The Bachelor of Business Administration and Digital Innovation in Digital Marketing in Barcelona is designed to provide GBSB Global students a comprehensive education, focused on advanced marketing skills and practices used today.
Bachelor of Digital Marketing students study current marketing aspects such as critical thinking, specialized theory and how it is utilized in the real world by participating in learning-by-doing objectives in the fields of brand management, sales management, digital marketing, market analysis and product development.
The Business Bachelor of Digital Marketing in Barcelona, Spain teaches students practical marketing competencies, in addition to how to apply what they learn in the classroom to real-life marketing operations. Graduates of GBSB Global Business School Bachelor of Digital Marketing in Barcelona are highly sought-after professionals filling roles in multinational companies worldwide.
Students graduating from GBSB Global with a Bachelor of Business Administration and Digital Innovation degree, additionally obtain Level 4 and Level 5 ATHE Extended Diploma in Management, officially recognized by OFQUAL in the UK, which allows students to complete a top-up year in the leading UK universities and earn a double Bachelors’ degree.
DEGREE
Bachelor of Business Administration and Digital Innovation in Digital Marketing
Extended Diploma in Management awarded by ATHE (OFQUAL UK)
Second Bachelor’s Degree from the UK (An Optional Top-Up Year)*
*Top-up Degree Option at the following UK Universities: Northampton University, University of Derby, University of Worcester, University of Sunderland, Coventry University.
DURATION
3 years
Optional Top-up Year
LANGUAGES
English
LOCATION
Barcelona
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Full Time | Daytime
PROGRAM HIGHLIGHTS
Practical Company Visits &
Learning Outside the Classroom
Exclusive Access to
Various Networking Events
Students from
70 Different Countries
Faculty with
Marketing Experience
Use of the Best Case-Studies
& Learning-by-Doing
Career Opportunities
with Multinational Companies
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
Accredited as ATHE (Awards for Training and Higher Education) centre, an awarding organization in the UK
Awarded as a Four Stars Business School by QS Ranking System
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
EMBRACE DIGITAL MARKETING:
Study various digital marketing strategies and gain an appreciation of the process.
UTILIZE THE LATEST TECHNOLOGIES:
Engage in the latest innovative marketing techniques and practices used in Europe and around the world.
HAVE A GLOBAL PERSPECTIVE:
Learn about design marketing approaches and other initiatives that take into consideration globalization as well as sustainability and ethics.
BUILD A PROFESSIONAL NETWORK:
Earn a Bachelor of Digital Marketing in Barcelona and take advantage of GBSB Global Business School’s professional connections across the globe.
ENHANCE YOUR LEADERSHIP POTENTIAL:
Improve your managerial aptitude through activities that provide training in teamwork, leadership, and communication.
BECOME ANALYTICAL:
Gain the ability to evaluate the international business environment to generate marketing solutions for emerging and present-day markets in Spain, Europe, and across the globe.
CAREER OPPORTUNITIES
Invest in your future self by earning your Business Bachelor of Digital Marketing in Barcelona, Spain and start your career with a firm foundation. Benefit from the broad variety of career resources and services GBSB Global Business School in Barcelona provides from professional workshops and company presentations on campus to career evaluation assessments.
STUDENT TESTIMONIALS
THIERRY ARMEL BEDI, Ivory Coast
"I started my university studies in the United States at Jacksonville State in Alabama. I chose to move abroad to continue my Bachelor’s degree in Business Administration and to experience a new culture and learn a new language. As a transfer student, I am glad I chose GBSB Global Business School. Studying at GBSB Global Business School in Barcelona for a year and half has helped me to advance my communication skills. I think GBSB Global is more multicultural than other schools I have attended. In my opinion, studying at GBSB Global provides students with top communication training that will be helpful in the future."
GBSB Global Alumnus, Class of 2017
AIDAN MCKEVITT, USA
"For me personally, the greatest takeaway from my time at GBSB Global was the amazing experience studying with such a diverse student body. I had the opportunity to learn and collaborate with people from countries I knew absolutely nothing about. More importantly though, I have obtained a higher level of social learning and cultural understanding that is unparalleled to any university I have attended before. This ethnic empathy will be an invaluable tool when I enter the international business field."
