Business Bachelor with Digital Marketing in Malta

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DURATION

FULL TIME - 3 YEARS
PART TIME - UP TO 6 YEARS

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LANGUAGES

English

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LOCATION

Malta

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ANNUAL INTAKES

OCT | JAN | APR

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FORMAT

Mornings | Afternoons

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TUITION FEE

€8,750
per academic year

The Bachelor (B.A.) of Business Administration and Digital Innovation with Digital Marketing in Malta (hereinafter - Business Bachelor with Digital Marketing in Malta) offers international students a global prospective on the numerous core business concepts, developing a solid understanding of global markets and industries. The Bachelor program at GBSB Global in Malta seeks to help all enrolled students acquire an in-depth knowledge of the main traditional and digital marketing principles, as well as understand how to apply them to real-life business operations.

The Business Bachelor with Digital Marketing in Malta is based on improving research, product planning, and sales implementation; it bolsters critical thinking and tackles such topics as brand management, market analysis, and new product development. As a part of the degree you will cover innovative communication, digital and online marketing - studying SMM and SEO optimization, pricing strategies, and online retailing. You will also understand how to test short and long-term traffic funnels, control and launch ad campaigns, and monitor the global market by testing user’s browsing habits, creating best offers and providing customers with new buying incentives.

At the end of the day, the Business Bachelor with Digital Marketing in Malta degree will fully equip students with the marketing management knowledge required to effectively direct multinational teams and successfully work on both national and international scales.

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DEGREE

Bachelor (B.A.) of Business Administration and Digital Innovation with Digital Marketing (180 ECTS)
An official and recognized qualification accredited by the National Commission for Further and Higher Education. NCFHE deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.

RANKINGS, ACCREDITATIONS AND PARTNERSHIPS

Malta Bachelor in Digital Marketing accredited by ECBE

Member and Accredited by the European Council for Business Education

Bachelor in Digital Marketing Management in Malta Awarded as a Five Stars Business School by QS Ranking System

Awarded as a Five Stars Business School for Teaching & Student Quality

Bachelor in Digital Marketing in Malta accredited by National Commission for Higher Education in Malta

Accredited by the National Commission for Further and Higher Education in Malta

Bachelor in Digital Marketing Management in Malta ASIC accredited

Fully Accredited by ASIC Approved by Ofsted and an Affiliate of ENQA

TESTIMONIALS

ANEL DUISENOVA, KAZAKHSTAN

Anel Duisenova has joined GBSB Global to study her Bachelor program. She was looking for a multinational business school in Europe that offered a degree in English language.
Obtaining her bachelor’s at GBSB Global Business School gave Anel an opportunity to study alongside a diverse cohort of international classmates, exchange knowledge and share experiences with them.
During her business bachelor degree, Anel Duisenova found a business internship in communications and marketing - it was a great chance for Anel to apply theoretical knowledge gained in the classroom to solve real-life cases and start her career in the field.

PROGRAM HIGHLIGHTS

Bachelor in Digital Marketing Management official state recognized business degree

An official and recognized European undegraduate business qualification with Digital Marketing (EQF Level 6)

Bachelor in Digital Marketing in Malta Multicultural faculty with Marketing management experience

Multicultural faculty with Marketing management experience

Bachelor in Digital Marketing Management Malta Visiting speakers and workshops from Marketing business experts

Visiting speakers and workshops from Marketing business experts

Bachelor in Digital Marketing Management in Malta International student body

Student body representing more than 100 nationalities

PROGRAM STRUCTURE

The Business Bachelor with Digital Marketing in Malta is specifically designed to help all GBSB Global students build a worldwide perspective on initiatives and become innovate business leaders. The Business Bachelor in Malta fosters a flexible mindset and provides our students with valuable skills to kickstart a global career in marketing management. Business Bachelor with Digital Marketing in Malta is comprised of 180 ECTS credits, combining both compulsory general education and in-depth marketing-specific core courses.

