Bachelor of Marketing in Madrid


The Bachelor of Business Administration and Digital Innovation in Marketing in Madrid focuses on current innovative marketing techniques and skills, offering students an advanced and comprehensive learning experience at GBSB Global Business School.

Students will explore critical thinking and how specialized theory is applied in the real world of marketing by taking part in practical tasks in the areas of market analysis, product development, sales management, brand management and digital marketing.

The Business Bachelor of Marketing in Madrid not only provides students with empirical marketing competencies but teaches them how to utilize real-life experiences to marketing operations. GBSB Global Business School Bachelor of Marketing graduates are in high demand in Spain, Europe, and worldwide.

Students graduating from GBSB Global with a Bachelor of Business Administration and Digital Innovation degree, additionally obtain Level 4 and Level 5 ATHE Extended Diploma in Management, officially recognized by OFQUAL in the UK, which allows students to complete a top-up year in the leading UK universities and earn a double Bachelors’ degree.

bachelor business administration in marketing in barcelona degree icon


Bachelor of Business Administration and Digital Innovation in Marketing

Extended Diploma in Management awarded by ATHE (OFQUAL UK)
Second Bachelor’s Degree from the UK (An Optional Top-Up Year)*

*Top-up Degree Option at the following UK Universities: University of Northampton, University of Derby, University of Worcester, University of Sunderland, Coventry University.

BA in marketing in barcelona duration icon


3 years
Optional Top-up Year

Bachelor of Business Administration and Digital Innovation languages



GBSB Global Business School bachelor business administration location



bachelor of business administration in barcelona intakes



business administration barcelona format


Full Time | Daytime

Bachelor of Business Administration and Digital Innovation marketing barcelona fees icon


€8,750 per year
Find more information

Admission for the academic year 2021-2022 for all intakes is currently closed.
Want to study at GBSB Global? Learn more about our admission procedure in Barcelona


BA in marketing in barcelona Faculty Experience

Faculty with
Experience in Marketing

bachelor of marketing in barcelona Networking Events

Access to a Wide
Variety of Exclusive
Networking Events

bachelor of marketing in barcelona more than 70 nationalities

Student Body
Representing More
than 70 Nationalities

Bachelor of Business Administration and Digital Innovation in marketing in barcelona Outside Classroom Learning

Outside Classroom Learning
and Company Visits

BA in marketing barcelona practical Learning

Practical Learning and Use
of the Best Case-Studies

bachelor business administration marketing barcelona Career opportunities

Career Prospects with
Renowned International Companies


Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

ACBSP accredited

Accredited as ATHE (Awards for Training and Higher Education) centre, an awarding organization in the UK

bachelor of business administration Accredited by ATHE

Awarded as a Four Stars Business School by QS Ranking System

BA in Madrid Awarded as a Four Stars by QS Ranking System

The only higher education institution in Spain accredited by Microsoft as a leader in digital education

BA in marketing in Barcelona LEADER IN digital EDUCATION accredited by Microsoft

Ranked as a Leader in Business Education by Newsweek Magazine

BA marketing in Barcelona LEADER IN Business EDUCATION


BA in marketing learning number 1

Develop the capacity to appraise the global business market and produce effective marketing solutions for current and emerging markets in Spain, Europe, and worldwide.

BA in marketing learning number 2

Learn about a wide range of digital marketing approaches and how they can be incorporated with traditional strategies.

BA in marketing learning number 3

Study design marketing strategies and other schemes that consider globalization into the business and marketing equation, in addition to ethics and sustainability.

BA in marketing learning number 4

Gain a Bachelor of Marketing in Madrid and meet professionals in the marketing industry with connections from GBSB Global Business School.

BA learning number 5

Boost your managerial competencies by participating in teamwork training, leadership workshops, and communication courses.

BA learning number 6

Connect with modern innovative marketing techniques and practices today during your Bachelor of Marketing in Madrid and become a leader with the most up to date technologies in marketing.


Take advantage of the wide range of career resources from GBSB Global Business School in Madrid while you are studying for your Bachelor of Marketing in Spain. GBSB Global provides professional seminars, workshops, company presentations, and career evaluation services.

Exclusive Access to seminars, workshops, company presentations, and career evaluation services


Year 1 (60 ECTS)

Core Courses

Business Ethics

Business Environment

Communication Skills

Business Law

Marketing Principles & Practice

People in Organizations

Resource Management

Applying Promotional Techniques

Finance for Managers I

Spanish Language & Additional Workshops

Optional Spanish Language (A1)

Microsoft Office Certification Training

Year 2 (60 ECTS)

Core Courses

Business Organizations in a Global Context

People Management

Customer Relationship Management

Planning a New Business Venture

Managing Communication

Finance for Managers II

Research Project

Specialization Courses

Bachelor of Marketing

Brand Management

Retailing Management

E-commerce Management

Sales Management

Innovative Marketing Communications

Consumer Behavior

Year 3 (60 ECTS)

Core Courses

Accounting and Finance for Managers

Business Project

Social Responsibility of Business

The Political Economy of China

Strategic Human Resource Management

Strategic Management

International Money & Finance

Supply Chain Operations Management

Bachelor Thesis

The Bachelor Thesis allows students to reflect and integrate their learning over their three years of study, and create an original work in an area of their interest related to the major. The BA thesis represents the student’s integration of theoretical constructs drawn from course work, application of theory and the mastery of academic skills.



