The online Bachelor of Business Administration and Digital Innovation with Digital Marketing (hereinafter - Business Bachelor with Digital Marketing) concentrates on today’s marketing tools and techniques providing students with a relevant and innovative study experience at GBSB Global Business School.
Online Business Bachelor with Digital Marketing will improve students’ problem-solving skills and understanding on how marketing theory is used in real situations: students will be required to take part in learning-by-doing projects related to market research, sales management, new product development and creativity, digital marketing and brand management.
The online Business Bachelor with Digital Marketing aims at developing students’ marketing skills and to teach them how to apply real and practical solutions to marketing function area within an organization. Our Business School’s online Business Bachelor with Digital Marketing alumni are in high demand Europe, and worldwide.
DEGREE
Bachelor (B.A.) of Business Administration and Digital Innovation with Digital Marketing
DURATION
3 years
LANGUAGES
English
LOCATION
Online
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Flexible 24/7 Studies
TUITION FEES
€5,750
per academic year
PROGRAM HIGHLIGHTS
Faculty Members with
Professional Marketing Experience
Optional One-Week Residential
Study Period in Spain
Diverse Student Body
from More than
70 Different Countries
Real Classroom Experience
& Interactive Materials
Learning-by-Doing and
Practical Group Projects
Exciting Career Opportunities
with Multinational Companies
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
Received 3 top scores in U-Multirank for divisions of Research, Teaching & Learning and International Orientation
Awarded as a Four Stars Business School by QS Ranking System
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
IMPROVE YOUR ANALYTICAL SKILLS:
Enhance your capacity to work on the global markets and feel confident with your analytical and problem-solving skills while working for different markets in Europe and around the globe.
BECOME PROFICIENT IN DIGITAL MARKETING:
Get to know different digital marketing solutions, such as social networks, search engine optimization, webinars, SEM, and more.
BECOME INTERNATIONAL:
Learn how to design successful marketing strategies for globalized companies, understand what matters nowadays and how to face the challenges of the globalization.
AMPLIFY YOUR PROFESSIONAL NETWORK:
Study for an online Business Bachelor with Digital Marketing and build the network of students from different countries and professionals working in marketing.
IMPROVE COMMUNICATION, NEGOTIATION AND LEADERSHIP SKILLS:
Enhance your managerial soft skills by working in teams and taking communication and leadership courses.
BECOME CONFIDENT WITH MODERN TECHNOLOGIES:
Learn how to use technology and innovative marketing tools and practices while you study for an online Business Bachelor with Digital Marketing and gain a competitive advantage by knowing how to use technologies in marketing.
CAREER OPPORTUNITIES
GBSB Global Business School offers its online Business Bachelor with Digital Marketing students a wide range of career resources such as online career fairs, professional coaching, webinars, internships, and more.
STUDENT TESTIMONIALS
AIDAN MCKEVITT, USA
"I have obtained a higher level of social learning and cultural understanding that is unparalleled to any university I have attended before. This ethnic empathy will be an invaluable tool when I enter the international business field."
GBSB Global Alumnus, Class of 2017
ANEL DUISENOVA, Kazakhstan
"The environment at GBSB Global Business School is very inspiring. There are a lot of influential teachers with diverse backgrounds and experiences. My peers also come from various parts of the world making it a very international atmosphere. At the end of my studies, I will not only have knowledge and practical skills but also a strong professional network."
GBSB Global Alumna, Class of 2018
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PROGRAM STRUCTURE
The Online Business Bachelor with Digital Marketing is specifically designed to help all GBSB Global students build a worldwide perspective on initiatives and become innovate business leaders. The Online Business Bachelor fosters a flexible mindset and provides our students with valuable skills to kickstart a global career in marketing management. Online Business Bachelor with Digital Marketing is comprised of 180 ECTS credits, combining both compulsory general education and in-depth marketing-specific core courses.
