Rated excellent by QS World University Rankings
Study Business Bachelor with Sports & eSports Management in Barcelona
Study Business Administration and Enter the Exciting World of Sports and eSports in the Energetic Atmosphere of Barcelona
Why Choose This Program?
Study in English, Live in Barcelona
Barcelona is a sports capital: from FC Barcelona’s Camp Nou to esports arenas like Feria de Barcelona. Dive into a city where sports, culture, and innovation collide, all while studying in English.
Business + Sports + eSports
This program combines core BBA courses—marketing, finance, leadership—with niche sports and esports subjects: Talent Management, Event Sponsoring, and eSports Business Models. You’ll graduate ready to lead in both traditional and digital arenas.
Access Industry Experts
Guest lectures from professional sports managers and esports entrepreneurs mean you’ll network with insiders. Attend live Q&As, participate in workshops on sponsorship negotiations, and build relationships that can jumpstart your career.
Hands-On, Real-World Projects
From organizing local sports events to analyzing esports tournament data, you’ll apply theory to practice immediately. Group projects with actual clients sharpen your skillset and grow your portfolio before graduation.
Digital Tools for Modern Markets
Learn to use the latest analytics platforms, CRM systems, and streaming technologies that power today’s sports and esports industries. Our digital-focused electives ensure you’re fluent in remote collaboration and virtual fan engagement.
Over three years, you’ll blend solid business foundations with specialized sports and esports management know-how. Each semester layers core subjects—such as Accounting, Digital Marketing, and Leadership—with targeted electives like Sports and eSports Marketing, Event Management, and Talent Management in the Digital Era.
Classes are taught 100 % in English on our Barcelona campus, so you develop a global mindset while immersing yourself in a city celebrated for its sports culture.
Learning here is anything but textbook-only: you’ll plan esports tournaments, audit real sporting events, pitch sponsorship proposals to industry guests, and intern with local clubs or international esports teams.
Want extra flexibility? In Year 3, choose to study abroad in Malta or switch to our online campus for greater scheduling freedom without losing momentum.
By graduation, you’ll have a robust portfolio of projects, hands-on experience, and the confidence to enter sports management, esports entrepreneurship, or related fields.
Rankings & Achievements
Executive and Top Management Programs
Listed by Forbes Spain in 2024
Stars by QS Stars Ranking System
Named a Five Star Business School for Online Education, Teaching, Employability, and overall
Microsoft Showcase School
First Business School to be recognized as a Microsoft Showcase School for its digital learning environment
Average Rank of Our Programs
In 2024, our programs were listed among the Top 5 in Spain by El Mundo and Financial Magazine.
What You’ll Study
Over 3 years, you’ll study things like:
Year 1 – Business Basics
- Global Business Environment
- Introduction to Digital Entrepreneurship
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
Year 2 – Leadership & Specialisation
- Leadership, Human Resources & Organisation
- Starting a New Digital Business
- Business Economics
- Business Research Methods
Year 3 – Tailor Your Path
- Disruptive Technologies for Innovation and Change
- Electives like Sports & eSports Management or Event Management & Sponsoring
- Undergraduate Dissertation in Sports & eSports Management
You’ll also work on group projects, join workshops, and maybe even launch your own business idea through our G-Accelerator startup program.
Careers After Graduation
After graduating with a bachelor’s degree, you’ll unlock a world of exciting career opportunities, where you can shape your future, explore diverse industries, and make a real impact in your chosen field.
63% of our Alumni
consider the GBSB Global Diploma to have had an “important” and “significant” impact on their careers.
91% of our Alumni
are “very” or “to a great extent” satisfied with the GBSB Global experience.
80%
improved their management skills “a lot” or “a great deal” through a professional internship.
89%
are employed within one year of graduation.
72%
maintain employment for more than one year.
79%
are “very satisfied” with their career development.
Barcelona Campus
GBSB Global Business School is proudly located in the heart of Barcelona, in the vibrant Eixample district. Just off the bustling Aragon Street, our renowned business school offers a modern campus with state-of-the-art classrooms and advanced technology, creating an inspiring environment for higher learning.
What You Need to Apply
You don’t need perfect grades—you need motivation.
Here’s what we ask for:
- High school diploma
- Proof of English (or take our internal test)
- Motivation letter
- CV / resume
- Passport & photo
We have intakes in October, January, and April.
Student Stories
I initially chose this university because they offer the program in English and it only takes three years, which helps save time. But what I didn’t expect was how international it would be. My classmates come from all over the world – the U.S., Africa, Europe, and Asia – and bring different perspectives to every discussion. Since I was the youngest in my class, I learned a lot from my classmates who had work experience in different countries and industries. That was one of the most valuable things I’ve gained from my studies.
I’m currently a transfer student in the BBA 3 in General Business. The school was incredibly helpful in transferring my credits and answering all my questions, making the transition smooth. Beyond academics, GBSB Global offers a complete international experience. It pushes me out of my comfort zone and prepares me for the real world. It’s truly a global journey – challenging, but in the best way possible.