DURATION
FULL TIME - 3 YEARS
PART TIME - UP TO 6 YEARS
LANGUAGES
English
LOCATION
Multicampus Approach:
Barcelona | Malta | Online | Blended
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Face-to-face | Online
The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona (hereinafter – Business Bachelor with Digital Marketing in Barcelona) is designed to provide GBSB Global students a comprehensive education, focused on advanced digital marketing skills and practices used today.
Business Bachelor with Digital Marketing students study current marketing aspects such as critical thinking, specialized theory and how it is utilized in the real world by participating in learning-by-doing objectives in the fields of SEO strategy, website optimization, digital advertising, market analysis and product development.
The Business Bachelor of Digital Marketing in Barcelona, Spain teaches students practical digital marketing competencies, in addition to how to apply what they learn in the classroom to real-life marketing operations. Graduates of GBSB Global Business School Business Bachelor with Digital Marketing in Barcelona are highly sought-after professionals filling roles in multinational companies worldwide.
QUALIFICATION
YEAR 1 AND 2:
Higher Education Program: Undergraduate Higher Diploma in Business Administration and Digital Innovation with Digital Marketing (120 ECTS, EQF Level 5)
Accreditation Status: An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012).
Additionally accredited by the Catalan Department of Education and The Accreditation Council for Business Schools and Programs (ACBSP: CHEA/USA).
L6 PATHWAY YEAR 3:
Malta & Online Higher Education Program: Bachelor of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, MQF/EQF Level 6)
Accreditation Status: An officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: 2020-012).
Barcelona: Bachelor (B.A.) of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, EQF Level 6)
A Bachelor’s degree (titulo propio) awarded by GBSB Global Business School Switzerland, accredited by The Accreditation Council for Business Schools and Programs (ACBSP: CHEA/USA).
RANKINGS, ACCREDITATIONS AND PARTNERSHIPS
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
Accredited by Malta Further & Higher Education Authority
Awarded as a Five Stars Business School for Teaching & Student Quality
Ranked as a Leader in Business Education by Newsweek Magazine
TESTIMONIALS
NICOLAS BEKHAZI, LEBANON
Meet Nicolas, our Bachelor student from Lebanon, studying Digital Marketing at GBSB Global's Barcelona Campus.
After just one term of living and studying in Barcelona, Nick has already picked up the Spanish language; able to express himself clearly, he is ready to take on professional opportunities in the nearest future.
When asked about the biggest highlights, Nick enjoys his time abroad and values exploring new cultural experiences, being part of a diverse student body, learning from influential teachers with multicultural backgrounds and vast professional experience across various business fields. Set on developing a global mindset and a comprehensive business acumen, Nick is looking forward to profiting from the many available internship opportunities, as he gets ready to launch his own business upon graduating.
PROGRAM HIGHLIGHTS
Gain undergraduate qualifications leading to an official state-accredited European Bachelor’s degree with Digital Marketing
Multicultural faculty with Marketing management experience
Visiting speakers and workshops from Marketing business experts
Student body representing more than 100 nationalities
PROGRAM STRUCTURE
The Business Bachelor with Digital Marketing in Barcelona is specifically designed to help all GBSB Global students build a worldwide perspective on initiatives and become innovate business leaders. The Business Bachelor in Barcelona fosters a flexible mindset and provides our students with valuable skills to kickstart a global career in marketing management. Business Bachelor with Digital Marketing in Barcelona is comprised of 180 ECTS credits, combining both compulsory general education and in-depth marketing-specific core courses.
1ST YEAR:
- Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5)
- Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)
Possible Exit Award
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
2ND YEAR:
- Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organisational Behaviour
- Starting a New Digital Business
- Business Economics
- Business Research Methods
- Three units corresponding to a chosen specialization area
*State-recognized qualification Accredited by MFHEA
3RD YEAR:
- Bachelor (B.A.) of Business Administration and Digital Innovation (180 ECTS, EQF/MQF Level 5)
- Professional and Career Development
- Innovative and Creative Thinking
- Corporate Finance
- Disruptive Technologies for Innovation and Change
- Three units corresponding to a chosen specialization area
- Undergraduate Dissertation
*Malta & Online: State-recognized Bachelor’s degree accredited by MFHEA
Barcelona: A Bachelor’s degree (titulo propio) accredited by The Accreditation Council for Business Schools and Programs (ACBSP: CHEA/USA); Top-up accredited by UCAM Universidad Católica San Antonio de Murcia
Learn more about program objectives and learning outcomes.