1ST YEAR: COMPULSORY
(60 ECTS)
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
2ND YEAR: COMPULSORY
+ SPECIALIZATION (60 ECTS)
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Business Economics
- Business Research Methods
- three courses corresponding to Digital Marketing specialization
3RD YEAR: COMPULSORY
+ SPECIALIZATION (60 ECTS)
- Professional and Career Development
- Innovative and Creative Thinking
- Corporate Finance
- Disruptive Technologies for Innovation and Change
- three courses corresponding to Digital Marketing specialization
- Undergraduate Dissertation
ONLINE BACHELOR WITH DIGITAL MARKETING
SPECIALIZATION UNITS
DIGITAL BRANDING
MANAGEMENT OF RETAIL AND ELECTRONIC DISTRIBUTION CHANNELS
PRICING STRATEGIES AND DIGITAL PRODUCTS
E-COMMERCE DEVELOPMENT
SALES MANAGEMENT
CONSUMER BEHAVIOUR AND EMERGING TECHNOLOGIES
DISSERTATION IN THE AREA OF DIGITAL MARKETING
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2021- 2022
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
BBA/MA/MSc Programs
Fall Quarter – October 1, 2021
Winter Quarter – January 10, 2022
Spring Quarter – April 19, 2022
FALL QUARTER
September 2021 - December 2021
Orientation Day
Oct 1 (BCN), Sept 30 (MAD)
Pre-Weeks (MBA)
Sept. 20 - Oct. 1
WEEK 1
October 4 - 8
WEEK 2
October 11 - 15
WEEK 3
October 18 - 22
WEEK 4
October 25 - 29
WEEK 5
November 1 - 5
WEEK 6
November 8 - 12
WEEK 7
November 15 - 19
WEEK 8
November 22 - 26
WEEK 9
Nov. 29 - Dec. 3
WEEK 10
December 6 - 10
WEEK 11
December 13 - 17
Defense Week
December 20 and 21
Christmas Holidays
Dec. 22 - Jan. 9
WINTER QUARTER
January 2022 - March 2022
Orientation Day
January 10
WEEK 1
January 10 - 14
WEEK 2
January 17 - 21
WEEK 3
January 24 - 28
WEEK 4
Jan. 31 - Feb. 4
WEEK 5
February 7 - 11
WEEK 6
February 14 - 18
WEEK 7
February 21 - 25
WEEK 8
Feb. 28 - March 4
WEEK 9
March 7 - 11
WEEK 10
March 14 - 18
WEEK 11
March 21 - 25
Defense Week
Mar. 28 - Apr. 1
Global Study Trip
March 25 (Tentative)
Spring Holidays
April 2 - 18
SPRING QUARTER
April 2022 - June 2022
Orientation Day
April 19
WEEK 1
April 19 - 22
WEEK 2
April 25 - 29
WEEK 3
May 2 - 6
WEEK 4
May 9 - 13
WEEK 5
May 16 - 20
WEEK 6
May 23 - 27
WEEK 7
May 30 - June 3
WEEK 8
June 6 - 10
WEEK 9
June 13 - 17
WEEK 10
June 20 - 24
WEEK 11
June 27 - July 1
Defense Week
July 4 - 8
Graduation Ceremony
July 11 (tentative)
Summer Holidays
July - September
CHRISTMAS HOLIDAYS: December 22 - January 9
SPRING HOLIDAYS 2022: April 2 - 11
TO BE QUALIFIED FOR ADMISSION TO ONLINE BUSINESS BACHELOR WITH DIGITAL MARKETING, YOU MUST:
The entry profile should include one of the following:
- A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subjects exams with grades of A, B, C or D
- International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievement in higher/standard level subjects
- GCSE/IGSCE "O" Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D
- AP Program
- Other high school leaving certificate or equivalent (other educational systems)
Proof of Proficiency in the English Language:
- English as a native language
- TOEFL – Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based)
- IELTS – Minimum score: 6.0
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C
- English as the language of instruction during previous studies in the formal educational system
- Internal English level testing at GBSB Global
Complete all required forms for admission and submit all required documents
On Campus
Blended
1st term Online
Online
Registration Fee (Paid Annually for Every Academic Year of the Program)
200 EUR
200 EUR
200 EUR
Administrative Fee (Paid Annually for Every Academic Year of the Program)
950 EUR
950 EUR
950 EUR
Tuition Fee for One Academic Year (60 ECTS Credits)
8,750 EUR
6,750 EUR
5,750 EUR
The above mentioned tuition fees are applicable for students who start their studies from October 2021 onwards.
All tuition fees are the same for EU and non-EU students.
Tuition fees for visiting students: 165 EUR per 1 ECTS credit or 2,917 EUR per Quarter (20 ECTS credits).
Bachelor´s Program Duration: 9 Quarters = 3 Academic Years
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