GBSB Global Alumnus, Class of 2017
Previous
Next
Year 1 (60 ECTS)
Core Courses
Customer Relationship Management
Business Environment
Communication Skills
Business Law
Marketing Mix
People in Organizations
Resource Management
Entrepreneurship
Finance for Managers I
Spanish Language & Additional Workshops
Optional Spanish Language (A1)
Year 2 (60 ECTS)
Core Courses
Business Organizations in a Global Context
People Management
Business Ethics
Planning a New Business Venture
Managing Communication
Finance for Managers II
Research Project
Marketing Principles and Practice
Specialization Courses
Bachelor of Digital Marketing
A student will complete three courses corresponding to BA in Digital Marketing specialization.
Year 3 (60 ECTS)
Core Courses
Professional and Career Development
Innovative and Creative Thinking
Corporate Finance
Disruptive Technologies for Innovation and Change
Specialization Courses
Bachelor of Digital Marketing
A student will complete three courses corresponding to Bachelor of Digital Marketing specialization.
BA Undergraduate Dissertation
The Bachelor Undergraduate Dissertation allows students to reflect and integrate their learning over their three years of study, and create an original work in an area of their interest related to the major. The BA Undergraduate Dissertation represents the student’s integration of theoretical constructs drawn from course work, application of theory and the mastery of academic skills.
Bachelor of Digital Marketing Specialization Courses
Digital Branding
Management of Retail and Electronic Distribution Channels
Pricing Strategies and Digital Products
E-Commerce Development
Sales Management
Consumer Behaviour and Emerging Technologies
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2020- 2021
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
BA/MA/MSc Programs
Fall Quarter – September 25, 2020
Winter Quarter – January 11, 2021
Spring Quarter – April 9, 2021
FALL QUARTER
September 2020 - December 2020
Orientation Days
Sept 24-25 (BCN), Sept 25 (MAD)
Pre-Weeks (MBA)
September 14 - 25
WEEK 1
Sept. 28 - Oct. 2
WEEK 2
October 5 - 9
WEEK 3
October 11 - 16
WEEK 4
October 19 - 23
WEEK 5
October 26 - 30
WEEK 6
November 2 - 6
WEEK 7
November 9 - 13
WEEK 8
November 16 - 20
WEEK 9
November 23 - 27
WEEK 10
Nov. 30 - Dec. 4
WEEK 11
December 7 - 11
Defense Week
December 14 - 18
Christmas Holidays
Dec. 19 - Jan. 10
WINTER QUARTER
January 2021 - March 2021
Orientation Day
January 11
WEEK 1
January 11 - 15
WEEK 2
January 18 - 22
WEEK 3
January 25 - 29
WEEK 4
February 1 - 5
WEEK 5
February 8 - 12
WEEK 6
February 15 - 19
WEEK 7
February 22 - 26
WEEK 8
March 1 - 5
WEEK 9
March 8 - 12
WEEK 10
March 15 - 19
WEEK 11
March 22 - 26
Defense Week
Mar. 29 - Apr. 2
Global Study Trip
March 26 (Tentative)
Spring Holidays
Mar. 27 - Apr. 11
SPRING QUARTER
April 2021 - June 2021
Orientation Days
April 9
WEEK 1
April 12 - 16
WEEK 2
April 19 - 23
WEEK 3
Apr. 26 - Apr. 30
WEEK 4
May 3 - 7
WEEK 5
May 10 - 14
WEEK 6
May 17 - 21
WEEK 7
May 24 - 28
WEEK 8
May 31 - June 4
WEEK 9
June 7 - 11
WEEK 10
June 14 - 18
WEEK 11
June 21 - 25
Defense Week
Jun 28 - Jul 2
Graduation Ceremony
July 1 (tentative)
Summer Holidays
June 26 - September
CHRISTMAS HOLIDAYS: December 19 - January 10
SPRING HOLIDAYS 2021: March 27 - April 11
Bank Holidays (Barcelona Campus)
October 2020: 12th: Spain National Day(Statewide)
November 2020: 1st: Todos los Santos(Statewide)
December 2020: 6th: Day of the Constitution(Statewide), 8th: Inmaculada(Statewide), 25th: Christmas(Statewide), 26th: Saint Esteban(Autonomic)
January 2021: 1st: New Year(Statewide), 6th: Reyes(Statewide)
