GBSB Global’s Online MBA in Marketing Management provides students with an education focused on trends in marketing today, marketing strategies, creative marketing communications, research marketing, product development, brand management, and promotions. Encompassing the latest advancements in marketing, the Online MBA in Marketing Management program hones in on sectors within the field that are in high demand such as, digital marketing, neuromarketing and experiential marketing.
The Online MBA in Marketing Management students acquire the tools, learn fundamental concepts, engage in critical thinking and learning-by-doing practices in the spheres of brand management, sales management, digital marketing, market research, and product development. GBSB Global Business School’s Online MBA in Marketing Management graduates are professionals, very marketable and increasingly competitive in the current, fast-paced, and highly dynamic industry.
DEGREE
MBA in Marketing Management
DURATION
10 months
LANGUAGES
English
LOCATION
Online
ANNUAL INTAKES
SEP | JAN | APR
FORMAT
Flexible 24/7 Studies
TUITION FEES
€16,200
PROGRAM HIGHLIGHTS
Company Visits &
Innovative Learning
Obtain Microsoft Certifications
In Addition to MBA Degrees
Expert Faculty that are
Marketing Managers & Directors
Student Body Comprised of
70 Different Nationalities
Incorporate Case-Studies &
Learning-by-Doing Methodology
Professional Opportunities with
International Firms
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
MBA Program is Accredited by the European Council for Business Education
Official ACCA Partner and the only Computer Based Examination Centre in Spain
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Ranked by CEO Magazine as # 11 in Global Online MBA Rankings 2018
WHAT YOU WILL LEARN
GAIN DIGITAL COMPETENCIES:
Learn about the range of digital marketing techniques and become proficient at using the most applicable processes to construct successful marketing campaigns.
BECOME ADEPT AT GLOBAL BUSINESS PRACTICES:
Acquire the cultural empathy required in marketing management to effectively communicate and collaborate in diverse, multinational settings in Europe and around the world.
FACE THE CHALLENGES IN THE 21ST CENTURY:
Be involved in design marketing strategies and other engagements that promote globalization and use ethical and sustainable practices to better the world of business.
PROCURE PRACTICAL KNOWLEDGE:
Earn your MBA in Marketing Management online and learn how to evaluate and implement a variety of marketing approaches to business in Europe and around the globe.
EXAMINE THE POSSIBILITIES AND DISCOVER SOLUTIONS:
Analyze global markets and design effective marketing solutions for today’s current and emerging markets by studying for your MBA in Marketing Management degree online.
CAREER OPPORTUNITIES
Earn an Online MBA in Marketing Management degree and make an investment in your professional career. Utilize GBSB Global’s large assortment of career development services in Marketing Management. From specialized workshops and corporate trainings to career services provided by our esteemed staff. Our Online Master in Marketing Management graduates are supported by GBSB Global throughout the entire course of their studies and beyond, readying them for the next step in their lives.
STUDENT TESTIMONIALS
LORRAINE REYNOLDS, United Kingdom
"My experience studying at GBSB Global Business School was very unique. Surrounded by classmates from around the world, we learned so much from one another and our professors, experts in the field. Studying abroad, GBSB Global made me feel like I belonged to a fantastic international community. With a diverse offering of classes and real life simulations, GBSB Global provided a comprehensive, globally-focused, educational experience."
GBSB Global Alumna, Class of 2016
Business Essentials
All You Need to Get Ready
- Microsoft Excel (Training for Certification)
- Self-awareness Workshop
- Stress & Conflict Management Workshop
- Spanish for Beginners (optional)
Core Courses
- The Government and Legal Environment of Business
- Marketing Management
- Managerial Accounting
- Financial Accounting
- Statistical Analysis for Management
- Understanding International Macroeconomy
- Operations Management
- Cost Accounting
- Corporate Finance
Become a Leader & a Global Manager
International Business Management
- Global Strategy and Management
- Global Project Management
- Geopolitics of World Business
(Global Study Trip to world organizations or event management of a real conference)
Develop Your Soft Skills
- Leadership and Managing Multicultural Teams
- Cross-Cultural Negations & Communication
- Ethics & Responsibility
Boost Your Innovation Potential
Understand Innovation (the Engine of the New Economy)
- Creativity and Psychology of New Product Development
- Globalization of Innovation
- Digital Strategy
Work in Intra & Entrepreneurial Settings
- Discovering Entrepreneurial Opportunities
- Entrepreneurial Finance
Learning-by-Doing & Career Progression
Business Simulation Module
A simulation recreates real world experiences so that learners can practice in a risk-free environment. Empower students - by taking control of a business enterprise, participants see and understand how a business works from top to bottom.
Industrial Visits & Guest Speakers
During your MBA program you will visit several multinational and start-up companies, business incubators and organizations of different kinds. You will also meet key people from different industries. This will help you to understand how professionals conduct business in the real world.
Boost Your Career
Various career assessment workshops are part of your MBA program. You will also have a chance to attend career fairs, company presentations on campus and use our career portal for great internships and job offers.
MBA in Marketing
3 courses from this list:
Market Research
Digital Marketing
Design & Creation of E-commerce
Brand Management
Consulting Project:
An integral part of your learning journey and a stepping stone to your career progression. It is intentionally designed as a challenging, yet enriching experience. You will integrate and apply skills and knowledge acquired across various business modules, a process that requires your in-depth reflection, thoughtfulness, innovative mindset, and, above all, eagerness to stretch yourself.
* The list of electives is updated annually. Electives are subject to availability and change.
