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October 20 @ 8:00 am – 5:00 pm

Research tracks

134 papers across seven tracks

Open a track to see its presentations. Presenters are listed as submitted.

Track 1 · Sustainability, Geopolitics, and Global Value Creation 11 papers
  1. Appealing to the Ethics of Counterfeit Buyers Through Religious MessagesPahlevan Sara
  2. Circular Economy Adoption in Maltese SMEs: Barriers, Opportunities, and Context-Specific InsightsAquilina Nathan, Mallia Joseph
  3. Geopolitics and the Price of RiskPietrzak Marcin
  4. Governing AI as a Source of Soft Power: Foreign Public Opinion Toward the United States, China and the European UnionLorella Bellia Calderón
  5. Strategic Value Creation Through Circular Bioeconomy: A Sustainable Innovation Framework for the Functional Food IndustryDahikar Samadhan, Bhutada Sarita
  6. AI-Enabled Sustainability: Accelerating Circular Economy and Green Innovation for Long-Term Value CreationGarg Ankita, Garg Ruchi, Gupta Nitin, Dumbre Vinit, Shelar Vaibhav
  7. AI-Driven Circular Business Models for Sustainable Chemical Industries: Integrating ESG Strategies for Long-Term Value CreationRohamare Samiksha
  8. Artificial Intelligence for Advancing the Circular Economy: Opportunities and Challenges for Sustainable BusinessSant Tanaya
  9. Beyond Corporate Messaging: How Influencer-Mediated ESG Communication Bridges Credibility Gaps and Drives Sustainable Consumer Behavior in RussiaBelyaeva Zhanna, Onewo Theophilus
  10. Future Food Systems: Integrating Sustainability, Geopolitics, and Circular BioeconomyPallavi Anushka
  11. Human Resource Emergency Response During Crisis Situations Arising from Armed ConflictBoukareva Bistra, Pandya Bharti, Khdour Naser
Track 2 · Leadership, Governance, and Organizational Transformation 24 papers
  1. Architecting Value: The New Frontier of Financial EnterpriseMallia Joseph
  2. Beyond Governing by Numbers: Ethical Sensemaking and the Pre-Appropriation of Management Tools in Times of CrisisOmari Harake Oumaima
  3. Beyond Mobility: Reframing Erasmus+ as a Strategic Capability for Higher Education Institutions in an Era of PolycrisisPranjali Kirloskar Deshmukh
  4. Diplomatic Capital and Bilateral Economic Performance: A Transaction-Cost Theory of Embassy Effectiveness, with Evidence from the Spain–Nigeria DyadOgunrinde Abayomi
  5. Ethical Leadership for AI-Enabled Organizational TransformationPatil Mangal V., Chavan Sachin
  6. From Command-and-Control to Adaptive Leadership: Rethinking Business Leadership in Complex EnvironmentsMaheshwari Kalpana
  7. From Quality Management to Awareness Management: A Systems Perspective on Adaptive OrganizationsWosik Dawid
  8. From Transfer to Knowledge Embeddedness: A Leadership Framework for University Social ImpactGeha Carmen
  9. Human-Centred Leadership in an Age of Artificial Intelligence: Collective Sensemaking and Strategic Imagination in Complex OrganizationsCollins Ann
  10. Leading Through the Spiral: Homo Integralis, Phronetic Leadership, and Organizational Futures in an Era of ComplexityAslamazishvili Dina
  11. Performing Leadership Online: Authenticity, Humor, and the Construction of Corporate Culture on Social MediaDe Cepeda Leyre
  12. Recognising the Unrecognised: RPL Governance Challenges for Private Degree Holders in Spanish and European Higher EducationPatena Wiktor
  13. AI-Augmented Collective Intelligence as Public Governance Infrastructure for Mission-Oriented Innovation EcosystemsHayek Joanne
  14. AI-Enabled Project Governance and Leadership Alignment: Examining Strategic Delivery and Organizational Effectiveness in Healthcare OrganizationsOjo Oluwatoyin
  15. Architects of Trust: Responsible Leadership as a Catalyst for Organizational Change in Higher EducationRao Aishwarya, Kote Bhakti, K Bharath
  16. Capability Maturity Model Development for Virtual and Hybrid LearningDintsis Danil
  17. Epistemic Securitisation and the Politics of Knowledge Production: Muslim Identity in Indian UniversitiesPrakash Kul
