Online Business Bachelor with Digital Communication and PR

Online Bachelor in Digital Communication & PR duration icon

DURATION

3 years

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LANGUAGES

English

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LOCATION

Online

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ANNUAL INTAKES

OCT | JAN | APR

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FORMAT

Flexible 24/7 Studies

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TUITION FEE

€5,750
per academic year

The Online Bachelor (B.A.) of Business Administration and Digital Innovation with Digital Communication & PR (hereinafter - Business Bachelor with Digital Communication & PR) is an innovative program that is specially designed for students who wish to study online and want to be competitive in the digital marketplace in the field of public relations. Delivered completely in English, our Online Business Bachelor with Digital Communication & PR applies the most up-to-date teaching methodologies, situational analysis and case studies to ready students with the skills needed to enter a digitally driven world and foster global empathy, able to work across borders and on various platforms.

Public Relations has experienced a transformation with the advancements of technologies and can be boiled down into two main categories whether traditional or based solely online: promoting a brand and protecting it. On the promotional side, students will learn how to develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs and how to execute these innovative strategies.

On the protective side of PR, especially imperative online, graduates from our Online Business Bachelor with Digital Communication & PR will be armed with the digital acumen to confidently manage a company’s public reputation or defend it during crises. This digital communications and PR degree is unique because it empowers students to take a brand, build a relationship, expand its reach and influence through credible online sources and through trusted news outlets both traditional and digital.

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DEGREE

Bachelor (B.A.) of Business Administration and Digital Innovation with Digital Communication & PR (180 ECTS)
An official and recognized qualification accredited by the Malta Further & Higher Education Authority. MFHEA deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.

RANKINGS, ACCREDITATIONS AND PARTNERSHIPS

Online Bachelor in Digital Communication recognized by Microsoft

One of the first business schools in Europe recognized by Microsoft as a leader in digital education

Online Bachelor in Digital Communication and PR top 10 online bachelor programs by educations

Mentioned as Top 10 popular Online bachelor programs by Educations

Online Bachelor in Digital Communication Awarded as a Five Stars Business School by QS Ranking System

Awarded as a Five Stars Business School for Teaching Quality by QS Ranking System

Online Bachelor accredited by Malta Further and Higher Education Authority

Accredited by the Malta Further & Higher Education Authority

TESTIMONIALS

ANEL DUISENOVA, KAZAKHSTAN

Anel Duisenova joined GBSB Global Business School to study a bachelor program. She chose our school because it gave Anel an opportunity to study in English, while sharing a classroom with a diverse cohort of students, exchanging knowledge and valuable experiences with them.
During her studies at GBSB Global, Anel improved her communications skills and found an internship where she could apply the theoretical knowledge obtained in class to some real-world cases.

ONLINE STUDY BENEFITS

Online Bachelor at a Microsoft Showcase School

Study at a business institution recognized as a Microsoft Showcase School

Bachelor Online with Office 365

Capitalize on the use of all the capabilities of the Microsoft Office 365 for Education Suite

Online bachelor available 24 hours and 7 days a week

Choose your preferred study time as classes are prerecorded and available 24/7

Online Bachelor with professors and classmates

Chat with professors and classmates, utilize online tools for groupwork, exams and assignments

PROGRAM STRUCTURE

Our Online Business Bachelor with Digital Communication & PR is designed to help students navigate an ever-changing world, always advancing with progressive technologies. Students are asked to think outside-of-the-box, to foster an agile mindset, and seek innovative solutions to today’s world issues. Studying alongside a diverse community of peers from around the world, students profit by developing an emotional intelligence and cultural aptitude that incite professional and personal growth.
The Online Business Bachelor with Digital Communication & PR endows students with the most cutting-edge technological tools, arming them with the resources to join a dynamic, high-tech landscape.

