The Bachelor of Business Administration and Digital Innovation in Marketing in Madrid focuses on current innovative marketing techniques and skills, offering students an advanced and comprehensive learning experience at GBSB Global Business School.
Students will explore critical thinking and how specialized theory is applied in the real world of marketing by taking part in practical tasks in the areas of market analysis, product development, sales management, brand management and digital marketing.
The Business Bachelor of Marketing in Madrid not only provides students with empirical marketing competencies but teaches them how to utilize real-life experiences to marketing operations. GBSB Global Business School Bachelor of Marketing graduates are in high demand in Spain, Europe, and worldwide.
Students graduating from GBSB Global with a Bachelor of Business Administration and Digital Innovation degree, additionally obtain Level 4 and Level 5 ATHE Extended Diploma in Management, officially recognized by OFQUAL in the UK, which allows students to complete a top-up year in the leading UK universities and earn a double Bachelors’ degree.
DEGREE
Bachelor of Business Administration and Digital Innovation in Marketing
Extended Diploma in Management awarded by ATHE (OFQUAL UK)
Second Bachelor’s Degree from the UK (An Optional Top-Up Year)*
*Top-up Degree Option at the following UK Universities: University of Northampton, University of Derby, University of Worcester, University of Sunderland, Coventry University.
DURATION
3 years
Optional Top-up Year
LANGUAGES
English
LOCATION
Madrid
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Full Time | Daytime
Admission for the academic year 2021-2022 for all intakes is currently closed.
Want to study at GBSB Global? Learn more about our admission procedure in Barcelona
PROGRAM HIGHLIGHTS
Faculty with
Experience in Marketing
Access to a Wide
Variety of Exclusive
Networking Events
Student Body
Representing More
than 70 Nationalities
Outside Classroom Learning
and Company Visits
Practical Learning and Use
of the Best Case-Studies
Career Prospects with
Renowned International Companies
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
Accredited as ATHE (Awards for Training and Higher Education) centre, an awarding organization in the UK
Awarded as a Four Stars Business School by QS Ranking System
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
BECOME ANALYTICAL:
Develop the capacity to appraise the global business market and produce effective marketing solutions for current and emerging markets in Spain, Europe, and worldwide.
INVESTIGATE DIGITAL MARKETING:
Learn about a wide range of digital marketing approaches and how they can be incorporated with traditional strategies.
TAKE ON A GLOBAL OUTLOOK:
Study design marketing strategies and other schemes that consider globalization into the business and marketing equation, in addition to ethics and sustainability.
GROW YOUR PROFESSIONAL NETWORK:
Gain a Bachelor of Marketing in Madrid and meet professionals in the marketing industry with connections from GBSB Global Business School.
IMPROVE YOUR LEADERSHIP CAPACITY:
Boost your managerial competencies by participating in teamwork training, leadership workshops, and communication courses.
APPLY MODERN TECHNOLOGIES:
Connect with modern innovative marketing techniques and practices today during your Bachelor of Marketing in Madrid and become a leader with the most up to date technologies in marketing.
CAREER OPPORTUNITIES
Take advantage of the wide range of career resources from GBSB Global Business School in Madrid while you are studying for your Bachelor of Marketing in Spain. GBSB Global provides professional seminars, workshops, company presentations, and career evaluation services.
STUDENT TESTIMONIALS
AIDAN MCKEVITT, USA
"I have obtained a higher level of social learning and cultural understanding that is unparalleled to any university I have attended before. This ethnic empathy will be an invaluable tool when I enter the international business field."
GBSB Global Alumnus, Class of 2017
SALEH ABDALLA, Egypt
"GBSB Global has met my expectations, both in the classroom and with the variety of teaching styles. Entrepreneurs and various business owners have given presentations at school. They have shared their experience and business tips with us. One of the main things I love about GBSB Global is that they provide us with practical information that is pertinent to business today and not the stuff that you write down and forget because it has no relevance."
GBSB Global Alumnus, Class of 2018
Previous
Next
Year 1 (60 ECTS)
Core Courses
Business Ethics
Business Environment
Communication Skills
Business Law
Marketing Principles & Practice
People in Organizations
Resource Management
Applying Promotional Techniques
Finance for Managers I
Spanish Language & Additional Workshops
Optional Spanish Language (A1)
Microsoft Office Certification Training
Year 2 (60 ECTS)
Core Courses
Business Organizations in a Global Context
People Management
Customer Relationship Management
Planning a New Business Venture
Managing Communication
Finance for Managers II
Research Project
Specialization Courses
Bachelor of Marketing
Brand Management
Retailing Management
E-commerce Management
Sales Management
Innovative Marketing Communications
Consumer Behavior
Year 3 (60 ECTS)
Core Courses
Accounting and Finance for Managers
Business Project
Social Responsibility of Business
The Political Economy of China
Strategic Human Resource Management
Strategic Management
International Money & Finance
Supply Chain Operations Management
Bachelor Thesis
The Bachelor Thesis allows students to reflect and integrate their learning over their three years of study, and create an original work in an area of their interest related to the major. The BA thesis represents the student’s integration of theoretical constructs drawn from course work, application of theory and the mastery of academic skills.
