides GBSB Global students with techniques to solve real-world problems related to sports administration.

GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and delivers postgraduate diplomas (a minimum of 62 ECTS, EQF/MQF Level 7) face-to-face from our campus in Barcelona, Spain. Once you’ve met the requirements of an exit award, terminate your studies by proceeding to the Master of Science in Management (Sports Management) (90 ECTS, EQF/MQF Level 7), by completing the last quarter of your studies online.

Higher Education Program: Postgraduate Diploma in Sports Management

Accreditation Status: An officially recognized and state-accredited qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by MFHEA (License number: 2020-012) and accredited by the Government of Catalonia’s Department of Education (Centre Number: 08077794)

MQF/EQF Level: MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning

Number of ECTS Credits: A minimum of 62 ECTS

Master of Science (MSc) in Management (Sports Management) (90 ECTS, EQF/MQF Level 7), an officially recognized and state-accredited qualification awarded by GBSB Global Business School in Malta, licensed as Higher Education Institution by MFHEA (License number: 2020-012)

Rankings, Accreditations And Partnerships

Master in Sports Management in Barcelona United States Sports Academy certificate
Get an Optional Certificate from the United States Sports Academy
Master in Sports Management in Barcelona ranked QS Stars
Awarded as a Five Stars Business School for Business & Management Studies; Employability; Inclusiveness
Master in Sports in Barcelona higher education
Accredited by the Malta Further & Higher Education Authority
Master in Sports Management in Barcelona ranked by forbes
GBSB Global Is Listed Among the Best Business Schools by Forbes


Surya Balu, India

"I always wanted to be an athlete. Now that I got injured, I wanted to learn more about sports marketing, sports administration and sports management.

GBSB Global gives you a hands-on experience in all of these aspects. And their course structure is perfectly designed for me. That is the reason I chose GBSB Global Business School. Being a cricketer always gave me an edge when it comes to being competitive, being a team player, being a leader.

Having professional experience in the management side and as an athlete is going to help me a lot to work and strive toward the development of cricket in Europe. And I already started doing that by coaching the undersixteen team and the women's team here in Barcelona. The community is so international. The diversity is amazing. And I think I can learn a lot of things as well. I've started in the right direction, starting at GBSB Global Business School".

Program Highlights

Master in Sports Management in Barcelona recognized degree
Business school in Barcelona officially recognized for excellence in Sports Management being a pioneer in this area
Master in Sports Management in Barcelona expert professors
International faculty with proven experience in Sports Management
Master in Sports Management in Barcelona teaching methodology
Industrial visits and workshops delivered by sports management professionals and experts
Master in Sports Management in Barcelona diverse student body
Diverse student body (100+ nationalities)

Program Structure

GBSB Global's Master in Sports Management provides specialized knowledge that enhances students' critical thinking skills, promotes informed decision-making, and sparks ingenuity in business. The program offers instruction from successful professors and renowned industry professionals, preparing students for global business challenges and opportunities.

As part of the Master in Sports Management program in Barcelona, students have the option to secure internships with top local or international companies. This opportunity allows students to learn the best business practices and gain a firsthand understanding of the current digital challenges and novel realities organizations face today.

Gain A Comprehensive Understanding Of The Business Principles Needed To Manage A Sports Business

Operations Management (6 ECTS)
Finance for Management (8 ECTS)

Develop A Comprehensive Management Approach And Strategy For A Sports Business

Sports Business Management and Strategy (6 ECTS)

  • Business Functions Applied to Sports
  • Sports Finance
  • Sports Operations
  • Sports Law
  • Human Resources, Leadership and Organisation in Sports
  • High-Performance Sport and Management of Athletes

Explore The Realm Of The Sports Industry

Global Sports Business and Industry (6 ECTS)

  • International Sports Environment
  • The Practice and the Future in International Sports
  • Sports Economics
  • The Governance in International Sport
  • Ethics and Integrity in the Global Sports Industry

Acquire Skills In Talent Scouting And Managing A Sports Team

Effective Teamwork and Project Management (6 ECTS)
Talent Development and Management (6 ECTS)

  • Talent Management as a Specific Function of People Management
  • The Phenomenon of the “War for Talent”
  • Approaches to Talent Acquisition
  • Life Cycle of Talent Management
  • An Effective Talent Development Program

Attain Recognition And Effectively Promote A Sports Enterprise

Strategic Marketing (6 ECTS)
Sports Marketing, Promotion, and Event Management (6 ECTS)

  • Sport Markets Environment
  • Sport Marketing Planning
  • Contemporary Challenges in Sports Marketing
  • Conceptualizing and Developing a Sport Event

Revolutionise Perspectives In Sports Management By Introducing Innovation And Utilizing Digital Technology In Your Career

Digital Transformation, Innovation and Technology (6 ECTS)

Demonstrate Your Managerial And Organizational Expertise In Sports Management With A Multidimensional Final Project

Final Project (Capstone)

The culmination of the Master's in Sports Management program is the Final Capstone Project. This dynamic and challenging project assesses all the skills and knowledge acquired throughout the program. Students are required to identify a realistic situation within their area of expertise that requires a practical, reasonable, and valid solution. Developing relevant solutions calls for creativity and innovation, and requires applying smart proficiency to theoretical or practical models.

