The MBA in Marketing Management in Barcelona, Spain teaches students about global market trends, marketing strategies, innovative marketing communications, market research, product development, brand management, and promotions. This program is one of the MBA Marketing programs which incorporates the latest advancements in the area of marketing such as digital marketing, neuromarketing and experiential marketing.
MBA in Marketing Management in Barcelona students gain the tools, learn specialized theory, participate in critical thinking and learning-by-doing projects in the areas of brand management, sales management, digital marketing, market research, and product development. GBSB Global Business School MBA in Marketing Management in Barcelona students are highly marketable and very competitive in this fast-paced, increasingly demanded industry.
DEGREE
MBA in Marketing Management
DURATION
10 months
LANGUAGES
English
LOCATION
Barcelona
ANNUAL INTAKES
SEP | JAN | APR
FORMAT
Full Time | Daytime
TUITION FEES
€16,200
PROGRAM HIGHLIGHTS
Practical Company Visits &
Learning Outside the Classroom
A Possibility to Obtain
Microsoft Certifications
on Top of the MBA Degrees
Faculty Are Current
Marketing Managers & Directors
Students from More than
70 Different Countries
Use of the Best
Case-Studies & Learning-by-Doing
Career Opportunities with
Multinational Companies
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
MBA Program is Accredited by the European Council for Business Education
Ranked as Tier One in the Global MBA Rankings in CEO Magazine
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
BE COMPETIVE IN TODAY’S HI-TECH MARKET:
Understand the variety of digital marketing approaches and apply the appropriate processes to marketing campaigns. Engage in the newest innovative marketing techniques and practices while studying for your MBA in Barcelona.
UNDERSTAND INTERCULTURAL BUSINESS PRACTICES:
Gain the cultural intelligence and empathy needed in marketing management to successfully communicate and collaborate in diverse, international settings in Europe and around the world.
PREPARE TO CONFRONT THE CHALLENGES IN THE 21ST CENTURY:
Learn design marketing strategies and other initiatives that take into consideration globalization as well as ethical and sustainable problems the world faces today in business.
OBTAIN PRACTICAL KNOWLEDGE:
Gain an MBA in Marketing Management in Barcelona and learn how to provide a strategic framework to evaluate and implement various marketing management approaches in Europe and on the international stage.
ANALYZE AND FIND SOLUTIONS:
Be able to analyze global business and to produce effective marketing solutions for current and emerging markets worldwide by studying the MBA in Marketing Management in Barcelona, Spain.
CAREER OPPORTUNITIES
Earn an MBA in Marketing Management in Barcelona and advance your career. Take advantage of the large range of career development resources in Marketing Management GBSB Global Business School in Barcelona has to offer from specialized workshops and corporate trainings on campus to career evaluation services provided by esteemed professionals. Master in Marketing Management in Spain students are supported by GBSB Global faculty and staff who help prepare them for the next phase of their lives.
STUDENT TESTIMONIALS
LORRAINE REYNOLDS, United Kingdom
"GBSB Global offered a truly unique experience; I was able to study in an amazingly diverse environment. Barcelona is a brilliant city to live in, easy to get around, and on top of that GBSB Global made me feel like I belonged to a greater whole. With a variety of classes offered and a faculty of professors from a across the globe and an assortment of industries, GBSB Global provided a comprehensive learning experience, which was globally focused."
GBSB Global Alumna, Class of 2016
AIZAT KALBERGENOVA, Kazakhstan
"My aspiration for my study abroad experience was to earn a higher education, to work on myself and advance my career prospects. Before I left my home country, I was working at the same time of balancing my studies, and I wanted a change. I needed to find a challenge that offered room to learn and grow both personally and professionally. When I first visited Barcelona, I was a tourist. I fell in love with the city, and now it will forever hold a special place in my heart. I was impressed by the opportunities available for professionals in the city. I researched a lot of different universities in Barcelona before deciding on GBSB Global and it was a great investment in my future."
GBSB Global Alumna, Class of 2016
Previous
Next
Business Essentials
All You Need to Get Ready
- Microsoft Excel (Training for Certification)
- Self-awareness Workshop
- Stress & Conflict Management Workshop
- Spanish for Beginners (optional)
Core Courses
- The Government and Legal Environment of Business
- Marketing Management
- Managerial Accounting
- Financial Accounting
- Statistical Analysis for Management
- Understanding International Macroeconomy
- Operations Management
- Cost Accounting
- Corporate Finance
Become a Leader & a Global Manager
International Business Management
- Global Strategy and Management
- Global Project Management
- Geopolitics of World Business
(Global Study Trip to world organizations or event management of a real conference)
Develop Your Soft Skills
- Leadership and Managing Multicultural Teams
- Cross-Cultural Negations & Communication
- Ethics & Responsibility
Boost Your Innovation Potential
Understand Innovation (the Engine of the New Economy)
- Creativity and Psychology of New Product Development
- Globalization of Innovation
- Digital Strategy
Work in Intra & Entrepreneurial Settings
- Discovering Entrepreneurial Opportunities
- Entrepreneurial Finance
Learning-by-Doing & Career Progression
Business Simulation Module
A simulation recreates real world experiences so that learners can practice in a risk-free environment. Empower students - by taking control of a business enterprise, participants see and understand how a business works from top to bottom.
