The Bachelor of Business Administration and Digital Innovation in PR & Communication in Madrid delivers a unique degree program where students are ready to meet the demands of the 21st century.
Bachelor of PR & Communication students will study how to design and promote integrated, multi-channel communication and media campaigns internationally, in Europe and worldwide. Students studying for a Bachelor of PR & Communication in Madrid learn extensively about personal and company branding, global media relations, public relations and reputation management.
By joining the Business Bachelor of PR & Communication program in Madrid, Spain you will learn about the best methods for utilizing communication and PR tools, social media approaches, innovative communication channels, and more.
Students graduating from GBSB Global with a Bachelor of Business Administration and Digital Innovation degree, additionally obtain Level 4 and Level 5 ATHE Extended Diploma in Management, officially recognized by OFQUAL in the UK, which allows students to complete a top-up year in the leading UK universities and earn a double Bachelors’ degree.
DEGREE
Bachelor of Business Administration and Digital Innovation in PR & Communication
Extended Diploma in Management awarded by ATHE (OFQUAL UK)
Second Bachelor’s Degree from the UK (An Optional Top-Up Year)*
*Top-up Degree Option at the following UK Universities: Northampton University, University of Derby, University of Worcester, University of Sunderland, Coventry University.
DURATION
3 years
Optional Top-up Year
LANGUAGES
English
LOCATION
Madrid
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
Full Time | Daytime
Admission for the academic year 2021-2022 for all intakes is currently closed.
Want to study at GBSB Global? Learn more about our admission procedure in Barcelona
PROGRAM HIGHLIGHTS
Increase Creativity with
Workshops and Use of
the Best Case Studies
Career Opportunities at
Top International Companies
Multinational Faculty with
Global Industry Experience
Exclusive Company
Events & Visits
Highly International
Student Body
Practical Skills and
Experience Applicable
on a Global Scale
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
Accredited as ATHE (Awards for Training and Higher Education) centre, an awarding organization in the UK
Awarded as a Four Stars Business School by QS Ranking System
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
ACQUIRE A DETAILED UNDERSTANDING:
Study the Business Bachelor of PR & Communication in Madrid, Spain and gain an in-depth understanding of the role of PR research, integrated marketing communications, modern media communications and strategic media and investor relations.
LEARN TO BE COMPETITIVE:
Attain the aptitude and self-assurance to compete in the dynamic world of PR and communication with a curriculum focused on cultural awareness and building a global outlook.
DECLARE YOURSELF A LEADER AND EFFECTIVE MANAGER:
Take a stance and learn how to be a successful leader and manager of teams in Spain, Europe and worldwide. Gain the relevant knowledge to lead a public relations and communications department.
BECOME A DECISION MAKER:
Study how to be a good decision maker by working with various case studies, hands-on workshops and modern real-life scenarios to prepare yourself for the future.
LAY THE GROUNDWORK:
Learn to integrate the most innovative teachings and up-to-date information in communication and public relations to your career today by studying a Bachelor of PR and Communications in Madrid.
CAREER OPPORTUNITIES
Earn a Bachelor of PR & Communication at GBSB Global Business School in Madrid and benefit from the various career development resources GBSB Global Business School in Spain offers from specialized workshops and corporate seminars on campus to career evaluation services and resources.
STUDENT TESTIMONIALS
AIDAN MCKEVITT, USA
"For me personally, the greatest takeaway from my time at GBSB Global was the amazing experience studying with such a diverse student body. I had the opportunity to learn and collaborate with people from countries I knew absolutely nothing about."
GBSB Global Alumnus, Class of 2017
ANEL DUISENOVA, Kazakhstan
"The environment at GBSB Global Business School is very encouraging. There are a lot of great teachers, and I have made friends with individuals from different parts of the world. The international atmosphere at the school is inspiring, and the motivated future entrepreneurs, many of whom are my friends and fellow students, encourage me to set higher standards and goals. At the end of my course, Business Bachelor of PR & Communication, I will not only have knowledge and practical skills but also many great future opportunities."
GBSB Global Alumna, Class of 2018
Previous
Next
Year 1 (60 ECTS)
Core Courses
Business Ethics
Business Environment
Communication Skills
Business Law
Marketing Principles & Practice
People in Organizations
Resource Management
Applying Promotional Techniques
Finance for Managers I
Spanish Language & Additional Workshops
Optional Spanish Language (A1)
Microsoft Office Certification Training
Year 2 (60 ECTS)
Core Courses
Business Organizations in a Global Context
People Management
Customer Relationship Management
Planning a New Business Venture
Managing Communication
Finance for Managers II
Research Project
Specialization Courses
Bachelor of PR & Communication
Brand Management
Communication Strategies & Media Planning
Public Relations Case Studies
Reputation and Relationship Management
Innovative Marketing Communications
Investor Relations
Year 3 (60 ECTS)
Core Courses
Accounting and Finance for Managers
Business Project
Social Responsibility of Business
The Political Economy of China
Strategic Human Resource Management
Strategic Management
International Money & Finance
Supply Chain Operations Management
Bachelor Thesis
The Bachelor Thesis allows students to reflect and integrate their learning over their three years of study, and create an original work in an area of their interest related to the major. The BA thesis represents the student’s integration of theoretical constructs drawn from course work, application of theory and the mastery of academic skills.