Students often present interactive, practical, intuitive, and realistic solutions that can be applied in real-world professional settings, as well as future research and study.

Achieve Your Master’S In Sports Management And Get Ready To Tackle The Global Sports Industry Equipped With Essential Skills And Knowledge On Strategic Management And The International Economy

Economics and Geopolitics (6 ECTS) (Online)
Strategic Management and Analytics (8 ECTS) (Online)

  • Principles of Behavioral Economics
  • Geopolitics and Geo-economics Methodologies
  • Causes of Globalization
  • Strategic Management, Planning and Structure
  • Strategic Approaches to Analyzing the Position of an Organization
  • Data and Strategy

Please download the Course Outline below for full program details including module learning outcomes, learning hours, teaching, learning and assessment methods, grading system and pass rates.

Learning Outcomes


  1. Has a comprehensive and critical understanding of the principal current research issues in the specialization area;
  2. Possesses multi-disciplinary theoretical and practical knowledge of management within the domain of the specialization area;
  3. Identifies and evaluates theoretical approaches necessary for planning and decision-making in the specialization area. These include ideas that support the modeling and management of the decisions;
  4. Has relevant knowledge of organizations, and their role in pursuing sustainable business in the context in which they operate and how they are managed in compliance with codes of ethics and Corporate Social Responsibility;
  5. Has a critical understanding of business continuity management including knowledge of possible risks and regulatory environment that can impact business operations;
  6. Identifies and evaluates key issues related to administering the human elements when managing projects such as teamwork, communication, motivation, and diversity;
  7. Has comprehensive knowledge about methods to manage innovation processes and digital technologies that are in demand, and implications of digital technologies for individuals and societies.


  1. Demonstrates capability in using knowledge and skills of the specialization area to make decisions adapt to the fast-changing business environment and to efficiently manage people and projects within the specialization area in order to adopt to fast-changing business environment;
  2. Possesses specialized problem-solving skills in the specialization area required to develop new knowledge and procedures to solve practical problems;
  3. Develops new skills in response to emerging knowledge and techniques in the domain of the specialization area including digital skills and use of modern technologies;
  4. Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process and application of strategies;
  5. Develops an ability to identify and assess risks relating to the business, digital and financial environment and to design strategies to mitigate specific managerial risks within a specific industry or functional area of personal professional interest;
  6. Monitors and maintains compliance with appropriate business regulations and formulates practical responses to the legal and external environment challenges associated with operating a business within a specific industry or functional area of personal professional interest;
  7. Demonstrates capability in using data referring to business analytics to better forecast and execute business strategies and operations;
  8. Demonstrates specialized knowledge of management that includes reflecting on social and ethical responsibilities linked to the execution of the managerial function;
  9. Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process and application of strategies.


  1. Demonstrates autonomy in the direction of personal development and lifelong learning applicable to the business environment;
  2. Manages and transforms work or study contexts in the field of specialization that are complex and unpredictable and require new strategic approaches;
  3. Has the learning skills to allow continuation to study specialization area in a manner that may be largely self-directed or autonomous;
  4. Creates a research-based diagnosis to problems in management by integrating knowledge from new or interdisciplinary fields chosen as an elective option in the graduate program and makes judgments with incomplete or limited information;
  5. Engages in critical analysis in the area of specialization and demonstrates independent thought, evaluation and problem-solving underpinned by evidence-based arguments;
  6. Takes responsibility for contributing to professional knowledge in a specific industry/functional area of personal professional interest by identifying an existing business problem and by conducting original research.

Please download the Course Outline below for full program details including module learning outcomes, learning hours, teaching, learning and assessment methods, grading system and pass rates.

What You Will Learn

Sports Organization And Management:

The Sports Management Master program in Barcelona offers a comprehensive curriculum in Sports Organization and Management, where you can develop skills in management principles, legal compliance, marketing, ethics, and leadership theories for various sports organizations.

Strategic Sports Business Management:

Additionally, the program covers Strategic Sports Business Management, where you can explore the principles of managing a sports organization, including financial and accounting expertise for overseeing multiple departments.

Sports Marketing:

The program also includes an in-depth study of Sports Marketing, which covers the sports marketing mix, market research, strategy, segmentation, branding, sponsorships, licensing, venue and event management, global sports marketing, and public relations.

International Sports Management:

Furthermore, the program enables you to hone your cultural empathy, understanding, and communication skills by offering an International Sports Management track that allows you to work effectively with professionals from around the world.

Sports Event Management:

The Sports Management Master program offers an opportunity to specialize in event planning for corporate, non-profit, and hospitality industries, as well as sports and entertainment marketing, tournament management, concert, and event production, among other areas of sports management.

Career Opportunities

The field of sports management is filled with opportunities. If you can't settle on one career, don't worry. Take the time to explore the multitude of possibilities in sports management by interning with a reputable organization in Spain. From heading business development to becoming a sports agent, there are numerous professions to consider and pursue, including product owner, sports club director, sporting events organizer, and sports club coordinator. With a GBSB Global Management Master in Sports Management, graduates can pursue their passion and dive into the lively world of sports, which is never dull. They can choose to focus on the commercial and corporate sporting environment or move into a more hands-on role. The career spheres to choose from include finance, marketing, leadership, facility management, and event management. Sports technology is an exciting and rapidly growing field that is changing the way we play and watch sports. Opportunities include working in sports analytics, developing new sports equipment, or creating new technologies that enhance the fan experience. In short, a Master degree in Sports Management can open up a world of possibilities for those who are passionate about sports and want to make a career out of it. With the right training and experience, graduates can take on roles in virtually any aspect of the sports industry and have a positive impact on the world of sports.

Here are just a few common examples of careers in sports management:

Master in Sports Management in Barcelona careers banner

Athlete Development Specialist

Athlete Development Specialists focus on creating opportunities for athletes to succeed in their sport, while also addressing the challenges and issues that many high-performing professional athletes face during and after their careers.

Athletic Director

An Athletic Director oversees all facets of a school or university's athletic program. This includes recruiting talented staff, managing inventory and equipment and having oversight around the promotion of events, matches, and tournaments.

Contract Administrator

These professionals are responsible for developing, negotiating, and evaluating company contracts on the organization's behalf for legal purposes. They must ensure that all parties are complicit within the bounds of the contract.

Contract Negotiation Manager

This specialist acts as the primary contact for negotiations. They are responsible for preparing detailed and complex contract drafts, taking into account all parties involved and the necessary regulations and legalities.

Event Coordinator

An Event Coordinator is responsible for planning, organizing, and executing events, on small or large scales. Their primary goal is to ensure that the event runs smoothly and meets the objectives and expectations of the clients.

Facilities Manager

The responsibilities of a Facilities Manager may vary depending on the nature of the business, but generally entail overseeing the upkeep of an organization's premises and surrounding areas, managing the maintenance of equipment and inventory, coordinating renovation or repair initiatives, and scheduling safety assessments.

Sports Agent

A Sports Agent represents professional athletes and helps them secure contracts with teams or endorsement deals with sponsors. They negotiate on behalf of their clients and advise them on their career decisions.

Sports Marketing Manager

A Sports Marketing Manager is responsible for promoting and advertising sports teams, events, or products to target audiences through various marketing channels.

Master Profile

The proposed graduate programme is aimed at applicants who are either:

  • Recent graduates in business, social sciences, and other disciplines from all over the world with strong interest in management and who are looking for a study abroad and/or international experience in a highly diverse environment;
  • Young professionals from all over the world with 2-5 years of experience who work in multinational companies or companies in the phase of international expansion or who wish to change their career focus and are interested to obtain academic knowledge in the area of management with an optional specialisation in a specific area or industry in order to advance their career growth;
  • Mature students and students with non-standard qualifications who do not possess the standard entry qualifications but have relevant skills and experience.

General Characteristics:

  • Recent graduates or young professionals with a Bachelor’s degree at MQF/EQF Level 6 in a relevant field;
  • International students interested in experiencing new cultures;
  • Proficiency in the English language.


To be qualified for admission to Master in Sports Management in Barcelona, you must:

The entry profile should include one of the following:

  • European three-year initial degree or a recognised equivalent at EQF/MQF Level 6 (180 ECTS minimum);
  • or
  • A foreign undergraduate degree from outside the EHEA equivalent to EQF/MQF Level 6 and 180 ECTS minimum;

Alternative Entry Routes

Alternative entry routes are available for applicants who do not possess the standard entry qualifications but have certain appropriate skills and experience and subject knowledge. These are detailed in the IQA Manual of GBSB Global within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”.

The Admissions Committee may consider applications from suitably qualified students currently attending other universities, applicants who have achieved a lower level award, or applicants seeking admission based on Recognition of Prior Learning (RPL).

Proof of Proficiency in the English Language:

  • English as a native language;
  • TOEFL - Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
  • IELTS - Minimum score: 6.5;
  • Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C1;
  • English as the language of instruction during previous studies in the formal educational system;
  • Internal English level testing at GBSB Global.
Complete all required forms for admission and submit all required documents
Non-refundable Application Fee
€ 100
Registration Fee (Paid Annually for Every Academic Year of the Program)
€ 200
Administrative Fee (Paid Annually for Every Academic Year of the Program)
€ 950
Total Fees
€ 14,640
Tuition Fee per Academic Credit (1 ECTS credit)
€ 163
(Visiting students)

Master’s Program Duration: 3 Quarters + 1 Quarter Online = 12 Months of Studies

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.

If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
Program fees do not include accommodation, flights, insurance or program materials.
Students who wish to participate in Global Study Trips may do so by paying additional fees.