Industrial Visits & Guest Speakers
During your MBA program you will visit several multinational and start-up companies, business incubators and organizations of different kinds. You will also meet key people from different industries. This will help you to understand how professionals conduct business in the real world.
Boost Your Career
Various career assessment workshops are part of your MBA program. You will also have a chance to attend career fairs, company presentations on campus and use our career portal for great internships and job offers.
MBA in Marketing
3 courses from this list:
Market Research
Digital Marketing
Design & Creation of E-commerce
Brand Management
Consulting Project:
An integral part of your learning journey and a stepping stone to your career progression. It is intentionally designed as a challenging, yet enriching experience. You will integrate and apply skills and knowledge acquired across various business modules, a process that requires your in-depth reflection, thoughtfulness, innovative mindset, and, above all, eagerness to stretch yourself.
* The list of electives is updated annually. Electives are subject to availability and change.
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2019- 2020
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
MBA Programs
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019
Fall Quarter – September 16, 2019
Winter Quarter – January 10, 2020
Spring Quarter – April 13, 2020
WINTER QUARTER
January 2019 - March 2019
Orientation Day
January 7
WEEK 1
January 7 - 11
WEEK 2
January 14 - 18
WEEK 3
January 21 - 25
WEEK 4
Jan. 28 - Feb. 1
WEEK 5
February 4 - 8
WEEK 6
February 11 - 15
WEEK 7
February 18 - 22
WEEK 8
Feb. 25 - Mar. 1
WEEK 9
March 4 - 8
WEEK 10
March 11 - 15
WEEK 11
March 18 - 22
ACCA, MOS exams
March 21 - 27
SPRING QUARTER
April 2019 - June 2019
Orientation Day
April 1
WEEK 1
April 1 - 5
WEEK 2
April 8 - 12
Easter Break
April 14 - 22
WEEK 3
April 23 - 26
WEEK 4
Apr. 29 - May 3
WEEK 5
May 6 - 10
WEEK 6
May 13 - 17
WEEK 7
May 20 - 24
WEEK 8
May 27 - 31
WEEK 9
June 3 - 7
WEEK 10
June 10 - 14
WEEK 11
June 17 - 21
ACCA, MOS exams
June 19 - 26
FALL QUARTER
September 2019 - December 2019
Orientation Days
September 26-27
Pre-Weeks (MBA)
September 16 - 27
WEEK 1
Sept. 30 - Oct. 4
WEEK 2
October 7 - 11
WEEK 3
October 14 - 18
WEEK 4
October 21 - 25
WEEK 5
Oct. 28 - Nov. 1
WEEK 6
November 4 - 8
WEEK 7
November 11 - 15
WEEK 8
November 18 - 22
WEEK 9
November 25 - 29
WEEK 10
December 2 - 6
WEEK 11
December 9 - 13
Defense Week
December 16 - 20
WINTER QUARTER
January 2020 - March 2020
Orientation Day
January 10
WEEK 1
January 13 - 17
WEEK 2
January 20 - 24
WEEK 3
January 27 - 31
WEEK 4
February 3 - 7
WEEK 5
February 10 - 14
WEEK 6
February 17 - 21
WEEK 7
February 24 - 28
WEEK 8
March 2 - 6
WEEK 9
March 9 - 13
WEEK 10
March 16 - 20
WEEK 11
March 23 - 27
Defense Week
Mar. 30 - Apr. 3
Global Study Trip
March 27
SPRING QUARTER
April 2020 - June 2020
Orientation Days
April 13-14
WEEK 1
April 13 - 17
WEEK 2
April 20 - 24
WEEK 3
Apr. 27 - May 1
WEEK 4
May 4 - 8
WEEK 5
May 11 - 15
WEEK 6
May 18 - 22
WEEK 7
May 25 - 29
WEEK 8
June 1 - 5
WEEK 9
June 8 - 12
WEEK 10
June 15 - 19
WEEK 11
June 22 - 26
Defense Week
Jun 29 - Jul 3
SPRING HOLIDAYS 2019: March 23 - 31
EASTER BREAK 2019: April 14 - 22
SUMMER HOLIDAYS 2019: July - October 2019
GRADUATION CEREMONY 2019: June 27, 2019
Thesis/Final Master Project Defence (January 2019): (Week 3 of Winter term)
Thesis/Final Master Project Defence (April 2019): (Week 3 of Spring term)
Thesis/Final Master Project Defence (June 2019): (during last week of the month)
CHRISTMAS HOLIDAYS: Dec 21 – Jan 12
SPRING HOLIDAYS 2020: March 28 - April 12
SUMMER HOLIDAYS 2020: June 27 - September
GRADUATION CEREMONY 2020: July 2, 2020
Bank Holidays (Barcelona Campus)