April 2021: 2nd: Friday of Eastern(Statewide), 5th: Monday of Eastern(Autonomic)
May 2021: 1st: Day of workers(Statewide)
June 2021: 24th: Saint John(Autonomic)
August 2021: 15th: Virgin's ascension(Statewide)
JOSEP BOSCH
Academic Background
Bachelor and Master Degree, Journalism, Universidad Autonoma de Barcelona, Spain
Career Experience
Head of Media, World Trade Organization, Switzerland
Spokesman and Information Officer, World Trade Organization, Switzerland
Geneva Bureau Chief and Economics Correspondent, Efe, Switzerland
Hong Kong and Southeast Asia and the Pacific Bureau Chief and Economics Correspondent, Efe, China
Tokyo Bureau Chief and Economics Correspondent, Efe, Japan
Correspondent, Efe, UK
VICTORIANO TRAVIESO MORALES
Academic Background
Bachelor Degree, Law, Universidad de Las Palmas de Gran Canaria, Spain
PG DIP, Legal Studies, Contractual, Conveyancing, Trusts & Equities, European Competition Law, Criminal Law, Commendation, London South Bank University, UK
Postgraduate Degree, Legal Practice, BPP Law School, UK
Career Experience
Senior Spanish Lawyer and English Solicitor, Gimbrere International Advocaten, S.L.P., Spain
Practicing English Solicitor, Stepinlaw Abogados, Spain
Spanish Lawyer and English Solicitor, De Haan & Mulder, S.L.P., Spain
FERRAN TEIXES
Academic Background
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Certified Lego ® Serious Play ® Facilitator
Career Experience
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain
ARIANNA MAZEO
Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy
Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain
XAVIER BERNARD
Academic Background
BA, International Marketing, EDHEC Business School, France
MBA, International Marketing, EDHEC Business School, France
MA, Mountain & Rural Development, University of Toulouse, France
Career Experience
Managing Director, Pyrenees Working Community, Spain
Project Manager, European Cooperative Society, Spain
Consultant, Technologic Forest Center, Spain
VICTORIA BALLESTA
Academic Background
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain
Career Experience
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain
REYNALD NAULLEAU
Academic Background
BA, SKEMA Business School, France
MSc, Strategic Tourism Management, SKEMA Business School/European School of Management, France
Career Experience
CEO & Founder, ZGOAT, France
Area Manager, Golden Tulip Hospitality Group, France
Sales Manager, Louvre Hotels, France
TO BE QUALIFIED FOR ADMISSION TO BACHELOR OF DIGITAL MARKETING IN BARCELONA, YOU MUST:
The entry profile should include one of the following:
- A GCE Advanced level profile with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above
- Other related level 3 subjects
- Other equivalent international qualifications (high school diploma)
Have a high level of English language
Complete all required forms for admission and submit all required documents
On Campus
Blended
1st term Online
Online
Registration Fee (Paid Annually for Every Academic Year of the Program)
200 EUR
200 EUR
200 EUR
Administrative Fee (Paid Annually for Every Academic Year of the Program)
950 EUR
950 EUR
950 EUR
Tuition Fee for One Academic Year (60 ECTS Credits)
8,750 EUR
6,750 EUR
5,750 EUR
The above mentioned tuition fees are applicable for students who start their studies from October 2021 onwards.
All tuition fees are the same for EU and non-EU students.
Tuition fees for visiting students: 165 EUR per 1 ECTS credit or 2,917 EUR per Quarter (20 ECTS credits).
Bachelor´s Program Duration: 9 Quarters = 3 Academic Years
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