  18. From Gears to Ecosystems: Organizational Biomimicry as a Response to ComplexitySocorro Márquez Félix Oscar
  19. Influence of Board Entrenchment on ESG Disclosures in Nigerian Firms: Moderating Effect of Family-Controlled FirmsOlorede Titilope, Ruzhanskaya Liudmila, Ejalonibu Oluwatobi
  20. Leadership in Scientific Research Teams: The Role of Ethical Decision-MakingGaikwad Sai
  21. Leading with Humanity in the Age of AI: Leadership Sensemaking and Human-Centred Practice in AI-Driven Organizational TransformationOliva Max
  22. Navigating the Panopticon: AI-Driven Workplace Surveillance, Organisational Governance, and Employee Privacy in the Banking SectorDixit Surabhi, Patre Smruti, Godse Aniket, Deb Saikat
  23. Strategic Leadership and Digital Accounting Innovation: Implications for Small-Scale Business SustainabilityOluwatimileyin Adenle, Oyinlola Abodunrin, Peter Daramola, Wasiu Lamidi
  24. The Role of AI-Powered Visualization Tools in Strategic Leadership and Organizational Decision MakingParamasivan Kavitha Rani, Jadhav Sachin, Kumar Jashvant, Awsarmal Ankita
Track 3 · Innovation, Entrepreneurship, and Digital Transformation 46 papers
  1. AI Integration and Customer Acquisition Performance in Early-Stage eCommerceSarkis Elie
  2. Beyond Ease of Use: Rethinking AI Adoption Among Gen ZKanashina Olga, Nikitina Maria
  3. Digital Foresight and Innovation in Education Consulting: A Survey of International Student Service ProvidersAl Mestrah Faraj
  4. Digital Transformation and Circular Economy for Inclusive Agripreneurship in South AfricaNtoyanto-Tyatyantsi Nonceba
  5. Embracing Industry 4.0 Technologies in Manufacturing Operations: A Case Study of Omani Manufacturing SMEsAlnaimi Hamed
  6. From Explanation to Anticipation: Artificial Intelligence as a Strategic Foresight CapabilityPauceanu Alexandrina Maria
  7. From Tools to Teammates: Governance Frameworks for Multi-Agent Systems in Established FirmsDi Grezia Giovanni
  8. Infrastructure Is Not Enough: Digital Financial Complementarity and New-Firm Creation in European Entrepreneurial EcosystemsOuni Habib
  9. Innovating from Within: Building Digital Innovation Ecosystems in Traditional BanksMallia Ludwig
  10. Managing the Invisible: How Managers Detect and Respond to Teaching Staff Burnout in a Digital Campus EnvironmentPlazinić Aleksandra, Božić Mitar
  11. The Missing Layer of Digital Transformation: Why Knowledge, Not Data, Drives Real ImpactFabio Rodriguez
  12. The Role of AI-Driven Social Media Marketing in Shaping Consumer Trust and Purchase Intentions in Sustainable Luxury FashionSerafimova Donika
  13. The Silent Monetary Revolution: The Shadow Economy of Stablecoins and the Transformation of Central BankingCelotto Francesco
  14. The University as a Complex Adaptive Enterprise: Artificial Intelligence and the Strategic Transformation of the Higher Education BusinessLigorio Vincent
  15. A Machine Learning-Driven Framework for Early Identification and Mentored Intervention of At-Risk Students Using University ERP SystemsVibhute Pritish, Gondkar Snehal, Bangale Sonal, Sadaphal Nilesh, Kondekar Abhinandan, Togrikar Pradeep, Agrawal Sushant, Malawe Mrunal, Vibhute Chanchal
  16. AI Chatbots as Informal Tutors in Corporate Language Learning: A Comparative Qualitative Study of Employees in Internationalizing Companies (Italy and Brazil)Di Fabio Errico
  17. AI Driven Workforce Transformation in SMEs: Adoption Dynamics and Legitimacy in Post Crisis EconomiesSampson Kayla Kim
  18. AI-Driven Business Innovation Models for Sustainable Nanotechnology: Commercializing Eco-Friendly Solutions in Healthcare and Environmental MarketsWani Sahil
  19. AI-Driven Language Innovation for Inclusive Digital Transformation: Advancing NLP in Low-Resource ContextsBhatt Priyanka
  20. An Analysis of the Impact of AI-Driven Personalization on Customer Satisfaction in E-Commerce PlatformsKinjal Lodha, Ghumare Radhika, Taji Tejveer, Bandna
  21. Applying AI Agents for Digital Service Development and Delivery by SMB and Startups – Advantages, Limitations, RisksDintsis Danil