1ST YEAR: COMPULSORY
(60 ECTS)

  • Global Business Environment
  • Business Communication
  • Introduction to Digital Entrepreneurship and Innovation
  • Fundamentals of Marketing in the Digital Era
  • Principles of Accounting
  • Business Law in a Digital Context
  • Business Math and Statistics

2ND YEAR: COMPULSORY
+ SPECIALIZATION (60 ECTS)

  • Strategic Management of Enterprise and Digital Innovation
  • Managerial Accounting
  • Leadership and Organizational Behavior
  • Starting a New Digital Business
  • Business Economics
  • Business Research Methods
  • three courses corresponding to Digital Communication & PR specialization

3RD YEAR: COMPULSORY
+ SPECIALIZATION (60 ECTS)

  • Professional and Career Development
  • Innovative and Creative Thinking
  • Corporate Finance
  • Disruptive Technologies for Innovation and Change
  • three courses corresponding to Digital Communication & PR specialization
  • Undergraduate Dissertation

ONLINE BACHELOR IN DIGITAL COMMUNICATIONS AND PR
UNITS

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DIGITAL BRANDING

DIGITAL COMMUNICATION STRATEGIES AND DIGITAL MEDIA

PRINCIPLES OF PUBLIC RELATIONS

VISUAL COMMUNICATIONS FOR DIGITAL AND OFFLINE CHANNELS

REPUTATION AND RELATIONSHIP MANAGEMENT IN THE DIGITAL ERA

INVESTOR RELATIONS

DISSERTATION IN THE AREA OF DIGITAL COMMUNICATION & PR

CAREER OPPORTUNITIES

PR & Communication skills are highly sought-after across local and international scales both in traditional and digital capacities. Upon completion of an Online Business Bachelor with Digital Communication & PR you will be exposed to a variety of industries, many of them adapted to the online market: graduates of the program find themselves working as social media and web managers, communication specialists, content specialists, press secretaries, online reputation managers and public affairs managers.

JOBS YOU CAN LAND WITH AN ONLINE BUSINESS BACHELOR
WITH DIGITAL COMMUNICATION & PR

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PR DIRECTOR

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PR MANAGER

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SOCIAL MEDIA MANAGER

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DIGITAL COMMUNICATION MANAGER

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ONLINE REPUTATION MANAGER

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CONTENT SPECIALIST

THE SCOPE OF RESPONSIBILITIES VARIES, BUT THOSE ARE THE MOST COMMON TASKS YOU WOULD DO AS A:

SMM MANAGER

  • Develops marketing plans related to the organization’s activities
  • Monitors social media accounts online
  • Creates digital content to reach target audience
  • Manages social networking sites and online community engagement
  • Writes editorial content

DIGITAL COMMUNICATION SPECIALIST

  • Implements customer outreach strategy
  • Manages all internal and external communications of a company
  • Plans conferences and events
  • Creates draft media statements

CONTENT SPECIALIST

  • Crafts positive stories about their brand that the media relations team pitches to journalists
  • Writes press materials, bylined articles for news outlets (digital and in print), and can even make brand awareness videos and develop scripts
  • Stays up-to-date on digital trends and SEO management

ONLINE REPUTATION MANAGER

  • Gauge a company or client’s public reputation by monitoring brand sentiment on social media, review sites, the ratings and reviews section on Facebook, the own online communities, and the news
  • Identify any complaints about the brand and quickly address them through social media and other communication channels online

ADMISSION AND FEES

To be qualified for admission to Online Business Bachelor with Digital Communication & PR, you must:
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The entry profile should include one of the following:

  • A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subjects exams with grades of A, B, C or D
  • International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievement in higher/standard level subjects
  • GCSE/IGSCE "O" Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D
  • AP Program
  • Other high school leaving certificate or equivalent (other educational systems)
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Proof of Proficiency in the English Language:

  • English as a native language
  • TOEFL - Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based)
  • IELTS - Minimum score: 6.0
  • Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C
  • English as the language of instruction during previous studies in the formal educational system
  • Internal English level testing at GBSB Global
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Complete all required forms for admission and submit all required documents

On Campus

Blended
1st term Online

Online

Registration Fee (Paid Annually for Every Academic Year of the Program)

200 EUR

200 EUR

200 EUR

Administrative Fee (Paid Annually for Every Academic Year of the Program)

950 EUR

950 EUR

950 EUR

Tuition Fee for One Academic Year (60 ECTS Credits)

8,750 EUR

6,750 EUR

5,750 EUR

The above mentioned tuition fees are applicable for students who start their studies from October 2021 onwards.

All tuition fees are the same for EU and non-EU students.

Tuition fees for visiting students: 165 EUR per 1 ECTS credit or 2,917 EUR per Quarter (20 ECTS credits).

Bachelor´s Program Duration: 9 Quarters = 3 Academic Years

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.


If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.

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