The MBA in Marketing Management in Barcelona, Spain teaches students about global market trends, marketing strategies, innovative marketing communications, market research, product development, brand management, and promotions. This program is one of the MBA Marketing programs which incorporates the latest advancements in the area of marketing such as digital marketing, neuromarketing and experiential marketing.
MBA in Marketing Management in Barcelona students gain the tools, learn specialized theory, participate in critical thinking and learning-by-doing projects in the areas of brand management, sales management, digital marketing, market research, and product development. GBSB Global Business School MBA in Marketing Management in Barcelona students are highly marketable and very competitive in this fast-paced, increasingly demanded industry.
MBA in Marketing Management
SEP | JAN | APR
Full Time | Daytime
Practical Company Visits &
Learning Outside the Classroom
A Possibility to Obtain
on Top of the MBA Degrees
Faculty Are Current
Marketing Managers & Directors
Students from More than
100 Different Countries
Use of the Best
Case-Studies & Learning-by-Doing
Career Opportunities with
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
MBA Program is Accredited by the European Council for Business Education
Ranked as Tier One in the Global MBA Rankings in CEO Magazine
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Listed among the Best Business School in Spain by Forbes
WHAT YOU WILL LEARN
BE COMPETIVE IN TODAY’S HI-TECH MARKET:
Understand the variety of digital marketing approaches and apply the appropriate processes to marketing campaigns. Engage in the newest innovative marketing techniques and practices while studying for your MBA in Barcelona.
UNDERSTAND INTERCULTURAL BUSINESS PRACTICES:
Gain the cultural intelligence and empathy needed in marketing management to successfully communicate and collaborate in diverse, international settings in Europe and around the world.
PREPARE TO CONFRONT THE CHALLENGES IN THE 21ST CENTURY:
Learn design marketing strategies and other initiatives that take into consideration globalization as well as ethical and sustainable problems the world faces today in business.
OBTAIN PRACTICAL KNOWLEDGE:
Gain an MBA in Marketing Management in Barcelona and learn how to provide a strategic framework to evaluate and implement various marketing management approaches in Europe and on the international stage.
ANALYZE AND FIND SOLUTIONS:
Be able to analyze global business and to produce effective marketing solutions for current and emerging markets worldwide by studying the MBA in Marketing Management in Barcelona, Spain.
Earn an MBA in Marketing Management in Barcelona and advance your career. Take advantage of the large range of career development resources in Marketing Management GBSB Global Business School in Barcelona has to offer from specialized workshops and corporate trainings on campus to career evaluation services provided by esteemed professionals. Master in Marketing Management in Spain students are supported by GBSB Global faculty and staff who help prepare them for the next phase of their lives.
LORRAINE REYNOLDS, United Kingdom
"GBSB Global offered a truly unique experience; I was able to study in an amazingly diverse environment. Barcelona is a brilliant city to live in, easy to get around, and on top of that GBSB Global made me feel like I belonged to a greater whole. With a variety of classes offered and a faculty of professors from a across the globe and an assortment of industries, GBSB Global provided a comprehensive learning experience, which was globally focused."
GBSB Global Alumna, Class of 2016
AIZAT KALBERGENOVA, Kazakhstan
"My aspiration for my study abroad experience was to earn a higher education, to work on myself and advance my career prospects. Before I left my home country, I was working at the same time of balancing my studies, and I wanted a change. I needed to find a challenge that offered room to learn and grow both personally and professionally. When I first visited Barcelona, I was a tourist. I fell in love with the city, and now it will forever hold a special place in my heart. I was impressed by the opportunities available for professionals in the city. I researched a lot of different universities in Barcelona before deciding on GBSB Global and it was a great investment in my future."