REYNALD NAULLEAU
Academic Background
BA, SKEMA Business School, France
MSc, Strategic Tourism Management, SKEMA Business School/European School of Management, France
Career Experience
CEO & Founder, ZGOAT, France
Area Manager, Golden Tulip Hospitality Group, France
Sales Manager, Louvre Hotels, France
RITA RUEFF LOPES
Academic Background
Bachelor Degree, Psychology, ISCTE, Portugal
MA, Human Resources Management and Services, The University of Bolton, UK
PhD, HRM and Organizational behavior, ISCTE, Portugal
Career Experience
Founder, Refugees Aid Barcelona, Spain
Lecturing / Research projects / Master Thesis Coordination, ESADE Business School, Spain
Analyst of NGO Activities, SIGWATCH, Germany
Country Manager, Datamonitor, UK
MOISES ROJAS DONADA
Academic Background
BA, Universitat Autonoma de Barcelona, Spain
MSc, Business Research, Universitat de Barcelona, Spain
Master Degree, Financial Management and Finance, Universitat de Barcelona, Spain
Career Experience
Accountant and Financial Consultor, Moises Rojas Gras, Spain
Associate Professor, Pompeu Fabra University, Spain
Associate Professor, CEA Study Abroad, Spain
Associate Professor, Universitat Politècnica de Catalunya, Spain
Manager, Caixa, Spain
Manager, BBVA, Spain
ELENA TECCHIATI
Academic Background
Bachelor Degree, Psychology, University of Cologne, Germany
Master Degree, Organizational Psychology and Human Resources, University of Ramon Llull, Spain
Career Experience
Coach and Trainer, Liw E.V. & Liw B&T, Bayer Business Services, Germany
Assistant, RHR International, Germany
Advertising and Event Manager, Kat Marketing, Germany
JORDI FERNANDEZ ROYO
Academic Background
BA, Business Economics, Polytechnic University of Catalonia, Spain
BA, Business Economics, ESADE Business School, Spain
Postgraduate Degree, Digital Marketing, Ramon Llull University, Spain
MBA, Marketing, ESADE Business School, Spain
PhD, Management Sciences in Corporate Marketing and Corporate Strategy, Ramon Llull University, Spain
Career Experience
Deputy Director of Strategic Marketing, Schneider Electric, France
Coordinator of Marketing, EUNCET Business School, Spain
Consulting Partner, Marketing Consulting Agency, Spain
XAVIER AROLA PÉREZ
Academic Background
Bachelor Degree, Economics, Universitat Pompeu Fabra, Spain
Master Degree, Finance and Banking, Universitat Pompeu Fabra, Spain
Master Degree, Economics and International Finance, Universitat De Barcelona, Spain
PhD, IESE, Spain
Career Experience
CEO and Partner, El Cep i La Nansa Edicions, SL., Spain
CEO, the Catalan Heritage Agency (Departament of Culture – Government of Catalunya), Spain
CEO, Equipaments I Edificis De Catalunya, SA. (EECAT), Spain
Senior Consultant, Cultural & Green and Energy Efficiency Investments Consultancy, Spain
Financial Analyst, Institut Català de Finances, Spain
GURSEL ILIPINAR
Academic Background
BSc, Economics, University of Istanbul, Turkey
Master Degree, Marketing and Information Technology, Georgia State University of Atlanta, USA
Master Degree, Research Management in Design & Innovation Management, ESADE Business School, Spain
Executive Education Certificate, Design Thinking, Art Center College of Design, USA
PhD, Management, ESADE Business School, Spain
Career Experience
Head of Catalyzer for Innovation, Design, Entrepreneurship & Research, Binus University International, Indonesia
Product Manager, AT&T Telecom, USA
Central America Technology Operations Manager, BellSouth Latin America, USA
Coordinator of Master of Design Management, Instituto Europeo di Design, Italy
PostDoc Researcher in Design and Entrepreneurship, Copenhagen Business School, Denmark
TO BE QUALIFIED FOR ADMISSION TO BACHELOR OF MARKETING IN MADRID, YOU MUST:
The entry profile should include one of the following:
- A GCE Advanced level profile with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above
- Other related level 3 subjects
- Other equivalent international qualifications (high school diploma)
Have a high level of English language
Complete all required forms for admission and submit all required documents
On Campus
Online
Application Fee
100 EUR
100 EUR
Registration Fee (Paid Annually for Every Academic Year of the Program)
200 EUR
200 EUR
Administrative Fee (Paid Annually for Every Academic Year of the Program)
950 EUR
950 EUR
Tuition Fee for One Academic Year (60 ECTS Credits)
8,750 EUR
5,750 EUR
All tuition fees are the same for EU and non-EU students.
Tuition fees for visiting students: 165 EUR per 1 ECTS credit or 2,917 EUR per Quarter (20 ECTS credits).
Bachelor´s Program Duration: 9 Quarters = 3 Academic Years
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
·
Payments are accepted online or by bank transfers (commission charges may apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