1ST YEAR: COMPULSORY
(60 ECTS)

  • Global Business Environment
  • Business Communication
  • Introduction to Digital Entrepreneurship and Innovation
  • Fundamentals of Marketing in the Digital Era
  • Principles of Accounting
  • Business Law in a Digital Context
  • Business Math and Statistics

2ND YEAR: COMPULSORY
+ SPECIALIZATION (60 ECTS)

  • Strategic Management of Enterprise and Digital Innovation
  • Managerial Accounting
  • Leadership and Organizational Behavior
  • Starting a New Digital Business
  • Business Economics
  • Business Research Methods
  • three courses corresponding to Digital Marketing specialization

3RD YEAR: COMPULSORY
+ SPECIALIZATION (60 ECTS)

  • Professional and Career Development
  • Innovative and Creative Thinking
  • Corporate Finance
  • Disruptive Technologies for Innovation and Change
  • three courses corresponding to Digital Marketing specialization
  • Undergraduate Dissertation

BACHELOR WITH DIGITAL MARKETING IN MALTA
SPECIALIZATION UNITS

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DIGITAL BRANDING

MANAGEMENT OF RETAIL AND ELECTRONIC DISTRIBUTION CHANNELS

PRICING STRATEGIES AND DIGITAL PRODUCTS

E-COMMERCE DEVELOPMENT

SALES MANAGEMENT

CONSUMER BEHAVIOUR AND EMERGING TECHNOLOGIES

DISSERTATION IN THE AREA OF DIGITAL MARKETING

CAREER OPPORTUNITIES

With a Business Bachelor with Digital Marketing in Malta from GBSB Global Business School you will open a door to endless employment opportunities and will have plenty of room for professional growth. Marketing skills, especially the ones that focus on innovation and digitalization are extremely sought after in today’s ever-evolving international environment.

Upon graduation you might find yourself working as a brand manager, or you could dive into the digital marketing and ecommerce field, becoming a social media or traffic manager/targetologist. Do you want to create innovative products? Follow your dreams and start working as a market research analyst or new product development manager.

The world is your oyster - a Business Bachelor with Digital Marketing in Malta will expose you to a variety of business sectors and will ready you to pursue a career of your choice. Below are some examples of the many professional paths you can take with this business degree:

JOBS YOU CAN LAND WITH A BUSINESS BACHELOR WITH DIGITAL MARKETING IN MALTA

Career Opportunities of Marketing Management at GBSB Global

Career Opportunities of Marketing Management at GBSB Global

SOCIAL MEDIA MANAGER (SMM)

  • Monitors all social media accounts
  • Creates brand content to reach target audience
  • Manages social networking sites
  • Writes editorial content
  • Develops marketing plans

TARGETOLOGIST / TRAFFIC MANAGER

  • Consistently tests long and short-term funnels for various traffic types
  • Controls and launches new advertising campaigns, reaches new audience and analyzes results
  • Monitors users’ habits and incites them to purchase the product

BRAND MANAGER

  • Creates strategies to improve the perception of the brand and expand brand awareness
  • Ensures the branding consistency across all marketing campaigns
  • Oversees advertising, design, and events

MARKET RESEARCH ANALYST

  • Implements new customer outreach strategy
  • Gathers and analyzes data on company’s current and potential consumers
  • Monitors competitors and examines new sales markets

ADMISSION AND FEES

To be qualified for admission to Business Bachelor with Digital Marketing in Malta, you must:
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The entry profile should include one of the following:

  • A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subjects exams with grades of A, B, C or D
  • International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievement in higher/standard level subjects
  • GCSE/IGSCE "O" Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D
  • AP Program
  • Other high school leaving certificate or equivalent (other educational systems)
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Proof of Proficiency in the English Language:

  • English as a native language
  • TOEFL - Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based)
  • IELTS - Minimum score: 6.0
  • Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C
  • English as the language of instruction during previous studies in the formal educational system
  • Internal English level testing at GBSB Global
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Complete all required forms for admission and submit all required documents

Registration Fee (Paid Annually for Every Academic Year of the Program)

200 EUR

Administrative Fee (Paid Annually for Every Academic Year of the Program)

950 EUR

Tuition Fee for One Academic Year (60 ECTS Credits)

8,750 EUR

Tuition Fee per Quarter (20 ECTS credits)

2,917 EUR

Tuition Fee per Academic Credit (1 ECTS credit)

165 EUR

(Visiting students)

Payment Conditions:

Minimum Advanced Tuition Payment (EU Students)

4,950 EUR

Due at the time of program acceptance

Minimum Advanced Tuition Payment (Non-EU Students)

4,950 EUR

Due at the time of program acceptance and a requirement to send visa documents

The remaining Tuition Fees are due the first Friday (Week 1) of the program

Bachelor´s Program Duration: 9 Quarters = 3 Academic Years

A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.


If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.

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