The Online Master in Marketing Management provides students with a broad, comprehensive education on innovative and up-to-date marketing techniques and strategies. Students gain the crucial tools and skills whilst studying specialized concepts and theory and implementing practical tasks in the arenas of sales and brand management, market research, product development and digital marketing.
The MSc in Marketing Management gives students an insight on the sphere of marketing theory and the techniques used to utilize these skills in the real world of business. Companies around the world are hiring individuals who have established a professional and international perspective that can be implemented to the application of new business and marketing development initiatives and approaches.
Those who graduate with an Online Master in Marketing Management are vastly desired in diverse international environments, from evolving to reputable markets, and possess the proficiencies in intercultural connections and management to achieve their professional aims and goals.
DEGREE
Master of Science (MSc) in Marketing Management
DURATION
9 months
LANGUAGES
English
LOCATION
Online
ANNUAL INTAKES
OCT | JAN | APR
FORMAT
24/7 Flexible Studies
TUITION FEES
€14,640
PROGRAM HIGHLIGHTS
Outstanding Faculty with
Professional Marketing
Management Experience
Exciting Career Opportunities
with International Companies
Freedom and Flexibility
with 24/7 Access
to Study Materials
Highly International
Student Body
Blended Learning Options
& Opportunity to Visit Spain
Real Classroom Experience
& State-of-the-Art
Interactive Education Materials
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
A recognized member of The Association to Advance Collegiate Schools of Business
Ranked as a Leader in Business Education by Newsweek Magazine
WHAT YOU WILL LEARN
PROGRESS YOUR PROFESSIONAL EXPERTISE:
Adopt crucial skills required for market research, brand and product development and digital marketing by studying for the Online Master in Marketing Management.
MASTER INTERCULTURAL BUSINESS STRATEGIES:
Study ways to prosper in diverse professional areas by enhancing your skills and abilities in intercultural collaboration, communication, negotiations and problem-solving.
GAIN SKILLS FOR THE DIGITAL ECONOMY:
Develop digital competencies and skills to sustain a consumer demographic that prefers to read reviews, explore trends and buy goods through social media channels and e-commerce platforms.
PARTICIPATE IN L’OREAL BRANDSTORM CHALLENGE:
Students gain a comprehensive education on a variety of arenas within the realm of marketing management. As a learning-by-doing experience students solve a real case study related to one of L’Oreal’s brands and have a chance to win the L’Oreal Brandstorm Challenge.
BE PREPARED FOR YOUR FUTURE:
Study for the Online Master in Marketing Management and explore ways to negotiate and strategize by using case studies, projects and debates that imitate the obstacles marketing businesses and experts face internationally in today’s world.
CAREER OPPORTUNITIES
Take advantage of GBSB Global Business School’s wide choice of career resources. The MSc in Marketing Management helps students to prepare the foundation to reach their professional aims and desires. Individuals studying for their Online Master in Marketing Management are supported by GBSB Global staff and faculty who help students to become ready for the future stage of their career by offering corporate lending presentations, faculty of online webinars, one-to-one career coaching and online guest speakers sessions on company start-ups.
STUDENT TESTIMONIALS
SYMBAT AUANOVA, Kazakhstan
"Professors shared with us their knowledge and experience in international, globalized business. The curriculum was very practical, and I found I could easily apply this knowledge to my career."
Master in Marketing Management, Class of 2016
ATIF SATTAR, Pakistan
"Even though I already have an MBA degree, I feel that obtaining the MSc in Marketing Management degree specifically at GBSB Global Business School has significantly broadened my industry knowledge and increased my overall level of expertise, which has in turn made me much more competitive in the international business job market."