Academic Background
BA, SKEMA Business School, France
MSc, Strategic Tourism Management, SKEMA Business School/European School of Management, France

Career Experience
CEO & Founder, ZGOAT, France
Area Manager, Golden Tulip Hospitality Group, France
Sales Manager, Louvre Hotels, France


Academic Background
Bachelor Degree, Psychology, ISCTE, Portugal
MA, Human Resources Management and Services, The University of Bolton, UK
PhD, HRM and Organizational behavior, ISCTE, Portugal

Career Experience
Founder, Refugees Aid Barcelona, Spain
Lecturing / Research projects / Master Thesis Coordination, ESADE Business School, Spain
Analyst of NGO Activities, SIGWATCH, Germany
Country Manager, Datamonitor, UK


Academic Background
BA, Universitat Autonoma de Barcelona, Spain
MSc, Business Research, Universitat de Barcelona, Spain
Master Degree, Financial Management and Finance, Universitat de Barcelona, Spain

Career Experience
Accountant and Financial Consultor, Moises Rojas Gras, Spain
Associate Professor, Pompeu Fabra University, Spain
Associate Professor, CEA Study Abroad, Spain
Associate Professor, Universitat Politècnica de Catalunya, Spain
Manager, Caixa, Spain
Manager, BBVA, Spain


Academic Background
Bachelor Degree, Psychology, University of Cologne, Germany
Master Degree, Organizational Psychology and Human Resources, University of Ramon Llull, Spain

Career Experience
Coach and Trainer, Liw E.V. & Liw B&T, Bayer Business Services, Germany
Assistant, RHR International, Germany
Advertising and Event Manager, Kat Marketing, Germany


Academic Background
BA, Business Economics, Polytechnic University of Catalonia, Spain
BA, Business Economics, ESADE Business School, Spain
Postgraduate Degree, Digital Marketing, Ramon Llull University, Spain
MBA, Marketing, ESADE Business School, Spain
PhD, Management Sciences in Corporate Marketing and Corporate Strategy, Ramon Llull University, Spain

Career Experience
Deputy Director of Strategic Marketing, Schneider Electric, France
Coordinator of Marketing, EUNCET Business School, Spain
Consulting Partner, Marketing Consulting Agency, Spain


Academic Background
Bachelor Degree, Economics, Universitat Pompeu Fabra, Spain
Master Degree, Finance and Banking, Universitat Pompeu Fabra, Spain
Master Degree, Economics and International Finance, Universitat De Barcelona, Spain
PhD, IESE, Spain

Career Experience
CEO and Partner, El Cep i La Nansa Edicions, SL., Spain
CEO, the Catalan Heritage Agency (Departament of Culture – Government of Catalunya), Spain
CEO, Equipaments I Edificis De Catalunya, SA. (EECAT), Spain
Senior Consultant, Cultural & Green and Energy Efficiency Investments Consultancy, Spain
Financial Analyst, Institut Català de Finances, Spain


Academic Background
BSc, Economics, University of Istanbul, Turkey
Master Degree, Marketing and Information Technology, Georgia State University of Atlanta, USA
Master Degree, Research Management in Design & Innovation Management, ESADE Business School, Spain
Executive Education Certificate, Design Thinking, Art Center College of Design, USA
PhD, Management, ESADE Business School, Spain

Career Experience
Head of Catalyzer for Innovation, Design, Entrepreneurship & Research, Binus University International, Indonesia
Product Manager, AT&T Telecom, USA
Central America Technology Operations Manager, BellSouth Latin America, USA
Coordinator of Master of Design Management, Instituto Europeo di Design, Italy
PostDoc Researcher in Design and Entrepreneurship, Copenhagen Business School, Denmark


BA in marketing barcelona fees image 1

The entry profile should include one of the following:

  • A GCE Advanced level profile with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above
  • Other related level 3 subjects
  • Other equivalent international qualifications (high school diploma)
BA in marketing barcelona fees image 2

Have a high level of English language

BA in marketing barcelona fees image 3

Complete all required forms for admission and submit all required documents

On Campus


Application Fee

100 EUR

100 EUR

Registration Fee (Paid Annually for Every Academic Year of the Program)

200 EUR

200 EUR

Administrative Fee (Paid Annually for Every Academic Year of the Program)

950 EUR

950 EUR

Tuition Fee for One Academic Year (60 ECTS Credits)

8,750 EUR

5,750 EUR

All tuition fees are the same for EU and non-EU students.

Tuition fees for visiting students: 165 EUR per 1 ECTS credit or 2,917 EUR per Quarter (20 ECTS credits).

Bachelor´s Program Duration: 9 Quarters = 3 Academic Years

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
Payments are accepted online or by bank transfers (commission charges may apply).
Program fees do not include accommodation, flights, insurance or program materials.
Students who wish to participate in Global Study Trips may do so by paying additional fees.



GBSB Global Business School Madrid Campus second region europe tech jobs

Madrid is the 2nd among EU-27 regions in number of
high-tech jobs: 144,420 professionals in
the ITC industry


GBSB Global Business School Madrid third in International congress and convention

Madrid is 3rd in the world in the prestigious
International Congress
and Convention
Association ranking

(ICCA, 2015)

GBSB Global Business School in Madrid 3,3 million residents

Million Residents in Madrid

GBSB Global Business School in Madrid sunny

Annual average of
2,769 hours of sunlight in Madrid

GBSB Global Madrid acceptable cost living

The cost of living in Madrid is one of the most
among large European capitals

(Mercer Cost of Living Ranking, 2014)

The admissions department at GBSB Global Business School will be happy to answer all of your questions. This online form is the first step you have to take if you want more information.

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