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2018- 2019
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
MBA Programs
Fall Quarter – September 17, 2018
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019
FALL QUARTER
September 2018 - December 2018
Orientation Days
September 27-28
WORKSHOPS
September 17 - 28
WEEK 1
October 1 - 5
WEEK 2
October 8 - 12
WEEK 3
October 15 - 19
WEEK 4
October 22 - 26
WEEK 5
Oct. 28 - Nov. 2
WEEK 6
November 5 - 9
WEEK 7
November 12 - 16
WEEK 8
November 19 - 23
WEEK 9
November 26 - 30
WEEK 10
December 3 - 7
WEEK 11
December 10 - 14
ACCA, MOS exams
December 13 - 18
WINTER QUARTER
January 2019 - March 2019
Orientation Day
January 7
WEEK 1
January 7 - 11
WEEK 2
January 14 - 18
WEEK 3
January 21 - 25
WEEK 4
Jan. 28 - Feb. 1
WEEK 5
February 4 - 8
WEEK 6
February 11 - 15
WEEK 7
February 18 - 22
WEEK 8
Feb. 25 - Mar. 1
WEEK 9
March 4 - 8
WEEK 10
March 11 - 15
WEEK 11
March 18 - 22
ACCA, MOS exams
March 21 - 27
SPRING QUARTER
April 2019 - June 2019
Orientation Day
April 1
WEEK 1
April 1 - 5
WEEK 2
April 8 - 12
Easter Break
April 14 - 22
WEEK 3
April 23 - 26
WEEK 4
Apr. 29 - May 3
WEEK 5
May 6 - 10
WEEK 6
May 13 - 17
WEEK 7
May 20 - 24
WEEK 8
May 27 - 31
WEEK 9
June 3 - 7
WEEK 10
June 10 - 14
WEEK 11
June 17 - 21
ACCA, MOS exams
June 19 - 26
CHRISTMAS HOLIDAYS: Dec 22 – Jan 6
SPRING HOLIDAYS 2019: March 23 - 31
EASTER BREAK 2019: April 14 - 22
SUMMER HOLIDAYS 2019: July - October 2019
GRADUATION CEREMONY 2019: June 27, 2019
Thesis/Final Master Project Defence (January): (Week 3 of Winter term)
Thesis/Final Master Project Defence (April): (Week 3 of Spring term)
Thesis/Final Master Project Defence (June): (during last week of the month)
Bank Holidays (Barcelona Campus)
January: 1st: New Year(Statewide), 6th: Reyes(Statewide)
April: 19th: Friday of Eastern(Statewide), 22nd: Monday of Eastern(Autonomic)
May: 1st: Day of workers(Statewide)
June: 10th: Monday of Pentecostes(Local), 24th: Saint John(Autonomic)
August: 15th: Virgin's ascension(Statewide)
September: 11th: Diada(Autonomic), 24th: Virgel de la Merce(Local)
October: 12th: Spain National Day(Statewide)
November: 1st: Todos los Santos(Statewide)
December: 6th: Day of the Constitution(Statewide), 8th: Inmaculada(Statewide), 25th: Christmas(Statewide), 26th: Saint Esteban(Autonomic)
VICTORIA BALLESTA
Academic Background
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain
Career Experience
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain
REYNALD NAULLEAU
Academic Background
BBA, SKEMA Business School, France
MSc, Strategic Tourism Management, SKEMA Business School/European School of Management, France
Career Experience
CEO & Founder, ZGOAT, France
Area Manager, Golden Tulip Hospitality Group, France
Sales Manager, Louvre Hotels, France
RITA RUEFF LOPES
Academic Background
Bachelor Degree, Psychology, ISCTE, Portugal
MA, Human Resources Management and Services, The University of Bolton, UK
PhD, HRM and Organizational behavior, ISCTE, Portugal
Career Experience
Founder, Refugees Aid Barcelona, Spain
Lecturing / Research projects / Master Thesis Coordination, ESADE Business School, Spain
Analyst of NGO Activities, SIGWATCH, Germany
Country Manager, Datamonitor, UK
MOISES ROJAS DONADA
Academic Background
BBA, Universitat Autonoma de Barcelona, Spain
MSc, Business Research, Universitat de Barcelona, Spain
Master Degree, Financial Management and Finance, Universitat de Barcelona, Spain
Career Experience
Accountant and Financial Consultor, Moises Rojas Gras, Spain
Associate Professor, Pompeu Fabra University, Spain
Associate Professor, CEA Study Abroad, Spain
Associate Professor, Universitat Politècnica de Catalunya, Spain
Manager, Caixa, Spain
Manager, BBVA, Spain
ELENA TECCHIATI
Academic Background
Bachelor Degree, Psychology, University of Cologne, Germany
Master Degree, Organizational Psychology and Human Resources, University of Ramon Llull, Spain
Career Experience
Coach and Trainer, Liw E.V. & Liw B&T, Bayer Business Services, Germany
Assistant, RHR International, Germany
Advertising and Event Manager, Kat Marketing, Germany
TO BE QUALIFIED FOR ADMISSION TO ONLINE MBA IN MARKETING MANAGEMENT, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Have a high level of English language
Complete all required forms for admission and submit all required documents
Tuition Fee for the Program (60 ECTS credits)
16,200 EUR
Tuition Fee per Quarter (20 ECTS credits)
5,400 EUR
Tuition Fee per Academic Credit (1 ECTS credit)
270 EUR
(Visiting students)
Payment Conditions:
Minimum Advanced Tuition Payment
5,400 EUR
Due at the time of program acceptance
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