April 2019: 19th: Friday of Eastern(Statewide), 22nd: Monday of Eastern(Autonomic)
May 2019: 1st: Day of workers(Statewide), 21st: Monday of Pentecostes(Local)
June 2019: 24th: Saint John(Autonomic)
August 2019: 15th: Virgin's ascension(Statewide)
September 2019: 11th: Diada(Autonomic), 24th: Virgen de la Merce(Local)
October 2019: 12th: Spain National Day(Statewide)
November 2019: 1st: Todos los Santos(Statewide)
December 2019: 6th: Day of the Constitution(Statewide), 8th: Inmaculada(Statewide), 25th: Christmas(Statewide), 26th: Saint Esteban(Autonomic)
January 2020: 1st: New Year(Statewide), 6th: Reyes(Statewide)
April 2020: 10th: Friday of Eastern(Statewide), 13th: Monday of Eastern(Autonomic)
May 2020: 1st: Day of workers(Statewide)
June 2020: 24th: Saint John(Autonomic)
August 2020: 15th: Virgin's ascension(Statewide)
JOSEP BOSCH
Academic Background
Bachelor and Master Degree, Journalism, Universidad Autonoma de Barcelona, Spain
Career Experience
Head of Media, World Trade Organization, Switzerland
Spokesman and Information Officer, World Trade Organization, Switzerland
Geneva Bureau Chief and Economics Correspondent, Efe, Switzerland
Hong Kong and Southeast Asia and the Pacific Bureau Chief and Economics Correspondent, Efe, China
Tokyo Bureau Chief and Economics Correspondent, Efe, Japan
Correspondent, Efe, UK
VICTORIANO TRAVIESO MORALES
Academic Background
Bachelor Degree, Law, Universidad de Las Palmas de Gran Canaria, Spain
PG DIP, Legal Studies, Contractual, Conveyancing, Trusts & Equities, European Competition Law, Criminal Law, Commendation, London South Bank University, UK
Postgraduate Degree, Legal Practice, BPP Law School, UK
Career Experience
Senior Spanish Lawyer and English Solicitor, Gimbrere International Advocaten, S.L.P., Spain
Practicing English Solicitor, Stepinlaw Abogados, Spain
Spanish Lawyer and English Solicitor, De Haan & Mulder, S.L.P., Spain
FERRAN TEIXES
Academic Background
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Certified Lego ® Serious Play ® Facilitator
Career Experience
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain
STEPHEN HARRISON
Academic Background
BSc, Mathematics, Exeter University, UK
MBA, Marketing, University of Phoenix, USA
Master Degree, Marketing, ESERP Business School, Spain
Career Experience
CEO, Gerentes Internacionales S.A., Spain
Independent Consultant/Coach, Spain
Financial & Business Consultant, Spain
ARIANNA MAZEO
Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy
Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain
XAVIER BERNARD
Academic Background
BBA, International Marketing, EDHEC Business School, France
MBA, International Marketing, EDHEC Business School, France
MA, Mountain & Rural Development, University of Toulouse, France
Career Experience
Managing Director, Pyrenees Working Community, Spain
Project Manager, European Cooperative Society, Spain
Consultant, Technologic Forest Center, Spain
VICTORIA BALLESTA
Academic Background
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain
Career Experience
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain
TO BE QUALIFIED FOR ADMISSION TO MBA IN MARKETING IN BARCELONA, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Have a high level of English language
Complete all required forms for admission and submit all required documents
Tuition Fee for the Program (90 ECTS credits)
16,200 EUR
Tuition Fee per Quarter (30 ECTS credits)
5,400 EUR
Tuition Fee per Academic Credit (1 ECTS credit)
270 EUR
(Visiting students)
Payment Conditions:
Minimum Advanced Tuition Payment (EU Students)
5,400 EUR
Due at the time of program acceptance
Minimum Advanced Tuition Payment (Non-EU Students)
8,100 EUR
Due at the time of program acceptance and a requirement to send visa documents
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
