Dr. Behnoush Kangarlou

Dr. Behnoush Kangarlou is an accomplished academic and business educator, specializing in marketing strategy, business development, and organizational leadership. She holds a PhD in Management from the University of Barcelona, where her research explored the dynamics of leadership decision-making and its impact on organizational goals. 

At GBSB Global Business School, Dr. Kangarlou lectures on a diverse range of subjects, including strategic management, e-commerce management, digital strategy, marketing in the digital era, global business environment, and innovative thinking. Her teaching is characterised by a commitment to fostering critical thinking, creativity, and practical problem-solving skills among students. She is also actively involved in supervising both bachelor’s and master’s theses, guiding students through the research process and supporting their academic development.

Dr. Kangarlou’s research interests center on leadership, marketing management, and decision-making in business contexts. She has presented her work at leading international conferences such as the European Marketing Academy (EMAC) Annual Conference and the International Congress of Marketing AEMARK. Her scholarly contributions include peer-reviewed papers on topics such as the role of leaders in remuneration strategy, the influence of self-monitoring in sales management, and the social distance between sales managers and employees. She has also contributed to book chapters and collaborative research projects, including studies on consumer behavior and digital marketing.