GBSB Global Alumna, Class of 2016
All You Need to Get Ready
- Microsoft Excel (Training for Certification)
- Self-awareness Workshop
- Stress & Conflict Management Workshop
- Spanish for Beginners (optional)
- The Government and Legal Environment of Business
- Marketing Management
- Managerial Accounting
- Financial Accounting
- Statistical Analysis for Management
- Understanding International Macroeconomy
- Operations Management
- Cost Accounting
- Corporate Finance
Become a Leader & a Global Manager
International Business Management
- Global Strategy and Management
- Global Project Management
- Geopolitics of World Business
(Global Study Trip to world organizations or event management of a real conference)
Develop Your Soft Skills
- Leadership and Managing Multicultural Teams
- Cross-Cultural Negotiations & Communication
- Ethics & Responsibility
Boost Your Innovation Potential
Understand Innovation (the Engine of the New Economy)
- Creativity and Psychology of New Product Development
- Globalization of Innovation
- Digital Strategy
Work in Intra & Entrepreneurial Settings
- Discovering Entrepreneurial Opportunities
- Entrepreneurial Finance
Learning-by-Doing & Career Progression
Business Simulation Module
A simulation recreates real world experiences so that learners can practice in a risk-free environment. Empower students - by taking control of a business enterprise, participants see and understand how a business works from top to bottom.
Industrial Visits & Guest Speakers
During your MBA program you will visit several multinational and start-up companies, business incubators and organizations of different kinds. You will also meet key people from different industries. This will help you to understand how professionals conduct business in the real world.
Boost Your Career
Various career assessment workshops are part of your MBA program. You will also have a chance to attend career fairs, company presentations on campus and use our career portal for great internships and job offers.
MBA in Marketing
3 courses from this list:
Design & Creation of E-commerce
An integral part of your learning journey and a stepping stone to your career progression. It is intentionally designed as a challenging, yet enriching experience. You will integrate and apply skills and knowledge acquired across various business modules, a process that requires your in-depth reflection, thoughtfulness, innovative mindset, and, above all, eagerness to stretch yourself.
* The list of electives is updated annually. Electives are subject to availability and change.
Bachelor and Master Degree, Journalism, Universidad Autonoma de Barcelona, Spain
Head of Media, World Trade Organization, Switzerland
Spokesman and Information Officer, World Trade Organization, Switzerland
Geneva Bureau Chief and Economics Correspondent, Efe, Switzerland
Hong Kong and Southeast Asia and the Pacific Bureau Chief and Economics Correspondent, Efe, China
Tokyo Bureau Chief and Economics Correspondent, Efe, Japan
Correspondent, Efe, UK
VICTORIANO TRAVIESO MORALES
Bachelor Degree, Law, Universidad de Las Palmas de Gran Canaria, Spain
PG DIP, Legal Studies, Contractual, Conveyancing, Trusts & Equities, European Competition Law, Criminal Law, Commendation, London South Bank University, UK
Postgraduate Degree, Legal Practice, BPP Law School, UK
Senior Spanish Lawyer and English Solicitor, Gimbrere International Advocaten, S.L.P., Spain
Practicing English Solicitor, Stepinlaw Abogados, Spain
Spanish Lawyer and English Solicitor, De Haan & Mulder, S.L.P., Spain
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Certified Lego ® Serious Play ® Facilitator
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain
BBA, International Marketing, EDHEC Business School, France
MBA, International Marketing, EDHEC Business School, France
MA, Mountain & Rural Development, University of Toulouse, France
Managing Director, Pyrenees Working Community, Spain
Project Manager, European Cooperative Society, Spain
Consultant, Technologic Forest Center, Spain
Bachelor Degree, Law, Universitat de Barcelona, Spain
MBA, ESADE Business School, Spain
MBA, Exchange Program, UCLA, USA
MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain
PhD, Civil Law, Universitat de Barcelona, Spain
Founder & Manager, Victoria’s Cakes, Spain
Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain
Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain
TO BE QUALIFIED FOR ADMISSION TO MBA IN MARKETING IN BARCELONA, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Proof of Proficiency in the English Language:
- English as a native language;
- TOEFL - Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
- IELTS - Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- Internal English level testing at GBSB Global.
Complete all required forms for admission and submit all required documents
Enrolment Fee (Paid upon Admission)
Annual Administrative Fee
Tuition Fee per Quarter (20 ECTS credits)
Tuition Fee per Academic Credit (1 ECTS credit)
Minimum Advanced Tuition Payment (EU Students)
Due at the time of program acceptance
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
Payments are accepted online or by bank transfers (commission charges may apply).
Program fees do not include accommodation, flights, insurance or program materials.
Students who wish to participate in Global Study Trips may do so by paying additional fees.