Master in Marketing Management, Class of 2016
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Become an Expert in Marketing Management by Nailing the Core Marketing Skills
- Marketing Management
- Market Research
- Strategic Retail Management
- Going to Market: Managing the Channel & Sales Force
- Brand Management
Be in Demand by Developing Skills in Digital Marketing, Creativity and Trends in Consumer Behavior
- Digital Marketing
- Creativity and Psychology of New Product Development
- Social Media Management
- Consumer Behavior
Experience Case Study Teaching Methodology and Participate in L’Oreal Brandstorm Challenge
- Cases in Strategic Marketing
(This module prepares students to participate in the international competition organized by L’Oreal; students will be required to solve real case studies provided by L’Oreal)
Understand the Marketing Function in the Broader Organizational Context
- The Government and Legal Environment of Business
- Research Methods in International Business
- Global Strategy and Management
Become a Leader and Hone Your Interpersonal Skills
- Leadership and Managing Multicultural Teams
- Ethics and Responsibility
- Cross-Cultural Negotiations and Communication
Tailor Your Program by Choosing Two Electives*
- Enabling Gamification through Digital Technologies
- Agile Methodologies and Design Thinking
- Importing and Exporting in a Global Market
- Global Project Management
Capstone Master Project
A practical project in which the students perform an original research on a specific topic of interest in the area of marketing management.
* Elective Courses are Subject to Change & Availability.
GBSB Global Business School uses the quarter system where there are four 10 week study periods (or quarters) during the year. Students are expected to attend three quarters, but may attend all four quarters (including summer quarters) to graduate sooner. Summer quarters are available based on the number of students signed up.
STARTING DATES ACADEMIC YEAR 2018- 2019
Our flexible approach to education and unique curricular design allows new students to start their studies in the beginning of each academic quarter. The starting dates for new undergraduate and graduate students are the following:
BBA/MBA/MSc Programs
Fall Quarter – October 1, 2018
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019
MA Programs
Fall Quarter – October 1, 2018
Winter Quarter – January 7, 2019
Spring Quarter – April 1, 2019
FALL QUARTER
October 2018 - December 2018
Orientation Days
September 27-28
WEEK 1
October 1 - 5
WEEK 2
October 8 - 12
WEEK 3
October 15 - 19
WEEK 4
October 22 - 26
WEEK 5
Oct. 28 - Nov. 2
WEEK 6
November 5 - 9
WEEK 7
November 12 - 16
WEEK 8
November 19 - 23
WEEK 9
November 26 - 30
WEEK 10
December 3 - 7
WEEK 11
December 10 - 14
ACCA, MOS exams
December 13 - 18
WINTER QUARTER
January 2019 - March 2019
Orientation Day
January 7
WEEK 1
January 7 - 11
WEEK 2
January 14 - 18
WEEK 3
January 21 - 25
WEEK 4
Jan. 28 - Feb. 1
WEEK 5
February 4 - 8
WEEK 6
February 11 - 15
WEEK 7
February 18 - 22
WEEK 8
Feb. 25 - Mar. 1
WEEK 9
March 4 - 8
WEEK 10
March 11 - 15
WEEK 11
March 18 - 22
ACCA, MOS exams
March 21 - 27
SPRING QUARTER
April 2019 - June 2019
Orientation Day
April 1
WEEK 1
April 1 - 5
WEEK 2
April 8 - 12
Easter Break
April 14 - 22
WEEK 3
April 23 - 26
WEEK 4
Apr. 29 - May 3
WEEK 5
May 6 - 10
WEEK 6
May 13 - 17
WEEK 7
May 20 - 24
WEEK 8
May 27 - 31
WEEK 9
June 3 - 7
WEEK 10
June 10 - 14
WEEK 11
June 17 - 21
ACCA, MOS exams
June 19 - 26
CHRISTMAS HOLIDAYS: Dec 22 – Jan 6
SPRING HOLIDAYS 2019: March 23 - 31
EASTER BREAK 2019: April 14 - 22
SUMMER HOLIDAYS 2019: July - October 2019
GRADUATION CEREMONY 2019: June 27, 2019
Thesis/Final Master Project Defence (January): (Week 3 of Winter term)
Thesis/Final Master Project Defence (April): (Week 3 of Spring term)
Thesis/Final Master Project Defence (June): (during last week of the month)
Bank Holidays (Barcelona Campus)