  22. Artificial Intelligence and Moroccan Supply Chains: An Exploratory Approach to Adoption and Value CreationAmzil Aimad
  23. Entrepreneurship-Driven Transformation of Agro-Industries in India’s Food Systems: Institutions, Digital Supply Chains and Multi-Case EvidenceJain Dinesh
  24. Explainable Learning Analytics: A Human-Centered AI Framework for Digital Transformation in Higher EducationKatyal Ashish
  25. Firm Level Absorptive Capacity as the Bottleneck in Entrepreneurship Support EffectivenessOdeh Callistus Destiny, Astratova Galina Vladimirovna, Onwusuribe Chigozirim Ndubuisi, Onaolapo Opeyemi Samuel
  26. From Generative AI to Autonomous Research: Transforming Scientific Discovery in Complex Innovation EcosystemsGarg Ankita, Gupta Nidhi, Sahal Gaurav, Gupta Aman, Wankhede Disha
  27. From Green Chemistry to Market Impact: Innovation Management and Entrepreneurial Strategies for Sustainable Chemical EnterprisesKalwaghe Anand
  28. From Regulation to Innovation: Scalable Innovation Management Framework for European BanksMateo Julius
  29. From Tinkering to Transformation: Educational Makerspaces as Catalysts for Innovation and Entrepreneurship in Indian Higher EducationWakchaure Kiran, Kedar Hrushikeshr, Khatkale Praveen
  30. Frugal Generative AI Adoption in Indian Micro and Small Enterprises: A Practical Study of Use Cases and BarriersYarramreddy Saiesh, Wagh Tejal
  31. Artificial Intelligence-Driven Digital Transformation and Entrepreneurial Resilience: Advancing Innovation in Dynamic Business EcosystemsJagdale Santosh
  32. Artificial Intelligence-Enabled Human Resource Management for Future-Ready Organizations: A Strategic Framework for Business TransformationR Priya
  33. Building Financially Resilient Pharmaceutical Supply Chains Through AI-Driven Predictive Analytics: Integrating Economic Decision-Making for Sustainable HealthcareMatsagar Ishwari
  34. Conditional Business Partnering in Innovation: Evidence from Maltese Manufacturing OrganisationsWallbank Suzanne
  35. Designing and Validating a Scalable Capability-Based Model for Disruptive Frugal Innovation in Technology, Industrial/Manufacturing, and Service-Sector SMEs in Emerging-Economy Contexts: Evidence from Nigeria and the UAEJumbo Biedima
  36. Determinants of Fintech Adoption Among Generation Z: A Financial Resilience PerspectiveSuryawanshi Hemant, Nirmal Shivtej, Chaudhari Ajay, Sanchiti Diya, Kothavale Sakshi
  37. Governance-First Value Mobility in Education Ecosystems: A Conceptual Model of Blockchain, Artificial Intelligence, and Oracle ConvergenceBurden Ulrica
  38. Human–AI Collaboration in Research and Innovation: Opportunities, Risks, and Governance Frameworks for the FutureGarg Ankita, Garg Ruchi, Gupta Nishant, Gupta Aman, Dushing Pallavi
  39. Impact of AI Analytics on Managerial Decision-Making in OrganizationsDeore Aniket
  40. Influence of Innovation and Digital Transformation on Entrepreneurial Success: An Analysis of Modern CompaniesWare Bhakti, Wandhekar Prathamesh, Kothari Bhumi, Chattani Vanshita
  41. Medicine Beyond Medicines: Platform Business Model Innovation for Community Pharmacies as Integrated Primary Healthcare HubsGhotekar Vaibhav
  42. The Impact of Quantum Technologies on Digital Transformation and Innovation EcosystemsKumar Jashvant, Awsarmal Ankita, Jadhav Sachin
  43. The Role of Ethical AI in Transforming Indian Retail: Balancing Innovation with Privacy and FairnessGade Anushka, Bandna
  44. Understanding Post-Adoption Satisfaction in Digital Banking: From Service Features to CognitiveNabila Jawadi
  45. Unified Payment Interface (UPI): Transforming India into a Cashless EconomyLolge Akshay, Chandane Vaishnavi, Thakur Bandna
  46. Why Sustainable Scientific Innovations Fail to Reach Industry: Bridging the Lab-to-Market Commercialization GapManisha D. Pal, Pranay Somase
Track 4 · Complexity, Risk, and Strategic Foresight 9 papers
  1. Beyond Static Readiness: A Dynamic Readiness-Maturity-Mindset Framework for Organisational AI Adoption Under ComplexityBusuttil Dougall Daniela
