Charting the Future of Business Education: Innovation, AI, and the Gen Z Learning Revolution at GBSB Global
What defines a modern learning environment? At GBSB Global Business School, the answer lies at the intersection of innovation, inclusion, and impact. This vision was brought to life during a recent webinar that brought together prospective students, faculty, and academic leaders to explore the evolving landscape of business education and unveil GBSB Global’s four new bachelor’s degree programs.
Bridging Education and Industry: A New Model of Learning
At the information session led by Program Manager Envera Suljic and Professor Karim Abou Zahab, GBSB Global’s evolving mission was reflected: to educate ethical leaders who drive sustainable global development through entrepreneurship and innovation. In today’s world, where AI, digital ecosystems, and sustainability are redefining how businesses operate, this mission is more relevant than ever.
During an engaging discussion with prospective students, the session revealed a shared aspiration to connect academic theory with real-world experience. As Professor Abou Zahab emphasized, «Theory without practice is incomplete. And practice without theory is just tinkering.» This ethos is embedded in all GBSB Global programs and informs its most recent academic expansion.
Introducing Four New Bachelor Specializations: Designed for Tomorrow’s Jobs
Starting in October 2025, students will be able to specialize in one of the following transformative areas:
- AI for Business: This path will equip students with the skills to manage AI integration across industries, from big data to AI-driven business solutions. Potential career paths include AI product manager and data analytics specialist.
- Cybersecurity: With the growing global demand for cybersecurity, this specialization covers ethical hacking, risk mitigation, and secure infrastructure. Graduates can become cybersecurity analysts, digital transformation consultants, or IT project managers.
- E-Gaming & Entertainment Industry: This booming sector emphasizes business development, game monetization, event management, and ethics. Career opportunities range from esports marketing to game publishing.
- Smart Cities & Real Estate Business: Focusing on sustainable urban development, students will explore intelligent buildings, smart mobility, and financial modeling. Graduates can pursue roles as smart city consultants, urban planners, or real estate development managers.
These programs are offered at all GBSB Global campuses—in Barcelona, Madrid, and Malta—as well as online, ensuring flexibility and accessibility for students worldwide.
The Gen Z Perspective: What Today’s Learners Want
The webinar echoed recent research: Gen Z students want more than lectures. They expect a personalized, hands-on, tech-integrated education that connects learning with career development. They value emotional intelligence, ethical leadership, and real-world applicability. As one participant noted, they want to know how to use AI, not just that it exists.
At GBSB Global, the response is clear: learning is active. Through activities such as AI app development, case-based collaboration with real companies, project-based assessment, and simulation challenges, students become co-creators of value rather than passive recipients.
Rethinking the Role of AI in Learning
The conversation also addressed one of the most pressing questions in modern education: How far should AI go? Students are aware of the opportunities and risks that AI presents in education and business. They want to use AI as a tool for exploration and insight, not as a substitute for critical thinking.
Professor Abou Zahab affirmed this nuanced approach: «AI can support data analysis and enhance decision-making. But it cannot replace human creativity, negotiation, or emotional intelligence.»
In this blended model, technology becomes a means, not an end.
Agility, Adaptability, and Lifelong Growth
Perhaps the most reassuring response came when a student asked: What if I choose one specialization and later want to change?
Professor Abou Zahab’s answer resonated: «Change is not only possible—it’s encouraged. Your education provides you with a toolkit. Whether you apply it to smart cities, e-gaming, or AI integration, the skills are transferable. Knowledge is never wasted.»
Conclusion: Shaping the Business Leaders of the Future
GBSB Global’s new bachelor’s degree programs are more than just academic courses; they reflect the school’s commitment to relevance, flexibility, and excellence. As students navigate a volatile, tech-driven world, GBSB Global provides them with the tools and mindset necessary to lead, adapt, and make a difference.
From digital innovation to ethical hacking and from sustainable urban design to immersive entertainment, the future of business is being built today—and GBSB Global is at the helm. GBSB Global is at the helm.