Rated excellent by QS World University Rankings

Bachelor of Business Administration in Barcelona

Study Bachelor in Digital Marketing in Barcelona – in English

Dive into Business and Digital Marketing in the Heart of Barcelona

Why Choose This Program?

  • Study in English, Live the Barcelona Vibe

    Imagine studying in English while soaking up Barcelona’s blend of art, tech, and nightlife. It’s the perfect spot to network with innovative thinkers, attend local startup meetups, and fuel your creative side—no FOMO guaranteed.

  • Business + Next-Gen Digital Marketing

    We’re talking core business courses (think accounting, finance, leadership) paired with digital marketing must-haves: SEO hacks, social media strategies, analytics deep dives, content creation, and more. By the end, you’ll know how to run campaigns that actually convert.

  • Connect with Industry Insiders

    Guest lectures from LVMH alumni, store visits to Passeig de Gràcia, and projects set by real brands get you on the inside fast.

  • Zero-Bull, Hands-On Projects

    Want to run a live PPC campaign? Optimize a startup’s website for search? Pitch a social strategy to a local brand? You’ll do all this and more. Group work and client briefs mean your portfolio is stacked by year three.

  • Master the Hottest Digital Tools

    Get fluent in analytics platforms, CRM systems, marketing automation tools, and everything you need to boss digital spaces. These aren’t your grandpa’s marketing tactics—this is tomorrow’s skill set, today.

  • Small Cohorts, Big Support

    Forget massive lecture halls. You’ll vibe with a tight-knit group where professors know your name and career goals. From mentorship to career coaching, we’ve got your back—even if you’re just starting out in marketing.

Over three years, you’ll build a solid foundation in business—covering essentials like Accounting, Digital Marketing Foundations, and Leadership—then dive into specialized electives (Social Media Strategy, Consumer Behavior & Emerging Tech, E-Commerce Dev).

Classes are 100% in English at our Barcelona campus, where you get a global mindset while living in a city obsessed with creativity and innovation.

Here’s the real deal: you’ll run live SEO audits, manage real ad campaigns for local brands, pitch digital strategies to guest pros, and intern in digital agencies or in-house marketing teams. In Year 3, choose to study abroad in Malta or switch to our online campus if you need more flexibility.

Graduate with a portfolio that wows recruiters and the confidence to land roles like Digital Marketing Manager, Content Strategist, or E-Commerce Coordinator.

barcelona campus, students, business school in barcelona

Rankings & Achievements

#1
Executive and Top Management Programs

Listed by Forbes Spain in 2024

5
Stars by QS Stars Ranking System

Named a Five Star Business School for Online Education, Teaching, Employability, and overall

1st
Microsoft Showcase School

First Business School to be recognized as a Microsoft Showcase School for its digital learning environment

5
Average Rank of Our Programs

In 2024, our programs were listed among the Top 5 in Spain by El Mundo and Financial Magazine.

What You’ll Study

Over 3 years, you’ll study things like:

Year 1 – Business Basics
• Global Business Environment
• Digital Marketing Fundamentals
• Business Law
• Accounting

Year 2 – Leadership & Specialisation
• HR & Organisation
• Starting a Digital Business
• Consumer Behavior & Emerging Technologies

Year 3 – Tailor Your Path
• Disruptive Technologies for Innovation
• Electives like Digital Branding or E-Commerce Development
• Undergraduate Dissertation in Digital Marketing

You’ll also work on group projects, join hands-on workshops, and run real campaigns to build your portfolio.You’ll also work on group projects, join workshops, and maybe even launch your own business idea through our G-Accelerator startup program.

Careers After Graduation

After graduating with a bachelor’s degree, you’ll unlock a world of exciting career opportunities, where you can shape your future, explore diverse industries, and make a real impact in your chosen field.

63% of our Alumni

consider the GBSB Global Diploma to have had an “important” and “significant” impact on their careers.

91% of our Alumni

are “very” or “to a great extent” satisfied with the GBSB Global experience.

80%

improved their management skills “a lot” or “a great deal” through a professional internship.

89%

are employed within one year of graduation.

72%

maintain employment for more than one year.

79%

are “very satisfied” with their career development.

Barcelona Campus

GBSB Global Business School is proudly located in the heart of Barcelona, in the vibrant Eixample district. Just off the bustling Aragon Street, our renowned business school offers a modern campus with state-of-the-art classrooms and advanced technology, creating an inspiring environment for higher learning.

What You Need to Apply

You don’t need perfect grades—you need motivation.

Here’s what we ask for:

  • High school diploma
  • Proof of English (or take our internal test)
  • Motivation letter
  • CV / resume
  • Passport & photo

We have intakes in October, January, and April.

Student Stories

I initially chose this university because they offer the program in English and it only takes three years, which helps save time. But what I didn’t expect was how international it would be. My classmates come from all over the world – the U.S., Africa, Europe, and Asia – and bring different perspectives to every discussion. Since I was the youngest in my class, I learned a lot from my classmates who had work experience in different countries and industries. That was one of the most valuable things I’ve gained from my studies.

Anel Duisenova, Kazakhstan

I’m currently a transfer student in the BBA 3 in General Business. The school was incredibly helpful in transferring my credits and answering all my questions, making the transition smooth. Beyond academics, GBSB Global offers a complete international experience. It pushes me out of my comfort zone and prepares me for the real world. It’s truly a global journey – challenging, but in the best way possible.

Hazem Elsayed, Egypt

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