  2. Governing the Unforeseen: Strategic Vigilance and Organizational Resilience Under Permanent UncertaintyHarake M.F.
  3. AI-Enhanced Portfolio Optimization: Risk-Adjusted Portfolio Optimization and Arbitrage DetectionNetaniel Segal
  4. Algorithmic Risk Intelligence in Fintech: How AI-Driven Decision Systems Navigate Financial Complexity and Systemic UncertaintyPatil Bhavesh, Baji Seema
  5. Artificial Intelligence for Strategic Foresight: Detecting Weak Signals and Emerging Technologies for Future-Oriented Leadership and Workforce Decision-MakingGarg Ankita, Garg Ruchi, Gupta Isha, Dumbre Vinit, Sonawane Shraddha
  6. From Fit to Foresight: Reimagining Product–Market Fit as a Strategic Compass in Complex Digital EcosystemsTeredesai Paresh
  7. Rethinking Business in an Era of Complexity: Strategic Adaptation Amidst the Europe–Middle East CrisisWakchaure Akshay, Painoli Girish
  8. Scenario Planning as a Strategic Tool for Managing Complexity and Uncertainty in Post-COVID Global Business EcosystemsPathan Moin
  9. Transformational Leadership and Cross-Cultural Communication as Drivers of Organizational Resilience and Strategic Foresight in Corporate Hospitals of MaharashtraNehare Uma
Track 5 · Business Administration and Management 14 papers
  1. A Bibliometric Review of Financial Wellbeing Research and Its Implications for Employee BehaviourHawaldar Aparna, Nair Sridevi
  2. Democratisation of the Workforce: Organisational Restructuring by and with AI?Sali Erkin
  3. Working with AI in Secret: Why Employees Hide Their Use of Generative AIKassar George
  4. A Study on Non-Performing Assets Amongst Scheduled Urban Cooperative Banks in Gujarat: Trends, Contributing Factors and IssuesVerma Abhishek
  5. AI-Driven Consumer Analytics and Workforce Resilience for Sustainable Business Transformation in the Chemical and Process IndustriesShelar Vaibhav
  6. Close Enough to Be Fair? Psychological Distance, Need for Cognition, and Managers’ Compensation DecisionsBehnoush Kangarlou
  7. Healthcare Accessibility in India: A Panel Analysis of State-Level Infrastructure, Nursing Workforce, AYUSH Integration, and Hospitalization Outcomes (2014–2024)Kaushik Preeti, Ramesh G.
  8. Impact of Diversity, Equity, Inclusion and Belongingness on Process Innovation of Selected Manufacturing Companies in NigeriaOnaolapo Opeyemi Samuel, Odeh Callistus Destiny, Olatunji Olaide Hezekiah, Olatunji Titilayo Funke
  9. Psychological Safety and AI Adoption in the Singapore Workforce: A Moderated Mediation Model of AI Self-Efficacy and Organizational SupportGuo Qiang Tan
  10. The Effect of Employee Motivation on Organizational PerformanceSharma Vaishnavi
  11. The Future of Higher Education in the Age of Generative AI: Organizational Transformation, Workforce Readiness, and Digital ResilienceGarg Ankita, Garg Ruchi, Gupta Isha, Gupta Nitin, Kalwaghe Anand
  12. The Impact of Business Process Management on Organizational PerformanceWandhekar Prathamesh, Ware Bhakti, Kothari Bhumi
  13. The Impact of Innovation and Digital Transformation on Entrepreneurial Success: A Study of Modern BusinessesPahilwan Riya
  14. The Role of Diversity, Equity, and Inclusion in Reducing Burnout Among Generation Z Employees in AcademiaRao Aishwarya, K Bharath, Tidake Rutuja
Track 6 · Accounting, Finance, and Economics 9 papers
  1. Achieving the Carbon Neutrality Target in Selected OECD Countries: The Role of Renewable Energy and Electric VehiclesOuni Habib
  2. The Malting and Brewing Sector and Its Importance for the Slovak EconomyGolej Julius, Machalik Vladimir
  3. Artificial Intelligence, Sustainable Finance, and Organizational Resilience: An Integrated Framework for Decision-Making Under Economic UncertaintyGarg Ruchi, Garg Ankita, Gupta Nitin, Dumbre Vinit, Sahal Gaurav
  4. Does ESG Create Value Equally Across Europe? The Moderating Effect of Regional Characteristics on Financial PerformanceBožić Mitar
  5. Impact of Digital Financial Literacy on Financial Decision Making Among Undergraduate StudentsKashid Swamini, Datir Shraddha, Nikam Sakshi, Dive Kavita
  6. Mutual Fund Investors and Irrational Behaviour: An Empirical InvestigationGupta Jyoti
  7. Outsource or Backsource in a Fractured World? How Competitiveness, Regulation, Geopolitics, and Environmental Pressures Shape Location Strategies in the Financial and Digital Sectors: A Configurational Analysis Based on Interviews and QCAKhyari Hibat
  8. Sectoral Work Environment and Investment Psychology Among Women Educators: Mediating Role of Herding Behaviour in Punjab and HaryanaBala Renu
  9. The Impact of AI-Driven Market Intelligence on the Investment Decisions of Gen-Z Retail InvestorsChaudhari Ajay, Painoli Girish
Track 7 · Marketing and Business Communication 12 papers
  1. Redefining the CMO Role in the Age of Generative AI: From Campaign Manager to Intelligence OrchestratorMoreno Reyes Fernando, Kumar Phool, Kress Sevilla Alejandro
  2. Reputational Dynamics and Discursive Contestation in Digital Celebrity Culture: The Case of Blake Lively and It Ends with UsDe Cepeda Leyre
  3. Silent Shoppers, Loud Data: Event-Based Funnel Analytics and Consumer Drop-Off in Digital RetailDaou Salma-Ines, Mahouachi Salma, Guedouar Ghofran
  4. We Create AI in Our Own Image: Customised Large Language Models for EnterprisesSali Erkin
  5. Antecedents of Digital Influencer Branding That Shape Brand Patronage in an Emerging Economy: A Qualitative AnalysisOzoh Uchechukwu, Shittu Saheed
  6. Decoding the Social Influence Matrix: Dominating Influencer Marketing in the Digital RevolutionBharath K, Sr Ramesh Kkumar, Atish Kothavale Sakshi, Ravindra Sancheti Diya, Wakchaure Akshay
  7. From Personalization to Autonomy: Consumer Trust and Strategic Foresight in AI Agent–Driven Marketing Under Business ComplexityGodse Aniket, Deb Saikat, Dixit Surabhi, Patre Smruti
  8. Need for Uniqueness in Gender-Neutral Jewellery Purchase Intention: Evidence from Gen ZP J Ayana, Treasa Mendez Ottina, Antony Jefin, C A Rafeeka Mol
  9. The Green Purchase Gap: A Systematic Review of How Green Marketing Tools Translate into Consumer Purchase BehaviourEdeh Mark Bekweri, Nze Nnenna Jennifer
  10. Trust Beyond the Transaction: Consumer Decision-Making and Brand Legitimacy in India’s Building Materials MarketPatel Khush
  11. Understanding User Retention in AI Influencer Engagement: A Qualitative Exploration of StickinessBhatt Sudhanshu, Jhawar Anand
  12. When Low Prices Backfire: Strategic Algorithmic Price Sequencing and Cognitive Biases in CommerceSaqib Najam

Detailed Program

Session times, rooms, and the full order of presentations

Detailed agenda
Madrid campus, gbsb global, retiro, business school in madrid