January: 1st: New Year(Statewide), 6th: Reyes(Statewide)
April: 19th: Friday of Eastern(Statewide), 22nd: Monday of Eastern(Autonomic)
May: 1st: Day of workers(Statewide)
June: 10th: Monday of Pentecostes(Local), 24th: Saint John(Autonomic)
August: 15th: Virgin's ascension(Statewide)
September: 11th: Diada(Autonomic), 24th: Virgel de la Merce(Local)
October: 12th: Spain National Day(Statewide)
November: 1st: Todos los Santos(Statewide)
December: 6th: Day of the Constitution(Statewide), 8th: Inmaculada(Statewide), 25th: Christmas(Statewide), 26th: Saint Esteban(Autonomic)
CARLES REVILLA
Academic Background
Master Degree, International Business and Marketing, Johannes Kepler Universitat Linz, Spain
Bachelor Degree, International Trade, Universitat Pompeu Fabra, Spain
Bachelor Degree, Economics and Business, Universitat Pompeu Fabra, Spain
Career Experience
Digital Strategist, Freelance, Spain
International Digital Marketing Manager, ACC1O, Spain
Export Manager of European Markets, Delta, Spain
JORDI CASTELLS
Academic Background
Master, Marketing and Market Research, UOC, Spain
Bachelor of Telecommunication Engineering, ETSETB – UPC, Spain
Career Experience
Co-Founder, CLIMB21, Spain
Tutor, ACC1O, Spain
National Expert, YUZZ, Spain
Certified Lego ® Serious Play ® Facilitator
DAVID GAU
Academic Background
MBA, ESCP Business School, France
Bachelor, Engineering, National Polytechnic Institute of Grenoble, France
Career Experience
Transport, Logistics & Sustainable Mobility Director, Greenflex, Spain
Director of Business Development, Proconseil, France
Business Development – Smart Energy Management & Supply Chain, Solidar Energies, France
RITA RUEFF LOPES
Academic Background
Bachelor Degree, Psychology, ISCTE, Portugal
Master of Arts, Human Resources Management and Services, The University of Bolton, UK
PhD, HRM and Organizational behavior, ISCTE, Portugal
Career Experience
Founder, Refugees Aid Barcelona, Spain
Lecturing / Research projects / Master Thesis Coordination, ESADE Business School, Spain
Analyst of NGO Activities, SIGWATCH, Germany
Country Manager, Datamonitor, UK
FERRAN TEIXES
Academic Background
Bachelor Degree, Philology, Universitat Oberta de Catalunya, Spain
Master Degree, Economics and Management, Universitat de Barcelona, Spain
Career Experience
Advisory Board Member, IGNITE Serious Play, Spain
Managing Director, Agrupació Pedagògica Sant Nicolau, Spain
Author of the Book “Gamification – To Motivate by Playing” Editorial UOC, 2015
Certified Lego ® Serious Play ® Facilitator
VICTORIANO TRAVIESO MORALES
Academic Background
Bachelor Degree, Law, Universidad de Las Palmas de Gran Canaria, Spain
PG DIP, Legal Studies, Contractual, Conveyancing, Trusts & Equities, European Competition Law, Criminal Law, Commendation, London South Bank University, UK
Postgraduate Degree, Legal Practice, BPP Law School, UK
Career Experience
Senior Spanish Lawyer and English Solicitor, Gimbrere International Advocaten, S.L.P., Spain
Practicing English Solicitor, Stepinlaw Abogados, Spain
Spanish Lawyer and English Solicitor, De Haan & Mulder, S.L.P., Spain
ARIANNA MAZEO
Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy
Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain
TO BE QUALIFIED FOR ADMISSION TO THE ONLINE MASTER IN MARKETING MANAGEMENT, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Have a high level of English language
Complete all required forms for admission and submit all required documents
Tuition Fee for the Program (60 ECTS credits)
14,640 EUR
Tuition Fee per Quarter (20 ECTS credits)
4,880 EUR
Tuition Fee per Academic Credit (1 ECTS credit)
244 EUR
(Visiting students)
Payment Conditions:
Minimum Advanced Tuition Payment
4,880 EUR
Due at the time of program acceptance
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payment are accepted by bank transfer or PayPal (commission charges apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
