Dr. Fernando Moreno
Dr. Fernando Moreno Reyes is a distinguished professor and researcher in Marketing and Communication, with a strong focus on both teaching and scholarly work. Dr. Moreno Reyes holds a PhD in Marketing from Universidad Complutense, Madrid, where the doctoral research explored digital marketing and the use of online social networks for data analysis and estimation. Additional academic credentials include a Master in Marketing from Universidad Complutense, a Master in Marketing Management from ESADE Business School, and a Bachelor’s degree in Advertising and Public Relations from Universidad Antonio de Nebrija.
With extensive teaching experience, Dr. Moreno Reyes has served as a professor and researcher in Marketing and Communication at several universities, contributed to executive education programs, and participated in interdisciplinary academic debates. The research portfolio covers digital marketing, social networks, data marketing, and the impact of electronic word-of-mouth (eWOM) in the hospitality sector. Dr. Moreno Reyes’s scholarly work includes publications in the Journal of Marketing Trends and presentations at international conferences such as the International Marketing Trends Congress and the EMAC Regional Conference. Research collaborations have included invited positions at institutions in Japan, Israel, and Qatar.
Fluent in English and Spanish, with a working knowledge of French, Dr. Moreno Reyes brings a global perspective to teaching and research. The academic and professional journey is marked by a commitment to innovation, creativity, and the integration of digital technologies in marketing education and practice.