Bachelor of Business Administration in Marketing

The Bachelor of Business Administration program at GBSB Global Business School in Barcelona is taught in English and prepares graduates for a wide range of managerial positions in Spain, Europe and around the world. Business Administration students acquire fundamentals as well as practical and professional skills in all phases of global business management including decision-making and problem-solving capabilities. Read the detailed overview of the BBA program here.

Choose Your Area of Concentration

A concentration is an area of specialization that the student is pursing in their BBA. The Bachelor of Business Administration program offers area concentrations that enable students to tailor their degrees to their career and educational goals. The BBA Program offers students four special areas of concentration to broaden their career options upon graduation. Specializations are available in:

Students should always consider their career goals and professional aspirations in deciding which specialization to complete during their BBA program. All specialization courses are taught in English.

What is the Bachelor of Business Marketing?

Program objectives of the Bachelor of Business Administration in Marketing are to provide solid foundations in marketing concepts and business. The program provides skills in research, sales management, marketing, and product planning and development. Students demonstrate proficiency preparing presentations, writing reports, analyzing business problems and developing ethical values within a global business community. 

As global competition in consumer goods and services increases, demand for business professionals with an enhanced knowledge of marketing is expected to continue to grow in Europe and everywhere in the world. Whether you are looking to gain the skills to build a career in marketing or advance in the marketing profession, the Bachelor of Business Administration in Marketing from GBSB Global Business School in Barcelona is the degree for you.

BBA Marketing Graduation Requirements

In the business-focused curriculum of the Bachelor of Business Marketing program students will learn how to identify market segments, position products, estimate product demand, set prices and manage growth of companies in Spain, in Europe, and globally. The Bachelor of Business Administration in Marketing is designed to help students learn skills in innovative business communications, strategies in decision making and fundamental concepts including pricing, planning, promotion and distribution of goods and services. Bachelor of Business Administration in Marketing consists of 21 ECTS credits beyond core courses counted toward the degree. 

7 COURSES (21 ECTS Credits)

Bachelor of Business Administration in Marketing Courses

After choosing a management specialization students are ready to complete their Bachelor of Business Administration in Marketing. The compulsory courses for this concentration area are as following:

  • BCA319 Global Marketing
  • BCA313 Critical Thinking and Creativity
  • BCA325 International Market Development
  • BCA317 Global Brand Management
  • BCA326 Online Marketing and Social Networks
  • BCA327 International Sales Management
  • BCA320 Marketing Communications

 PLEASE NOTE: Students must decide the area of their specialization when applying. 

Careers in Global Marketing

Marketing is the intermediary function between product development and sales. It is the storehouse for such things as advertising, sales strategy, communications, and more. It is the marketing professionals’ job to create, manage, and enhance brands.

As a Bachelor of Business Administration in Marketing degree holder, you will be a stronger candidate for jobs and promotions in marketing and sales and you will find a wide variety of careers in marketing in Barcelona, in Spain, in Europe, in Asia, or wherever in the world. The great thing about marketing it is a function that is needed in every company in every industry, so career potential is unlimited.

The Bachelor of Business Administration in Marketing from GBSB Global Business School in Barcelona, provides tools, methods, and techniques necessary to understand and effectively meet global business goals. 

If you are not sure which BBA concentration area to chose or if you have any questions or doubts regarding our Bachelor of Business Administration in Marketing program, please do not hesitate to contact one of our educational advisers.

Prospective students, wishing to participate in the BBA program, please apply online.

 

Rankings

Ranking European Business Education Ranking ASIC education accredited Licensed ACCA CBE certification Ranking Newsweek leaders in Global Education Only Business School in Spain accredited as a Microsoft School