Master Degree in Communications and Future Marketing

Overview

How do you launch a multi-channel communications and marketing campaign that changes the world and spreads around the continents of Europe, America, Asia…? The job of marketing and communications decision-makers becomes more complex and challenging – each day. New channels and platforms emerge continually. Master Degree in Communications and Future Marketing teaches you the most effective ways of planning and launching an integrated, multi-channel communications and marketing campaign today. By joining this master degree in communications in Barcelona, Spain you will learn about the best ways for leveraging email, mobile, social, paid media, analytics, and more to build the brand and business.

Master Degree in Communications and Future Marketing in Spain in GBSB Global Business School is the degree about the future of digital marketing and the power of crowds, social media sites and the trust they command. You will learn about the ways customers decide between brands in a digital age. This Master degree in one of the most innovative business schools in Spain will teach you to navigate in a post-marketing world: in the last century, the source of most customer information about products or services came from marketing and communications team itself. Now, most of the information that a customer gets about a product or a service is coming from other sources. During the studies towards your Master Degree in Communications and Future Marketing you will start rethinking the ways in which the communication with the clients must be positioned and approached.

COURSE DETAILS

Master in Communications and Future Marketing awarded by GBSB Global Business School

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Master Degree in Communications and Future Marketing Program Design

The Master Degree in Communications and Future Marketing from GBSB Global Business School in Barcelona consists of 60 ECTS. A Master student must complete three quarters of full-time studies. During each quarter a student is required to complete 20-25 academic credits.

• Core Competencies of Global Managers: As the global competition intensifies, managers will be more and more jugged upon their ability to identify, cultivate and exploit distinctive competencies that may possible the growth of the firm. The participants of the Master in Communications and Future Marketing program have an opportunity to acquire hard and soft skills needed for successful development of their careers as global managers in Europe and around the world.

• Core Courses in Communications and Future Marketing: Considering a global perspective of studies at GBSB Global Business School, the Master Degree in Communications and Future Marketing incorporates a strong focus on international business and global communications and marketing campaigns. After the introduction to Global Marketing, students learn about innovative marketing communications, publicity, media planning and advertising creation. The methodological approach used is “learning-by-doing”, that is why the program features such modules as Strategic Marketing & Communications Simulation Game and Intra-Entrepreneurship where the students could apply the knowledge obtained during the program to the practical situations.

• Marketing and Communication Challenges in the 21st Century: Nowadays customers in Europe and increasingly around the world are demanding better quality and reliability in the products they buy. Customers’ needs, wants and expectations are changing more rapidly. New products and services are coming to market faster than in the past, especially when they are related to technology. Innovation is a buzzword of the day. All this requires a new approach to marketing and communication strategies in order to communicate value. Master Degree in Communications and Future Marketing focuses on marketing and communication challenges in the 21st century which are an increasing need for experiences and innovative products.
• Experiential Marketing: There are over 35,000 Google searches monthly asking “what is experiential marketing”. It’s hard to believe that such a fast-growing and popular marketing tool is still so widely misunderstood.  As a valuable component in the marketing mix, experiential marketing will continue to augment traditional campaigns and is therefore an important concept for all marketing professionals to understand.
• Emerging Technologies and Innovation: For many companies, and especially for those trying to market new products or services, marketing of innovation and new technologies is a very complex process involving a multitude of activities. The specialized module within our Master Degree in Communications and Future Marketing  will teach you how to optimize and control the acceptance of innovative products/services on the market.

• Career Development: GBSB Global Business School emphasizes a focus on employability. Career development is an essential part of all our degree programs. Master Degree in Communications and Future Marketing features career-related communication workshops which will help students with their job search, career orientation, interview and CV preparation as well as improvement of their communication skills. People Management and Leadership module will enhance their capability of working in multicultural teams and will provide students with essential human resources management skills.

• Research Project: Written research projects are an integral part of Master Degree in Communications and Future Marketing. The research project is a core element of the program of study. In particular it provides the students with the opportunity to conduct their own original research. Typically 15,000 to 20,000 words in length, the research project (dissertation) represents a significant body of work which can allow students to concentrate on specific area of interest.

The Structure of the Master Degree in Communications and Future Marketing

If you have any questions or doubts regarding our Master Degree in Communications and Future Marketing, please do not hesitate to contact one of our educational advisers.

Prospective students, wishing to participate in the Master Degree in Communications and Future Marketing, please apply online.

• Admission Requirements
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