BACHELOR WITH DIGITAL MARKETING IN BARCELONA
SPECIALIZATION UNITS
DIGITAL BRANDING
MANAGEMENT OF RETAIL AND ELECTRONIC DISTRIBUTION CHANNELS
PRICING STRATEGIES AND DIGITAL PRODUCTS
E-COMMERCE DEVELOPMENT
SALES MANAGEMENT
CONSUMER BEHAVIOUR AND EMERGING TECHNOLOGIES
DISSERTATION IN THE AREA OF DIGITAL MARKETING
Please download the Course Outline below for full program details including module learning outcomes, learning hours, teaching, learning and assessment methods, grading system and pass rates.
CAREER OPPORTUNITIES
With a Business Bachelor with Digital Marketing in Barcelona from GBSB Global Business School you will open a door to endless employment opportunities and will have plenty of room for professional growth. Marketing skills, especially the ones that focus on innovation and digitalization are extremely sought after in today’s ever-evolving international environment.
Upon graduation you might find yourself working as a brand manager, or you could dive into the digital marketing and ecommerce field, becoming a social media or traffic manager/targetologist. Do you want to create innovative products? Follow your dreams and start working as a market research analyst or new product development manager.
The world is your oyster - a Business Bachelor with Digital Marketing in Barcelona will expose you to a variety of business sectors and will ready you to pursue a career of your choice. Below are the actual Employment Trends of our most recent graduates across geographies, industries and sectors worldwide:
73% ARE EMPLOYED OUTSIDE OF THEIR HOME COUNTRIES
24% LAUNCHED THEIR OWN BUSINESS
32% JOINED FORTUNE 500 AND FORTUNE 100 COMPANIES
GRADUATING CLASS
EMPLOYMENT BY INDUSTRIES AND SECTORS
RECRUITERS AND COMPANIES
ADMISSION AND FEES
To be qualified for admission to Business Bachelor with Digital Marketing in Barcelona, you must:
The entry profile should include one of the following:
- A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subjects exams with grades of A, B, C or D
- International Baccalaureate Diploma with 34 points; or Mathematics at minimum score of 4 (HL/SL) and one programme related subject at minimum score of 4 (HL/SL);
- GCSE/IGSCE "O" Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D
- AP Program
- Other high school leaving certificate or equivalent (other educational systems)
Proof of Proficiency in the English Language:
- English as a native language
- TOEFL - Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based)
- IELTS - Minimum score: 6.0
- Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C
- English as the language of instruction during previous studies in the formal educational system
- Internal English level testing at GBSB Global
Complete all required forms for admission and submit all required documents
On Campus *
Online **
Registration Fee (Paid Annually for Every Academic Year of the Program)
200 EUR
200 EUR
Administrative Fee (Paid Annually for Every Academic Year of the Program)
950 EUR
950 EUR
Tuition Fee for One Academic Year (60 ECTS Credits)
8,750 EUR
5,750 EUR
* Fees apply to students commencing their studies on-campus. Please note, fees will remain the same should the student decide to complete their education online for the remainder of the 3-year program.
** Fees apply exclusively to online learning. If the student commences their studies online but then wishes to transfer to one of the physical campuses throughout their academic journey, fees will be subject to change (please refer to "On Campus" column).
All tuition fees are the same for EU and non-EU students.
Tuition fees for visiting students: 165 EUR per 1 ECTS credit or 2,917 EUR per Quarter (20 ECTS credits).
Bachelor´s Program Duration: 9 Quarters = 3 Academic Years
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
·
Payments are accepted online or by bank transfers (commission charges may apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
YOUR SUCCESS IS OUR TOP PRIORITY
WE STRIVE TO MEET AND EXCEED YOUR EXPECTATIONS AND ARE HERE TO HELP.
FOR MORE INFORMATION CONTACT ONE OF OUR ADMISSIONS REPRESENTATIVES:
