BEGIN:VCALENDAR VERSION:2.0 PRODID:-//GBSB Global​ - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:GBSB Global​ X-ORIGINAL-URL:https://www.global-business-school.org X-WR-CALDESC:Events for GBSB Global​ REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Madrid BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20261025T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Madrid:20250731T180000 DTEND;TZID=Europe/Madrid:20250731T190000 DTSTAMP:20260404T121829 CREATED:20250716T154012Z LAST-MODIFIED:20250718T090445Z UID:10000034-1753984800-1753988400@www.global-business-school.org SUMMARY:From Art Toy to Global Icon: The Labubu Phenomenon DESCRIPTION:ONLINE INFO SESSIONFrom Art Toy to Global Icon: The Labubu PhenomenonDiscover the Business Strategies Behind the World’s Most Coveted CollectibleJoin us for an exclusive webinar exploring how a mischievous character with rabbit-like ears transformed from Hong Kong artist Kasing Lung’s imagination into a billion-dollar cultural phenomenon. \n\nREGISTER\n\n\n\n\n\n\n\n\nEvent Overview\n\n\n\nDecode the Magic Behind Labubu’s Global SuccessWhat makes collectors queue for hours and pay premium prices for a vinyl figure? How did a character inspired by Nordic folklore capture hearts across Asia\, Europe\, and America? \n\n\n\nIn this compelling 60-minute session\, luxury fashion marketing expert Donika Serafimova unravels the strategic brilliance behind Labubu’s meteoric rise: from artistic concept to collectibles empire. \n\n\n\nDate: July 31\, 2025Time: 18:00 CESTDuration: 60 minutesFormat: Live on Teams \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat You Will Discover\n\n\n\n\n\n#1 The Art of Storytelling in Product DesignLearn how Kasing Lung’s cross-cultural narrative and distinctive artistic vision created an emotional connection that transcends typical merchandise \n\n\n\n\n\n#2 Scarcity as StrategyUnderstand the psychology behind blind-box models\, limited editions\, and controlled releases that drove unprecedented consumer demand \n\n\n\n\n\n#3 Community-Powered GrowthExplore how social media unboxings\, influencer partnerships\, and secondary markets like StockX amplified Labubu’s cultural impact \n\n\n\n\n\n#4 From Niche to MainstreamDiscover how strategic partnerships\, particularly with POP MART\, transformed an indie art toy into a global retail phenomenon \n\n\n\n\n\n#5 Marketing FrameworksExtract practical lessons on IP monetization\, fandom cultivation\, and experiential marketing applicable across fashion\, retail\, and creative industries \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWho Should Attend?\n\n\n\n\nMarketing Professionals seeking innovative strategies for brand building and community engagement\n\n\n\nFashion & Retail Executives interested in collectibles market dynamics and consumer psychology\n\n\n\nCreative Entrepreneurs looking to monetize artistic IP and scale creative ventures\n\n\n\nBrand Managers wanting to understand viral marketing and cultural phenomenon creation\n\n\n\nBusiness Students & Academics studying contemporary marketing case studies\n\n\n\nCollectors & Enthusiasts curious about the business side of their passion\n\n\n\n\n\nREGISTER\n\n\n\n\nMeet Your Expert\n\n\n\n\n\nDonika Serafimova Lecturer\, GBSB Global Business School | Fashion Designer | Content Creator \n\n\n\n\n\nWith over a decade of marketing expertise and a unique blend of academic rigor and creative practice\, Donika brings unparalleled insights to the intersection of art\, fashion\, and business strategy.Her multifaceted background: spanning luxury fashion marketing\, digital content creation\, and fashion design provides attendees with both theoretical frameworks and real-world applications for building iconic brands in today’s competitive landscape. \n\n\n\n\n\nRegister Today\n\n\n\nDon’t Miss This Deep Dive into Modern Marketing MagicLimited seats available for this exclusive analysis of one of the decade’s most fascinating business success stories. \n\n\n\nRegistration Form\n\n\n\n\n \n \n \n \n NameThis field is for validation purposes and should be left unchanged.This field is hidden when viewing the formNext Steps: Install a Payment Add-OnTo accept payments on this form you will need to install one of our payment add-ons. 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