REYNALD NAULLEAU
Academic Background
BA, SKEMA Business School, France
MSc, Strategic Tourism Management, SKEMA Business School/European School of Management, France
Career Experience
CEO & Founder, ZGOAT, France
Area Manager, Golden Tulip Hospitality Group, France
Sales Manager, Louvre Hotels, France
RITA RUEFF LOPES
Academic Background
Bachelor Degree, Psychology, ISCTE, Portugal
MA, Human Resources Management and Services, The University of Bolton, UK
PhD, HRM and Organizational behavior, ISCTE, Portugal
Career Experience
Founder, Refugees Aid Barcelona, Spain
Lecturing / Research projects / Master Thesis Coordination, ESADE Business School, Spain
Analyst of NGO Activities, SIGWATCH, Germany
Country Manager, Datamonitor, UK
MOISES ROJAS DONADA
Academic Background
BA, Universitat Autonoma de Barcelona, Spain
MSc, Business Research, Universitat de Barcelona, Spain
Master Degree, Financial Management and Finance, Universitat de Barcelona, Spain
Career Experience
Accountant and Financial Consultor, Moises Rojas Gras, Spain
Associate Professor, Pompeu Fabra University, Spain
Associate Professor, CEA Study Abroad, Spain
Associate Professor, Universitat Politècnica de Catalunya, Spain
Manager, Caixa, Spain
Manager, BBVA, Spain
ELENA TECCHIATI
Academic Background
Bachelor Degree, Psychology, University of Cologne, Germany
Master Degree, Organizational Psychology and Human Resources, University of Ramon Llull, Spain
Career Experience
Coach and Trainer, Liw E.V. & Liw B&T, Bayer Business Services, Germany
Assistant, RHR International, Germany
Advertising and Event Manager, Kat Marketing, Germany
JORDI FERNANDEZ ROYO
Academic Background
BA, Business Economics, Polytechnic University of Catalonia, Spain
BA, Business Economics, ESADE Business School, Spain
Postgraduate Degree, Digital Marketing, Ramon Llull University, Spain
MBA, Marketing, ESADE Business School, Spain
PhD, Management Sciences in Corporate Marketing and Corporate Strategy, Ramon Llull University, Spain
Career Experience
Deputy Director of Strategic Marketing, Schneider Electric, France
Coordinator of Marketing, EUNCET Business School, Spain
Consulting Partner, Marketing Consulting Agency, Spain
XAVIER AROLA PÉREZ
Academic Background
Bachelor Degree, Economics, Universitat Pompeu Fabra, Spain
Master Degree, Finance and Banking, Universitat Pompeu Fabra, Spain
Master Degree, Economics and International Finance, Universitat De Barcelona, Spain
PhD, IESE, Spain
Career Experience
CEO and Partner, El Cep i La Nansa Edicions, SL., Spain
CEO, the Catalan Heritage Agency (Departament of Culture – Government of Catalunya), Spain
CEO, Equipaments I Edificis De Catalunya, SA. (EECAT), Spain
Senior Consultant, Cultural & Green and Energy Efficiency Investments Consultancy, Spain
Financial Analyst, Institut Català de Finances, Spain
GURSEL ILIPINAR
Academic Background
BSc, Economics, University of Istanbul, Turkey
Master Degree, Marketing and Information Technology, Georgia State University of Atlanta, USA
Master Degree, Research Management in Design & Innovation Management, ESADE Business School, Spain
Executive Education Certificate, Design Thinking, Art Center College of Design, USA
PhD, Management, ESADE Business School, Spain
Career Experience
Head of Catalyzer for Innovation, Design, Entrepreneurship & Research, Binus University International, Indonesia
Product Manager, AT&T Telecom, USA
Central America Technology Operations Manager, BellSouth Latin America, USA
Coordinator of Master of Design Management, Instituto Europeo di Design, Italy
PostDoc Researcher in Design and Entrepreneurship, Copenhagen Business School, Denmark
TO BE QUALIFIED FOR ADMISSION TO BACHELOR OF PR & COMMUNICATION IN MADRID, YOU MUST:
The entry profile should include one of the following:
- A GCE Advanced level profile with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above
- Other related level 3 subjects
- Other equivalent international qualifications (high school diploma)
Have a high level of English language
Complete all required forms for admission and submit all required documents
On Campus
Online
Application Fee
100 EUR
100 EUR
Registration Fee (Paid Annually for Every Academic Year of the Program)
200 EUR
200 EUR
Administrative Fee (Paid Annually for Every Academic Year of the Program)
950 EUR
950 EUR
Tuition Fee for One Academic Year (60 ECTS Credits)
8,750 EUR
5,750 EUR
All tuition fees are the same for EU and non-EU students.
Tuition fees for visiting students: 165 EUR per 1 ECTS credit or 2,917 EUR per Quarter (20 ECTS credits).
Bachelor´s Program Duration: 9 Quarters = 3 Academic Years
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
·
Payments are accepted online or by bank transfers (commission charges may apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
